SeenThis, a leader in adaptive streaming technology, has announced the appointment of two new agency partners, expanding its reach across Australia. With the addition of Tara Duncan in Brisbane and Michael Lopes in Sydney, SeenThis is set to strengthen its commercial team and accelerate adoption of its instant-load, high-quality video advertising technology.

New Appointments in Key Regions

• Tara Duncan as Agency Partner, Brisbane

  • Based in Brisbane, Tara Duncan brings 15 years of experience from her previous role as Consortium Agency Sales Manager at News Corp.
  • Known for her expertise and strong client relationships, Duncan is expected to make an immediate impact within Brisbane’s agency landscape.
  • Her role will involve supporting a national portfolio of agency clients, while driving adoption of SeenThis technology across Queensland.

• Michael Lopes as Agency Partner, Sydney

  • Joining from Seven West Media, Lopes brings a deep understanding of agency partnerships, particularly with GroupM and Dentsu.
  • In his role, Lopes will focus on fostering relationships with key agency partners in Sydney, helping drive growth and adoption of SeenThis technology among client teams.
  • His experience positions him to support performance-driven, sustainable video campaigns for SeenThis clients.

Statements from SeenThis Leadership
Adam Roberts, General Manager ANZ, highlighted the significance of these appointments, emphasizing that Duncan and Lopes bring valuable relationships and expertise that will drive revenue growth and elevate SeenThis’s presence across Australia.

About SeenThis’s Adaptive Streaming Technology
SeenThis’s proprietary adaptive streaming technology offers a solution to traditional ad-serving challenges, allowing programmatic ads to be streamed instead of downloaded. This innovation enables high-quality, instant-loading video content that reduces CO2 emissions by using significantly less data compared to standard HTML-5 display ads, supporting performance and sustainability goals.

With new commercial leadership in place, SeenThis is well-positioned to advance its footprint across Australia, delivering cutting-edge video streaming technology to agency clients nationwide. Tara Duncan and Michael Lopes will play critical roles in driving adoption and integration of SeenThis’s sustainable, high-performance solutions.

Qualtrics, a leader in the experience management (XM) category, has announced Rachita Sundar as its new Chief Financial Officer. With over 20 years of experience at high-growth companies, Sundar will bring strategic leadership to Qualtrics' global finance team, positioning the company for continued growth and innovation.

About Rachita Sundar’s Background and Expertise

• Extensive Financial Leadership Experience

  • Sundar joins Qualtrics from HubSpot, where she served as SVP of Financial Planning and Analysis (FP&A).
  • Previously, she spent over a decade in finance leadership roles at Microsoft, enhancing her strategic expertise in global operations.

• Strategic Vision for Qualtrics

  • At Qualtrics, Sundar will lead the global finance organization, providing advice to support the company's expansion and strengthen its position in the XM category.
  • Her focus will be on delivering impactful growth strategies that align with Qualtrics' mission to elevate customer and employee experiences.

Statements from Leadership
Zig Serafin, CEO of Qualtrics, expressed confidence in Sundar’s ability to drive Qualtrics’ future success, noting her world-class track record in finance and strategy. Sundar stated that she is excited to join Qualtrics, recognizing experience management as the next technological frontier and emphasizing her commitment to the company’s growth and vision.

Why Sundar’s Appointment Matters

• Strengthening Experience Management
  • Sundar’s leadership is expected to help Qualtrics innovate further in experience management, an area where organizations are increasingly investing.
• Empowering Qualtrics’ Growth
  • As Qualtrics continues expanding globally, Sundar’s expertise will be critical in steering the financial strategies to support this growth.

Rachita Sundar’s appointment marks a pivotal step for Qualtrics, reinforcing its commitment to leadership and innovation in the experience management sector. Her role as CFO is expected to drive financial and strategic growth, setting the stage for Qualtrics' continued expansion.

Bolster, a leader in brand security, has appointed Rod Schultz as the new Chief Executive Officer (CEO). With over 25 years of expertise in secure technology, SaaS, and product innovation, Schultz’s leadership is set to elevate Bolster’s mission of protecting brands from AI-driven phishing and impersonation attacks, a growing threat in the digital landscape.

Rod Schultz’s Background and Vision for Bolster

• Extensive Security Experience

  • Schultz has held senior positions at top tech companies, including Apple, Adobe, and Zoom.
  • His recent role was SVP of Product and Engineering at Dust Identity, focusing on security solutions.

