NielsenIQ (NIQ), the global leader in consumer intelligence, has announced the formation of its new Strategic Analytics & Insights (SA&I) organization. By integrating Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES, this division aims to simplify and accelerate decision-making for businesses by leveraging NIQ’s extensive data and market research capabilities.

Focus Areas of SA&I

1. Consumer Behavior and Insights

   • Translates deep consumer data into actionable growth strategies.

2. Innovation Powered by BASES

   • Supports product development from ideation to market launch for sustainable growth.

3. Brand & Media Strategy

   • Helps businesses build lasting customer relationships and manage brands effectively.

4. Analytics and Activation

   • Optimizes corporate strategies for precise execution and business success.

Leadership & Industry Impact

Led by Ramon Melgarejo, a veteran in analytics and insights, SA&I is positioned to drive data-driven decision-making for businesses worldwide. His expertise in consumer insights and predictive research underscores NIQ’s commitment to providing a holistic market perspective through the Full View™.

Industry Endorsement & Market Validation

• Jeremy Benhammou, Global Director Insights at AB InBev, praises NIQ’s ability to deliver precise insights, consistent results, and reliable KPIs, positioning it as the gold standard in consumer analytics.
• NIQ’s proprietary data, best-in-class methodologies, and expert network ensure businesses gain competitive advantages in an evolving market landscape.

With the launch of Strategic Analytics & Insights, NIQ strengthens its role as a key business partner, helping organizations make data-driven decisions, enhance operational efficiency, and build stronger market connections. This move signifies a major step toward shaping the future of analytics and consumer intelligence.