With more than two decades of in-depth experience leading high-tech marketing and CX management strategies, Susan Ganeshan will oversee Emplifi’s marketing and growth initiatives 

Emplifi, a prominent customer engagement platform provider, announces the appointment of Susan Ganeshan as its Chief Marketing Officer. With over two decades of experience in high-tech marketing and CX strategies, Ganeshan's role will focus on amplifying Emplifi's innovative solutions and fostering seamless customer experiences across global brands.

1. Leadership in Customer Engagement: Ganeshan will spearhead Emplifi's marketing and growth initiatives, collaborating cross-functionally to ensure global brands deliver exceptional customer experiences throughout the customer journey.

2. Strategic Marketing Programs: Ganeshan will implement strategic marketing programs to elevate Emplifi's innovative solutions, leveraging generative AI technology and ten new AI-powered tools to enhance efficiencies in social media marketing and customer care.

3. Experience and Expertise: With a track record of success as a five-time CMO, Ganeshan brings a proven methodology for scaling and growth, fostering client trust and driving improvements in customer experience practices.

4. Alignment with Long-Term Goals: Ganeshan's appointment aligns with Emplifi's long-term goals, moving from "build-mode" to accelerated growth, while her collaborative and creative approach resonates with the company's pursuit of excellence.

5. Industry Recognition: Ganeshan's extensive experience in leading marketing teams at top SaaS solution providers, including Clearwater Analytics, Granicus, and Clarabridge, positions her as a valuable asset in Emplifi's journey of innovation and growth.

6. CEO Endorsement: Ohad Hecht, CEO at Emplifi, expresses confidence in Ganeshan's ability to drive marketing and CX strategies, emphasizing her passion for Emplifi's products and services and her alignment with the company's vision.

Susan Ganeshan's appointment as Chief Marketing Officer marks a significant milestone for Emplifi, reflecting the company's commitment to elevating customer engagement and driving growth through innovative marketing strategies. With Ganeshan's leadership and expertise, Emplifi is poised to continue its journey of innovation, delivering seamless customer experiences and driving excellence in customer engagement.