• Leadership Goals at Bolster

  • Schultz aims to foster a culture of innovation, aligning Bolster’s workforce to combat phishing threats through enhanced brand security solutions.
  • He plans to expand Bolster’s use of generative AI, targeting fraudulent schemes to protect brands and their customers.

The Growing Threat of AI-Driven Phishing

• Increase in Phishing Attacks

  • Over 90% of cyberattacks begin with phishing, a number bolstered by the use of generative AI.
  • AI has significantly reduced the cost and time needed for attackers to create fraudulent emails, websites, and social media posts.

• Bolster’s Technological Edge

  • Utilizing large language models (LLMs) and a comprehensive phishing dataset, Bolster has taken down hundreds of thousands of malicious sites and applications in 2023 alone.
  • Bolster’s automation ensures rapid takedowns, with 95% of threats addressed without manual intervention.

Statements on Schultz’s Appointment

• From Rod Schultz

  • Schultz expressed his commitment to driving an innovative, customer-centric culture at Bolster.
  • He emphasized the importance of adapting to evolving AI-driven threats and maintaining brand authenticity for clients.

• Investor Insights

  • Umesh Padval, managing director at Thomvest Ventures, noted Schultz’s experience as key to Bolster’s continued industry leadership and AI-driven security advancements.

Bolster’s Recent Innovations

• LLM-Based Transformers

  • Bolster has launched eight transformers to preempt phishing across email and social channels.
  • The new Bolster AI Security for Email feature leverages crowd-sourced data to detect and neutralize threats in real time.

• Enhanced Threat Analysis and Takedown Automation

  • The latest features offer rapid, scalable solutions that reinforce customer trust and protect brands from reputational harm.

Under Rod Schultz’s leadership, Bolster is positioned to expand its AI-powered brand security capabilities, leading the industry in combating sophisticated, AI-driven phishing and impersonation attacks. With new features and a reinforced commitment to innovation, Bolster aims to secure brands globally against rising digital threats.

Alianza, Inc., a leader in cloud communications for service providers, has unveiled the Alianza Marketing Portal (AMP). This robust platform consolidates training, onboarding, and over 100 go-to-market resources to support service providers in enhancing their sales, marketing, and customer support functions. By simplifying access to essential materials, AMP empowers service providers to improve time-to-market and gain a competitive edge.

Why AMP is a Game-Changer for Service Providers
Service providers today face increasing pressure to equip their teams with up-to-date training materials and product information. AMP addresses these challenges with a comprehensive, centralized solution designed to streamline and simplify:

• Efficient Resource Access

  • AMP consolidates all go-to-market materials, ensuring providers can easily find and utilize relevant information.
  • Provides role-based access, allowing team members to view materials that directly align with their responsibilities and product focus.

• Customized Training and Onboarding

  • Service providers gain access to on-demand, structured onboarding and training modules.
  • AMP’s built-in Learning Management System (LMS) offers scalable courses for faster, more efficient skill-building across Alianza’s offerings.

Key Features of AMP

1. Personalized Experience

   • Users access content customized to their roles and products, enhancing clarity and relevance.
   • Role-aligned resources reduce complexity, enabling teams to market and support Alianza services more effectively.

2. On-Demand Training Modules

   • AMP’s LMS enables teams to self-pace through training, reducing onboarding time and ensuring faster time-to-market.
   • Continuous updates ensure that users always access the latest product insights and best practices.

3. Co-Branding and Customization

   • AMP offers brandable marketing assets, allowing providers to retain their brand equity while promoting Alianza services.
   • Co-branded resources empower providers to position Alianza solutions effectively with their end customers.

Leadership Insight
Jonathan Wagner, Chief Commercial Officer at Alianza, emphasizes the importance of AMP in driving customer empowerment: “AMP is designed to equip service providers with turnkey, brandable resources that reflect Alianza’s commitment to innovation. Our goal is to provide the tools operators need to excel in a competitive landscape and achieve successful outcomes for their customers.”

With the launch of AMP, Alianza sets a new standard in service provider enablement, offering a centralized, customizable portal that streamlines training and go-to-market efforts. AMP stands as a strategic asset for service providers, enhancing their agility, strengthening their brand, and accelerating their journey to market success.

In a landmark partnership, Flowcode, the top enterprise QR platform, has joined forces with Komo, a leader in marketing activations. Together, they aim to transform how brands engage with audiences by combining Flowcode's QR technology with Komo's gamification and content personalization tools. This collaboration empowers brands to seamlessly capture attention, build relationships, and gather valuable insights, all through an end-to-end digital engagement platform.

