AtData, a leader in email address intelligence and fraud prevention, has identified a new and alarming digital fraud trend: hyper-disposable email domains. These short-lived, mass-generated email domains account for nearly 46% of all disposable domains, posing a serious threat to businesses and digital security.

What Are Hyper-Disposable Email Domains?

Unlike conventional disposable email domains that persist for weeks, hyper-disposable domains:
Have lifespans of less than seven days.
Are mass-produced in high volumes, making detection difficult.
Bypass traditional fraud defenses and blocklists.
Exploit automated identity verification systems, enabling fraudulent activity at scale.

The Impact on Businesses

Hyper-disposable domains create millions of fraudulent email addresses daily, leading to:

• Increased fraud risks and identity theft.
• Compromised user verification processes, making it easier for bad actors to create fake accounts.
• Billions in annual financial losses due to fraud-related activities.

AtData’s Solution: Advanced Fraud Prevention Technology

To combat this emerging threat, AtData has enhanced its adaptive domain models, offering businesses:
Accurate detection and blocking of hyper-disposable email domains.
Protection against fake account creation to maintain customer integrity.
Optimized fraud prevention that balances security with user experience.

Expert Insight

"Hyper-disposable domains are increasing the complexity and velocity of attacks," said Diarmuid Thoma, AtData’s Head of Fraud and Data. "Their transient nature leaves a narrow window for detection. Swift, precise action is essential to protect revenue and digital trust."

As hyper-disposable domains continue to rise, businesses must implement proactive measures to safeguard digital interactions and customer trust. AtData’s adaptive technology ensures fraud prevention without disrupting legitimate users, helping companies stay ahead of evolving fraud tactics.

Commerce Experience Platform, Nosto, has launched a new A/B Testing & Optimization solution, expanding its capabilities to enable brands to conduct full-site testing and conversion rate optimization (CRO). This latest offering helps ecommerce businesses test all aspects of their websites—from page layouts to call-to-actions—to uncover new revenue opportunities.

Expanding Ecommerce Testing Capabilities

Nosto has long provided A/B testing within its Product Experience and Content Experience Clouds. Now, this enhanced solution extends testing capabilities across entire websites, giving brands deeper insights into customer behavior, site performance, and conversion optimization.

Test full-page layouts, CTAs, and content elements
Identify high-performing website configurations
Enhance the overall shopping experience for higher conversions

Why This Matters for Ecommerce Businesses

With over 2,600 brands using Nosto’s personalization, merchandising, and search solutions, the need for advanced conversion optimization tools has grown.

"Nosto has always been a data-driven platform focused on delivering high-performing ecommerce experiences," said Jim Lofgren, CEO of Nosto. "Full-site testing allows merchants to expand their CRO efforts, particularly as Shopify brands seek enterprise-level solutions."

Early Adoption and Success Stories

Several leading ecommerce brands, including Tuckernuck, Shark Ninja, and Dr Schulze, are already leveraging Nosto’s A/B Testing & Optimization solution.

Jane Scott, Senior Director of eCommerce at Tuckernuck, shared:
"The insights from A/B Testing & Optimization have helped us make data-driven decisions in merchandising, marketing, and ecommerce operations. We are early in our journey, but we’re already seeing a path to higher conversion rates and improved customer satisfaction."

Partnership with Omniconvert

To bring this solution to life, Nosto is partnering with Omniconvert, a well-established customer intelligence platform known for A/B testing solutions. With seamless Shopify integration, Omniconvert has supported brands like New York & Company, Hush Puppies, and Cat.

Optimizing Ecommerce for Maximum Growth

By integrating A/B Testing & Optimization with Nosto’s personalization and merchandising tools, brands can now:

• Refine user experiences for higher engagement
• Optimize site-wide performance for increased conversions
• Ensure data-backed decision-making in ecommerce strategies

This launch solidifies Nosto’s commitment to helping online brands maximize conversions and create seamless shopping experiences.

USIM, a leader in forward-focused media solutions, has announced a new partnership with IRIS.TV, the leading content data marketplace for streaming media. This collaboration integrates IRIS_ID, a content identifier that enhances creative and media impact in Connected TV (CTV) campaigns, offering greater precision and engagement. Through this partnership, USIM's Programmatic Division, Quantum11, will help brands connect with audiences in more impactful and measurable ways.

