DoubleVerify (DV), a leader in digital media measurement, has launched DV Attention for Publishers, a cutting-edge solution designed to provide publishers with actionable insights for optimizing their inventory. As attention metrics gain traction as a key performance indicator in digital advertising, this new tool helps publishers leverage detailed data to improve campaign performance and foster stronger partnerships with advertisers.

Key Features and Benefits

• Granular Metrics Across Inventory
  DV Attention for Publishers offers comprehensive attention data across both open web and in-app campaigns. Publishers can explore over 15 attention metrics across more than 10 dimensions, including ad unit, device type, media type, and advertiser. This granular level of detail empowers publishers to pinpoint areas for optimization and enhance inventory performance.

• Performance-Driven Optimization
  This tool goes beyond traditional metrics like viewability and click-through rates, providing performance-driven insights that enable publishers to improve campaign outcomes. By focusing on attention, publishers can better understand the effectiveness of their inventory and optimize accordingly for better engagement and results.

• Advertiser Vertical Benchmarks
  DV provides industry-specific benchmarks, allowing publishers to compare their performance with competitors in the same vertical. These benchmarks help assess how well their inventory performs relative to industry standards and offer actionable insights for improvement.

• Privacy-Friendly Metrics with MRC Accreditation
  In 2023, DV's DV Authentic Attention® metrics earned accreditation from the Media Rating Council (MRC) for desktop, mobile web, and mobile apps. This accreditation reinforces the credibility and trustworthiness of the data, providing publishers with verified, privacy-compliant metrics to share with advertisers.

• Global Reach with Proven Methodology
  DV’s framework has been trusted by leading advertisers since 2021. Now, this robust methodology is available to publishers, helping them improve their inventory's value through reliable attention metrics and optimize for better campaign performance.

Insights from Leadership

• Steven Woolway, Executive Vice President of Business Development at DoubleVerify
  "As attention metrics become increasingly important in digital advertising, publishers need deep insights to stay competitive. DV Attention for Publishers equips them with the data to understand how attention impacts campaign success, building stronger, results-driven partnerships with brands."

With the launch of DV Attention for Publishers, DoubleVerify sets a new standard in performance measurement for publishers. This innovative solution gives publishers the tools to optimize their inventory, boost campaign outcomes, and strengthen their relationships with advertisers. By leveraging granular attention metrics and industry benchmarks, publishers can ensure they remain competitive in a rapidly evolving digital advertising landscape.

Sprinklr, the unified customer experience management (Unified-CXM) platform, has announced the appointment of Rory Read as President & CEO, effective November 5, 2024. Read will succeed Ragy Thomas, who will transition to an advisory role while continuing as Founder and Chairman of the Board. This leadership change comes after careful collaboration between Thomas, outgoing Co-CEO Trac Pham, and the Board of Directors, aiming to position Sprinklr for scalable growth in the evolving tech landscape.

• Rory Read's Appointment: Read, a seasoned leader with decades of experience at global technology companies such as Vonage, Dell, and IBM, takes over the role of President & CEO. His leadership is seen as pivotal for driving growth and innovation at Sprinklr.
• Ragy Thomas's New Role: Sprinklr’s Founder Ragy Thomas will step into an advisory position after co-leading the company with Pham. He will continue to offer guidance as Chairman of the Board, ensuring a smooth transition.
• Trac Pham’s Transition: Trac Pham will move to an advisory role after contributing significantly to the company’s strategy and growth.

Rory Read’s Leadership Track Record

• Experience Across Global Tech Brands: Read has held executive roles at major tech companies, including Vonage, Dell, Virtustream, and Lenovo. Notably, he led the historic Dell-EMC integration, which resulted in the creation of Dell Technologies.
• Track Record of Transformation: Read's previous tenure as CEO of Vonage saw the company’s acquisition by Ericsson for $6.2B. His leadership is recognized for driving transformational change, fostering innovation, and delivering sustainable growth.

Strategic Vision for Sprinklr

• AI-Powered Platform: Under Read's leadership, Sprinklr is poised to leverage its AI-driven capabilities to accelerate growth and deliver exceptional customer experiences. The platform’s ability to transform customer experience through advanced technology positions Sprinklr for further success.
• Commitment to Growth and Innovation: Read expressed confidence in Sprinklr’s future, emphasizing the company’s unique blend of disruptive technology, strong partnerships, and a passionate global team. He is committed to executing a strategic vision that drives long-term value creation for all stakeholders.

The leadership change at Sprinklr marks a pivotal moment in the company's evolution. With Rory Read at the helm, the company is well-positioned to harness its innovative AI platform and continue its journey of transformation and growth. As Sprinklr moves into this new phase, the combination of strong leadership, cutting-edge technology, and a customer-first approach will likely pave the way for continued success in the customer experience management space.

