New research from Jumio also reveals consumers continue to overestimate their ability to spot deepfakes and want governments to do more to regulate AI

Jumio unveils its 2024 Online Identity Study, uncovering consumer worries over deepfake threats and widespread experiences with online fraud. The research, spanning the UK, US, Singapore, and Mexico, highlights the urgent need for robust security solutions in today's digital landscape.

1. Deepfake Concerns:

   • 72% of consumers express daily worries about falling victim to deepfake deception.
   • Despite rising concerns, 60% believe they can spot deepfakes, showcasing overconfidence in detection abilities.
   • Varied confidence levels exist across genders and age groups, underscoring the need for heightened awareness.

2. Calls for AI Regulation:

   • 60% of consumers advocate for increased governmental regulation of AI to combat deepfake risks.
   • Global variations in regulatory trust reveal differing perceptions of government capabilities in regulating AI.

3. Online Fraud Experiences:

   • 68% of respondents report direct or indirect experiences with online fraud or identity theft.
   • US consumers lead as direct fraud victims (39%), while Singaporeans top the list for knowing victims (51%).

4. Impact of Fraud:

   • Online fraud experiences range from minor inconveniences to significant problems, causing administrative burdens and trauma for victims.
   • Daily worries persist among consumers regarding data breaches and account takeover attacks.

5. Identity Verification Preferences:

   • Consumers prioritize identity verification measures for enhanced security across various industries.
   • Multimodal biometric verification, including ID scanning and live selfies, emerges as the preferred method for creating new online accounts.

6. Role of Security Systems:

   • Sophisticated security systems, incorporating biometric-based verification, are vital in combating deepfakes and cyber deception.
   • Such technologies offer stronger protection against emerging online threats compared to traditional methods.

Jumio's study underscores the critical need for advanced security measures amid rising deepfake concerns and global fraud incidents. As consumers demand stronger AI regulation and embrace innovative identity verification methods, businesses must prioritize robust security solutions to safeguard both platforms and customers in the digital age.

Joint clients will utilize Enteractive’s one-to-one channel to boost player retention, help identify problematic gambling issues, and add a personal touch to marketing

Enteractive and Optimove collaborate to empower iGaming operators with personalized player engagement strategies. By integrating human interaction into Optimove's CRM Marketing suite, Enteractive enhances player retention and addresses problematic gambling behavior with a hands-on approach.

1. Strategic Partnership Overview:

   • Enteractive's outbound calling expertise complements Optimove's CRM Marketing channels suite.
   • The partnership focuses on boosting player retention and addressing problematic gambling through personalized interactions.

2. Enteractive's Contribution:

   • Enteractive helps operators improve player retention, increase lifetime value, and tackle problematic gambling issues with personalized communication.
   • Their robust technology platform facilitates personalized engagement from dialing to deposit confirmation.

3. Application Examples:

   • Enteractive's outbound calls channel serves two key purposes: player reactivation and identification of problematic gambling behavior.
   • Personalized advice and support are provided to players displaying signs of problematic gambling, enhancing responsible gaming efforts.

4. Optimove's Perspective:

   • Dan De Souza, Director of iGaming Partnerships at Optimove, emphasizes the importance of human touch in player reactivation and addressing gambling issues.
   • The partnership introduces a significant marketing channel, complementing Optimove's CRM Marketing platform for enhanced player connections.

5. Aligning Capabilities:

   • Pedram Padidar, Enteractive COO, highlights the synergy between Enteractive's services and Optimove's CRM Marketing functionalities.
   • Combining Enteractive's established services with Optimove's advanced CRM capabilities offers a comprehensive marketing tool for player reactivation.

6. About Optimove:

   • Optimove is the leading Customer-Led Marketing Platform used by iGaming operators.
   • Its CRM Marketing Solution provides unified player data, AI-led multichannel orchestration, and measurable incrementality for promotions and campaigns.

