Tzi-Kei Wong joins as SVP of Product; Angela Han joins as SVP of Customer Success

Stensul, the Marketing Creation Platform™, has announced two key additions to its senior executive team: Tzi-Kei Wong as Senior Vice President of Product and Angela Han as Senior Vice President of Customer Success. Both executives will be based at the company’s headquarters in New York City, emphasizing Stensul's commitment to product innovation and exceptional customer experiences as it expands its market presence.

• Strategic Hires:
  Noah Dinkin, Founder and CEO of Stensul, expressed enthusiasm for the new additions: “Together, they bring extremely relevant experience from players like SendGrid, Optimizely, Welcome/Newscred, and Percolate, adding valuable perspectives to our executive team.”

• Focus on Customer Success:
  Dinkin emphasized Stensul's dedication to helping customers improve campaign performance and streamline the marketing content supply chain, which aligns with Wong and Han’s expertise.

Tzi-Kei Wong: Senior Vice President of Product

• Background and Experience:
  Wong joins Stensul from her role as Chief Product Officer at Yext, where she enhanced generative search and AI content creation capabilities. Her previous roles include leading product innovation at Optimizely and Welcome (formerly Newscred).

• Vision for Product Innovation:
  With over 15 years of experience in product and design, Wong will drive Stensul’s product strategy, focusing on aligning with customer needs and enhancing market competitiveness. “I look forward to continuing on that path of innovation with the team,” she stated.

Angela Han: Senior Vice President of Customer Success

• Background and Experience:
  Han brings more than 20 years of customer success experience, having served as Chief Customer Officer at several technology companies, including Upside and Retain.ai. At SendGrid, she introduced effective onboarding and customer engagement programs.

• Commitment to Customer Relationships:
  Han aims to leverage her extensive background in customer experience to enhance Stensul’s relationships and drive success for enterprise clients. “I’m excited to collaborate with our top-notch team to help customers achieve new levels of success,” she remarked.

The appointments of Tzi-Kei Wong and Angela Han mark a significant step in Stensul’s growth strategy, enhancing its capabilities in product innovation and customer success as the company continues to lead in the marketing technology space.

Scale, personalization and collaboration requirements driving demand for composable, flexible tech stacks

Cloudinary’s first global digital asset management (DAM) survey uncovers significant challenges brands face in scaling, personalizing, and collaborating effectively across teams. Despite acknowledging the importance of images and videos for building online trust and credibility, many brands are hindered by integration, workflow, collaboration, and post-production issues. The independent survey reveals that 57% of brands utilize 2-3 DAM solutions and highlights the pressing need for automation and generative AI to address these challenges.

The Importance of Visual Content

In today’s visual economy, brands increasingly rely on images and video for various reasons:

• Build Brand Trust: 64%
• Improve Product Credibility: 62%
• Enhance Market Awareness/SEO: 59%
• Drive Product Purchases: 52%
• Reduce Product Returns: 31%

The surge in the number of digital assets is evident, with 25% of surveyed brands storing 50,000 digital assets or more. Although text assets remain the most common (85%), visual content is rapidly catching up, with images (79%) and videos (66%) close behind. Brands anticipate further growth in visual assets, including:

• Images: 65%
• Short-Form Video: 64%
• 3D Assets: 41%
• Live-Streaming Video: 34%
• Long-Form Video: 34%

Bottlenecks in Workflow and Post-Production

As the diversity and volume of digital assets increase, brands face mounting challenges in delivering visual experiences at scale. The survey highlights key bottlenecks:

• Management Resource Availability: 51%
• Time and Effort for Asset Variations: 48%

Other challenges include:

• Managing Requests and Feedback: 44%
• Getting Assets Live in a Timely Manner: 39%
• Delayed Feedback on Assets: 39%
• Asset Quality Issues: 50%
• Support for Multiple Formats: 50%
• Late Delivery of Assets: 50%

Consequently, nearly 29% of respondents report that it takes days to get approved assets live on websites or applications, leading to potential revenue loss. As a result, workflow and collaboration (59%) and asset optimization are considered the most critical capabilities for a DAM today.