Envisio, a leading strategy and performance management software company, has appointed Craig Ross as its new CEO. Ross succeeds Mike Bell, the company’s founder, who launched Envisio in 2012 and will remain involved as an active board member. This leadership change comes as Envisio experiences significant momentum, with impressive revenue growth and a strategic partnership aimed at improving public sector management.

Leadership Transition

• Craig Ross Takes the Helm: Ross brings over three decades of experience in the government technology space, particularly in budgeting software and ERP solutions. He steps into the CEO role at a time when Envisio is poised for continued growth and innovation.
• Mike Bell's Continued Involvement: As the founder, Mike Bell has been instrumental in Envisio’s success. Although stepping down as CEO, he will continue to impact the company’s future as a board member, ensuring a seamless transition and ongoing strategic guidance.

Strong Business Momentum

• Impressive Revenue Growth: Envisio reported a 43% increase in revenue during the first three quarters of 2024 compared to the same period in 2023, highlighting the company’s rapid expansion and success.
• New Strategic Partnership: The company recently entered a partnership with Tyler Technologies, combining services for priority-based budgeting, strategic alignment, and performance management. This partnership aligns with the Government Finance Officers Association (GFOA) guidelines for rethinking budgeting.

Craig Ross's Vision for Envisio

• A Focus on Public Sector Excellence: Ross is committed to continuing Envisio’s work with local governments and public sector organizations to enhance transparency, trust, and performance. His leadership will guide the company in providing innovative solutions for cities, counties, and other public institutions.
• Building on Success: Ross expressed his excitement about building on Envisio’s successful history, focusing on aligning public sector efforts with community needs while delivering tools for higher performance and improved transparency.

With Craig Ross at the helm, Envisio is poised to further solidify its position as a leader in strategy and performance management software for the public sector. As the company continues to expand its offerings and partnerships, Ross’s experience and vision are expected to drive even greater success and innovation in the years ahead.

Hoot Interactive has unveiled HootVid, a groundbreaking digital advertising platform designed to transform the way businesses create dynamic video ads. This fully automated solution is tailored to meet the needs of various industries such as retail, real estate, automotive, and more. With HootVid, companies can produce high-quality video content quickly and efficiently, reflecting real-time changes across multiple distribution channels, including OTT/CTV, Meta, and others.

• Increased Speed-to-Market: HootVid significantly reduces video creation time, allowing agencies to render professional videos in minutes instead of days. This enables rapid deployment across various distribution channels, keeping content fresh and relevant.
• Fast Customization: The platform’s extensive template library allows users to easily create personalized video ads with infinite customization options. No special skills or large investments are required, making it accessible to businesses of all sizes.
• Data-Source Ready: HootVid can sync with any type of data feed (e.g., website, API, data sheet), ensuring that ads reflect the most accurate and up-to-date content. This feature is especially useful for advertisers with frequently changing details, prices, or promotions.
• Geo-Specific with GeoVast: The GeoVast feature allows businesses to tailor offers and ads based on geographic location, ensuring that local businesses can target specific zip codes or territories for maximum impact.
• Easy Editing with VAST Tag Technology: HootVid integrates VAST tags, enabling users to make instant changes to ads without disrupting the live campaign. This feature supports modifications such as scene swaps, message updates, voiceovers, and more.

Real-World Applications

HootVid is designed to support a wide range of industries, from grocery stores and home improvement to sports betting, real estate, and automotive. Agencies and media companies can leverage the platform to create dynamic, high-quality video ads that can be quickly customized and distributed to meet the ever-changing demands of their clients.

Client Success and Free Trial Offer

Currently, approximately 150 agencies are using HootVid to run creative campaigns for over 500 advertisers. The platform’s user-friendly interface and powerful features are already helping businesses cut production costs while delivering engaging, timely content to their audiences. Hoot Interactive offers a free trial for marketers to experience the platform firsthand and see the ease of video ad creation for themselves.

HootVid represents a game-changing solution for digital advertisers, providing an easy, cost-effective way to create dynamic video content that adapts to the fast-paced demands of modern marketing. With its focus on automation, customization, and geo-targeting, HootVid is set to revolutionize the way businesses engage with their audiences and deliver timely, relevant advertising.

In October 2024, Wondershare unveiled SelfyzAI 3.0, the latest iteration of its AI-powered image editing app. With comprehensive upgrades in technology and user experience, SelfyzAI 3.0 brings a host of new features designed to simplify the editing process and offer more creative possibilities. Available in 14 languages, the app is accessible to users across the globe via Google Play and the App Store, making it easier than ever for both beginners and intermediate users to create stunning images and videos.

