Leading provider of non-dilutive financing for consumer subscription apps commits to expanding growth partnerships with top-tier brands

Braavo Capital Inc., a trailblazer in financing solutions for consumer subscription apps, announces the successful closure of a $5 million Series B funding round. This significant milestone marks Braavo's commitment to empowering app businesses while fueling its expansion and innovation efforts.

1. Leadership in Financing Solutions:

   • Braavo has established itself as the global leader in financing solutions for app founders, facilitating over $1 billion in financing since its inception in 2015.
   • The company's profitability in core financing operations underscores its dedication to supporting the subscription app economy without unnecessary equity raises.

2. Launch of Braavo Growth Ventures:

   • The Series B funding will drive the launch of Braavo Growth Ventures, an initiative focused on fostering innovation in the consumer subscription market.
   • Led by CEO & Co-Founder Mark Loranger, Growth Ventures aims to drive subscriber growth through strategic partnerships and web monetization.

3. Focus on Web2App Transition:

   • Growth Ventures will focus on assisting app businesses in transitioning to web2app, leveraging Braavo's expertise and relationships in the market.
   • The initiative recognizes the significant opportunity presented by web monetization and aims to alleviate the challenges associated with this transition.

4. Partnership with Upper90:

   • Braavo's Series B round includes participation from existing insiders and Series A lead investor Headline, along with a new $30 million debt fund from Upper90.
   • Upper90, impressed by Braavo's disciplined approach to underwriting and customer acquisition, is excited to continue partnering with Braavo on its growth journey.

5. Broader Investment Strategy:

   • Beyond web2app, Growth Ventures envisions a broader investment strategy, aiming to forge deeper partnerships with successful portfolio companies over time.
   • Braavo remains committed to driving innovation and empowering app businesses through strategic initiatives and continued expansion efforts.

With the infusion of Series B funding and the launch of Growth Ventures, Braavo reaffirms its position as a pioneer in financing solutions for app businesses. As it continues to expand and innovate, Braavo remains dedicated to supporting the growth and success of the consumer subscription economy.