Sprinklr, the unified customer experience management (Unified-CXM) platform, has announced the appointment of Rory Read as President & CEO, effective November 5, 2024. Read will succeed Ragy Thomas, who will transition to an advisory role while continuing as Founder and Chairman of the Board. This leadership change comes after careful collaboration between Thomas, outgoing Co-CEO Trac Pham, and the Board of Directors, aiming to position Sprinklr for scalable growth in the evolving tech landscape.

• Rory Read's Appointment: Read, a seasoned leader with decades of experience at global technology companies such as Vonage, Dell, and IBM, takes over the role of President & CEO. His leadership is seen as pivotal for driving growth and innovation at Sprinklr.
• Ragy Thomas's New Role: Sprinklr’s Founder Ragy Thomas will step into an advisory position after co-leading the company with Pham. He will continue to offer guidance as Chairman of the Board, ensuring a smooth transition.
• Trac Pham’s Transition: Trac Pham will move to an advisory role after contributing significantly to the company’s strategy and growth.

Rory Read’s Leadership Track Record

• Experience Across Global Tech Brands: Read has held executive roles at major tech companies, including Vonage, Dell, Virtustream, and Lenovo. Notably, he led the historic Dell-EMC integration, which resulted in the creation of Dell Technologies.
• Track Record of Transformation: Read's previous tenure as CEO of Vonage saw the company’s acquisition by Ericsson for $6.2B. His leadership is recognized for driving transformational change, fostering innovation, and delivering sustainable growth.

Strategic Vision for Sprinklr

• AI-Powered Platform: Under Read's leadership, Sprinklr is poised to leverage its AI-driven capabilities to accelerate growth and deliver exceptional customer experiences. The platform’s ability to transform customer experience through advanced technology positions Sprinklr for further success.
• Commitment to Growth and Innovation: Read expressed confidence in Sprinklr’s future, emphasizing the company’s unique blend of disruptive technology, strong partnerships, and a passionate global team. He is committed to executing a strategic vision that drives long-term value creation for all stakeholders.

The leadership change at Sprinklr marks a pivotal moment in the company's evolution. With Rory Read at the helm, the company is well-positioned to harness its innovative AI platform and continue its journey of transformation and growth. As Sprinklr moves into this new phase, the combination of strong leadership, cutting-edge technology, and a customer-first approach will likely pave the way for continued success in the customer experience management space.