RainFocus™, the next-generation event marketing platform provider, has introduced the Destination Connector, a revolutionary data integration solution with Adobe. By enabling seamless data flow between Adobe Experience Cloud and RainFocus, the Destination Connector transforms customer data into actionable insights, delivering personalized event experiences and driving greater customer loyalty.

Key Features of the Destination Connector

1. Two-Way Data Integration

   • Connects real-time customer behaviors from Adobe Experience Cloud to RainFocus, creating a unified attendee journey.
   • Complements the Source Connector, which maps RainFocus behavioral data back into Adobe Experience Platform.

2. Enhanced Personalization

   • Fuels event personalization with enriched customer profiles.
   • Enables marketers to align year-round sales and marketing data with attendee behavior for tailored experiences.

3. Streamlined Workflows

   • Facilitates seamless collaboration between sales, marketing, and event teams.
   • Provides a constant feedback loop for informed decision-making.

Leadership Insights

• JR Sherman, CEO of RainFocus:

  • "The Destination Connector, paired with the Source Connector, creates a feedback loop that enhances customer engagement and streamlines workflows, ensuring every touchpoint is meaningful."

• Stephen Ratpojanakul, Senior Director, Adobe:

  • "Real-time access to unified customer data through solutions like the Destination Connector fuels personalization at scale, accelerating deal cycles and improving win rates."

Milestones in the Adobe Partnership

1. Adobe Platinum Partnership (2023)

   • RainFocus became a Platinum Partner, solidifying its collaboration with Adobe.

2. Event Support

   • Powered the Adobe Summit 2024, hosting over 10,000 attendees and 250+ sessions.
   • Recognized as ISV Partner of the Year for Technology Innovation at the 2024 Digital Experience Partner Awards.

3. Integration with Adobe Acrobat Sign

   • Streamlined tasks for speakers, exhibitors, and attendees with dynamic, pre-populated contracts, simplifying event participation.

Strategic Impacts

The Destination Connector empowers B2B marketers and event organizers to:

• Leverage First-Party Data: Enhance personalization and improve customer engagement.
• Drive Pipeline Growth: Accelerate acquisition cycles and improve conversion rates.
• Optimize Event Marketing: Deliver high-impact, data-driven event experiences.

The introduction of the Destination Connector reinforces RainFocus’ position as a leader in event marketing innovation. Together with Adobe, RainFocus is setting a new standard for omnichannel marketing, enabling companies to connect, personalize, and optimize every aspect of the customer and attendee journey.

ID.me, a leading digital identity wallet provider, has announced the appointment of SaaS industry veterans Brian Robins and William "Bill" Welch as independent board members. With decades of experience scaling high-growth technology companies, Robins and Welch bring expertise in financial strategy and cloud security, further strengthening ID.me's mission to simplify and secure online identity verification.

Key Highlights

1. Board Appointments

   • Brian Robins: Chief Financial Officer at GitLab Inc., will serve as Chair of ID.me’s Audit Committee.
   • Bill Welch: Chief Executive Officer of Sysdig, will serve as Chair of ID.me’s Compensation Committee and Member of the Audit Committee.

2. Strategic Leadership

   • Robins brings over 25 years of financial and strategic leadership in hyper-growth SaaS companies, IPO readiness, and capital markets.
   • Welch offers 30+ years of expertise in cybersecurity, cloud security, and scaling product development and global operations.

Insights from Leadership

• Blake Hall, Founder & CEO, ID.me:

  • "Brian’s financial acumen and Bill’s cybersecurity expertise will strengthen our efforts to keep Americans safe while transacting online."

• Brian Robins, CFO, GitLab Inc.:

  • "I’m honored to contribute to ID.me’s next phase of growth and help ensure no identity is left behind."

• Bill Welch, CEO, Sysdig:

  • "Joining ID.me’s leadership team is an exciting opportunity to enhance the online experience for millions of Americans."

Board Member Credentials

1. Brian Robins

   • Current CFO at GitLab, leading IPO readiness and financial performance.
   • Former CFO at Cylance, AlienVault, and Verisign.
   • Special Advisor at Brighton Park Capital and Advisory Council Member at ForgePoint Capital Cybersecurity.

