Demandbase, the leading account-based GTM platform for B2B enterprises, has successfully completed its ISO 27001:2022 surveillance audit, reaffirming its commitment to data security and compliance. The audit, conducted by Schellman & Company, LLC, validates Demandbase’s ongoing leadership in security standards.

Commitment to Security Excellence

First achieving ISO 27001:2022 certification in 2024, Demandbase has been an early adopter of the updated framework, ensuring robust security measures that meet evolving global standards.

"Achieving recertification under ISO 27001:2022 reaffirms our ongoing commitment to the highest information security standards," said Andrew Epstein, General Counsel at Demandbase. "Customers can rest assured their data is in safe hands, and there's no greater priority for us than earning their trust."

SOC 2 Type 2 Certification: Reinforcing Trust

Alongside ISO certification, Demandbase also achieved SOC 2 Type 2 recertification, reinforcing its dedication to security, availability, and confidentiality. This recognition reflects the company’s unwavering commitment to safeguarding customer and employee data.

Security Milestones

ISO 27001:2022 Recertification – Ensuring compliance with global security standards.
SOC 2 Type 2 Certification – Validating security, availability, and confidentiality measures.
Advanced Information Security Management System (ISMS) – Securing Demandbase One™ and related systems.

What This Means for Customers

Enhanced Data Protection – Strengthened security controls for sensitive data.
Regulatory Compliance Leadership – Meeting evolving global security standards.
Trust & Transparency – Providing customers with industry-leading compliance assurance.

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Cohesity, a leader in AI-powered data security, has announced the appointment of Carol Carpenter as Chief Marketing Officer (CMO). With over 20 years of technology and marketing leadership, Carpenter will oversee Cohesity’s global marketing strategy as the company continues its momentum following its successful integration with Veritas’ enterprise data protection business.

Leadership Announcement

"Carol has demonstrated outstanding leadership in the cloud and security markets and a deep commitment to customer success throughout her career," said Sanjay Poonen, CEO and President of Cohesity. "Her innovative mindset and customer-first approach will help reinforce our position as the world's leading choice for cyber resilience."

Carpenter’s Industry Experience

Before joining Cohesity, Carpenter held CMO roles at Unity and VMware, where she played a pivotal role in brand growth and market leadership. She also served as Global VP of Marketing at Google Cloud, helping transform it from its early stages into a major industry force.

Her expertise includes leadership positions at:
Google Cloud – Spearheaded marketing growth initiatives.
VMware & Unity – Led large-scale brand transformations.
Trend Micro & Apple – Specialized in cybersecurity and technology marketing.

Driving Growth & Market Expansion

As Cohesity’s new CMO, Carpenter will focus on:
Strengthening Brand Awareness – Elevating Cohesity’s global presence.
Refining Go-to-Market Strategies – Enhancing engagement with enterprises.
Driving Demand Generation – Expanding market reach and lead acquisition.

"Cohesity empowers companies to stay resilient amid an increasingly complex cyber threat landscape," said Carol Carpenter. "I’m excited to join this exceptional team as we enter a new era of protecting the world’s data."

What This Means for Customers

Enhanced Cyber Resilience – Stronger positioning in AI-driven data security.
Customer-Centric Innovation – Greater focus on market-driven solutions.
Global Expansion – Strengthening enterprise partnerships worldwide.

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PagerDuty has announced the appointment of David Williams as Senior Vice President of Product to lead its Operations Cloud platform. Williams will drive product vision, strategy, and AI innovation to enhance digital operations for customers and partners.

Strategic Leadership

• Williams will oversee product strategy, development, and innovation at PagerDuty.

AI & Automation Focus

• His expertise in AI-driven SaaS platforms will accelerate the evolution of PagerDuty Operations Cloud.

Proven Growth Expertise

• At Zendesk, Williams helped scale revenue from $220M to $1B by expanding into a multi-product portfolio.

Industry Veteran with 30 Years of Experience

Previously Co-founder & CEO of Sticky Technologies, an AI startup.
 Held senior roles at Zendesk, VerticalResponse, YP, Palm, and Handspring.
 Known for product storytelling, team alignment, and driving business outcomes.

Williams on His New Role

"The PagerDuty Operations Cloud positions us to lead the industry through automation transformation with AI. I’m excited to accelerate the delivery of breakthrough solutions for our customers."

