Proprietary image retrieval technology unlocks the potential of every advertising image and real-world object with seamless, measurable interactivity

IRCODE proudly announces its official launch, bringing a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilizing advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing campaign image. This innovative approach shifts passive media to interactive, measurable experiences, redefining foundational interactions between consumers and advertisements.

• Transforming Traditional Media

  • The Need for Interactive Solutions

    • CMOs and advertisers demand immediate feedback and measurable results.
    • Interactive ads increase consumer engagement by up to 60% compared to static ads (Interactive Advertising Bureau).
    • 70% of consumers prefer interactive ad experiences over traditional ones (Consumer Technology Association).

  • IRCODE's Integration Across Media Channels

    • Seamlessly integrates with billboards, product packaging, and other media channels.
    • Enhances engagement at every touchpoint with interactive content.

• Innovative Features of IRCODE

  • AI-Powered Visual Recognition

    • Uses neural network technology for instantaneous interaction with visuals.
    • Transforms passive experiences into engaging, interactive content.

  • Seamless Interactive Experiences

    • Maintains the original design's aesthetic integrity while adding interactive elements.
    • Creates custom experiences from any visual, enhancing consumer interaction.

  • Direct Conversions and Analytics

    • Optimizes ROI with precise engagement metrics and attribution.
    • Provides comprehensive audience intelligence and retargeting capabilities.

  • Scalability and Ease of Integration

    • Adapts fluidly across various media channels, ensuring a consistent user experience.
    • Designed for seamless integration with existing platforms, enhancing current campaigns without additional infrastructure.

• Business Benefits

  • Enhanced Consumer Engagement

    • Interactive experiences boost engagement and conversion rates.
    • Provides a dynamic gateway to digital content without the need for QR codes.

  • Actionable Analytics and Transparency

    • Offers actionable analytics for measuring campaign performance.
    • Verifies ad and product authenticity, enhancing transparency.

  • Streamlined Digital Landscape

    • Consolidates multiple ad functions into a single, user-friendly platform.
    • Simplifies the digital landscape, making it easier for advertisers to manage campaigns.

• Industry Leaders' Endorsement

  • Matty Beckerman, Founder and CEO of IRCODE

    • Envisions hero visuals unlocking rich consumer experiences.
    • IRCODE developed to excite consumers while empowering advertisers.

  • Jason Wulfsohn, Co-Founder and CEO of AudienceX

    • Highlights the potential of IRCODE to transform brand-consumer interactions.
    • Integrates seamlessly with omnichannel, full-funnel media strategies and predictive analytics.

IRCODE is setting a new standard in adtech by transforming traditional advertising through embedding interactive digital identities into images. This revolutionary solution provides a frictionless user experience, actionable analytics, and enhanced transparency, addressing a direct need in the market. With IRCODE, brands can deliver highly immersive experiences, significantly impacting measurable performance and redefining consumer engagement in the digital age.