Flowcode x Komo Partnership Highlights

1. Instant Engagement Across Channels

   • Flowcode's next-generation QR codes enable instant digital connections that bridge physical and online experiences.
   • Once a customer engages via QR scan, Komo’s platform enhances the experience with interactive games, promotions, and engaging content.

2. Data-Driven Personalization

   • Through non-intrusive zero- and first-party data collection, brands can deliver tailored experiences that resonate with customers.
   • This personalized approach fosters stronger connections, encouraging long-term retention and brand loyalty.

3. No Coding Required

   • Both platforms are designed to be user-friendly, allowing brands to design, launch, and manage marketing activations without needing developer support.
   • This feature reduces costs, shortens time-to-market, and allows rapid testing and adaptation of campaigns.

4. Boosted Customer Loyalty through Gamification

   • Komo’s gamification features, like leaderboards and instant-win promotions, keep customers engaged and encourage repeat interactions.
   • By turning initial interest into a fun, interactive experience, brands can create "fans" from "scans."

5. Real-Time Analytics

   • Flowcode and Komo offer comprehensive analytics to help brands track engagement and optimize campaigns in real-time.
   • With instant insights, marketers can adapt strategies on the go, maximizing campaign performance and ROI.

Executive Insights
Joel Steel, CEO of Komo, expressed enthusiasm about the partnership: “Partnering with Flowcode is a game-changer for marketers looking to bridge online and offline engagement. Together, we’re enabling brands to turn fleeting attention into lasting loyalty while gathering crucial data to make informed decisions.” Corey Daugherty, Flowcode's Head of Business Development, added, “Komo’s gamification tools amplify our mission to capture and convert interest. This partnership creates immersive experiences that go beyond a single moment, fostering ongoing customer relationships.”

The Flowcode x Komo partnership equips brands with a powerful solution to build stronger connections with audiences, drive engagement, and gather data for smarter decisions. As a seamless bridge between physical and digital experiences, it positions brands to convert interest into loyalty, offering a competitive edge in today’s marketing landscape.

Truepic, a leader in digital content authenticity solutions, has announced a strategic partnership with Dun & Bradstreet, a premier global provider of business decisioning data and analytics. This collaboration aims to integrate Truepic's advanced image authentication technology into Dun & Bradstreet's verification processes, ensuring real-time business verification and safeguarding against fraudulent activities.

Key Features of the Truepic and Dun & Bradstreet Partnership

1. Integration of Truepic’s Vision Platform

   • Truepic’s flagship platform, Vision, will now support applications associated with the Dun & Bradstreet D-U-N-S® Number, a unique nine-digit identifier for businesses.
   • The Vision platform utilizes state-of-the-art anti-fraud technology and rigorous security checks to verify the authenticity of D-U-N-S applicants.

2. Real-Time Verification

   • By employing Truepic’s technology, Dun & Bradstreet can validate the legitimacy of businesses through real-time imagery, providing insights into business identities at critical touchpoints.
   • This process enhances the reliability of the D-U-N-S Number assignment and ensures integrity in future business transactions.

3. Combating Fraudulent Activities

   • Truepic's platform supports the rapid verification of D-U-N-S applicants who may provide unsatisfactory or questionable information.
   • The collaboration helps to protect global business networks by combating fraudulent activities, including AI-generated forgeries, ensuring the security and reliability of digital documentation.

4. Strengthening Data Integrity

   • This partnership enhances Dun & Bradstreet’s commitment to delivering trustworthy verification of businesses, allowing organizations to make informed decisions based on high-integrity data.
   • Truepic's authentication technology provides an essential layer of security against digital manipulation and fraud.

Executive Insights
Craig Stack, Truepic's President and Founder, expressed enthusiasm for the collaboration, stating, “We are excited to collaborate with Dun & Bradstreet, the leading authority on business data and identity, to strengthen global networks through real-time business verification. As the global economy shifts toward digitization, digital content authentication is essential for operational integrity.” Rich Kulesa, Chief Risk Officer at Dun & Bradstreet, emphasized the shared goal of preventing business fraud: “Integrating Truepic’s advanced digital identity capabilities with our trusted data enhances our ability to verify and authenticate D-U-N-S applications instantly.”

The partnership between Truepic and Dun & Bradstreet marks a significant step forward in enhancing business verification processes. By integrating advanced image authentication technology with trusted business data, this collaboration aims to safeguard organizations against fraud and provide greater confidence in the data used for decision-making in an increasingly digital world.