Looking Ahead

With AI and automation at the core, PagerDuty is set to scale its digital operations solutions, ensuring resilience and efficiency for enterprises worldwide.

Retail Reply, a technology solutions provider for the retail sector, has partnered with Vans, the iconic brand under VF Corporation, to redefine the in-store shopping experience. Their latest collaboration focuses on the renewal of Vans’ flagship store on Oxford Street, London, leveraging advanced mobile technology to streamline customer transactions.

Innovations in Vans' London Flagship Store:

• Seamless Shopping Experience: Traditional checkout counters have been removed, replaced by a mobile-first payment system.
• Tap to Pay on iPhone: Sales assistants use iPhones as payment terminals, allowing customers to make secure, contactless transactions via physical cards, Apple Pay, and digital wallets.
• Enhanced Customer Engagement: Store staff can assist shoppers throughout the store without being confined to a checkout station.
• Architectural Transformation: The redesigned space features a central element dedicated to skateboarding, reinforcing Vans' brand identity.

Impact and Future Outlook:

The store’s reopening on 29 November 2024 marks a major milestone for Vans in embracing digital transformation. This initiative not only enhances customer convenience but also sets a new benchmark for mobile-powered retail experiences.

NielsenIQ (NIQ), the global leader in consumer intelligence, has announced the formation of its new Strategic Analytics & Insights (SA&I) organization. By integrating Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES, this division aims to simplify and accelerate decision-making for businesses by leveraging NIQ’s extensive data and market research capabilities.

Focus Areas of SA&I

1. Consumer Behavior and Insights

   • Translates deep consumer data into actionable growth strategies.

2. Innovation Powered by BASES

   • Supports product development from ideation to market launch for sustainable growth.

3. Brand & Media Strategy

   • Helps businesses build lasting customer relationships and manage brands effectively.

4. Analytics and Activation

   • Optimizes corporate strategies for precise execution and business success.

Leadership & Industry Impact

Led by Ramon Melgarejo, a veteran in analytics and insights, SA&I is positioned to drive data-driven decision-making for businesses worldwide. His expertise in consumer insights and predictive research underscores NIQ’s commitment to providing a holistic market perspective through the Full View™.

Industry Endorsement & Market Validation

• Jeremy Benhammou, Global Director Insights at AB InBev, praises NIQ’s ability to deliver precise insights, consistent results, and reliable KPIs, positioning it as the gold standard in consumer analytics.
• NIQ’s proprietary data, best-in-class methodologies, and expert network ensure businesses gain competitive advantages in an evolving market landscape.

With the launch of Strategic Analytics & Insights, NIQ strengthens its role as a key business partner, helping organizations make data-driven decisions, enhance operational efficiency, and build stronger market connections. This move signifies a major step toward shaping the future of analytics and consumer intelligence.

Market Pay Group has announced the acquisition of Altapay, a Copenhagen-based payment service provider (PSP) specializing in online and omnichannel transactions. This strategic move enhances Market Pay’s payment offerings and strengthens its presence across Northern Europe.

Altapay’s Expertise & Market Reach

• Serves 400+ merchants with advanced online transaction management.
• Supports 30+ local and international payment methods, including BNPL (Buy Now, Pay Later).
• Facilitates in-store payments through next-generation terminals.
• Provides an omnichannel payment platform, aggregating transactions for improved performance and conversion rates.
• Processed €3.1 billion in transactions in Denmark in 2023.
• Operates in Denmark, Sweden, Norway, and the UK, serving diverse industries such as retail, digital services, tourism, and entertainment.

Strategic Value of the Acquisition

According to Frédéric Mazurier, President of Market Pay, this acquisition complements Market Pay’s existing solutions by integrating Altapay’s expertise, technology, and commercial reach. It marks the fourth acquisition since 2021, aligning with Market Pay’s strategy to expand across Europe.

Market Pay is already operational in:
France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.

Leadership Perspective

Christian Rasmussen, CEO of Altapay, expressed enthusiasm for the partnership, highlighting the opportunity to accelerate growth while benefiting from Market Pay’s expertise in retail-focused payment technology.

This acquisition reinforces Market Pay’s position as a leading European payment solutions provider, enhancing its omnichannel offerings and expanding its footprint in Northern Europe. The integration of Altapay’s platform will drive innovation and competitiveness for merchants across various industries.

