Long-time Oracle Data Cloud Partner Stirista Offers Holistic Data-Driven Solutions

With the shuttering of Oracle's advertising business, data-driven marketing solutions provider Stirista today invites Oracle's existing clients to work directly with Stirista's audience data segments. As a long-standing Oracle partner, Stirista can easily onboard Oracle clients, many of whom had already taken advantage of Stirista's rich audience segments, to leverage first and third-party data for campaign onboarding, creation, and activation.

• Seamless Transition for Oracle Clients

  • Long-standing partnership with Oracle Data Cloud
  • Ability to onboard Oracle clients swiftly
  • Leverage existing audience segments for uninterrupted campaign activation

• CEO's Assurance

  • Ajay Gupta, CEO of Stirista
    • Recognizes the needs of Oracle clients seeking new solutions
    • Emphasizes Stirista's readiness to support high-performing, data-driven campaigns

• Comprehensive Audience Data Segments

  • Over 30,000 audience segments available
  • Includes intent and loyalty signals across 17 industries
  • Maximizes customer engagement across digital channels

• High Data Accuracy and Deliverability

  • Monthly delivery of over 100 million email impressions
  • Monthly delivery of 200 million digital impressions
  • Strong focus on Connected TV (CTV)

• Holistic Advertising Solutions

  • Programmatic ad buying bundled with audience data
  • Transparency and control for advertisers
  • Specific channel targeting, including mobile and video advertising
  • Efficient, cost-effective, and transparent campaign solutions

• Benefits for Advertisers

  • Monitor overall campaign placement and performance
  • Achieve high levels of accuracy and engagement
  • Cost savings and efficiency gains with Stirista's integrated solutions

As Oracle's advertising business closes, Stirista stands ready to provide seamless transition and support for Oracle's clients. With extensive audience segments, high data accuracy, and comprehensive advertising solutions, Stirista ensures that advertisers can continue to run high-performing digital campaigns without disruption. Stirista's commitment to transparency, efficiency, and customer engagement positions it as an ideal partner for marketers looking to maximize their campaign impact.

Unwrapped: Snappy's 2024 Customer Loyalty Study Finds 70% of Consumers Prioritize Brands with Loyalty Offerings; 76% of Americans Report They Will Spend More When Part of a Loyalty Program

Snappy, the award-winning gifting company, releases findings from Unwrapped: Snappy's 2024 Customer Loyalty Study, an in-depth survey of American consumers that reveals how customers align their loyalty and spending to brands and businesses. This study provides valuable insights into customer decision-making, expectations, and the importance of loyalty programs in today's competitive market.

• The Importance of Customer Loyalty

  • Market Landscape

    • 2023 saw a record 5.5 million applications for new businesses in the U.S.
    • Rising competition underscores the need for brands to cultivate emotional connections and earn customer loyalty.

  • Survey Overview

    • Surveyed 1,500 American consumers to understand customer decision-making and brand loyalty.
    • Focused on customer expectations, experiences, and loyalty program features.

• Key Findings from the Study

  • Loyalty Program Influence

    • 70% of consumers consider loyalty programs a key factor in choosing companies.
    • 72% join a loyalty program before making their first purchase.
    • 76% spend more money with companies when part of their loyalty programs.

  • Customer Priorities

    • Product quality (67%), price (64%), and customer service (51%) are top priorities.
    • Loyalty programs (47%) also significantly influence decisions when other factors are equal.

• Most Important Loyalty Program Features

  • Reward Points and Incentives

    • Customers prefer earning rewards points for purchases and engagements.
    • Points can be redeemed for discounts, bonuses, or exclusive merchandise.

  • Exclusive Discounts

    • Exclusive discounts or coupons for loyalty program members.

  • Membership Perks

    • Access to perks such as dedicated customer service, free shipping, or personalized offerings.

• Engagement Strategies

  • Quality Gifts and Merchandise

    • 73% see brands more favorably when receiving quality gifts or exclusive merchandise.
    • 91% are interested in programs offering the option to select a gift.

  • Key Moments for Acknowledgment

    • Birthdays (90%), holiday season (60%), and anniversaries of first brand interactions (59%).

  • Re-engagement Techniques

    • Increasing reward value (45%), offering unexpected rewards (25%), sending a gift (16%), and promoting new benefits (13%).

• Pitfalls to Avoid

  • Common Mistakes
    • Unattractive rewards (71%) and complicated redemption processes (71%).
    • Cheap or invaluable incentives (68%) and poor communications (39%).

• Snappy's Solutions

  • High-Impact Gifting
    • Allows customers to pick gifts, enhancing loyalty and satisfaction.
  • Seamless API Integration
    • Powers loyalty programs, improving customer satisfaction and engagement.