Targeting Precision in the Fragmented CTV Landscape

With CTV becoming an increasingly fragmented landscape, reaching the right audience at the right time has become more challenging. The collaboration with IRIS.TV leverages advanced video-level data analysis to deliver actionable insights and full-funnel performance, transforming data into powerful targeting strategies that drive Return on Ad Spend (ROAS).

Key Benefits for Advertisers:

• Advanced Video-Level AI Analysis: Enhanced contextual and emotional targeting
• Greater Transparency: Increased visibility into CTV media quality
• Precision Targeting: Reach the right audience at optimal moments
• Brand Safety: Ensure alignment with advertiser values

How IRIS.TV Powers USIM’s CTV Campaigns

The partnership gives USIM access to over 70 million videos from streaming apps and smart TVs like LG, Vizio, Univision, and Xumo, which have IRIS_IDs for standardized data related to context, emotion, and brand suitability. Through AI models, these videos are analyzed to provide insights that help programmatic media teams target ads with precision.

Statements from Leadership

Dan Bealey, VP of Programmatic Media and Advanced TV at USIM, emphasized the significance of the partnership:
"By leveraging IRIS.TV, USIM’s programmatic team can accurately target advertisements within emotionally aligned television content, ensuring our clients’ messages resonate deeply with consumers at the moment they are most engaged."

Melissa Sierra, EVP of Media Integration at USIM, further added:
"Our partnership with IRIS.TV is an enhanced offering for our clients looking to evolve how modern CTV media placement and creative are infused today."

IRIS.TV’s Impact on Consumer Intent and Reach

Field Garthwaite, CEO of IRIS.TV, stated,
"USIM's dedication to leveraging IRIS-enabled™ data has been an important signal to the market and is accelerating adoption of the IRIS_ID, making it possible for advertisers to reach consumers when they are most likely to watch, remember, and convert."

The Future of CTV Campaign Effectiveness

This partnership enables advertisers to tap into consumer intent in streaming media, offering unparalleled targeting precision, enhanced ROI, and measurable campaign outcomes. With IRIS.TV’s video-level data and USIM’s programmatic expertise, the collaboration aims to optimize CTV investments in today’s complex media environment.

By unlocking the power of AI-driven insights and emotional alignment, this partnership ensures that every impression counts, delivering efficiency and effectiveness at scale.

Global advertising platform MGID has appointed Kenneth López Triquell as VP of Sales and Tadej Pavlic as Head of Product - Advertisers. These strategic hires will drive the company’s efforts to enhance advertiser relationships and expand its presence in global markets, positioning MGID as a leader in the adtech industry.

Kenneth López Triquell: Driving Sales and Global Expansion

Kenneth López Triquell, who brings over 20 years of experience in adtech sales leadership, will take on the role of VP of Sales at MGID. Having previously held key positions at ADARA, Adsmurai, Zemanta, and Seedtag, Kenneth is well-equipped to leverage data, technology, and innovation to accelerate MGID’s global reach.

In his new role, Kenneth will closely monitor emerging industry trends, particularly around AI, user protection regulations, and the demand for relevant content, ensuring MGID’s offerings meet the evolving needs of global advertisers.

"The opportunities posted by advancements in AI and evolving user protection regulations make this an exciting time to be in the adtech space," said Kenneth. "It’s essential to stay ahead of these trends, adapt to change, and lead the way in creating sustainable value for our clients and audiences."

Tadej Pavlic: Innovating Product Development for Advertisers

With more than 13 years of experience in adtech and DOOH, Tadej Pavlic joins MGID as Head of Product - Advertisers. Tadej has a proven track record, having previously led global account management at Zemanta, which was later acquired by Outbrain.

As Head of Product - Advertisers, Tadej will focus on aligning MGID’s product innovations with the evolving needs of advertisers to ensure the delivery of impactful results.

"I am looking forward to being part of MGID’s global success story and joining a team I’ve worked with as a partner in previous roles," said Tadej. "My goal is to bring significant value to advertisers looking to thrive in this dynamic industry."

MGID's Commitment to Adapting to Industry Changes

Sergii Denysenko, CEO of MGID, commented on the new hires:
"These two new hires bring fresh ideas and creativity at a time of incredible transformation for the advertising landscape. They demonstrate our commitment to staying ahead of the curve and providing the best outcomes for our advertisers."

Looking Ahead: Strengthening Global Footprint

MGID’s appointments of Kenneth and Tadej highlight the company’s commitment to growth and innovation in the rapidly evolving adtech space. By expanding its leadership team, MGID is poised to deliver even more cutting-edge ad solutions and strengthen its position as a global leader in the advertising industry.

