Collaboration Combines Vast Content Library, Advanced Targeting Technology, and Expert Curation to Transform Digital Video Landscape

Primis, a leading video discovery platform for global publishers, has announced an expanded partnership with VideoElephant, an industry leader in premium content libraries featuring millions of rights-cleared videos. This collaboration marks a significant milestone in shaping the future of video discovery, combining Primis's advanced contextual targeting capabilities with VideoElephant's extensive library to enhance the content experience for publishers and users alike.

Addressing Industry Challenges

The partnership addresses several key industry challenges, including content scarcity, targeting accuracy, and declining user engagement, by delivering innovative solutions for publishers in the digital space:

• Expanded Content Library: Publishers will now gain access to VideoElephant's extensive collection of over 4 million videos from more than 1,000 creators, dramatically increasing content diversity.

• Enhanced Contextual Targeting: Primis's cutting-edge technology, combined with VideoElephant's extensive metadata and diverse content library, enables highly precise content matching, significantly improving the relevance of video recommendations.

• Expert Content Curation: The collaboration with VideoElephant's content teams ensures optimized selection and delivery of video content, tailored to each publisher's unique audience.

• Effective Content Scaling: The partnership allows Primis to offer a wider range of high-quality content to publishers without increasing costs, enabling a more robust content strategy.

Eylon Kadish, Content Manager at Primis, remarked, "This partnership is a game-changer for our content strategy, letting us widen our content offerings without compromising on quality for our publishers. Additionally, this collaboration streamlines our workflow, enabling us to curate and deliver the most engaging content with ease."

Setting New Standards in Contextual Video Advertising

Toar Mekaiten, Chief Revenue Officer of Primis, added, "Our expanded partnership with VideoElephant takes our industry-leading content experience to the next level. It positions us to set a new standard in contextual video advertising, benefiting our users, publishers, and the entire digital ecosystem. We're now able to offer a level of content diversity and targeting precision that was previously unattainable in the market."

Emma McGuire, Head of Revenue Ops for VideoElephant, expressed excitement about the partnership, stating, "We are excited to build upon our longstanding relationship with Primis, a company that values the premium high-quality content that VideoElephant brings as a trusted partner. With continued access to our living library of millions of videos, Primis can provide their publishers exactly what they need, enabling them to deliver highly relevant content to their audiences at scale."

A Timely Solution for the Industry

This collaboration follows Primis's recent developments with premium publishers, including Business Insider, The Independent, and Reach. Mekaiten added, "This partnership comes at a crucial time for the industry. As contextual advertising becomes increasingly vital, our enhanced capabilities offer a powerful solution for publishers and advertisers alike, allowing them to fully leverage the potential of contextual targeting without being constrained by content limitations or costs."

Led by McCourt Global, the funding round will support and accelerate MeWe's ongoing migration while expanding decentralized products and services to platform users. The social media company seeks an additional $6 million to close out the Series B round.

MeWe, the pioneering privacy-first social media network, has announced the launch of a growth agenda aimed at accelerating its efforts to bring Web3 technology to its 20+ million users. The opening of a Series B funding round, led by McCourt Global, will drive MeWe's growth and facilitate further innovation, including the development of AI integration, new Web3 product features, targeted marketing for strategic user acquisition, and the rollout of a native token to enhance user growth, platform engagement, and utility.

Transforming for the Future of Web3

Over the past year, MeWe has undergone an unprecedented transformation to integrate with the Frequency blockchain and migrate its users to Web3 at scale. This commitment has led to a significant growth milestone, establishing MeWe as one of the world's largest Web3 user bases. The platform has seamlessly migrated over 1 million users to the Frequency chain, a Layer 1 blockchain built on the Decentralized Social Networking Protocol (DSNP). This innovation enables individual ownership of personal data and content, proving that social media users need not sacrifice privacy or data in their online engagements.

Jeffrey Edell, Chairman and CEO of MeWe, stated, "MeWe is excited to accelerate our journey to bring Web3 technologies to more of our users and continue growing our community. This Series B round, along with our successful migration to the Frequency blockchain, allows us to expand our ambitions and deliver the benefits of an open, decentralized web to our users in new and exciting ways."

Empowering Users in the Web3 Era

Divya Narendra, MeWe Advisory Board Member, commented on the significance of this transition, saying, "MeWe is leading the tech industry into the future by demonstrating that viable, scalable technology alternatives exist today, allowing social media networks to protect people's privacy and empower them with control over their own data. MeWe is at the forefront of the broader movement to Web3, and we are proud to support the transition to an open, decentralized internet."