Snappy's 2024 Customer Loyalty Study underscores the critical role of well-structured loyalty programs in cultivating customer loyalty and driving business success. By focusing on high-quality rewards, personalized experiences, and seamless integration, businesses can create impactful loyalty programs that foster ongoing customer relationships and boost engagement. With Snappy, companies can enhance their loyalty strategies, ensuring they stay competitive in an increasingly crowded market.

Proprietary image retrieval technology unlocks the potential of every advertising image and real-world object with seamless, measurable interactivity

IRCODE proudly announces its official launch, bringing a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilizing advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing campaign image. This innovative approach shifts passive media to interactive, measurable experiences, redefining foundational interactions between consumers and advertisements.

• Transforming Traditional Media

  • The Need for Interactive Solutions

    • CMOs and advertisers demand immediate feedback and measurable results.
    • Interactive ads increase consumer engagement by up to 60% compared to static ads (Interactive Advertising Bureau).
    • 70% of consumers prefer interactive ad experiences over traditional ones (Consumer Technology Association).

  • IRCODE's Integration Across Media Channels

    • Seamlessly integrates with billboards, product packaging, and other media channels.
    • Enhances engagement at every touchpoint with interactive content.

• Innovative Features of IRCODE

  • AI-Powered Visual Recognition

    • Uses neural network technology for instantaneous interaction with visuals.
    • Transforms passive experiences into engaging, interactive content.

  • Seamless Interactive Experiences

    • Maintains the original design's aesthetic integrity while adding interactive elements.
    • Creates custom experiences from any visual, enhancing consumer interaction.

  • Direct Conversions and Analytics

    • Optimizes ROI with precise engagement metrics and attribution.
    • Provides comprehensive audience intelligence and retargeting capabilities.

  • Scalability and Ease of Integration

    • Adapts fluidly across various media channels, ensuring a consistent user experience.
    • Designed for seamless integration with existing platforms, enhancing current campaigns without additional infrastructure.

• Business Benefits

  • Enhanced Consumer Engagement

    • Interactive experiences boost engagement and conversion rates.
    • Provides a dynamic gateway to digital content without the need for QR codes.

  • Actionable Analytics and Transparency

    • Offers actionable analytics for measuring campaign performance.
    • Verifies ad and product authenticity, enhancing transparency.

  • Streamlined Digital Landscape

    • Consolidates multiple ad functions into a single, user-friendly platform.
    • Simplifies the digital landscape, making it easier for advertisers to manage campaigns.

• Industry Leaders' Endorsement

  • Matty Beckerman, Founder and CEO of IRCODE

    • Envisions hero visuals unlocking rich consumer experiences.
    • IRCODE developed to excite consumers while empowering advertisers.

  • Jason Wulfsohn, Co-Founder and CEO of AudienceX

    • Highlights the potential of IRCODE to transform brand-consumer interactions.
    • Integrates seamlessly with omnichannel, full-funnel media strategies and predictive analytics.

IRCODE is setting a new standard in adtech by transforming traditional advertising through embedding interactive digital identities into images. This revolutionary solution provides a frictionless user experience, actionable analytics, and enhanced transparency, addressing a direct need in the market. With IRCODE, brands can deliver highly immersive experiences, significantly impacting measurable performance and redefining consumer engagement in the digital age.

Revolutionizing customer engagement with cutting-edge AI technology for better workflows and user experiences

SOCi, Inc., the leading CoMarketing Cloud for multi-location enterprises, proudly announces the release of SOCi Chat. This updated AI-powered chatbot is set to revolutionize customer interactions for businesses with multiple locations, delivering immediate, localized responses across various platforms, including Facebook, SMS, SOCi Pages, and local websites all with a single corporate setup.

The Power of SOCi Chat

Generative AI for Enhanced Customer Experience SOCi Chat leverages generative AI to provide human-like, conversational responses that significantly enhance the customer experience. Designed to deliver quick and accurate answers to customer inquiries, SOCi Chat improves engagement and satisfaction, making interactions more efficient and enjoyable.

Deep Integration for Comprehensive Solutions Deeply integrated within the SOCi platform, SOCi Chat offers a comprehensive tech stack where customers can connect directly with local brands on their specific websites. This hyper-localized approach ensures that unique FAQs and inquiries for each location are addressed, allowing staff to focus on higher-value tasks.

Seamless AI-Human Transition With intelligent alerts, SOCi Chat notifies human agents only when necessary, ensuring a seamless transition between AI and human support. This feature optimizes operational workflows, allowing staff to dedicate their efforts to more complex and valuable tasks.

Key Features and Benefits

Omnichannel Chatbot Deployment Deploy SOCi Chat across all locations for immediate, AI-powered responses on Facebook Messenger, SMS, and local pages. This omnichannel presence ensures that customers can reach out through their preferred platform, enhancing convenience and accessibility.