Acquia, a leader in open digital experience software, has announced a strategic partnership with SearchStax, the Search Experience Company, to enhance the search experience for Drupal-based websites. The collaboration introduces Acquia Search powered by SearchStax, a comprehensive AI-driven search solution that replaces Acquia’s existing Solr site search service. This new solution is designed to significantly improve website engagement, user satisfaction, and conversions.

The Evolving Role of Search in Website Engagement

As search becomes a critical element of website functionality, Jim Shaw, Chief Product Officer at Acquia, highlighted its importance in providing website visitors with an intuitive, accurate, and contextually relevant experience.

"Search has evolved into critical infrastructure," said Shaw. "Our partnership with SearchStax allows us to offer tools that enable marketers to configure intelligent search features easily, ensuring the right content is easily found and served faster to website visitors."

Key Features and Benefits of Acquia Search Powered by SearchStax

Acquia Search powered by SearchStax offers several key benefits that will enhance content discoverability and improve user engagement:

1. Surface Content Quickly Across Sites:
   Marketers can define facets and filters based on categories and tags, allowing visitors to discover content quickly, even across multiple sites.

2. Drive Content Discoverability with AI:
   The AI-driven search improvements include intelligent search suggestions, auto-completion, related keywords based on search history, and natural language processing to minimize “no result” searches.

3. No-Code Analytics and Actionable Insights:
   Robust analytics tools provide full visibility into search behavior, allowing marketers to gain valuable insights and identify areas for content improvement.

4. Frictionless Adjustments:
   Marketers can make real-time adjustments to the search experience, optimizing content and boosting relevance and conversions with a few clicks.

5. Enterprise Availability and Security:
   Built-in compliance with HIPAA, SOC2, ISO 27001, WCAG, and GDPR ensures robust data protection while scaling to handle large volumes of traffic.

Customer Success with Acquia Search Powered by SearchStax

Barry Crowley, Web Content Lead Developer at Sensata Technologies, shared his experience:
"Integrating Acquia Search powered by SearchStax into our website was seamless. We’re excited to implement its latest features, which we anticipate will improve search functionality, engagement, and conversions."

Empowering Marketing Teams for Success

Sameer Maggon, CEO of SearchStax, emphasized the importance of site search for boosting website conversions and improving the overall customer experience.

"With SearchStax’s advanced search capabilities, Acquia’s customers can maximize their content’s value. This partnership enables marketing teams to deliver relevant search results, boosting engagement and helping achieve business objectives."

Acquia’s partnership with SearchStax marks a significant leap in transforming the search experience for Drupal-based websites. By combining AI-powered capabilities with user-friendly tools, the solution offers marketers greater control over their website’s search experience, driving better engagement and higher conversions.

Akkodis, a leading global digital engineering company, has announced the acquisition of Barhead Solutions, a recognized Microsoft Business Applications partner based in Australia. This strategic acquisition aligns with Akkodis' expansion plans, enhancing its Microsoft capabilities and strengthening its position in the global digital transformation space.

Akkodis' Strategy for Expansion and Enhanced Capabilities

Akkodis has long focused on deepening its expertise across key markets and offering a wide range of tech practices and consulting solutions. This acquisition accelerates Akkodis' mission to enhance its Consulting Services, ICT, Project Delivery, and Managed Services offerings.

By integrating Barhead’s award-winning expertise in Microsoft solutions, Akkodis will unlock new opportunities to deliver comprehensive CRM, ERP, and Low-Code Solutions alongside its existing offerings in Digital & AI Transformation, Data & Analytics, and Cloud & Infrastructure services.

Key Benefits of the Acquisition

The combination of Akkodis’ global presence and Barhead’s specialized expertise is set to create a powerful offering for clients across industries:

1. Expanded Microsoft Expertise:
   Akkodis will now provide an extended range of Microsoft Business Applications solutions, complementing its world-leading consulting services.

2. Enhanced Digital Transformation:
   The acquisition strengthens Akkodis' ability to deliver innovative, scalable solutions across various industries, driving digital transformation for clients.

3. Accelerated Delivery of Services:
   Clients can now benefit from an expanded portfolio that includes ERP, CRM, and Low-Code Solutions, as well as continued support for their digital and AI needs.