The partnership between Enteractive and Optimove signifies a significant advancement in iGaming player engagement strategies. By integrating human interaction into Optimove's CRM Marketing platform, operators can enhance player retention and responsible gaming efforts, ultimately creating a more personalized and impactful player experience.

Superior detection efficacy, international expansion, and ongoing advances lead to double-digit growth 

Barracuda Networks, Inc. fortifies its Email Protection platform with advanced AI, offering robust defense against evolving cyber threats. Learn how Barracuda's solutions augment Microsoft 365's native security, reducing vulnerability to sophisticated attacks.

1. Email Security Landscape:

   • Barracuda's research reveals alarming miss rates with Microsoft 365's native security.
   • Advanced threats like business email compromise and conversation hijacking pose significant risks.

2. Barracuda's Defense-in-Depth Approach:

   • Complementary to Microsoft 365, Barracuda Email Protection delivers enhanced security layers.
   • AI-driven solutions provide proactive defense, blocking millions of threats daily.

3. AI-Powered Protection:

   • Barracuda harnesses AI models, continuously evolving to combat emerging threats effectively.
   • Automated threat detection reduces reliance on manual configurations, conserving time and resources.

4. Recent Innovations:

   • Barracuda's Email Protection highlights include superior detection efficacy and enhanced user experience.
   • Innovations like real-time reporting and data loss mitigation reinforce organizational security.

5. Industry Recognition and Customer Testimonials:

   • Barracuda's Email Protection garners industry accolades and praise from satisfied customers.
   • Real-world examples illustrate the tangible benefits of Barracuda's solutions in diverse organizational settings.

Barracuda's relentless commitment to innovation empowers organizations worldwide with robust email security solutions. Stay ahead of evolving threats and safeguard your digital assets with Barracuda's AI-powered Email Protection.

Unlike closed verification vendors with limited reach, SheerID marketing products can reach the whole audience across digital, email, and social channels

SheerID unveils a groundbreaking suite of marketing tools, revolutionizing how brands engage with coveted consumer communities. Learn how SheerID's Marketing Hub empowers marketers to tap into vast audiences, fostering authentic connections and driving revenue growth.

1. Empowering Marketers with Turnkey Solutions:

   • SheerID's Marketing Hub offers multi-channel products tailored for high-value communities like students, healthcare workers, and military members.
   • Unlike closed verification affiliates, SheerID reaches entire communities, maximizing market potential.

2. Driving Revenue through Authentic Engagement:

   • Brands like ASICS, T-Mobile, and Spotify leverage SheerID's Open Verification Platform to forge direct relationships with consumers.
   • SheerID's research showcases the power of gated offers, driving organic evangelism and lowering customer acquisition costs.

3. Comprehensive Marketing Suite:

   • Community Insights provide invaluable consumer data, empowering brands to tailor marketing strategies effectively.
   • Community Lists and Outreach enable targeted campaigns across digital, email, and direct mail channels.
   • Community Influencers amplify brand messages through influential community members, driving visibility and conversions.

4. Real-world Success Stories:

   • Fox Nation's Director of Marketing Promotions highlights the importance of cohesive strategies for engaging military and first responder communities.
   • SheerID's CMO emphasizes the revenue-driving potential of exclusive community offers, facilitated by the Open Verification Platform.

SheerID's innovative marketing suite equips brands with the tools to unlock the full potential of community engagement. Harness the power of targeted outreach, authentic connections, and data-driven strategies to drive sustainable revenue growth in high-value consumer segments.

White Bullet’s AI-powered Intellectual Property Infringement Platform Enhances LegitScript’s Monitoring Capabilities to Provide Marketplaces More Comprehensive Detection of Violative Products

LegitScript joins forces with White Bullet, bolstering its marketplace monitoring capabilities with advanced IP infringement detection. Discover how this partnership equips e-commerce platforms with enhanced security measures against counterfeit and pirated products.