Authentic, Localized Conversations SOCi Chat combines AI with localized data to create natural, personalized, and engaging interactions with customers. This authenticity builds stronger relationships and improves overall customer satisfaction.

Dynamic, Location-Specific Responses Provide location-specific answers with a single chatbot setup using dynamic fields. This feature ensures that responses are relevant and accurate, addressing the unique needs and inquiries of each location.

Unified Customer Experience Seamlessly integrate SOCi Chat with other SOCi products like Pages and Surveys for a more brand-aligned, impactful, and efficient experience. This unified approach streamlines customer interactions, making it easier to manage and optimize engagements across multiple channels.

Transforming Customer Interactions

Operational Efficiency By automating responses to common inquiries, SOCi Chat frees up staff to focus on more complex tasks, improving overall operational efficiency. This optimization not only enhances customer satisfaction but also boosts productivity and workflow management.

Enhanced Engagement SOCi Chat's ability to provide quick, accurate, and localized responses significantly improves customer engagement. Customers appreciate the immediacy and relevance of the information they receive, leading to higher satisfaction rates and stronger brand loyalty.

"SOCi Chat represents a significant leap forward in how multi-location businesses can engage with their customers," said Falk Gottlob, Chief Product Officer at SOCi. "By leveraging advanced AI capabilities, we are able to deliver precise, localized responses more efficiently. This not only enhances customer satisfaction but also optimizes operational workflows by allowing staff to dedicate their efforts to more complex and valuable tasks."

New Enhancements Enable Social Media and Marketing Teams to Deliver Superior Customer Service Across Platforms

Brandwatch, a leader in social media intelligence, has launched an innovative Case Management feature within its social media suite. This new addition empowers brands to transition from community management to comprehensive customer care, fostering deeper customer relationships and boosting brand loyalty. With the ability to convert customer inquiries into actionable cases, Brandwatch enables teams to deliver exceptional customer care at the speed of social.

Transforming Customer Care

Effortless Case Creation Brandwatch's Case Management simplifies the process of converting social media messages into trackable cases. With all relevant information at hand, teams can efficiently resolve customer issues, ensuring a seamless customer care experience. This effortless case creation helps brands manage customer inquiries more effectively, providing a more organized and responsive service.

Enhanced Team Collaboration The new feature enhances team collaboration by making it easy to assign cases, delegate tasks, and keep everyone in the loop. This ensures that all team members are informed and able to contribute to resolving customer issues quickly and efficiently. Enhanced collaboration tools within Case Management foster a more cohesive and effective team environment.

AI-Powered Assistance Brandwatch's AI writing assistant, Iris, plays a crucial role in improving customer response times. Iris suggests relevant and on-brand responses to customer inquiries, helping teams provide prompt and personalized replies. This AI-powered assistance not only speeds up response times but also ensures consistency and quality in customer communications.

Comprehensive Case Overview Case Management provides a comprehensive overview of each case, displaying all relevant information at a glance. AI-based solutions help prevent missed inquiries and ensure clear, timely responses. This comprehensive view allows teams to manage cases more effectively, enhancing the overall customer care process.

Industry Impact and Testimonials

"Social media has become such a critical touchpoint for customer service," said Michael Amsinck, Chief Product Officer at Brandwatch. "Customers increasingly expect prompt and personalized responses to their inquiries on social platforms. With Case Management, we're arming brands with the tools they need to not only listen and respond but to own the entire customer care journey on social media."

Brandwatch is dedicated to bringing brands closer to their customers and helping them succeed in the evolving digital landscape. With the launch of Case Management, Brandwatch empowers companies to scale and refine their operations with efficiency and precision.

Key Features and Benefits

• Effortless Case Creation: Convert social media messages into trackable cases with all relevant information for efficient resolution.
• Enhanced Team Collaboration: Assign cases, delegate tasks, and keep the team informed to ensure efficient problem-solving.
• AI-Powered Assistance: Utilize Iris, the AI writing assistant, to suggest relevant and on-brand responses for quicker customer engagement.
• Comprehensive Case Overview: Access all relevant case information at a glance, preventing missed inquiries and ensuring clear, timely responses.

Brandwatch's Case Management feature revolutionizes how social media managers, community managers, and customer care teams handle service requests. By providing tools for effortless case creation, enhanced team collaboration, AI-powered assistance, and comprehensive case overviews, Brandwatch helps brands deliver exceptional customer care. As a result, brands can foster deeper customer relationships and enhance loyalty, succeeding in the ever-evolving digital landscape.