In August, as part of its integration with Frequency, MeWe announced that over 600,000 users now control ownership of their complete social graph on the Frequency blockchain. This number is expected to increase, with the Series B funding directly supporting efforts to onboard more users in this migration.

Frameplay, a leading intrinsic advertising platform, has announced the appointment of Sandy Shanman as the new Chief Executive Officer and Jonathan Troughton as President, effective October 2, 2024. This transition comes amid significant growth for the company, which Troughton co-founded in 2018 to revolutionize advertising within the gaming industry.

Leadership Changes

• New Appointments: Sandy Shanman takes on the role of CEO, while Jonathan Troughton becomes President.
• Effective Date: Both appointments are effective from October 2, 2024.

Company Overview

• Foundation: Frameplay was established in 2018 to serve as a marketing technology provider for the advertising and video game industries.
• Core Offering: The platform allows brands, agencies, and platforms to integrate advertisements seamlessly into video games, enhancing player experience without disruption.

Vision and Strategy

• Jurgen Post’s Statement: The Chairman of the Board, Jurgen Post, emphasized the importance of combining Troughton's vision with Shanman's advertising expertise to drive Frameplay's growth.
• Focus on Optimization: Post highlighted the principle of "min-maxing," optimizing every resource for maximum efficiency in leadership.

Insights from Leadership

• Jonathan Troughton: As an enthusiastic gamer, Troughton has always focused on enhancing advertising opportunities. He stated, "Our mindset from the start has been simple: 'git gud'—constantly improving and leveling up."
• Sandy Shanman’s Background: Shanman joined Frameplay in 2023 as COO and implemented successful monetization strategies, previously leading revenue transformations at other companies.

Industry Context

• Gaming Engagement: According to the Entertainment Software Association (ESA), the U.S. gaming industry has over 191 million active gamers as of 2024. This diverse player base makes gaming an attractive space for advertisers.
• Future Outlook: Shanman believes in-game advertising will become a vital part of the media mix for major brands.

With Sandy Shanman and Jonathan Troughton at the helm, Frameplay is poised to leverage its innovative advertising strategies and capitalize on the growing engagement in the gaming industry, positioning itself as a leader in the in-game advertising space.

Marketers using HockeyStack's integration with LinkedIn Ads can now see how spend on ads of all formats is contributing to pipeline and revenue.

HockeyStack has officially joined the LinkedIn Marketing Partner Program for Reporting and ROI, enhancing revenue teams' ability to create and capture more pipeline. By illuminating golden paths in the customer journey, HockeyStack transforms ideal paths into actionable, repeatable playbooks, enabling clients to confidently assess what’s working in their marketing strategies.

The Challenge in Measurement

• Brand Awareness and Lead Generation: Marketers often struggle to measure the effectiveness of their brand awareness and lead generation efforts.
• Data Integration Issues: Tying impressions, clicks, and other brand-level data to pipeline performance is challenging, leading to budget reductions when the efficacy of long-term efforts cannot be demonstrated.

HockeyStack's LinkedIn Ads Integration

• Enhanced Insights: The new integration with LinkedIn Ads allows marketers to better understand the impact of their campaigns on pipeline and revenue.
• Unified Data View: HockeyStack consolidates impression and click-level data from LinkedIn Ads campaigns with other data sources, providing B2B marketers with a comprehensive view of how LinkedIn Ads contribute to pipeline generation and closure.

Industry Insights

• Conversion Rates: Emir Atli, CRO of HockeyStack, notes that LinkedIn has the highest MQL to opportunity conversion rate compared to other channels, with 36% of LinkedIn MQLs becoming opportunities, as opposed to 22% on platforms like Facebook, Bing, and Google.
• Excitement for Integration: Atli expressed enthusiasm about the new integration, emphasizing its value for businesses looking to leverage LinkedIn Ads effectively.

Customer Success Stories

• ActiveCampaign's Experience: Chris Wood, Director of Demand Generation at ActiveCampaign, highlighted that HockeyStack enables them to see the true impact of LinkedIn on driving revenue and allows them to share this success story with their executive team.

With its integration into the LinkedIn Marketing Partner Program, HockeyStack is set to empower marketers with clearer insights into their campaigns’ effectiveness, helping them optimize their strategies for maximum ROI and growth.

Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency

Phreesia is proud to announce its membership in the Network Advertising Initiative (NAI), a leading non-profit organization focused on responsible data collection and use in digital advertising. This partnership underscores Phreesia's ongoing commitment to consumer data privacy, particularly in the healthcare sector.