1. Comprehensive Risk Intelligence Integration:

   • White Bullet's contextual risk data and detection capabilities, including piracy and counterfeit detection, complement LegitScript's existing marketplace monitoring solutions.
   • The integration provides clients with more accurate insights into IP-infringing listings, empowering them to combat illicit activities effectively.

2. AI-Powered Detection and Prioritization:

   • White Bullet's AI-powered solution scans text, image, and video content to identify cyber threats, prioritizing listings for review based on risk scores.
   • This proactive approach enables platforms to swiftly detect and mitigate IP infringement risks, safeguarding their reputation and user trust.

3. Enhanced Marketplace Monitoring and Risk Management:

   • The partnership combines LegitScript's marketplace risk data, analyst expertise, and regulatory tracking with White Bullet's intelligence capabilities.
   • Online marketplaces benefit from the most robust and comprehensive monitoring and risk management solution available, ensuring proactive risk mitigation.

4. Industry Recognition and Vision:

   • LegitScript's General Manager highlights the significance of combating IP-infringing products and acknowledges White Bullet's leadership in intellectual property risk intelligence.
   • White Bullet's CEO emphasizes the shared vision of empowering marketplaces to scale their business while effectively mitigating risks, ensuring a safer online environment.

The collaboration between LegitScript and White Bullet represents a significant step forward in e-commerce security. By leveraging advanced technology and expertise, this partnership strengthens marketplace monitoring and risk management, reinforcing trust and integrity in online transactions.

New capability empowers local businesses to manage their presence across the Apple ecosystem directly from the Birdeye platform.

Birdeye announces its integration with Apple Business Connect API, enabling local businesses to claim and manage their profiles across Apple Maps, Messages, Wallet, Siri, and more. With features like image customization and engagement tools, Birdeye empowers businesses to enhance their presence and engage with Apple users effectively.

1. Apple Business Connect Integration Overview:

   • Birdeye's integration with Apple Business Connect API allows businesses to claim and customize their profiles on Apple platforms.
   • Local businesses gain control over their business information and engagement with Apple users, enhancing their brand visibility.

2. Features and Benefits:

   • Birdeye's integration offers robust features such as image customization and Custom Action Links to foster engagement.
   • Businesses can entice customers with compelling offers and incentives through the Showcase feature, enhancing their appeal on Apple platforms.

3. Commitment to Local Listings:

   • Dave Lehman, President at Birdeye, emphasizes the company's dedication to improving local listings offerings.
   • The integration with Apple Business Connect API aligns with Birdeye's mission to empower businesses to manage their online presence effectively.

4. Birdeye Listings Product:

   • The integration is part of Birdeye's Listings product, enabling businesses to create and manage accurate listings across various sites and online directories.
   • Birdeye simplifies online presence management for local businesses, ensuring consistency and visibility across platforms.

5. Getting Started:

   • Businesses can register for a free Apple Business Connect account through Birdeye's platform to access the integration.
   • Visit www.birdeye.com to learn more about Birdeye's offerings and start leveraging the power of Apple platforms for enhanced brand visibility.

Birdeye's integration with Apple Business Connect API empowers local businesses to optimize their presence across Apple platforms, reaching a vast audience of users. With features like image customization and engagement tools, businesses can enhance their profiles and drive customer engagement effectively. Explore Birdeye's offerings and start maximizing your brand's visibility on Apple platforms today.

Building on Industry-Defining The Gauge™, New Insight Shows Total Cross-Platform View of Audience Engagement by Media Company

Disney Tops April Media Distributor Gauge, Claiming 11.5% of Time Spent Watching TV

Nielsen introduces The Media Distributor Gauge, providing an unprecedented cross-platform analysis of TV consumption across major distributors. This innovative insight complements The Gauge™ report for April 2024, offering a holistic view of TV viewing habits amidst evolving content landscapes.

1. The Media Distributor Gauge Overview:

   • Nielsen's new insight aggregates total TV consumption across broadcast, cable, and streaming platforms.
   • The report removes siloes between traditional television and streaming, offering a level playing field for all content distributors.

