Glassbox Taps Customer Success Veteran to Lead Enterprise Experience Strategy

Digital experience analytics provider Glassbox has appointed Ido Ophir as its first-ever Chief Customer Officer, signaling a deeper push into enterprise markets and a renewed focus on scalable customer success programs.

With over two decades of leadership in enterprise software—including pivotal roles at Personetics and NICE Actimize—Ophir brings a proven track record in scaling global customer-facing teams. At Personetics, he helped build a global customer success and professional services organization from the ground up, while his work at NICE Actimize helped cement its leadership in financial crime and compliance software.

Now, at Glassbox, he’ll take on a newly created executive role aimed at building stronger partnerships with enterprise clients—especially in highly regulated industries like financial services—and ensuring that every customer interaction yields measurable business outcomes.

“Glassbox is built on the idea that better data leads to better experiences,” said Chairman Alex Assim. “Our clients don’t just want dashboards—they want strategic alignment. Ido is the right leader to deliver that.”

The hire comes at a high point for the company. Glassbox was recently named a 2025 TrustRadius Top Rated Award Winner in the marketing software category, driven by glowing customer reviews.

In Ophir’s own words, “Glassbox is uniquely positioned to help financial institutions and other enterprises turn customer behavior into meaningful business outcomes.” His focus will be on elevating customer support and executive engagement, especially for mission-critical deployments.

His arrival aligns with broader trends in the digital experience space, where data-rich insights are no longer enough—clients increasingly demand strategic value and operational outcomes. The addition of a CCO reflects Glassbox’s ambition to move beyond product and into long-term partnership mode.

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