MoEngage, a leading insights-led cross-channel customer engagement platform, has released its Email Benchmarks Report: Optimizing Email for 2025 and Beyond. This in-depth analysis is based on over 17.3 billion marketing emails sent through MoEngage, offering brand marketers actionable insights on email performance, personalization strategies, and industry-specific benchmarks.

1. Report Overview

• The report evaluates email effectiveness through metrics like delivery rates, open rates, click-to-open rates (CTOR), conversion rates, and unsubscribe rates.
• Focuses on three types of personalized emails:
  • Behavior-based emails
  • Journey-based emails
  • Attribute-based emails
• Industries analyzed: Retail and Ecommerce, Media and Entertainment, and Banking and Financial Services (BFSI).

2. Key Findings

• Behavior-based emails:
  • Outperform all other email types in conversion rates and CTOR.
  • Achieve a 60.7x conversion rate and 22.6x CTOR in the Retail and Ecommerce sector.
• Journey-based emails:
  • Show strong performance in BFSI, surpassing broadcast emails in engagement metrics.
• Attribute-based emails:
  • Effective for specific use cases, but less impactful compared to behavior- and journey-based emails.
• Broadcast emails:
  • Have diminished effectiveness, especially in BFSI, where open and unsubscribe rates indicate customer fatigue with generic content.

3. Industry-Specific Insights

• Retail and Ecommerce:
  • Behavior-based emails drive the highest engagement, proving essential for conversion-focused strategies.
• Banking and Financial Services (BFSI):
  • January excels in open rates, aligning with post-holiday financial planning.
  • April sees the highest conversions, tied to tax season and consumer financial activities.
• Media and Entertainment:
  • Highest email deliverability rate (99.95%).
  • Broadcast emails see the highest unsubscribe rates (6.35%), emphasizing the need for personalized content.

4. Strategic Recommendations from MoEngage

• Deep personalization based on customer behavior and previous interactions is critical for success.
• Avoid reliance on non-personalized broadcast emails, as they provide little value and lead to higher unsubscribe rates.
• Leverage industry-specific trends to optimize email campaigns for the right timing and audience segmentation.

5. Expert Insights

• Raviteja Dodda, CEO of MoEngage:
  • “Marketers must invest in deeply personalized emails to create meaningful customer connections.”
  • Non-personalized emails fail to resonate and drive engagement, highlighting the importance of segmentation and behavior-based targeting.

MoEngage's Email Benchmarks Report sets a new standard for email marketing strategies in 2025. By leveraging behavior-based emails and industry-specific trends, brands can significantly enhance their customer engagement, conversion rates, and overall email campaign performance.

Drupal has launched Drupal CMS, a groundbreaking platform designed to empower marketers and content teams to create exceptional digital experiences. This release marks a significant milestone in Drupal's mission to democratize enterprise-grade web development while upholding its open-source values.

1. Key Highlights of Drupal CMS

• Marketer-Friendly Interface:
  • Intuitive design tailored for marketers and content teams.
  • Simplifies website building and lowers the learning curve.
• Smart Defaults:
  • Pre-configured settings for common marketing tasks ensure quicker deployment.
• AI-Powered Tools:
  • Accelerate implementation processes and enhance efficiency.
• Built-in Features:
  • SEO, analytics, and accessibility tools integrated for optimal performance.
• Automatic Updates and Security:
  • Ensure seamless maintenance and robust security measures.
• Open Source Flexibility:
  • No vendor lock-in and full transparency.

2. Target Audience and Benefits

• Who It’s For:
  • Mid-size organizations and departments within larger enterprises.
  • Teams requiring high-quality digital experiences without extensive technical expertise.
• Key Benefits:
  • Faster Deployment: Launch websites and campaigns swiftly.
  • Self-Sufficiency: Enable marketing teams to manage digital properties independently.
  • Scalability: Seamlessly expand digital presence as business grows.
  • Multilingual Capabilities: Roll out websites in multiple languages.
  • Privacy and Security: Transparent, open-source platform ensures user protection.

3. Expert Insights

• Dries Buytaert, Drupal Founder and Project Lead:
  • “With Drupal CMS, we’re bridging the gap between ease of use and scalability. This is our first step in making Drupal CMS the gold standard for no-code website building.”
• Tim Doyle, CEO of the Drupal Association:
  • “This release showcases the power of open-source collaboration, making the web more open and accessible.”