NICE has introduced CXone Mpower SmartSpeak, an AI-driven solution that enables real-time language interpretation for customer service and sales interactions. This innovative tool is set to break down language barriers, allowing businesses to communicate effortlessly with global customers, enhancing both customer and employee experiences.

Key Features of CXone Mpower SmartSpeak

• Real-Time Language Translation

  • CXone Mpower SmartSpeak provides instant translation during live customer and agent interactions, enabling seamless communication in almost 100 languages.
  • Designed for global customer service and sales teams, this tool eliminates the need for third-party language support, reducing costs and operational complexity.

• Powered by OneMeta's Advanced Technology

  • Utilizes OneMeta’s consecutive interpretation technology for high-precision, real-time language conversion.
  • Translates the customer’s preferred language to the agent’s target language and vice versa, allowing natural and efficient conversations.

• Enhanced Global Reach and Communication

  • By removing language barriers, CXone Mpower SmartSpeak allows businesses to expand internationally without the burden of extensive multilingual support.
  • Supports communication needs for diverse customer bases, facilitating effective and convenient service worldwide.

Expert Insights on CXone Mpower SmartSpeak
Saul Leal, CEO of OneMeta, highlighted the revolutionary impact of this partnership, noting how NICE’s solution enables businesses to overcome language limitations. Barry Cooper, President of NICE’s CX Division, emphasized the solution’s role in helping businesses excel in a globally interconnected market, freeing companies from language constraints to provide exceptional customer experiences.

About OneMeta Inc.
OneMeta Inc. specializes in multilingual enablement technology that supports real-time spoken and written word translation across more than 150 languages. Committed to compliance with SOC2, HIPAA, and GDPR standards, OneMeta ensures secure and private global communication for businesses.

CXone Mpower SmartSpeak marks a significant step forward in AI-powered global communication for businesses. By allowing real-time, precise language interpretation, NICE and OneMeta are transforming customer interactions, enabling businesses to connect with global audiences effortlessly and securely.

Comcast Technology Solutions (CTS) has introduced its next-generation Cloud TV platform, a revolutionary solution for broadcasters and video service providers worldwide. Designed to unify broadcast and OTT into a single, cloud-based experience, this platform addresses the demands of an evolving video industry with a focus on cost-efficiency, scalability, and viewer-centric experiences.

The Need for a Unified Cloud TV Solution

• Evolving Market Dynamics

  • As video providers face economic pressures, they seek solutions that reduce costs, streamline operations, and maximize monetization.
  • CTS Cloud TV enables seamless integration of live linear TV, FAST channels, SVOD, AVOD, and TVOD into a cohesive experience.

• Enhanced Viewing Quality and Reliability

  • CTS Cloud TV ensures high-quality viewing and dependable uptime through Comcast's 24x7 managed service and robust infrastructure.

Key Features of CTS’ Cloud TV Platform

• Unified Video Management

  • Centralized ingest, transcoding, live and on-demand video processing.
  • Includes metadata management, content protection, and rights enforcement.

• Monetization and Analytics

  • Integrates VideoAI™ for personalized content recommendations.
  • Offers server-side and contextual advertising, supporting diverse monetization strategies across various audience segments.

• Flexible User Experience (UX) Options

  • Customizable UX with templated solutions for mobile, web, set-top boxes, and TVs.
  • Supports self-built applications for enhanced flexibility.

• Sustainable Video Delivery

  • Aligns with carbon-neutral objectives, helping clients meet sustainability goals while delivering optimized video services.

Statements from Industry Leaders

• Bart Spriester, SVP and GM of Streaming, Broadcast, & Advertising, CTS

  • Spriester emphasizes the scalability, reliability, and monetization benefits of CTS Cloud TV, calling it a "fully featured, modular, and flexible TV solution."

• Maria Rua Aguete, Senior Research Director, Omdia

  • Aguete highlights the massive $1 trillion video industry, noting that pay TV is resilient while ad-based online video is poised for significant growth.
  • CTS Cloud TV’s flexibility allows providers to capitalize on both subscription-based and ad-supported models.

Advanced Partner Collaborations

• Certified Partner Network
  • CTS partners with technology leaders such as Jump, Mux, and Broadpeak to incorporate personalized analytics and advanced advertising capabilities.
  • As the central point of accountability, CTS ensures streamlined account management and solution customization for each deployment.

With CTS’ next-gen Cloud TV, broadcasters and video providers gain a powerful tool to efficiently blend live TV with OTT, meeting modern viewer expectations and monetization needs. The platform’s modular capabilities and partnerships position it as a comprehensive, future-ready solution for the global media landscape.