The E-commerce Logistics Market in India report, now available on ResearchAndMarkets.com, highlights the sector’s rapid growth. Forecasts indicate that the market will reach INR 601.09 Bn by 2029, expanding at a CAGR of 16.03% from 2024 to 2029. The rise in online shopping, increasing digital transactions, and a growing middle-class population are key contributors to this growth.

Market Drivers

1. Digital Adoption & Connectivity

   • Increasing internet and smartphone penetration, especially in rural India.
   • Growth of digital payment systems enabling smooth online transactions.

2. Technology Integration

   • Real-time tracking and automated warehousing improving logistics efficiency.
   • Advancements in AI-powered route optimization and supply chain automation.

3. Government Support & Infrastructure Growth

   • Investment in logistics hubs, expressways, and dedicated freight corridors to improve supply chain efficiency.
   • Initiatives such as Make in India and Digital India boosting the sector.

Emerging Trends in 2024

• Last-Mile Delivery Innovations

  • Adoption of EVs and drones to improve delivery speed and reduce costs.
  • Expansion of hyperlocal delivery models for same-day services.

• Rise of Third-Party Logistics (3PL) Providers

  • Increased reliance on 3PL services like Delhivery, Ekart, and Blue Dart for faster fulfillment.

• Omnichannel Fulfillment Strategies

  • Retailers integrating online and offline channels for a seamless logistics experience.

Competitive Landscape

The report profiles leading logistics players, including:

• Allcargo Gati Ltd.
• Blue Dart Express Limited
• Delhivery Limited
• Ecom Express Limited
• XpressBees, DTDC, Ekart Logistics, Safexpress, Shadowfax, FedEx India

With continuous technological advancements, policy support, and rising digital adoption, India’s e-commerce logistics market is poised for significant growth. Companies investing in automation, last-mile efficiency, and omnichannel strategies will gain a competitive edge in the evolving logistics ecosystem.

According to Technavio, the global email security market is set to grow by $5.17 billion from 2024 to 2028, expanding at a CAGR of 13.64%. Increased employee mobility, adoption of cloud-based security solutions, and AI-driven innovations are major growth factors. However, the rising availability of open-source alternatives presents a challenge for established market players.

Market Drivers

1. Rising Cybersecurity Threats

   • Increasing phishing attacks, malware, and account takeovers drive demand for AI-based email security solutions.
   • Businesses require multi-layered security integrating network security, endpoint protection, and cloud-based monitoring.

2. Adoption of Cloud-Based Solutions

   • Enterprises prefer cloud-based email security for its scalability, cost efficiency, and real-time threat intelligence.
   • Cloud solutions ensure centralized security management, benefiting industries like finance, healthcare, and government.

3. BYOD and Remote Work Trends

   • Bring Your Own Device (BYOD) policies increase vulnerabilities, making advanced threat protection essential.
   • AI-powered fraud detection and zero-trust security models are now crucial for securing corporate email infrastructures.

Emerging Market Trends

• AI & ML in Threat Detection

  • AI-driven email filtering, anomaly detection, and behavioral analysis enhance cybersecurity.
  • Machine learning models improve fraud detection and phishing prevention.

• Cloud vs. On-Premise Solutions

  • Cloud-based email security is witnessing rapid adoption due to its lower cost and easier deployment.
  • Financial institutions and large enterprises still prefer on-premise solutions for enhanced data control.

• Growing Popularity of Open-Source Email Security

  • SMEs and startups are increasingly adopting open-source tools like MailScanner and Proxmox Mail Gateway.
  • These solutions offer cost-effective security, challenging premium vendors in the market.

Major Players in the Email Security Market

Key vendors driving innovation and market expansion include:

• Barracuda Networks, Cisco Systems, Check Point Technologies, Fortinet, Microsoft, Mimecast, Proofpoint, Trend Micro, Sophos, SAP SE, OpenText Corp.

Market Challenges & Opportunities

Challenges:

• Rising adoption of free and open-source email security solutions.
• Growing complexity of cyber threats and compliance requirements.

Opportunities:

• AI-driven fraud detection and automated threat response.
• Expansion of cloud-based and hybrid security solutions.

As email remains a primary attack vector, organizations are prioritizing AI-driven, cloud-based security solutions. The shift toward automated threat detection, zero-trust models, and compliance-driven security frameworks will define the future of the email security market.