• AI Hug (AI Interactions): Create heartwarming virtual hug or kiss videos and photos with AI, perfect for sharing affection even from a distance. This new feature provides a unique and personal touch to images and videos.
• Audio-Driven Facial Animation: With this feature, users can upload a photo and an audio file to generate animated portrait videos. The app analyzes the rhythm and emotion of the audio to animate facial expressions, turning still images into engaging videos.
• AI Dance: By uploading a frontal full-body photo, users can generate AI-powered dance videos. SelfyzAI analyzes the photo’s facial expressions and body proportions to produce synchronized dance moves, making it perfect for social media content.
• Photo Restoration: SelfyzAI 3.0 can restore old, damaged photos by fixing common issues like creases, stains, and folds. It intelligently uses surrounding image data to repair and enhance old photos, adding color and detail to cherished memories.
• Partial Image Repainting: Users can now customize specific parts of an image, such as changing backgrounds, hairstyles, or outfits, without needing to reshoot the entire photo.
• AI Image Extension: Extend the borders of images while maintaining high resolution, giving users flexibility when adjusting composition or scale for various projects.
• AI Makeup Try-On: Apply virtual makeup or transfer specific styles to photos with AI-generated effects, offering a broad selection of beauty enhancement options.

Technical Advantages and Market Competitiveness

SelfyzAI 3.0 not only introduces innovative features but also delivers faster processing speeds and enhanced precision, ensuring that users receive superior results. With specialized tools like photo restoration and partial repainting, the app outperforms many competitors in the market, offering efficiency and high-quality output that stands out.

Meeting Diverse User Needs

SelfyzAI 3.0 is designed to meet the needs of both personal and professional users. Whether for everyday photo enhancement, content creation, or professional business and creative applications, the platform provides a wide range of tools that cater to a diverse audience. Its simplicity and powerful capabilities make it a go-to choice for casual users and professionals alike.

With SelfyzAI 3.0, Wondershare continues to revolutionize the world of AI-powered photo editing, offering users enhanced creative flexibility and greater ease of use. This latest version combines advanced features and a user-friendly interface, making it the perfect solution for both beginners and seasoned creators. Available for download with an annual subscription fee of $29.99, SelfyzAI 3.0 unlocks limitless possibilities for enhancing and personalizing photos and videos.

Integral Ad Science (IAS), a global leader in media measurement and optimization, has launched IAS Curation with Google Ad Manager, offering programmatic buyers a robust deal-based enrichment pathway. This solution is designed to help advertisers access high-quality inventory, ensuring their ads meet critical benchmarks for context, brand safety, and viewability, all while enhancing performance and scale.

Key Features of IAS Curation with Google Ad Manager

• Customizable Inventory: Advertisers can incorporate IAS enrichment to tailor their supply before it reaches the buying platform. This ensures that the inventory aligns with the advertiser's quality and contextual standards.
• Precision Targeting: Using IAS's natural language processing (NLP) capabilities, contextual classification allows advertisers to target only the most relevant, quality content, ensuring that ads appear in brand-safe environments.
• Quality Inventory: With advanced contextual avoidance, brand safety, suitability measures, and MFA (Made for Ads) filtration, IAS Curation reduces wasted spend by pre-screening and categorizing content before it reaches the bidding platform.
• Brand Suitability & Contextual Relevance: IAS Curation allows programmatic buyers to avoid poor-quality inventory, such as MFA and ad clutter, by targeting only inventory that meets contextually relevant benchmarks.

Benefits for Programmatic Buyers

• Elevated Supply Strategy: Advertisers can curate inventory that meets their brand's safety and suitability standards, optimizing their media buys for greater efficiency.
• AI-Driven Optimization: With predictive science, IAS's AI-powered system screens pages, categorizes inventory, and identifies the most desirable content while avoiding unsuitable ones. This increases return on investment (ROI) by maximizing the relevance and quality of ad placements.
• Efficient Campaign Management: The AI-driven platform helps advertisers streamline their programmatic campaigns by ensuring that each ad spend is allocated to inventory that aligns with brand values and desired performance metrics.

Collaboration with Google

The launch of IAS Curation with Google Ad Manager is the latest expansion of IAS's long-standing collaboration with Google. In June 2024, IAS expanded its Brand Safety and Suitability Measurement product to include Performance Max and Demand Gen campaigns for YouTube. The ongoing partnership strengthens IAS’s commitment to offering advertisers cutting-edge solutions for maintaining brand safety, suitability, and performance across all digital ad channels.

With IAS Curation, programmatic buyers on Google Ad Manager can elevate their ad strategies, improve targeting accuracy, and minimize wasted ad spend. This new enrichment pathway, driven by AI and data science, allows advertisers to focus on high-quality inventory, ensuring greater efficiency and higher returns on media investments.

Audience Store, a leading international customer insight and programmatic media activation partner, has announced a strategic partnership with AudienceProject, a top provider of audience measurement solutions. This collaboration aims to enhance Targetcast, Audience Store's advanced CTV advertising solution, offering advertisers new opportunities to optimize their reach and efficiency above traditional linear TV advertising.