2. Bill Welch

   • CEO of Sysdig, driving AI-powered cloud security solutions.
   • Former President and COO of Talkdesk and Zscaler, with expertise in IPOs and scaling global operations.
   • Leadership roles at Duo Security, HP Americas Software, and Symantec.

Strategic Impact

With the addition of Robins and Welch, ID.me is poised to:

• Accelerate Growth: Capitalize on financial expertise to scale operations.
• Enhance Security: Leverage cybersecurity insights to safeguard digital identities.
• Improve User Experience: Deliver a safer and more convenient identity verification process for millions of users.

ID.me’s appointment of Brian Robins and Bill Welch marks a significant step in its journey to redefine digital identity. Their combined expertise in SaaS, cybersecurity, and operational excellence ensures ID.me continues to lead the way in secure online transactions.

MailRoute, a pioneer in cloud-based email security, has launched a premium hosted email service tailored to businesses of all sizes. With industry-leading features such as 50GB mailboxes, a 99.999% uptime guarantee, and advanced security protocols, MailRoute delivers a high-performance email solution that frees organizations from the constraints of big tech providers.

Key Highlights

1. Feature-Rich Email Hosting

   • Generous storage with 50GB standard mailboxes, expandable as needed.
   • Flexible and user-friendly mailboxes designed to suit businesses of any size.

2. Unparalleled Security

   • Multi-layered security combining AI-powered threat detection, encryption, and protection against zero-day attacks.
   • Zero-trust architecture ensuring robust defense at every tier.

3. Unmatched Reliability

   • 99.999% uptime guarantee, backed by a comprehensive Service Level Agreement (SLA).
   • Seamless migration support for businesses transitioning from providers like Microsoft 365 or Google Workspace.

4. Compliance and Integration

   • NIST 800-171 and CMMC compliant, making it ideal for government contractors and regulated industries.
   • Flexible API access and compatibility with third-party tools.

Leadership Insights

• Thomas Johnson, Founder and CEO of MailRoute:

  • “Our 25+ years of email security expertise have culminated in a hosted email solution that outperforms traditional providers. It’s secure, reliable, and cost-effective—delivering premium service without compromise.”

• On Competing with Big Tech:

  • “Large providers often charge a premium for basic security while compromising on threat mitigation. We aim to provide businesses with a better alternative—one that combines superior security and reliability with great value.”

Why Choose MailRoute?

1. Freedom from Big Tech Dependence

   • Escape restrictive storage limits, inflexible pricing, and reliability issues common with mainstream providers.

2. All-In-One Solution

   • Integrated hosting and email security plans: Basics, Enterprise, and Compliance.

3. Business-Centric Features

   • Tailored for organizations seeking enterprise-grade functionality at accessible pricing.

Key Features

MailRoute’s premium hosted email service is a game-changer for businesses seeking a secure, reliable, and feature-rich solution without the compromises of traditional providers. With its focus on enterprise-grade security, seamless integration, and unparalleled support, MailRoute is redefining what businesses can expect from an email provider.

IntouchCX, a leader in customer experience solutions, has announced its acquisition of WebPurify, a premier provider of AI-powered and human-driven content moderation services. This strategic move positions IntouchCX as a transformative force in the Trust and Safety space, empowering brands to protect their communities and create secure, inclusive digital environments.

Key Highlights

1. Strategic Impact

   • The acquisition deepens IntouchCX’s capabilities in Trust and Safety, expanding beyond traditional customer experience services.
   • Strengthens offerings in content moderation, platform safety, and integrity.

2. Enhanced Capabilities

   • Combines AI-powered content moderation with human expertise to ensure accurate, scalable, and reliable solutions.
   • Supports industries reliant on secure digital interactions, including technology, retail, media, and entertainment.

3. Global Reach

   • WebPurify’s operations in Hyderabad, India, bolster IntouchCX’s presence in the region and enhance service delivery.
   • Expands geographic diversity, allowing IntouchCX to leverage global expertise for trusted interactions.

