News | Marketing Events | Marketing Technologies
GFG image

News

Irdeto Unveils Irdeto Experience at CommunicAsia 2024: Transforming Digital Video Platforms

Irdeto Unveils Irdeto Experience at CommunicAsia 2024: Transforming Digital Video Platforms

video technology 28 May 2024

Irdeto Experience enhances operators’ capabilities with comprehensive super aggregation, insightful data and analytics, improved user experiences, and expanded monetization opportunities.

Irdeto, renowned for its prowess in digital video platform experiences and security, introduces Irdeto Experience at CommunicAsia 2024. This groundbreaking suite revolutionizes how pay-TV, telecom, and streaming operators enhance and secure their video services amidst the era of super aggregation.

  1. The Rise of Asia-Pacific Media Market:

    • Explores the rapid expansion of the Asia-Pacific media and entertainment market, driven by factors like improved connectivity and rising connected TV penetration.
    • Highlights the significant growth in online video revenues, projected to reach US $78.5 billion by 2028.
  2. Key Benefits of Irdeto Experience:

    • Streamlined Operations: Simplifies video streaming back-ends, reduces fragmentation, and optimizes vendor interactions.
    • Enriched Offerings: Supports super aggregation, unified search, personalized recommendations, and global/local app integration.
    • Enhanced Monetization: Maximizes revenue through comprehensive advertising solutions and versatile business model capabilities.
    • Accelerated Deployment: Facilitates quicker deployment through pre-integrated solutions with Android TV and RDK managed platforms.
  3. Navigating Industry Challenges:

    • Discusses the competitive landscape marked by direct-to-consumer streamers and smart TV manufacturers, emphasizing the importance of revenue generation and service diversification.
    • Highlights technology investments aimed at improving user experiences and exploring new monetization avenues.
  4. The Innovative Approach of Irdeto Experience:

    • Andrew Bunten, COO of Video Entertainment at Irdeto, emphasizes the platform's innovative features, enhancing viewer engagement through state-of-the-art UI/UX and robust content security.
  5. Comprehensive Offerings in Irdeto Video Entertainment Platform:

    • Explores additional solutions within the Irdeto Video Entertainment platform, including Irdeto Armor for content protection and Irdeto Anti-Piracy for combating evolving threats.

Irdeto Experience emerges as a transformative force in the digital video landscape, empowering service providers with a cohesive framework for content delivery, viewer engagement, and comprehensive security. As operators navigate industry challenges, Irdeto stands at the forefront, driving innovation and growth in the evolving media ecosystem.

Hypothesis by Only Much Louder (OML) Expands Globally: Revolutionizing Influencer Marketing

Hypothesis by Only Much Louder (OML) Expands Globally: Revolutionizing Influencer Marketing

marketing 28 May 2024

  • OML Entertainment's Hypothesis is targeting the Asia–Pacific Region, Middle East, Africa, and USA by 2025.

  • Hypothesis will open borders for brands and agencies, facilitating a region-agnostic global platform

Only Much Louder's cutting-edge influencer marketing technology, Hypothesis, extends its reach beyond India to revolutionize global influencer marketing. With a comprehensive kit for creator evaluation and self-serve capabilities, Hypothesis empowers brands worldwide to initiate impactful influencer campaigns independently.

  1. Global Expansion of Hypothesis:

    • Hypothesis extends its reach to the Asia-Pacific, Middle Eastern, African, and US markets, bridging geographical gaps in influencer marketing.
    • Himani Agrawal, Senior Vice President of Hypothesis-OML, highlights the platform's 100+ data points for creator evaluation and its user-friendly self-serve mode.
  2. Streamlining Data-Driven Influencer Marketing:

    • Recognizing a disconnect in creator technology and services, Hypothesis offers a single platform for discovery, outreach, and analytics, transcending geographical limitations.
    • The platform accelerates the growth of the creator economy, fostering opportunities for both creators and brands globally.
  3. Strategic Goals and Milestones:

    • Gunjan Arya, CEO of OML Entertainment, outlines strategic milestones, targeting a 5–10% market penetration rate and a 15–20% acquisition rate in the first year.
    • Over 35% of revenue is expected to stem from global expansion efforts, reflecting OML's ambitious growth trajectory.
  4. Target Markets and Industry Insights:

    • OML strategizes expansion into high-growth regions like Australia, Asia-Pacific, Middle East, and Africa, driven by the influencer marketing industry's 33.4% CAGR.
    • Regions like the USA and MENA emerge as key players, fueled by technological advancements and a demand for data analytics.
  5. OML's Established Network and Expertise:

    • Leveraging OML's successful presence in Southeast Asia, Middle East, Africa, and Eastern Europe, Hypothesis is poised for a seamless rollout.
    • OML's established network and in-house expertise provide a strong foundation for global expansion, ensuring the platform's success in new markets.

Hypothesis by OML sets a new standard in influencer marketing, expanding its reach globally to empower brands with data-driven insights and streamlined campaign management. As the platform infiltrates new markets, it catalyzes the evolution of the global creator economy, driving growth and innovation in influencer marketing strategies worldwide.

Mentimeter Introduces AI Menti Builder: Revolutionizing Presentation Creation

Mentimeter Introduces AI Menti Builder: Revolutionizing Presentation Creation

technology 28 May 2024

Mentimeter, the renowned engagement platform, unveils its groundbreaking "AI Menti Builder," harnessing the power of generative AI to accelerate the creation of interactive presentations, known as "Mentis." This innovative feature revolutionizes traditional meetings and classes, fostering active participation and enhancing productivity.

  1. Effortless Presentation Creation with AI:

    • The AI Menti Builder allows users to swiftly generate draft interactive presentations by simply providing prompts.
    • Users can transform ideas, agendas, and outlines into live polls, quizzes, and conversation starters within seconds, enhancing efficiency and productivity.
  2. Tailored Presentations with Generative AI:

    • Leveraging generative AI, Mentimeter customizes designed drafts based on users' specific needs and objectives.
    • The AI analyzes intent and crafts purpose-built presentations following Mentimeter's best practices for facilitating meetings and classes.
  3. Transforming Passive Audiences into Engaged Contributors:

    • Mentimeter is renowned for empowering Fortune 500 companies and leading universities to transform traditional presentations into engaging experiences.
    • Through interactive polls, comments, and reactions, Mentimeter fosters active participation, turning passive audiences into engaged contributors.
  4. Enhancing User Efficiency and Impactful Content Delivery:

    • Niklas Ingvar, co-founder at Mentimeter, emphasizes the AI Menti Builder's time-saving benefits, allowing users to focus on delivering impactful content and engaging their audience effectively.
    • The feature assists users in entering and leading meetings and classes more effectively, driving productivity and engagement.
  5. Free Feature for All Mentimeter Users:

    • The AI Menti Builder is offered as a free feature to all Mentimeter users, reflecting the platform's commitment to empowering users as facilitators, teachers, and leaders.
    • By incorporating facilitation best practice knowledge and Open AI's technology, Mentimeter ensures users have access to cutting-edge tools for enhancing their presentations.

With the introduction of the AI Menti Builder, Mentimeter sets a new standard in presentation creation, leveraging generative AI to streamline the process and enhance engagement. As users harness this innovative feature, they unlock new possibilities for fostering active participation and delivering impactful content, driving success in meetings and classes worldwide.

Braavo Capital Secures $5 Million Series B Funding for Expansion

Braavo Capital Secures $5 Million Series B Funding for Expansion

technology 28 May 2024

Leading provider of non-dilutive financing for consumer subscription apps commits to expanding growth partnerships with top-tier brands

Braavo Capital Inc., a trailblazer in financing solutions for consumer subscription apps, announces the successful closure of a $5 million Series B funding round. This significant milestone marks Braavo's commitment to empowering app businesses while fueling its expansion and innovation efforts.