• Incremental Reach Enhancement: By integrating AudienceProject’s unique audience measurement capabilities, the partnership enables Targetcast to provide deeper insights into incremental reach. This empowers advertisers to plan and report more effectively, maximizing the value of their CTV campaigns.

• Deduplication of Data: Audience Store will leverage AudienceProject’s technology to deduplicate Barb (Broadcasters' Audience Research Board) data and impression-level digital data, enhancing the accuracy of campaign performance insights and significantly improving CTV campaign effectiveness.

• Frequency Capping: The collaboration will allow for the deployment of frequency capping across premium CTV content services, ensuring advertisers can better manage the frequency of their ad exposures and maximize the impact of their campaigns beyond linear TV.

• Data-Driven Campaign Planning and Reporting: Advertisers can now access clearer pre-campaign insights and post-campaign reporting that highlights incremental reach, audience engagement, and campaign effectiveness, enabling smarter, data-driven decision-making.

Benefits for Advertisers

• Smarter Audience Targeting: By providing precise insights into audience behavior and reach potential, the partnership enhances targeting accuracy and helps advertisers achieve greater ROI with their CTV campaigns.

• Improved Campaign Planning: Advertisers gain a more comprehensive understanding of their campaigns’ reach and effectiveness, leading to more informed strategies and better allocation of ad spend.

• Maximized Efficiency: The ability to leverage historical Barb data and optimize frequency capping across CTV services enables more efficient use of advertising budgets, reducing waste and improving campaign performance.

Statements from Leadership

Jon Hewson, CEO of Audience Store, commented:
“Teaming up with AudienceProject is a strategic move that elevates Targetcast, our market-leading, next-generation CTV solution. This partnership provides our clients with a clearer understanding of their campaign’s potential pre-campaign and offers post-campaign reporting that drives smarter, data-driven decisions.”

Paul Barnard, Managing Director at AudienceProject, added:
“Audience Store’s commitment to enhancing audience intelligence aligns perfectly with our mission at AudienceProject. Together, we will empower advertisers to unlock the full potential of CTV, delivering not just reach, but also precise targeting and measurement.”

The collaboration between Audience Store and AudienceProject marks a significant advancement in the world of CTV advertising, offering advertisers enhanced audience insights, improved targeting, and better overall campaign performance. With smarter data-driven solutions and the ability to scale effectively, this partnership positions advertisers to fully capitalize on the rapidly evolving CTV landscape.

Sinch, a leader in customer communications, has reported a surge in brand interest in Rich Communication Services (RCS) and RCS Business Messaging (RBM). According to a recent expert panel, over 70% of brands anticipate RCS will be one of their primary customer communication channels within the next five years. The announcement comes after Apple’s support for RCS, previously exclusive to Android devices, which is accelerating the adoption of the messaging standard across industries.

• RCS Adoption Surge: According to Sinch's discussions with senior marketing and digital communications experts from major European brands, 73% of respondents predict that RCS will become the default messaging channel within the next decade, with over 70% considering it a primary customer communication channel by 2029.

• Apple's Support for RCS: With the release of iOS 18.1 in October 2024, Apple’s adoption of RCS marks a significant milestone, making it possible for both iPhone and Android users to exchange rich content seamlessly. This move is expected to significantly boost RCS adoption among businesses, as it introduces RCS Business Messaging (RBM) capabilities, enabling brands to communicate directly with customers via a single, native channel, without relying on third-party apps.

• Key Motivators for RCS Adoption: The primary drivers for brands’ interest in RCS include the "verified sender" feature, providing a trusted, secure messaging channel, and the ability to engage customers directly, without intermediaries. Experts also emphasized that innovative customer experience (CX) solutions would be a major benefit of integrating RCS into their communication strategies.

Industry Impact

• High Industry Confidence: The research highlights that 90% of industry experts across sectors such as financial services, insurance, and retail view RCS as an "extremely significant" tool for enhancing customer engagement, reflecting strong confidence in the potential of RCS to redefine business-customer communication.

• Increase in RCS Messaging Volumes: Sinch reports a 22% increase in RCS messaging volumes between businesses and customers from January 2023 to September 2024, showcasing growing momentum for the messaging standard.

• The Role of CPaaS Vendors: Two-thirds of experts agreed that partnerships with CPaaS vendors like Sinch are vital for the successful implementation of RCS, underscoring the importance of integrated, scalable solutions for achieving optimal results in RCS adoption.

As RCS continues to rise as a dominant channel for customer communication, Sinch remains at the forefront, providing innovative solutions that help businesses enhance engagement, ensure secure messaging, and build cutting-edge customer experiences. With Apple’s support, the future of RCS is increasingly looking bright, and businesses are quickly adopting the technology to stay ahead of the competition.