Leadership Insights

• Shane Kozlowich, Co-CEO, IntouchCX:

  • “This acquisition marks a milestone for IntouchCX as we expand our capabilities in Trust and Safety. Together with WebPurify, we will amplify our ability to meet the growing demands of platform safety and integrity.”

• Jonathan Freger and Josh Buxbaum, Co-Founders, WebPurify:

  • “Joining forces with IntouchCX allows us to scale our vision of a safer digital world. This partnership underscores our shared commitment to innovation and excellence.”

About WebPurify

Founded in 2007 and headquartered in Irvine, California, WebPurify has established itself as a trusted leader in content moderation. Its services include:

• Text, image, and video moderation.
• Live-stream content review.

WebPurify’s innovative blend of artificial intelligence and human expertise ensures high levels of accuracy and scalability, making it a reliable partner for industries requiring secure digital platforms.

Strategic Goals

With this acquisition, IntouchCX aims to:

1. Redefine Standards in Trust and Safety: Establish Trust and Safety as a distinct focus area alongside Customer Experience.
2. Empower Brands: Provide the tools and expertise needed to foster secure, inclusive online ecosystems.
3. Lead Innovation: Combine cutting-edge AI and human oversight to address the unique challenges of the trust and safety category.

The partnership between IntouchCX and WebPurify represents a significant step forward in creating safer digital experiences. By uniting expertise in content moderation, platform safety, and customer engagement, the two companies are poised to set new standards in the Trust and Safety domain, ensuring brands can thrive in an interconnected digital world.

Mirriad, a leader in virtual product placement (VPP), and BENlabs, a transformative entertainment marketing company, have announced an industry-first collaboration. This groundbreaking partnership combines story-driven product placement with virtual integrations, redefining in-content advertising. Together, they offer a scalable, flexible, and effective solution for advertisers to seamlessly integrate their brands into streaming, TV, film, music videos, and influencer content.

Key Highlights

1. Industry-First Collaboration

   • A unique partnership blending on-set product placement with virtual product placement (VPP) and influencer marketing.
   • Integrated solution that ensures brands can authentically connect with audiences, addressing the growing demand for content-driven strategies.

2. Scalable Solutions for Advertisers

   • Unmatched Flexibility: Combining BENlabs’ expertise in on-set placements and Mirriad’s VPP technology creates seamless opportunities for brands to be integrated into content globally.
   • Integrated Campaigns: Maximizing campaign impact by merging traditional and virtual placements for greater brand exposure and resonance.
   • Comprehensive Measurement: A unified framework to track performance, providing insights into brand lift, ROI, and cultural resonance across multiple platforms.

3. Revolutionizing Content-Centric Strategies

   • The dual-pathway approach allows advertisers to access a comprehensive solution that integrates storytelling and cutting-edge technology, ensuring measurable results.

Leadership Insights

• Stephan Beringer, CEO of Mirriad:

  • “This collaboration leverages the growing trend of brands shifting towards in-content advertising, blending BENlabs’ expertise with Mirriad’s virtual solutions to offer a seamless, integrated ecosystem for brands.”

• Erin Schmidt, GM of Product Placement at BENlabs:

  • “Our collaboration with Mirriad signifies an exciting step in redefining how brands connect with audiences through entertainment. By combining our strategic integration capabilities with Mirriad’s VPP technology, we’re poised to deliver impactful brand moments that resonate globally.”

Why This Collaboration Matters

1. Beyond Traditional Ads

   • Story-driven placements offer a more organic way for brands to engage with audiences, making ads feel like a natural part of the content.

2. Authentic Audience Connection

   • Brands can ensure a genuine connection with viewers across multiple platforms through an integrated approach that blends traditional product placement, virtual integration, and influencer marketing.

3. Comprehensive Measurement & ROI

   • Advertisers benefit from a unified tracking framework, offering deep insights into campaign effectiveness and engagement across all types of placements, ensuring clear understanding of ROI and brand resonance.

Key Features of the Collaboration

This collaboration between Mirriad and BENlabs is set to revolutionize the world of in-content advertising. By integrating traditional product placement with virtual integrations, programmatic VPP, and influencer marketing, brands can now connect with their audience in ways that are both scalable and measurable. With seamless integration and a unified measurement framework, the partnership ensures maximum brand resonance and ROI across all types of content.