4. Core Features

• Curated modules from Drupal’s ecosystem of 4,800+ community contributions.
• Compatibility with Drupal Core, ensuring seamless integration with existing tools.
• Features an Experience Builder, a visual tool for intuitive website design (planned future update).

Drupal CMS revolutionizes digital content creation by combining Drupal’s robust foundation with an intuitive interface tailored for marketers. Its flexibility, scalability, and open-source values make it a versatile tool for organizations aiming to deliver exceptional digital experiences. With an ambitious roadmap and a global network of partners, Drupal CMS is set to transform website building for years to come.

Pipedrive, a leading CRM platform for small businesses, has successfully passed the ISO 27001:2013 surveillance audit for information security management and earned the ISO 27701:2019 extension for privacy information management. These certifications affirm Pipedrive’s dedication to maintaining the highest international standards in data security and privacy, ensuring its customers that their data is handled securely and responsibly.

1. Key Achievements

• ISO 27001:2013 Certification:
  • Establishes a framework for managing and safeguarding information security via an Information Security Management System (ISMS).
• ISO 27701:2019 Certification:
  • Expands ISO 27001 to include Personally Identifiable Information (PII) and privacy information management, ensuring comprehensive privacy protection.
• SOC 2 Type II & SOC 3 Type II Renewals:
  • Demonstrates continued adherence to security and privacy standards, validating systems through independent audits.

2. Significance of Certifications

• ISO 27001:
  • Focuses on safeguarding sensitive information through rigorous, globally recognized security management practices.
• ISO 27701:
  • Expands security management to cover privacy data and establishes strong systems for managing PII, aligned with global regulations like GDPR.
• Continuous Improvement:
  • Both certifications emphasize ongoing refinement and adaptation to evolving security and privacy challenges in the digital landscape.

3. Customer Benefits

• Enhanced Data Security:
  • Customers can be confident that their data is protected by globally recognized frameworks for security and privacy.
• Global Compliance:
  • Pipedrive's alignment with international regulations like GDPR ensures it meets global privacy and security standards.
• Peace of Mind:
  • Independent validation of Pipedrive’s systems assures customers that their data is managed responsibly and securely.

4. Expert Insights

• Phil Mellet, General Counsel at Pipedrive:
  • "Achieving ISO 27701 certification is a significant milestone. It highlights our commitment to protecting personal data, managing security, and privacy at scale."
  • "By renewing ISO 27001 and achieving ISO 27701, we demonstrate our position as a trusted partner, exceeding customer expectations in data security and privacy."

Pipedrive's attainment of ISO 27001 and ISO 27701 certifications underscores its unwavering commitment to data security and privacy. These accomplishments, along with renewed SOC 2 certifications, ensure that Pipedrive continues to meet the highest standards, offering customers peace of mind and demonstrating its leadership in safeguarding sensitive information.

Start.io, a leading mobile-driven SSP (Supply-Side Platform), has partnered with Intent IQ, a specialist in identity resolution, to enhance its audience targeting capabilities. This collaboration utilizes Intent IQ’s platform to match mobile advertising IDs (MAIDs) with alternative IDs, achieving impressive results, including a 9.8% higher fill rate and 12% greater daily revenue from ads.

1. Partnership Overview

• Objective:
  • The goal of the partnership is to improve Start.io's audience targeting by integrating Intent IQ’s identity resolution technology.
• Technology:
  • Intent IQ matches MAIDs with alternative IDs, which can provide richer, more contextual data for targeting ads.
• Scope:
  • Start.io's mobile ad requests will now be enhanced with alternative IDs, expanding the effectiveness of its ad targeting.

2. Performance Results

• Test Outcomes:
  • 9.8% Higher Fill Rate: Ads enhanced with alternative ID data performed better than the control group using only MAIDs.
  • 12% Higher Daily Revenue: The partnership resulted in a significant revenue boost per day, demonstrating the value of enhanced targeting.

3. Strategic Impact for Mobile Publishers

• Higher CPMs:
  • The partnership is designed to help mobile publishers compete for better CPMs (Cost per Mille), which are critical for maximizing ad revenue.
• Competitive Advantage:
  • The integration of alternative IDs positions Start.io’s platform as a more competitive solution for mobile publishers in the digital ad space.