  1. Leadership in Financing Solutions:

    • Braavo has established itself as the global leader in financing solutions for app founders, facilitating over $1 billion in financing since its inception in 2015.
    • The company's profitability in core financing operations underscores its dedication to supporting the subscription app economy without unnecessary equity raises.
  2. Launch of Braavo Growth Ventures:

    • The Series B funding will drive the launch of Braavo Growth Ventures, an initiative focused on fostering innovation in the consumer subscription market.
    • Led by CEO & Co-Founder Mark Loranger, Growth Ventures aims to drive subscriber growth through strategic partnerships and web monetization.
  3. Focus on Web2App Transition:

    • Growth Ventures will focus on assisting app businesses in transitioning to web2app, leveraging Braavo's expertise and relationships in the market.
    • The initiative recognizes the significant opportunity presented by web monetization and aims to alleviate the challenges associated with this transition.
  4. Partnership with Upper90:

    • Braavo's Series B round includes participation from existing insiders and Series A lead investor Headline, along with a new $30 million debt fund from Upper90.
    • Upper90, impressed by Braavo's disciplined approach to underwriting and customer acquisition, is excited to continue partnering with Braavo on its growth journey.
  5. Broader Investment Strategy:

    • Beyond web2app, Growth Ventures envisions a broader investment strategy, aiming to forge deeper partnerships with successful portfolio companies over time.
    • Braavo remains committed to driving innovation and empowering app businesses through strategic initiatives and continued expansion efforts.

With the infusion of Series B funding and the launch of Growth Ventures, Braavo reaffirms its position as a pioneer in financing solutions for app businesses. As it continues to expand and innovate, Braavo remains dedicated to supporting the growth and success of the consumer subscription economy.

Primax Electronics and IAdea Forge Strategic Partnership for Smart Meeting Solutions

Primax Electronics and IAdea Forge Strategic Partnership for Smart Meeting Solutions

technology 28 May 2024

Primax Electronics and IAdea have joined forces in a strategic partnership to invest in and develop cutting-edge smart meeting solutions. With a focus on AI, cloud computing, and advanced technologies, this collaboration aims to position both companies as leaders in the smart conference ecosystem, addressing evolving business needs for enhanced meeting efficiency and cost reduction.

  1. Expertise and Focus of Primax and IAdea:

    • Primax specializes in visual, audio, and interface integration technologies, offering high-quality products backed by strong manufacturing capabilities and AI development experience.
    • IAdea leads in business development for white-label, fast time-to-market products, focusing on smart workplace system integration and product development.
  2. Market Growth and Opportunities:

    • Frost & Sullivan's 2024 market report projects significant growth in the video conferencing devices market, driven by businesses seeking to enhance meeting efficiency and reduce costs.
    • Integration of AI, big data, and cloud computing in smart meeting management creates new market opportunities, aligning with the collaboration's strategic goals.
  3. IAdea's Smart Workplace Solutions:

    • IAdea's cloud-based smart meeting device management (MDM) solution enables remote management, monitoring, and troubleshooting of devices, enhancing device manageability and reducing IT management costs.
    • Security-enhanced embedded platforms benefit businesses by extending equipment lifespan and reducing deployment costs.
  4. Primax's Advanced Technologies:

    • Primax's advanced audio and visual conferencing products leverage continuous innovation and R&D efforts to ensure high-quality meeting solutions.
    • The company's focus on manufacturing excellence and R&D expertise ensures exceptional performance and reliability in its products.
  5. Commitment to Innovation and Value:

    • John Wang, CEO of IAdea, emphasizes the partnership's commitment to infusing innovation and value into smart meeting solutions, addressing challenges introduced by flexible work arrangements in the post-pandemic era.
    • Janet Wang, Senior Director at Primax, highlights the collaboration's focus on providing integrated video conferencing solutions from cloud to edge, ensuring exceptional performance and user experience.