Outlook: The Role of Automation and Generative AI

Looking ahead, respondents believe automation and generative AI will play a vital role in addressing repetitive tasks within DAM:

• Personalized Asset Composition: 53%
• Asset Variations for Channels and Devices: 49%
• Brand Guideline Moderation: 43%
• User-Generated Content (UGC) Moderation: 32%
• UGC Normalization: 25%

Further, the top five tools where generative AI could enhance capabilities include:

• Asset Editing: 54%
• Text Creation: 53%
• Automated Image and Video Management: 52%
• Automatic Content Modification/Personalization: 47%
• Asset Insights and Recommendations: 42%

Wanda Cadigan, Senior Vice President of Marketing at Cloudinary, stated, “The findings of our DAM research lay bare the reality we’re seeing every day. Customers continue to rely on us to manage and automate the visual content lifecycle on an epic scale. Legacy DAMs were simply not built with today’s visual-first experiences in mind.”

• Leading brands and agencies like Dentsu, Havas, Prudential, Virgin Australia and Workday rely on Adobe Express to create professional looking content at scale – with features powered by Firefly generative AI designed to be safe for commercial use

• Powerful new features, seamless workflows with Creative Cloud and 150+ add-ons with leading social, productivity and collaboration apps empower marketing, HR, sales and communications teams to easily create on-brand assets and get campaigns to market faster

• Rapid growth of Adobe Express ecosystem now reaches more enterprise users where they work through integrations with leading platforms like ChatGPT, Google, Slack, Wix and now Box, Hubspot and Webflow – as well as Adobe apps like Acrobat and GenStudio

Adobe has announced significant innovations to Adobe Express, aimed at empowering large enterprises to accelerate and scale on-brand content creation. The new features focus on enhancing collaboration across teams, agencies, and partners, making it easier for organizations to maintain brand consistency in their marketing efforts.

Starting October 14, Adobe Express will introduce several features designed to improve the content creation process for marketers and business users:

1. Empowerment for All Users

   • Professional Templates: A collection of professionally designed templates and a multimedia library of assets including photos, videos, fonts, and music tracks.
   • Animate All: One-click animation for entire designs, emphasizing key elements like CTAs.
   • Long-form Text Flow: Enhanced layout capabilities for multipage documents and brochures.
   • Infographics Support: Simplified creation of graphs, charts, and tables.
   • Presentation Enhancements: Improved support for presentations, including PowerPoint slide imports with higher fidelity.

2. Supercharging Productivity with AI

   • AI-Enhanced Features: Tools to rewrite text, translate into 46 languages, and resize content for various social channels.
   • Contextual Awareness: AI tools that maintain messaging intent during translation and text adjustments.

3. Enabling Seamless Collaboration

   • Firefly Custom Model Integration: Create campaigns matching brand styles with custom models.
   • One-click Brand Application: Quickly apply brand colors and assets across multiple pages.
   • InDesign and Lightroom Integration: Import and convert Adobe InDesign files, and easily add photos from Lightroom.

4. Brand Protection and Oversight

   • Controlled Templates: Lockable templates to enforce brand integrity.
   • Shared Calendars: Allow brand stewards to review and edit planned social posts before publication.

Integration with Adobe GenStudio

Adobe Express for Enterprise seamlessly integrates with Adobe Acrobat, Creative Cloud, and Adobe Experience Manager (AEM) Assets. It is also integrated with Adobe GenStudio, Adobe’s end-to-end content lifecycle solution, allowing marketers to reuse existing brand-approved content and generate variations for digital channels.

Expanding the Adobe Express Ecosystem

The Adobe Express Add-On marketplace has tripled in size, featuring integrations with platforms like Dropbox, Google Drive, and Slack. New partnerships with Box, HubSpot, and Webflow further enhance Adobe Express's capabilities. Additionally, collaborations with Microsoft and Miro aim to unlock new levels of creativity and productivity for enterprise users.

With these innovations, Adobe Express positions itself as a critical tool in the content supply chain, enabling organizations to create on-brand content efficiently while fostering collaboration and ensuring brand integrity. As enterprises increasingly rely on Adobe Express, the platform is set to enhance the overall content creation experience.

Marketeam.ai, a leader in AI-native marketing technology solutions, has launched Jane, an advanced AI Content Marketing and SEO specialist. This innovative addition enhances Marketeam's suite of autonomous marketing agents, which already includes Maya, the AI Brand Analyst introduced in August 2024. Together, Jane and Maya provide brands with a comprehensive, data-driven approach to strategic marketing execution, helping them navigate the ever-evolving digital landscape.