Dappier has announced the availability of its innovative AskAI banner ad deployment at CES 2025, offering digital publishers a lightweight solution to integrate conversational AI into their properties. This new in-ad unit allows publishers to embed a branded AI-powered answer engine within any banner ad frame. The engine leverages contextual knowledge of the content users are reading, providing a high-attention environment for advertisers to connect with consumers seamlessly.

Key Highlights

1. Introducing AskAI In-Ad Units

   • Dappier’s AskAI banner ad deployment allows publishers to embed a context-aware AI that adapts to the content users engage with, creating a unique, interactive ad experience.
   • This offers a high-engagement space for advertisers to connect with users in a meaningful way, while providing them with real-time, relevant information.

2. Over 50 Million Monthly Queries

   • AskAI powers over 50 million monthly queries for connected publishers, such as HomeLife Brands, Bizbudding, and Morgan Murphy Media.
   • Consumable is the first to adopt this conversational in-ad unit, set to generate over 30 billion monthly impressions across its premium network.

3. Seamless Integration for Publishers

   • Publishers can integrate AskAI into their websites with ease, deploying it in ad units, dockable widgets, or upgrading existing search bars.
   • RAG (Retrieval Augmented Generation) data models ensure that AskAI remains contextually relevant, tailoring responses based on the publisher’s content and user activity.

4. Monetization Opportunities

   • AskAI offers monetization options by enabling conversational interactions directly in the ad units, making it possible for publishers to monetize their content while improving the user experience.

Leadership Insights

• Dan Goikhman, CEO at Dappier:
  • “AskAI allows publishers to easily integrate and monetize AI on their platforms, offering engaging conversational interactions with their audience. It enables advertisers to align their messaging with the content users are consuming, enhancing overall relevance and engagement.”

Why AskAI is a Game-Changer

1. Increased Engagement

   • AskAI’s contextual knowledge of the content users are consuming ensures that every interaction feels relevant and personalized, leading to higher engagement rates.

2. Monetization for Publishers

   • By embedding AI directly into ad units, publishers can offer a premium, interactive experience for users while generating new revenue streams through AI-powered ads.

3. Easy Integration

   • Publishers can seamlessly integrate AskAI into their existing digital properties, allowing for quick deployment without disrupting the user experience.

Key Features of AskAI’s In-Ad Unit

Dappier’s AskAI banner ad unit represents a cutting-edge solution for digital publishers seeking to integrate conversational AI seamlessly into their properties. By using contextual knowledge of the content, AskAI offers interactive and engaging ad experiences, enabling publishers to monetize AI in innovative ways. With adoption by Consumable and more than 50 million queries handled monthly, AskAI is poised to revolutionize how publishers and advertisers connect with consumers.

Ezoic, the AI-powered technology platform for digital publishers, has announced a groundbreaking partnership with The Trade Desk (Nasdaq: TTD), the world's second-largest demand-side advertising ecosystem. This collaboration creates a transparent, direct channel between Ezoic’s independent publishers and The Trade Desk’s advertisers, enabling a more efficient and privacy-first advertising ecosystem. The move is set to help brands transition ad spend away from walled gardens and improve publisher revenue streams.

Key Highlights

1. A Direct Partnership with The Trade Desk

   • Unlike typical Demand-Side Platforms (DSPs), which don’t directly integrate with publishers, Ezoic’s scale and proprietary technology have positioned it as a key partner in The Trade Desk’s OpenPath program.
   • This direct integration allows advertisers to access quality publisher audiences in a transparent, secure, and privacy-first environment.

2. Driving Incremental Revenue for Publishers

   • Ezoic’s publishers have already seen significant incremental revenue gains from the partnership, a trend expected to continue as the integration deepens.
   • The OpenPath program enables Ezoic publishers to increase ad revenue by connecting directly with The Trade Desk’s vast advertiser ecosystem, bypassing traditional walled gardens.