4. Insights from Leaders

• Andrew Younan, SVP of Product & Engineering at Start.io:
  • "This partnership has been a game-changer for us and our publishers. A 12% increase in daily revenue is significant in such a competitive industry."
• Dror Ben Yishai, CTO of Intent IQ:
  • "Our alternative ID platform is a powerful tool for mobile environments, demonstrating our ability to drive business outcomes in highly competitive markets."

5. Next Steps

• Enhanced Ad Requests:
  • Start.io will roll out these enhanced mobile ad requests to all of its demand partners in the coming weeks, extending the benefits of the partnership to a broader audience.

This partnership between Start.io and Intent IQ marks a significant advancement in mobile ad targeting, allowing Start.io to offer enhanced audience segmentation and improved performance for its publishing partners. With higher fill rates and increased daily revenue, the collaboration demonstrates the effectiveness of identity resolution in mobile advertising.

MobileAction has solidified its position as a leading partner in the Apple Search Ads ecosystem through an exciting expansion. By integrating Skai’s (formerly Kenshoo) Apple Search Ads business into its offerings, MobileAction is set to deliver unmatched value to app developers and marketers. This strategic move ensures streamlined ad management, reduced campaign costs, and accelerated user acquisition across the Apple Search Ads platform.

1. Expanded Capabilities for Apple Search Ads

• MobileAction now supports app developers and marketers throughout the entire lifecycle of user acquisition and growth.
• The partnership with Skai enhances tools and expert support, fostering efficiency in ad campaigns.

2. Strategic Vision from Industry Leaders

• Aykut Karaalioglu, CEO of MobileAction:

  • Expressed excitement over welcoming Skai’s clients and customer success team.
  • Highlighted the partnership as a significant step in becoming the largest Apple Search Ads partner.

• Yekta Ozcomert, COO of MobileAction:

  • Emphasized the focus on seamless onboarding, round-the-clock support, and continuous innovation.
  • Stressed the commitment to delivering faster and better results for clients.

3. Enhanced Support for a Growing Client Base

• Skai’s world-class brands will now benefit from MobileAction’s experienced app marketing experts.
• The enlarged team aims to provide richer insights and optimize Apple Search Ads efforts.

4. Commitment to Innovation and Growth

• The combined expertise of MobileAction and Skai sets new benchmarks in the app marketing space.
• Clients can expect enhanced tools and peerless support to scale their campaigns effectively.

With this integration, MobileAction redefines the Apple Search Ads ecosystem by offering app developers and marketers unparalleled tools, insights, and support. This strategic partnership with Skai not only expands its reach but also sets a new standard for innovation and growth in app marketing.

DealerOn Inc., a leader in automotive Tier 3 marketing technology solutions, has joined forces with Lyteflo to transform EV merchandising for car dealerships. This innovative partnership equips dealers nationwide with advanced tools, reshaping the EV shopping experience on DealerOn websites and in showrooms. By addressing key buyer concerns and showcasing the benefits of EV ownership, this collaboration aims to boost EV lead conversion and accelerate EV sales.

1. Revolutionizing EV Merchandising

• Lyteflo's tools integrate seamlessly into DealerOn’s Vehicle Detail Pages (VDPs) to enhance engagement.
• Dealers gain innovative EV-centric features to attract and convert potential buyers.

2. Key Features of the Integration

• Ownership Cost Comparisons:
  • VIN-level breakdown of EV vs. ICE savings, including fuel and maintenance, highlighting affordability.
• Highlighted Incentives:
  • Automated integration of federal, state, and local tax savings to promote EV purchases.
• VDP Data Enhancements:
  • Rich EV metrics like charge times, battery warranties, and connector types for informed decision-making.
• Expanded Range Awareness:
  • (Coming soon) Interactive charging maps and range tools to alleviate range anxiety.
• Battery Health Reports:
  • (Coming soon) Real-time battery insights to build buyer confidence.
• Integrated Reporting:
  • Lyteflo reporting automatically synced with DealerOn dashboards for seamless data tracking.

3. Strategic Perspectives

• Ryan Osten, CEO of Lyteflo:
  • Highlighted the need for tailored EV sales strategies to increase velocity and empower dealers in the electric era.
• Ali Amirrezvani, CEO of DealerOn:
  • Emphasized the role of new technologies like EVs in shaping the future of automotive retail.

