DoubleVerify (DV), a leader in digital media measurement, has launched DV Attention for Publishers, a cutting-edge solution designed to provide publishers with actionable insights for optimizing their inventory. As attention metrics gain traction as a key performance indicator in digital advertising, this new tool helps publishers leverage detailed data to improve campaign performance and foster stronger partnerships with advertisers.

Key Features and Benefits

• Granular Metrics Across Inventory
  DV Attention for Publishers offers comprehensive attention data across both open web and in-app campaigns. Publishers can explore over 15 attention metrics across more than 10 dimensions, including ad unit, device type, media type, and advertiser. This granular level of detail empowers publishers to pinpoint areas for optimization and enhance inventory performance.

• Performance-Driven Optimization
  This tool goes beyond traditional metrics like viewability and click-through rates, providing performance-driven insights that enable publishers to improve campaign outcomes. By focusing on attention, publishers can better understand the effectiveness of their inventory and optimize accordingly for better engagement and results.

• Advertiser Vertical Benchmarks
  DV provides industry-specific benchmarks, allowing publishers to compare their performance with competitors in the same vertical. These benchmarks help assess how well their inventory performs relative to industry standards and offer actionable insights for improvement.

• Privacy-Friendly Metrics with MRC Accreditation
  In 2023, DV's DV Authentic Attention® metrics earned accreditation from the Media Rating Council (MRC) for desktop, mobile web, and mobile apps. This accreditation reinforces the credibility and trustworthiness of the data, providing publishers with verified, privacy-compliant metrics to share with advertisers.

• Global Reach with Proven Methodology
  DV’s framework has been trusted by leading advertisers since 2021. Now, this robust methodology is available to publishers, helping them improve their inventory's value through reliable attention metrics and optimize for better campaign performance.

Insights from Leadership

• Steven Woolway, Executive Vice President of Business Development at DoubleVerify
  "As attention metrics become increasingly important in digital advertising, publishers need deep insights to stay competitive. DV Attention for Publishers equips them with the data to understand how attention impacts campaign success, building stronger, results-driven partnerships with brands."

With the launch of DV Attention for Publishers, DoubleVerify sets a new standard in performance measurement for publishers. This innovative solution gives publishers the tools to optimize their inventory, boost campaign outcomes, and strengthen their relationships with advertisers. By leveraging granular attention metrics and industry benchmarks, publishers can ensure they remain competitive in a rapidly evolving digital advertising landscape.