2. Methodology and Insights:

   • Nielsen maps national media distributors to parent companies, calculating total minutes viewed for each network's services.
   • Top performers in the inaugural report include Disney, YouTube, NBCUniversal, Paramount, and Warner Bros. Discovery.

3. The Gauge™ Snapshot for April 2024:

   • April witnessed record-breaking viewership, driven by events like the NCAA women's basketball tournament and Amazon Prime Video's Fallout.
   • Cable experienced a monthly increase in share, buoyed by sports coverage, while broadcast and streaming saw slight declines.

4. Key Viewing Categories:

   • Cable viewing surged with a 28% increase in sports coverage, notably from the NCAA basketball tournament and NBA playoffs.
   • Broadcast faced a 3% decline, with women's sports providing a bright spot, especially the NCAA women's basketball championship game.
   • Streaming saw a minor dip, with Amazon Prime Video's Fallout driving significant viewership growth, alongside YouTube's continued dominance.

5. Evolving Trends:

   • Cable and broadcast continue to face year-over-year declines, while streaming maintains its dominance in total television share.
   • Amazon Prime Video emerges as a key player with substantial viewership growth, fueled by successful original programming.

Nielsen's Media Distributor Gauge revolutionizes TV consumption analysis, offering a comprehensive view across broadcast, cable, and streaming platforms. With insights from top performers and key trends in April 2024, the report underscores the evolving landscape of TV viewing and the importance of cross-platform measurement in understanding audience behaviors.

Avaya presents significant enhancements to its Avaya Experience Platform at ENGAGE 2024, reinforcing its position as a leader in Enterprise CX solutions. The updates underscore Avaya's dedication to driving innovation without disruption, empowering businesses to deliver exceptional customer experiences across all touchpoints.

1. Flexible Innovation Paths:

   • AXP offers flexible deployment options, including on-premises, private cloud, public cloud, or hybrid models.
   • Avaya facilitates seamless integration with third-party solutions through APIs and SDKs, empowering businesses to innovate and customize their CX.

2. AI-Driven Customer Journeys:

   • Avaya leverages AI and analytics to orchestrate exceptional customer journeys, optimizing interactions and driving efficiency.
   • The platform streamlines experiences by harnessing data from multiple touchpoints and applications, ensuring superior outcomes.

3. Unified Employee Experience:

   • Avaya enhances the employee experience by unifying on-premises capabilities with cloud-powered innovations into a modern agent desktop.
   • The streamlined interface integrates voice, digital, and AI-enabled interactions, empowering agents to deliver superior customer experiences efficiently.

4. Strategic Acquisitions and Integrations:

   • Avaya solidifies its AI strategy with the acquisition of Edify, enhancing AXP's workflow capabilities for enriched customer journeys.
   • Integrations with leading solutions like LivePerson, Calabrio, and Verint Bots further augment AXP's capabilities, driving efficiency and effectiveness.

5. Comprehensive Platform Capabilities:

   • AXP introduces seamless digital access, AI self-service, assisted service, customer journey orchestration, analytics, and workforce engagement features.
   • New connected employee experiences for healthcare professionals optimize workflows, enhancing patient services and coordination.

6. AXP Private Cloud - Extended Scale:

   • Avaya introduces AXP Private Cloud - Extended Scale, offering enhanced performance, capacity, and infrastructure consolidation for large-scale deployments.
   • The solution ensures 100% call survivability, streamlines orchestration, simplifies migration, and reduces operational costs.

Avaya's enhancements to the Avaya Experience Platform at ENGAGE 2024 signify a significant leap forward in CX innovation. Guided by customer insights and AI-driven capabilities, Avaya empowers organizations to deliver personalized, proactive, and efficient experiences that drive business growth. With a focus on seamless integration and superior outcomes, Avaya continues to set new benchmarks in the industry, shaping the future of Enterprise CX.