Bridgeline Digital, Inc., a leading provider of AI-driven marketing technology, has launched Conversational Search, the newest feature in its HawkSearch platform. Powered by Generative AI through Smart Response, this innovation transforms traditional search functionalities into more interactive, human-like conversations. It aims to enhance customer experiences by making searches more intuitive, personalized, and context-aware.

• Turn Searches into Quality Conversations:

  • Conversational Search enables businesses to engage users with intelligent responses, guiding them to relevant products and content while fostering deeper connections.

• Leverage Smart Response:

  • This feature helps maintain conversation threads, link users to relevant results, and provide personalized, context-aware interactions through configurable prompts.

• Harness Natural Language Processing (NLP):

  • With NLP, the feature understands user intent and phrasing, ensuring accurate and meaningful search results that align with customer needs.

• Enable Contextual Refinement:

  • Users can refine their queries or ask follow-up questions without needing to restate their initial context, improving the search journey's fluidity and ease.

• Deliver Personalization:

  • By leveraging user preferences and history, Conversational Search delivers tailored results that resonate with individual needs, creating a more personalized experience.

Rapid Deployment with HawkSearch’s UI Framework:

For customers using HawkSearch’s Rapid UI framework, the Conversational Search feature is integrated seamlessly, ensuring a smooth, quick deployment process for digital environments.

Quote from Bridgeline Digital:

John Murcott, EVP of Product and Strategy at Bridgeline Digital, shared, “HawkSearch’s Conversational Search feature redefines the customer experience by combining GenAI technology with an intuitive interface. This innovation not only helps users find what they’re looking for but does so in an engaging and seamless journey.”

Bridgeline Digital’s Conversational Search is set to revolutionize the search experience by offering businesses a powerful tool that enhances user engagement, improves search accuracy, and delivers personalized interactions. Through the integration of Generative AI and NLP, businesses can now provide smarter, more intuitive search capabilities for their customers.