4. Support for EVs and Plug-in Hybrids

• Lyteflo's tools are designed to support both EVs and plug-in hybrids, ensuring a comprehensive solution for dealers adapting to evolving market trends.

The partnership between DealerOn and Lyteflo signifies a milestone in automotive retail innovation. By equipping dealerships with cutting-edge tools and EV-centric data, this collaboration empowers dealers to meet the growing demand for EVs, enhance customer experiences, and drive sales success in the electric vehicle era.

Similarvideo, a leading AI viral video generator, has launched its groundbreaking AI Talking Avatar feature. Developed by Boolv Tech, this innovation revolutionizes video production by enabling users to design custom AI avatars effortlessly. With applications ranging from business promotions to social media content creation, this tool redefines the way videos are crafted—making them more personalized, engaging, and professional.

1. Innovative Features of AI Talking Avatar

• Custom AI avatars tailored for professional and personal video projects.
• Streamlines video production while enhancing impact and engagement.

2. Transformative Use Cases

a. Product Promotion for Businesses

• Create high-quality promotional videos using cloned voices and influencer images.
• Eliminates the need for expensive production crews or on-location shoots.
• Leverages influencer credibility to maximize marketing ROI.
• Learn more: similarvideo.ai/use-cases/marketer

b. Social Media Video Creation for Content Creators

• Seamless production for platforms like TikTok, Instagram, and YouTube Shorts.
• Use branded AI avatars and celebrity-inspired voiceovers for captivating content.
• Automates production tasks, allowing creators to focus on storytelling and audience engagement.
• Aligns with platform trends for standout videos and effortless audience growth.
• Learn more: similarvideo.ai/use-cases/content-creator

3. Key Benefits of Similarvideo's AI Tools

• Save Time: Automates video production and editing tasks.
• Reduce Costs: Replaces expensive filming and editing processes with AI-powered solutions.
• Boost ROI: Combines personalization and scalability for impactful ad videos.

4. Industry Impact

• Applicable to e-commerce, marketing, and content creation industries.
• Empowers businesses and creators to produce standout videos while maintaining cost efficiency.
• Enhances audience engagement and strengthens market competitiveness.

Similarvideo’s AI Talking Avatar feature is setting a new benchmark in video creation. By automating production tasks, reducing costs, and delivering unparalleled personalization, the tool empowers businesses and creators to craft high-impact content effortlessly. Whether you’re promoting a product or captivating an audience on social media, Similarvideo provides the tools you need to transform your video strategy.

Simpli.fi, a leading Advertising Success Platform, has launched Simpli.fi Autopilot AI, an all-in-one AI tool, and an advanced AI-powered Media Planner solution. Designed to simplify and optimize programmatic advertising, these innovative tools empower agencies, brands, and media companies to create impactful omnichannel campaigns with unprecedented ease and efficiency.

1. Key Features of Simpli.fi Autopilot AI

• Streamlines campaign design, planning, launching, and optimization.
• Supports omnichannel campaigns across streaming TV, online video, and audio platforms.
• No minimum spend required with pay-as-you-go credit card billing.
• Delivers AI-recommended audience targeting and real-time performance insights.

2. Success Story: Temporary Residence Limited (TRL)

• Used Autopilot AI to drive foot traffic and ticket sales for album releases and tour stops.
• Achieved strong sales and sell-out shows by hyper-targeting relevant music fans.
• Jeremy deVine, Founder of TRL, praised the platform’s user-friendly interface and impactful results.

3. Introduction to the AI-Powered Media Planner

• Features Plan Assist for simplified campaign planning.
• Provides AI-driven insights for creating high-impact marketing strategies effortlessly.
• Helps marketers efficiently manage multi-channel campaigns.

4. Showcase at CES Las Vegas

• Both tools were demonstrated live at CES, receiving significant interest from marketers.
• Available immediately for adoption by advertisers seeking advanced AI solutions.

5. Industry Impact

• Builds on Simpli.fi’s unstructured data capabilities and unparalleled scale, managing over 140,000 campaigns monthly.
• Makes programmatic advertising accessible to businesses of all sizes.
• Empowers marketers to save time and resources while maximizing campaign performance.

Simpli.fi’s new AI tools, Autopilot AI and Media Planner, redefine programmatic advertising with their innovative features and user-centric design. From small businesses to global brands, these solutions enable advertisers to work smarter, create impactful campaigns, and achieve measurable results across diverse channels.