Cloaked, a consumer-first privacy company, has extended its privacy platform with the launch of Cloaked Data Removal. This latest feature utilizes advanced, industry-leading technology that scans for and removes users' personal information, including addresses, phone numbers and more, from public websites and data broker databases. With the addition of Cloaked Data Removal, Cloaked's comprehensive privacy platform now allows users to remove their digital footprint, safeguard their future footprint with unlimited digital identities, and access protection in case of identity theft.

Cloaked, a pioneer in consumer-first privacy solutions, has expanded its privacy platform with the introduction of Cloaked Data Removal. This cutting-edge feature utilizes advanced technology to scan for and delete users' personal information, including addresses, phone numbers, and more, from public websites and data broker databases.

Enhancing Personal Privacy

With Cloaked Data Removal, Cloaked's comprehensive privacy platform now empowers users to proactively manage and secure their digital footprint. Subscribers gain control over their personal data, ensuring it remains private and protected. This latest offering enables:

• Digital Footprint Control: Remove personal information from public spaces to safeguard privacy and mitigate security risks.
• Unlimited Digital Identities: Protect future interactions with unlimited, secure digital identities, minimizing exposure to identity theft.
• Identity Theft Protection: Safeguard against identity theft and fraud by preventing access to sensitive information.
• Comprehensive Privacy Management: Manage how personal data is accessed and used, ensuring privacy preferences are respected.

User-Friendly Experience

Cloaked Data Removal provides a seamless user experience. Subscribers confirm details, receive a risk report, and monitor the removal process via the dashboard. This proactive approach not only enhances security but also reduces spam, phishing attempts, and unwanted solicitations.

Cloaked's Comprehensive Privacy Suite

Cloaked's privacy platform extends beyond data removal, offering:

• Secure Digital Identities: Create and manage secure identities like phone numbers, emails, and credit cards.
• Identity Theft Protection Insurance: Coverage against identity theft incidents.
• AutoCloak™ Technology: Batch replacement of vulnerable information for enhanced security.
• End-to-End Encryption: Ensures data security with zero-knowledge architecture and ISO certifications (ISO27001, ISO27701, SOC 2 Type II).

"Launching Data Removal is a critical step in delivering a comprehensive solution that helps our subscribers take back control of their personal information and redefine their digital identities," said Arjun Bhatnagar, Co-founder and CEO of Cloaked. "We're committed to empowering users with tools to manage their privacy effectively amidst increasing digital threats."

Cloaked's commitment to stringent security practices ensures users' data is handled with the highest standards of protection, supporting a secure and private online experience.

Cloaked Data Removal represents a significant advancement in personal privacy protection, empowering users to reclaim control over their digital identities and mitigate risks associated with personal data exposure. With its innovative features and robust security measures, Cloaked continues to set industry standards for comprehensive privacy solutions in the digital age.

Hogan joins Screendragon during a period of rapid AI-centric expansion, bringing experience from fast-growing and world-class brands including Lob, Qualtrics, and Oracle 

Screendragon, a rapidly growing and highly-rated work management platform for agencies and marketing organizations, announces the appointment of P. Cory Hogan as Chief Executive Officer.

Hogan will also join Screendragon's board and be based in Boston.

Hogan’s Background and Role

• Hogan joins company founders John Briggs (CTO), Jan Quant (CFO), and Fergus Ashe (CCO).
• Brings over 20 years of category experience, enhancing Screendragon’s leadership team.
• Extensive background in serving global marketers will help propel Screendragon into its next phase, including additional AI investments.
• Appointment follows a $27 million funding round led by Kennet Partners and Federated Hermes.

Hogan’s Vision for Screendragon

• Hogan highlights Screendragon's strong market position and customer loyalty.
• Aims to empower worldwide customers with enterprise-grade, AI-powered solutions to automate sophisticated plans and maximize resources.

Hogan’s Previous Experience

• Previously Chief Revenue Officer at Lob.
• Held roles as North American Vice President at InMoment and Vice President of Enterprise Sales at Qualtrics.
• Senior roles at Oracle, Alpine, and Upscale.
• Holds a Master of Liberal Arts (MLA) from Harvard University.

Team and Customer Loyalty

• Founder and CTO John Briggs praises Hogan as a great complement to the team.
• Emphasizes Screendragon’s culture of passion and commitment.
• Confident Hogan will extend success in the U.S. and abroad.

Screendragon’s Technology and Impact

• Screendragon's SaaS technology empowers brand and agency teams to plan, innovate, create, and deliver content efficiently.
• Eliminates process friction and manages projects, people, data, and content seamlessly.
• Drives tangible improvements in productivity, profitability, and operational efficiency.
• Screendragon’s strategic leadership appointment and recent funding set the stage for accelerated growth and innovation.
• Hogan’s expertise and vision position the company to continue its trajectory as a leader in the work management platform space.