Introducing Jane: The AI-Powered Marketing Specialist

Jane is engineered to deliver professional-level content planning, creation, optimization, and strategy for businesses worldwide. Built on Marketeam.ai's proprietary LLMs, meticulously trained for marketing excellence, Jane offers a remarkable array of capabilities:

1. In-Depth Research and Analysis

   • Conducts thorough topic and keyword research.
   • Provides real-time trend analysis and timely content ideation.

2. High-Impact Content Creation

   • Generates SERP-optimized content designed to rank higher in search results.
   • Crafts engaging blogs, articles, and technical content aligned with brand voice and strategy.

3. Continuous Optimization

   • Seamlessly integrates with a brand’s digital ecosystem, enabling ongoing strategy adjustments based on search engine behavior and audience preferences.

Insights from Leadership

"With Jane, we've raised the bar in content marketing and SEO," said Naama Manova-Twito, Co-Founder & CEO at Marketeam.ai. "Together with Maya, Jane offers the expertise of a professional content creator, paired with powerful, AI-native research and real-time optimization capabilities. Jane's unmatched precision in generating content ideas and executing timely, SERP-optimized content empowers our clients to build thought leadership, drive organic traffic, and boost conversions like never before."

Sahar Millis, Co-Founder & CTO at Marketeam.ai, added, "Less than a minute for SEO research, link building, creative writing, and publishing. This is an SEO solution at scale. Jane performs comprehensive learning to understand relevancy, market trends, and evolving search engine algorithms. Our LLMs are trained to think like marketers, optimizing for personalization and the right marketing metrics."

With the launch of Jane, Marketeam.ai is set to transform content marketing and SEO for businesses. The integration of advanced AI capabilities enables brands to take full ownership of their content strategy, from research and ideation to execution and optimization. Jane and Maya's combined power offers a breakthrough in achieving marketing excellence in a competitive digital landscape.

Proprietary Mindset Targeting Across Raptive's 5,200 Creator Sites Delivers Superior Engagement and Brand Performance.

Raptive, the creator media company, has announced the launch of Raptive Intelligence, a suite of groundbreaking data and targeting solutions designed for advertisers. At the forefront of this innovative suite is Mindset Targeting, an AI-powered tool that predicts emotional responses to enable more relevant and attention-grabbing in-context ad targeting. This advancement is set to enhance campaign performance across Raptive's extensive network of 5,200 premium sites, reaching 191 million monthly visitors.

Key Features of Raptive Intelligence

Raptive Intelligence combines advanced AI capabilities with a deep understanding of consumer behavior to drive smarter, high-performing campaigns. Key features include:

1. Mindset Targeting (Powered by AI)

   • Moves beyond traditional demographics to create meaningful segments.
   • Tailors ads to resonate with specific consumer mindsets, enhancing engagement.

2. Contextual Targeting

   • Utilizes rich data for precision targeting across 38 content verticals.
   • Ensures ads are placed in relevant contexts for greater impact.

3. Audience Targeting

   • Analyzes audience behavior across Raptive's extensive creator sites.
   • Offers insights into consumer interests and values.

Insights from Leadership

"Advertisers come to Raptive to reach consumers where they are most engaged and access the authentic connections creators have with their audiences," said Marla Newman, EVP of Sales at Raptive. "By combining AI with our expansive network of 5,200 creators, Raptive Intelligence makes advertisers' investments work harder. With Raptive Intelligence, brands can strategically place ads when consumers are most likely to respond, optimizing outcomes and achieving outstanding results."

The Impact of Mindset Targeting

Initial tests have shown that Mindset Targeting exceeds benchmarks in driving brand consideration, brand favorability, and ad recall. A current campaign for the All-New Toyota Camry employs Mindset Targeting to identify and engage four distinct mindsets within Toyota's custom target audience. This approach aims to boost website engagement and reinforce the perception of the Camry as a joy-inducing sedan that enhances the driving experience. The campaign is currently pacing at twice the established action benchmarks, successfully increasing perceptions of the Camry as a vehicle that elevates users' moods.

Commitment to Privacy and Future-Readiness

Raptive’s pioneering approach to user privacy and cookieless technologies supports Raptive Intelligence through a robust data and technology infrastructure. The company’s unparalleled ID graph maximizes campaign performance, while partnerships with leading solutions providers enhance targeting and attribution capabilities. Raptive’s investments in Privacy Sandbox technology and other cookieless solutions position Raptive Intelligence for long-term success.

GumGum Inc. combines the GumGum Platform™ with Relo Metrics to enhance consumer engagement across all stages of the sports lifecycle.

