Market Pay Group has announced the acquisition of Altapay, a Copenhagen-based payment service provider (PSP) specializing in online and omnichannel transactions. This strategic move enhances Market Pay’s payment offerings and strengthens its presence across Northern Europe.

Altapay’s Expertise & Market Reach

• Serves 400+ merchants with advanced online transaction management.
• Supports 30+ local and international payment methods, including BNPL (Buy Now, Pay Later).
• Facilitates in-store payments through next-generation terminals.
• Provides an omnichannel payment platform, aggregating transactions for improved performance and conversion rates.
• Processed €3.1 billion in transactions in Denmark in 2023.
• Operates in Denmark, Sweden, Norway, and the UK, serving diverse industries such as retail, digital services, tourism, and entertainment.

Strategic Value of the Acquisition

According to Frédéric Mazurier, President of Market Pay, this acquisition complements Market Pay’s existing solutions by integrating Altapay’s expertise, technology, and commercial reach. It marks the fourth acquisition since 2021, aligning with Market Pay’s strategy to expand across Europe.

Market Pay is already operational in:
France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.

Leadership Perspective

Christian Rasmussen, CEO of Altapay, expressed enthusiasm for the partnership, highlighting the opportunity to accelerate growth while benefiting from Market Pay’s expertise in retail-focused payment technology.

This acquisition reinforces Market Pay’s position as a leading European payment solutions provider, enhancing its omnichannel offerings and expanding its footprint in Northern Europe. The integration of Altapay’s platform will drive innovation and competitiveness for merchants across various industries.