SelectMedia has announced the sale of its Video & Display web publishing business to Copper6, marking a strategic shift that allows both companies to sharpen their focus:
Copper6 will enhance monetization for web publishers with programmatic tech & data-driven advertising.
SelectMedia will now specialize in direct mobile app monetization, leveraging its strong Asian brand network to connect advertisers with global audiences.

Sagi Gordon, CEO of SelectMedia, stated:
"With Copper6 acquiring our web publishing business, we are ensuring our partners receive the best possible monetization solutions while allowing SelectMedia to focus on its next growth phase in mobile apps."

Dor Hershkovich, co-CEO of Copper6, added:
"Bringing SelectMedia’s premium publishers under the Copper6 umbrella will empower them with increased revenue opportunities and a seamless advertising experience."

What This Means for Publishers & Advertisers

Web publishers will benefit from:
Copper6’s programmatic expertise & demand partnerships
Enhanced ad placements & greater revenue potential
Optimized user experience through data-driven solutions

Mobile app developers can now:
Tap into SelectMedia’s exclusive access to premium Asian demand
Expand their global reach & maximize engagement
Leverage innovative monetization strategies tailored for mobile

The integration process is already underway, with new product offerings & expanded demand streams planned for 2025.