GumGum, a leader in contextual-first technology for digital advertising, has announced the launch of an innovative sports marketing solution designed to help brands and agencies capitalize on sports moments like never before. This new offering combines The GumGum Platform (advertising) and GumGum's wholly-owned subsidiary, Relo Metrics (sports sponsorship measurement), providing a comprehensive approach to sports marketing.

The Comprehensive Solution: GumGum Platform + Relo Metrics

This joint solution empowers brands to deliver relevant ads, extending the value of their sponsorships through surrounding media opportunities. By increasing reach, share of voice, and overall effectiveness, brands can accurately track the impact of their sponsorships before, during, and after live events. The solution enables advertisers to reach audiences at critical moments during a sporting event and extend engagement beyond the game, offering relevant, engaging content across pre-game analysis, live coverage, and post-game highlights for a more memorable and measurable brand experience.

Phil Schraeder, CEO of GumGum, stated, "We've built two incredible businesses, one leading in digital advertising and the other in sports sponsorship measurement, so it's an absolute no-brainer to combine our expertise and offer brands something truly unparalleled. For brands engaging in sports sponsorships, there's nothing else on the market that delivers this kind of comprehensive solution to engage with consumers and measure impact like never before."

The GumGum Platform: Enhancing Sports Marketing

The GumGum Platform harnesses context, attention, and creative data solutions to provide deep insights that connect consumers with brands outside of the sports stadium. Whether fans are browsing sports news, streaming pre-game shows, or catching up on post-game commentary, the platform identifies the best contexts, topics, and keywords for ads in real time, optimizing placements toward attention. This ensures more relevant and meaningful connections between brands and consumers across all digital platforms.

"There's a growing demand to be involved in the sports world—especially with the rise of women's sports—as evident by the projected $67.56 billion spent by brands this year," added Schraeder. "As sports continue to foster deep human connections and reach new audiences, GumGum and Relo Metrics can help brands optimize their sponsorships across digital platforms and create more meaningful engagements with passionate fan bases during all stages of the sports cycle. Our initiative marks a new era in sports marketing, where advanced contextual intelligence meets real-time sponsorship data."

Relo Metrics: Measuring Sponsorship Impact in Real-Time

While GumGum ensures brands engage consumers at various touch points around a sporting event, Relo Metrics measures the impact of sports sponsorships in near real time. Whether it’s in-venue sponsorships, social media mentions, or broadcast placements, Relo Metrics provides insights into how sports sponsorships drive value for brands. With Relo Metrics' AI-powered data platform, advertisers can optimize their sponsorship investments and fine-tune their strategies for maximum impact.

"Our goal at Relo Metrics has always been to provide brands with the tools they need to measure and maximize their sponsorship investments," said Jay Prasad, CEO of Relo Metrics. "Combining Relo's sports marketing data with deep contextual, attention, and creative insights allows us to amplify our data's reach, helping brands not only understand their sponsorship effectiveness but also enhance their advertising efforts."

New Sports Data Insights for Advertisers

The solution also delivers valuable insights into specific sports segments, such as women's sports. For brands looking to connect with audiences engaged in women's sporting events, the GumGum Platform can identify digital environments where "women's sports" are being discussed, offering contextual insights including:

• Safety and Sentiment: "Women's sports" is overwhelmingly brand-safe content, with 80% of pages considered safe, and has a positive sentiment of approximately 50% versus 5.39% negative.
• Engagement Metrics: Over a recent 7-day period, "women's sports" was mentioned over 16,000 times across digital platforms.

Relo Metrics helps brands assess the success of their sponsorships in these events, with insights such as:

• Broadcast during the 2023 FIFA Women's World Cup generated $329M in media value for sponsoring brands.
• For the first time, there were 4.9M more viewers of the NCAA Women's Basketball Championship game compared to the Men's Tournament.
• Going into 2024, women's professional sports leagues are averaging 91.5% YoY growth across social platforms (TikTok, Instagram, Facebook, X).

Collaboration Combines Vast Content Library, Advanced Targeting Technology, and Expert Curation to Transform Digital Video Landscape

Primis, a leading video discovery platform for global publishers, has announced an expanded partnership with VideoElephant, an industry leader in premium content libraries featuring millions of rights-cleared videos. This collaboration marks a significant milestone in shaping the future of video discovery, combining Primis's advanced contextual targeting capabilities with VideoElephant's extensive library to enhance the content experience for publishers and users alike.