Commitment to Consumer Data Privacy

• Joining NAI: Phreesia will collaborate with the NAI to promote consumer-centric privacy practices within healthcare and play a key role in shaping the national dialogue on data privacy.
• Privacy Standards: Melissa Mitchell, Phreesia’s Chief Privacy Officer, emphasized the company’s long-standing dedication to privacy and consent, having implemented affirmative opt-in consent long before it became standard practice.

Advocacy and Policy Development

• Focus on Advocacy: As a member of the NAI, Phreesia will work towards advocating national policies that enable the beneficial use of healthcare data while safeguarding consumer privacy.
• Response from NAI: Leigh Freund, President and CEO of NAI, welcomed Phreesia, highlighting the importance of responsible data management amid evolving privacy regulations.

Importance of Personalized Health Information

• Consumer Research Insights: Research from Phreesia indicates that consumers appreciate personalized health content, as it provides relevant information tailored to their needs. A survey of over 9,200 participants revealed that more than 80% value receiving new and relevant information about their medications and therapies.
• Impact on Health Outcomes: David Linetsky, SVP of Life Sciences at Phreesia, noted that access to personalized information at crucial moments in patients' health journeys can enhance engagement, improve interactions with healthcare providers, and potentially save lives by increasing vaccination rates and facilitating early diagnosis.

By joining the NAI, Phreesia reaffirms its commitment to prioritizing consumer privacy and consent in the healthcare industry. The collaboration aims to enhance the responsible use of healthcare data while promoting policies that benefit consumers and improve health outcomes.

As referral traffic from search engines and social networks declines, and paid acquisition costs rise, brands must focus on building direct customer relationships. This shift is crucial for deepening engagement, driving repeat conversions, and fostering loyalty, all of which contribute to increased customer lifetime value and sustainable business growth. However, many organizations face challenges due to siloed teams, channels, and data, making it difficult to deliver the unified experiences customers demand.

Airship’s Solution

To address these challenges, Airship, a mobile-first customer experience company, has announced that all Experience Platform capabilities developed for apps are now available on the web. This expansion allows customer-facing teams to create relevant and unified experiences across apps, websites, and all channels, enabling customers to complete high-value actions without requiring developer support.

Key Solutions for Web Marketers

1. Experience Editor:

   • No-code creation of flexible web and app experiences with native performance and measurement.

2. Scenes & Stories:

   • Immersive content to enhance onboarding, opt-in/registration, adoption, and conversion.

3. Surveys:

   • Simple collection of feedback, interests, and preferences to inform personalized experiences.

4. Embedded Content:

   • Personalization of content blocks within Scenes, Stories, and Surveys, targeting all customers, including those who usually ignore messages.

5. Preference Centre:

   • Allows customers to choose how, when, and where they want to be communicated with across all channels.

6. Airship Journeys AI:

   • Automatically generates journeys and compelling content using zero-party data for optimized conversion and customer lifecycle goals.

7. Experimentation:

   • Testing and optimizing the performance of audience segments, journeys, features, and messages through A/B and multivariate tests.

Expert Insights

Forrester Research highlights the importance of coherent customer experiences across channels, noting that failure to do so can lead to lost ground against competitors. Georgi Pepelyankov, Head of Marketing Transformation at Kindred Group, states that Airship's no-code experiences help integrate messaging more effectively across platforms. Jessy Trengove, Chief Product Officer at Vinyl Group, praises Airship Journeys for its ability to drive critical business KPIs, and notes the enhanced capabilities of Airship Journeys AI in generating content and journeys rapidly.

As consumer behavior continues to evolve, brands must adapt their marketing strategies for greater agility and relevance. By expanding its platform to the web, Airship empowers companies to deliver value and capture more from their customers, addressing the complexities of modern marketing in an omnichannel landscape.

58% of consumers say they would be more likely to try a brand that incorporates voice technology in their customer service

A new survey conducted by TELUS Digital Experience reveals a significant surge in the adoption of voice technology among consumers in both personal and workplace settings. With 81% of Americans using voice tech daily or weekly, the findings underscore the increasing importance of this technology in enhancing customer interactions and satisfaction.

• Mass Adoption:

  • 81% of Americans use voice tech regularly, with 68% reporting increased usage over the past year.
  • 36% began using voice technology two to five years ago, while 25% tried it for the first time in the past month.

