Microsoft Advertising and Buzzfeed among early Beta Collaborations for Button for Retail Media solution, Tapping into Rapidly Growing $100B+ Segment

Button, a leading commerce optimization platform, unveiled its breakthrough Button for Retail Media solution at the Cannes Lions International Festival of Creativity. This innovative solution addresses the industry's significant pain points: limited on-site inventory and complex activation processes. It empowers retailers, publishers, and creators to seamlessly tap into retail media, the fastest-growing advertising channel in the internet's history, with no development required.

• Bridging the Gap Between On-Site and Off-Site Retail Media

  • Market Fragmentation Solution

    • Bridges the gap between on-site advertising and the audience reach of publishers and creators
    • Facilitates inventory expansion and superior performance through Button's commerce optimization technology

  • Inventory Expansion

    • Retailers extend on-site advertising to premium publisher and creator audiences
    • Publishers and creators unlock new revenue streams
    • Inventory performs like search inventory due to high purchase intent of shoppers enhanced with Button’s technology

  • Superior Performance Metrics

    • Early pilots showed a 300% increase in revenue per journey for publishers and creators
    • Advertisers reported ROAS metrics surpassing 34% on average, outperforming off-site retail media by 223%

  • Effortless Launch

    • No coding expertise required
    • Advertisers can deploy a full-fledged retail media strategy in minutes

  • Technology Provider Agnostic

    • Seamlessly connects with industry leaders like Microsoft Advertising and TripleLift
    • Ensures scalability and reach from day one

• Industry Leaders Applaud Button's Innovation

  • Microsoft Advertising

    • Lynne Kjolso, Vice President of Global Partnerships and Retail Media
    • Emphasized the collaboration's omnichannel retail media opportunities and monetization support

  • Fetch

    • Wes Schroll, Founder and CEO
    • Highlighted the performance-focused and seamless experience for millions of shoppers

  • Buzzfeed

    • Ken Blom, Chief Business Officer
    • Praised Button's commitment to innovative revenue-driving solutions for publishers

  • Forbes

    • Alexis Caldwell, Executive Director of Business Development + Partnerships
    • Excited about the scalable revenue potential with minimal tech investment

  • TripleLift

    • Sofia Rabellino, SVP of Business Development
    • Described the partnership as a winning combination for delivering custom creatives to high-intent users

  • NY Post

    • Jacqueline Goldstein, VP of Commerce
    • Emphasized the ability to turn high-intent shopping moments into real revenue without compromising user experience

  • APS

    • Scott Siegler, Director of Product & Technology
    • Highlighted the incremental commerce value and optimized conversions brought by Button

• A Win-Win-Win for the Commerce Ecosystem

  • CEO's Vision
    • Michael Jaconi, Co-Founder and CEO of Button
    • Stated the core mission of creating win-win-win relationships
    • Positioned Button for Retail Media as a solution poised to redefine the future of retail media and mobile commerce

Button's new Retail Media solution offers a seamless and powerful way for retailers, publishers, and creators to maximize their advertising potential. By bridging the gap between on-site and off-site retail media, this innovative platform promises to drive superior performance and revenue growth across the commerce ecosystem. Button's commitment to