Addressing Industry Challenges

The partnership addresses several key industry challenges, including content scarcity, targeting accuracy, and declining user engagement, by delivering innovative solutions for publishers in the digital space:

• Expanded Content Library: Publishers will now gain access to VideoElephant's extensive collection of over 4 million videos from more than 1,000 creators, dramatically increasing content diversity.

• Enhanced Contextual Targeting: Primis's cutting-edge technology, combined with VideoElephant's extensive metadata and diverse content library, enables highly precise content matching, significantly improving the relevance of video recommendations.

• Expert Content Curation: The collaboration with VideoElephant's content teams ensures optimized selection and delivery of video content, tailored to each publisher's unique audience.

• Effective Content Scaling: The partnership allows Primis to offer a wider range of high-quality content to publishers without increasing costs, enabling a more robust content strategy.

Eylon Kadish, Content Manager at Primis, remarked, "This partnership is a game-changer for our content strategy, letting us widen our content offerings without compromising on quality for our publishers. Additionally, this collaboration streamlines our workflow, enabling us to curate and deliver the most engaging content with ease."

Setting New Standards in Contextual Video Advertising

Toar Mekaiten, Chief Revenue Officer of Primis, added, "Our expanded partnership with VideoElephant takes our industry-leading content experience to the next level. It positions us to set a new standard in contextual video advertising, benefiting our users, publishers, and the entire digital ecosystem. We're now able to offer a level of content diversity and targeting precision that was previously unattainable in the market."

Emma McGuire, Head of Revenue Ops for VideoElephant, expressed excitement about the partnership, stating, "We are excited to build upon our longstanding relationship with Primis, a company that values the premium high-quality content that VideoElephant brings as a trusted partner. With continued access to our living library of millions of videos, Primis can provide their publishers exactly what they need, enabling them to deliver highly relevant content to their audiences at scale."

A Timely Solution for the Industry

This collaboration follows Primis's recent developments with premium publishers, including Business Insider, The Independent, and Reach. Mekaiten added, "This partnership comes at a crucial time for the industry. As contextual advertising becomes increasingly vital, our enhanced capabilities offer a powerful solution for publishers and advertisers alike, allowing them to fully leverage the potential of contextual targeting without being constrained by content limitations or costs."

Led by McCourt Global, the funding round will support and accelerate MeWe's ongoing migration while expanding decentralized products and services to platform users. The social media company seeks an additional $6 million to close out the Series B round.

MeWe, the pioneering privacy-first social media network, has announced the launch of a growth agenda aimed at accelerating its efforts to bring Web3 technology to its 20+ million users. The opening of a Series B funding round, led by McCourt Global, will drive MeWe's growth and facilitate further innovation, including the development of AI integration, new Web3 product features, targeted marketing for strategic user acquisition, and the rollout of a native token to enhance user growth, platform engagement, and utility.

Transforming for the Future of Web3

Over the past year, MeWe has undergone an unprecedented transformation to integrate with the Frequency blockchain and migrate its users to Web3 at scale. This commitment has led to a significant growth milestone, establishing MeWe as one of the world's largest Web3 user bases. The platform has seamlessly migrated over 1 million users to the Frequency chain, a Layer 1 blockchain built on the Decentralized Social Networking Protocol (DSNP). This innovation enables individual ownership of personal data and content, proving that social media users need not sacrifice privacy or data in their online engagements.

Jeffrey Edell, Chairman and CEO of MeWe, stated, "MeWe is excited to accelerate our journey to bring Web3 technologies to more of our users and continue growing our community. This Series B round, along with our successful migration to the Frequency blockchain, allows us to expand our ambitions and deliver the benefits of an open, decentralized web to our users in new and exciting ways."

Empowering Users in the Web3 Era

Divya Narendra, MeWe Advisory Board Member, commented on the significance of this transition, saying, "MeWe is leading the tech industry into the future by demonstrating that viable, scalable technology alternatives exist today, allowing social media networks to protect people's privacy and empower them with control over their own data. MeWe is at the forefront of the broader movement to Web3, and we are proud to support the transition to an open, decentralized internet."

In August, as part of its integration with Frequency, MeWe announced that over 600,000 users now control ownership of their complete social graph on the Frequency blockchain. This number is expected to increase, with the Series B funding directly supporting efforts to onboard more users in this migration.