Integral Ad Science (IAS), a global leader in media measurement and optimization, has launched IAS Curation with Google Ad Manager, offering programmatic buyers a robust deal-based enrichment pathway. This solution is designed to help advertisers access high-quality inventory, ensuring their ads meet critical benchmarks for context, brand safety, and viewability, all while enhancing performance and scale.

Key Features of IAS Curation with Google Ad Manager

• Customizable Inventory: Advertisers can incorporate IAS enrichment to tailor their supply before it reaches the buying platform. This ensures that the inventory aligns with the advertiser's quality and contextual standards.
• Precision Targeting: Using IAS's natural language processing (NLP) capabilities, contextual classification allows advertisers to target only the most relevant, quality content, ensuring that ads appear in brand-safe environments.
• Quality Inventory: With advanced contextual avoidance, brand safety, suitability measures, and MFA (Made for Ads) filtration, IAS Curation reduces wasted spend by pre-screening and categorizing content before it reaches the bidding platform.
• Brand Suitability & Contextual Relevance: IAS Curation allows programmatic buyers to avoid poor-quality inventory, such as MFA and ad clutter, by targeting only inventory that meets contextually relevant benchmarks.

Benefits for Programmatic Buyers

• Elevated Supply Strategy: Advertisers can curate inventory that meets their brand's safety and suitability standards, optimizing their media buys for greater efficiency.
• AI-Driven Optimization: With predictive science, IAS's AI-powered system screens pages, categorizes inventory, and identifies the most desirable content while avoiding unsuitable ones. This increases return on investment (ROI) by maximizing the relevance and quality of ad placements.
• Efficient Campaign Management: The AI-driven platform helps advertisers streamline their programmatic campaigns by ensuring that each ad spend is allocated to inventory that aligns with brand values and desired performance metrics.

Collaboration with Google

The launch of IAS Curation with Google Ad Manager is the latest expansion of IAS's long-standing collaboration with Google. In June 2024, IAS expanded its Brand Safety and Suitability Measurement product to include Performance Max and Demand Gen campaigns for YouTube. The ongoing partnership strengthens IAS’s commitment to offering advertisers cutting-edge solutions for maintaining brand safety, suitability, and performance across all digital ad channels.

With IAS Curation, programmatic buyers on Google Ad Manager can elevate their ad strategies, improve targeting accuracy, and minimize wasted ad spend. This new enrichment pathway, driven by AI and data science, allows advertisers to focus on high-quality inventory, ensuring greater efficiency and higher returns on media investments.