The strategic partnership between Primax Electronics and IAdea marks a significant step towards advancing smart meeting solutions. With a focus on innovation, cloud-based management, and advanced technologies, the collaboration aims to address evolving business needs and tap into emerging market opportunities, contributing to the growth of Taiwan's electronic industry and delivering value to customers worldwide.

Unisys Receives Two Prestigious HDI Global Service and Support Awards

Unisys Receives Two Prestigious HDI Global Service and Support Awards

customer experience management 28 May 2024

Unisys garners acclaim with two HDI Global Service and Support Awards: "Best Customer Experience" and "Best Service and Support Manager." These accolades underscore Unisys' dedication to optimizing customer experience through its Digital Workplace Solutions (DWS) team and the exemplary performance of Gilberto Sanchez, Unisys Service Desk Service Manager.

  1. Recognition of Excellence:

    • Unisys' Digital Workplace Solutions team earns HDI Global Service and Support Awards for "Best Customer Experience" and "Best Service and Support Manager," recognizing their strategic approach to enhancing clients' customer experience.
    • Gilberto Sanchez is lauded for exceeding client expectations and demonstrating exceptional performance in service management.
  2. Commitment to Service Excellence:

    • Joel Raper, Senior Vice President and General Manager of Digital Workplace Solutions at Unisys, emphasizes the company's commitment to delivering service excellence as a cornerstone of its solutions deployment.
    • Unisys strives to elevate clients' business operations by pushing the boundaries of service delivery and innovation.
  3. HDI Awards Recognition:

    • The HDI Awards acknowledge individuals, teams, and organizations that maintain the highest standards of excellence in technical support and service management.
    • Unisys' awards highlight its dedication to service excellence, as recognized by industry experts in various categories including team performance, management, and technical support.
  4. Leadership and Team Impact:

    • Gilberto Sanchez is praised as a selfless leader dedicated to fostering growth for his teams and clients, driving innovation and problem-solving.
    • His leadership inspires team members to innovate and deliver successful outcomes that exceed client expectations.
  5. Digital Workplace Solutions Empowerment:

    • Unisys' Digital Workplace Solutions empower workforce productivity by providing secure, personalized technology services that enable remote work flexibility.
    • Solutions like the Unisys Next-Generation Service Desk transform service delivery processes, prioritizing end-user experience and enhancing overall productivity.

Unisys' receipt of two HDI Global Service and Support Awards underscores its commitment to excellence in customer experience and service management. Through its Digital Workplace Solutions and dedicated team members like Gilberto Sanchez, Unisys continues to elevate client business operations and drive innovation in service delivery.

Life Time Introduces L.AI.C: Your AI-Powered Healthy Way of Life Companion

Life Time Introduces L.AI.C: Your AI-Powered Healthy Way of Life Companion

technology 28 May 2024

Powered by AzureOpenAI Service from Microsoft and now rolling out to beta users in the Life Time app, L.AI.C intuitively serves up club, programming and services information on demand with personalized workouts, classes and product recommendations coming soon

Life Time unveils L.AI.C ("lay-see"), the revolutionary AI-driven Healthy Way of Life personal companion, available to members via the Life Time member app. Powered by Microsoft's AzureOpenAI Service, L.AI.C represents Life Time's commitment to leveraging cutting-edge technology to empower members to live healthier, happier lives.

  1. Introduction of L.AI.C:

    • L.AI.C is the first generative, AI-driven personal companion introduced by Life Time, aimed at enhancing members' experiences and facilitating healthier lifestyles.
    • Rolling out in beta via the Life Time member app, L.AI.C is a testament to Life Time's dedication to innovation and leveraging technology for wellness.
  2. Powered by AzureOpenAI Service:

    • L.AI.C is powered by Microsoft's AzureOpenAI Service, enabling it to be trained in all aspects of Life Time's athletic country clubs, programs, and services.
    • Through personalized content and recommendations, L.AI.C assists members in optimizing their experiences and saving time.
  3. Founder and CEO's Vision:

    • Bahram Akradi, Life Time founder, chairman, and CEO, emphasizes the company's commitment to embracing AI advancements to provide members with unparalleled experiences.
    • Akradi envisions L.AI.C as a transformative tool with immeasurable long-term potential, offering personalized, proactive suggestions and virtually unlimited support for members' health and wellness goals.
  4. Beta Features and Future Enhancements:

    • The initial L.AI.C beta version offers quick answers to inquiries about club descriptions, hours, and offerings, with the tool adapting based on user inputs and preferences.
    • Future versions will include customized class recommendations, assisted reservations, individualized workout programs, wellness-related responses, and connections to online and in-club resources.
  5. Microsoft Partnership and Technology Integration:

    • Kathleen Mitford, CVP of Global Industry at Microsoft, highlights the transformative impact of generative AI in driving business innovation across industries.
    • Microsoft's partnership with Life Time underscores the commitment to infusing AI innovation into the company's broader strategy to support members in achieving their health and wellness goals.

As Life Time continues to expand its physical presence with new athletic country clubs, L.AI.C signifies a new era in member experiences, where technology plays a central role in fostering healthier lifestyles. With L.AI.C, Life Time reaffirms its position as a trusted wellness partner, dedicated to leveraging technology to positively impact millions of lives.

BforeAI Introduces PreCrime Guarantee: A Breakthrough in Cybersecurity Assurance

BforeAI Introduces PreCrime Guarantee: A Breakthrough in Cybersecurity Assurance

technology 28 May 2024

PreCrime Guarantee pledges to reimburse up to 10x the contract cost for customers who experience a breach due to incorrect predictions.

BforeAI unveils PreCrime Guarantee, a revolutionary breach protection pledge that solidifies confidence in their predictive attack intelligence and digital risk protection solution. Partnering with a leading global cyber insurance provider, this assurance offers up to ten times reimbursement in the event of a cyberattack failure, emphasizing BforeAI's commitment to cybersecurity excellence.

  1. Confidence-Boosting Assurance:

    • PreCrime Guarantee reaffirms BforeAI's confidence in their cybersecurity solutions, providing customers with peace of mind and addressing skeptics' concerns.
    • Luigi Lenguito, CEO and Founder of BforeAI, emphasizes the win-win nature of the guarantee, offering proven security solutions while enhancing risk management posture.
  2. Predictive Attack Intelligence Platform:

    • BforeAI's PreCrime platform leverages predictive analytics to predict, block, and preempt malicious campaigns before they impact organizations.
    • With an impressive false positive rate of 0.05%, the platform's automated preemption capabilities swiftly halt attacks, ensuring customer protection.
  3. Validation Process and Reliability:

    • BforeAI underwent a rigorous nine-month validation process with their insurance partner to ensure the effectiveness of their artificial intelligence platform.
    • The platform's reliability and performance were verified, demonstrating best-in-class false positive/false negative rates and recall performance.
  4. Customer Testimonials and Benefits:

    • Customers like Gal Messinger, Chief Security Officer at Signify, attest to the efficacy of BforeAI's PreCrime platform, having successfully avoided multiple attacks over the years.
    • The PreCrime Guarantee offers an additional layer of protection, providing customers with leverage in budget allocation and ensuring manageable cyber insurance premiums.
  5. Strategic Expansion and Funding:

    • BforeAI's PreCrime Guarantee launch follows a recent $15 million Series A funding round led by SYN Ventures, with renewed participation from early investors and a new investment from the Partnership Fund for New York City.
    • The program will play a crucial role in attracting new customers as BforeAI aims to expand further into the U.S. market in 2024.

BforeAI's PreCrime Guarantee sets a new standard in cybersecurity assurance, offering unparalleled protection and confidence to customers. With robust validation processes, customer testimonials, and strategic funding, BforeAI solidifies its position as a cybersecurity leader, poised for continued growth and innovation in the ever-evolving landscape of cyber threats.

   

Page 722 of 1476

REQUEST PROPOSAL