• Consumer Engagement:

  • The survey highlights voice technology’s pivotal role in the customer journey, influencing brand engagement and long-term retention.

The Impact of Generative AI

• Advancements in Voice Tech:
  • Improvements driven by Generative AI (GenAI) are enhancing interactions with virtual agents and creating next-generation customer experiences.
  • 58% of respondents indicated they would be more likely to engage with brands that utilize voice tech in their customer communication channels.

Top Reasons for Using Voice Technology

1. Speed and Efficiency: 35% prefer speaking to typing.
2. Convenience: 31% find voice commands simpler than navigating menus.
3. Multitasking: 30% appreciate the ability to perform multiple tasks simultaneously.

Usage Patterns

• Personal vs. Work Use:
  • 56% use voice tech exclusively for personal tasks.
  • 33% utilize it in both personal and work settings, while 11% use it solely for work tasks.

Applications of Voice Technology

• In Personal Life:
  • Daily tasks (66%), communications (66%), information retrieval (55%).
• In Work Life:
  • Voice-to-text for emails, messages, and content creation (44%), information retrieval (37%), administrative tasks (32%).

Consumer Frustrations

Despite the benefits, frustrations with voice technology persist:

• 65% report misunderstandings by their voice assistants.
• 33% have had commands executed incorrectly.
• 27% have received incorrect information.

Responses to Errors

• 41% admit to yelling at their voice assistant when errors occur.
• 30% have used profanity in frustration.
• Conversely, 62% try to remain polite, often saying "please" and "thank you."

Areas for Improvement

Consumers have identified several key improvements needed for voice technology:

1. Accuracy of responses (53%)
2. Understanding of accents and dialects (46%)
3. Faster response times (41%)
4. Enhanced security features (41%)

The Path Forward

To enhance voice technology, businesses must collaborate with expert technology partners. This partnership approach is crucial for creating responsive, personalized, and secure voice solutions that drive customer engagement and provide a competitive advantage.

TELUS Digital is ready to elevate your brand's voice experience. With expertise across AI, design, strategy, and engineering, our comprehensive services include voice case identification, conversational UI design, tool selection, and integration. We also leverage our proprietary Ground Truth Studio AI data platform for multi-language audio dataset creation, ensuring optimal performance for voice tech applications. For more information, visit telusdigital.com/contact.

Industry Disrupting Move Enables Content Creators and Owners To Monetize Their Own Videos, Avoiding Audience-Annoying Interruptive Ad Models

Rembrand, a leader in Spatially-Aware AI™ technology, proudly announces the launch of groundbreaking integrations for its Rembrand AI Studio. These innovations provide seamless support for leading video editing platforms, transforming the video industry's approach to In-Scene Media and enabling content creators to monetize their work without disruptive advertising.

Revolutionizing Content Monetization

Traditionally, video content has faced challenges due to outdated, interruptive advertising models. Streamers often lose audiences due to linear ad interruptions, forcing them to rely on downstream monetization tools or manual product placements that lack scalability. Rembrand changes the game by bringing monetization upstream, empowering creators and owners to manage their video content effectively.

With the integration of Regenerative Fusion AI™ and Spatially-Aware AI™, Rembrand allows creators to embed monetization directly within the content creation process, offering infinite scalability and immediate impact. This milestone enhances creators' control over their content and improves profit margins, making high-impact In-Scene Media accessible to the video production industry.

Seamless Integration with Top Editing Platforms

By bridging the gap between Rembrand's advanced AI capabilities and popular video editing platforms, these integrations eliminate barriers to entry and expand creative possibilities. Creators can effortlessly import footage into Rembrand AI Studio and export it with their In-Scene Media assets to major editing platforms such as:

• Adobe Premiere Pro
• Final Cut Pro
• DaVinci Resolve
• Sony Vegas
• CapCut
• And many others

This suite of integrations offers creators a scalable and flexible approach to monetizing their video content, allowing for the seamless incorporation of 3D objects, animated characters, and holograms with just a few clicks.

Empowering Creativity and Monetization

David Wiener, Chief Product Officer at Rembrand, expressed enthusiasm for the expanded platform capabilities: "This move not only democratizes access to advanced AI-driven tools but also enables creators to push the boundaries of storytelling and brand engagement while maintaining control over monetization. With Rembrand AI Studio, the future of video editing and In-Scene Media is more exciting, accessible, and profitable than ever before."

Join Rembrand in redefining the future of video editing and advertising. Experience the power of seamless integration with leading video editing platforms and unlock endless creative possibilities with Rembrand AI Studio.