3. Privacy-First Advertising with Unified ID 2.0

   • As the digital advertising landscape shifts away from third-party cookies, Ezoic is integrating Unified ID 2.0 with its new ezID platform, enabling publishers to leverage first-party data in a privacy-focused and future-proof manner.
   • This strategic move ensures that advertisers can access valuable audiences without compromising user privacy.

Leadership Insights

• Tyler Bishop, CMO at Ezoic:
  • “As we approach the end of third-party cookies, reducing friction for advertisers to access high-quality publisher audiences is essential. Our direct integration with The Trade Desk is a key step in addressing these challenges while driving more effective and privacy-first advertising solutions.”

Why This Partnership Matters

1. Increased Revenue for Publishers

   • Publishers using Ezoic’s platform can now tap into a new revenue stream by accessing The Trade Desk’s advertiser network, bypassing traditional intermediaries and walled gardens.

2. Privacy-Focused Innovation

   • Ezoic’s integration with Unified ID 2.0 and ezID ensures that both publishers and advertisers can operate in a privacy-first environment while still driving high-quality, targeted advertising.

3. Efficiency and Transparency

   • By directly linking publishers with The Trade Desk’s advertiser ecosystem, the partnership enhances transparency, reduces ad friction, and increases operational efficiency for all involved parties.

Key Features of the Ezoic-Trade Desk Partnership

The strategic partnership between Ezoic and The Trade Desk marks a significant milestone in the evolution of digital advertising. By enabling direct integration between publishers and advertisers, this collaboration promises to improve revenue, enhance privacy-first advertising, and help publishers tap into the power of first-party data. As the digital landscape transitions away from third-party cookies, the partnership is well-positioned to provide publishers with the tools and advertisers with the access they need to succeed in a rapidly changing market.

Jellypod, Inc., an innovative AI media tools company, has officially launched its AI-powered podcast studio after a successful two-month private beta. During the beta phase, diverse customers from top news publications, global healthcare companies, marketing agencies, and small business owners have harnessed Jellypod's capabilities to produce professional-quality podcasts from the comfort of their homes or offices. By utilizing generative AI, Jellypod empowers creators to unlock their full potential, bringing stories to life with ease and minimal equipment.

Key Features of Jellypod Podcast Studio

1. Lifelike AI Hosts and Cohosts

   • Create voice clones or design AI cohosts with unique backstories to add dynamic and engaging elements to podcasts, making content more captivating for listeners.

2. Content Control and Transcript Editing

   • Have full control over episode direction and fine-tune conversations for accuracy, ensuring the highest quality output with precise transcript edits.

3. Robust Content Integration

   • Enrich podcast content by integrating insights from around the web or uploading various files like PDFs, PowerPoints, MP3s, spreadsheets, and more to provide context and enrich storytelling.

4. Streamlined Creation Process

   • Jellypod simplifies the podcasting process—from ideation to final edits and publishing—making the entire process as intuitive as writing an email.

Versatile Use Cases

Jellypod’s flexibility makes it suitable for a wide range of creators:

• Corporate and Educational Podcasts: Professors and learning managers use Jellypod for internal education and training.
• Sales & Marketing Podcasts: Leaders create podcasts to tell engaging product stories, tailored to specific customer segments.
• Niche Experts and Creators: From RV enthusiasts to mobile game consultants, creators use Jellypod to build personal brands and reach niche audiences.
• Entertainment and Thought Leadership: Hobbyists and professionals explore topics like storytelling, mindfulness, and tech evangelism.

Customer Testimonials

“This is one of those products where I'll remember where I was when I first used it.”
– A Cybersecurity Executive during the Jellypod Beta

Global Adoption and Scalability

While Jellypod’s initial traction has been strongest in the U.S., the platform has already gained popularity in countries like Canada, the UK, Australia, Germany, France, Italy, Romania, and Turkey, demonstrating its global appeal and scalable potential across industries.

Broad Industry Appeal

Jellypod serves a wide variety of industries, including:

• Biotech
• IT and Cybersecurity
• Sports
• Marketing
• City Governments
• Academia

Availability and Future Updates

Jellypod is now available at jellypod.ai. Future updates will focus on enhancing media quality, output customization, and automation features. Multi-language support is also set to be released in early 2025, opening up new opportunities for international creators.