Leadership Comments on the Acquisition

Peter Hawkins, Managing Director & SVP of Akkodis Australia, emphasized the strategic significance of the acquisition:
"Bringing Barhead into the Akkodis family creates an unparalleled powerhouse of Microsoft expertise. This is a key milestone in our journey to deliver innovative and scalable solutions to our clients, nationwide."

John Orrock, Co-founder & Head of Capability of Barhead, expressed his excitement about the partnership:
"The combination of Barhead and Akkodis offers the market a modern consulting firm servicing Microsoft business apps, data, and AI services. We recognized that expanding our capabilities through a strategic partnership was essential, and Akkodis is the ideal partner to amplify our Microsoft partnership."

Ken Struthers, CEO & Co-founder of Barhead, added:
"Joining Akkodis amplifies our expertise and broadens the outcomes we can deliver for clients, all whilst maintaining our commitment to innovation and personalized customer service."

The acquisition of Barhead Solutions by Akkodis marks a significant step in strengthening the company’s Microsoft capabilities and accelerating its efforts to deliver cutting-edge digital transformation services. With a shared commitment to excellence, the combined expertise of Akkodis and Barhead will offer clients comprehensive, innovative solutions that drive success in an increasingly digital world.

UST, a global leader in digital transformation solutions, and Experian, a prominent data and technology company, have announced a strategic, long-term partnership designed to drive innovation in the financial services sector. The collaboration will combine UST's advanced AI technologies with Experian's industry-leading products to help financial organizations quickly enhance their products and improve data quality.

Key Elements of the Partnership

The partnership will primarily focus on Experian’s Aperture Studio, an AI-driven platform designed to revolutionize data quality and business performance. UST will integrate this platform into its proprietary GenAI Sandbox, a secure and compliant environment that allows businesses to test AI solutions without the need for extensive infrastructure changes.

Key Features of the Partnership

1. AI-Driven Product Innovation:
   UST's GenAI Sandbox will enable financial organizations to rapidly develop and test AI-driven solutions, streamlining the product innovation process and enhancing speed to market.

2. Enhanced Data Quality:
   Through the integration of Experian’s Aperture Data Studio, UST will offer an enhanced platform for data quality and enrichment, enabling businesses to make more informed decisions and improve overall performance.

3. Exclusive Reseller Agreement:
   UST will act as the exclusive reseller of Experian's Aperture Data Studio, leveraging its strong client relationships and domain expertise to deliver unparalleled value in the data quality space.

4. Seamless Integration:
   The partnership allows for the seamless integration of AI technologies into businesses’ existing cloud infrastructures, ensuring a smooth and efficient transition for clients adopting these advanced tools.

Leadership Insights on the Collaboration

Andrew Abraham, Global Managing Director, Data Quality at Experian, highlighted the importance of the partnership:
"This collaboration is focused on speed, flexibility, and customer-centric innovation. Our partnership with UST will help businesses reduce time to market and swiftly adapt to changing market demands by integrating new AI-driven solutions with enhanced data quality."

Praveen Prabhakaran, Chief Delivery Officer at UST, also commented on the significance of the partnership:
"By combining Experian’s data expertise with our unique technology, we are fostering an environment that enables faster product development and delivers greater value to our clients in the financial sector."

The UST-Experian partnership marks a significant milestone in the financial services industry, offering a robust environment for businesses to experiment with and integrate AI solutions safely. With enhanced data quality capabilities and accelerated product development, this partnership sets a new benchmark for innovation, flexibility, and customer-centric solutions in the financial sector.

BRANDefenders, a leading business accelerator focused on digital marketing and strategic reputation management, has unveiled its groundbreaking AI-Defined™ Service. With the growing influence of AI in shaping public perception, this new service empowers businesses to train AI systems to understand and represent their brands accurately, ensuring their digital presence aligns with their messaging and values.

The 5D Model: A Comprehensive Approach to Brand Growth

The AI-Defined™ Service is part of BRANDefenders' broader strategy, which follows the 5D Model to manage a brand's growth journey:

1. Deploy:
   The first step in the process is setting the foundation with clear, compelling messaging that positions the brand for success in the digital marketplace.

2. Drive:
   By leveraging AI-driven insights, this phase accelerates brand growth and enhances engagement with target audiences through optimized strategies.

3. Defend:
   A key focus of the service, this step involves proactively safeguarding a brand's reputation by ensuring AI systems reflect its values and messaging accurately, avoiding any misrepresentation.

4. Defuse:
   When challenges arise—such as misinterpretations by AI or external crises—BRANDefenders quickly addresses and resolves issues to maintain a positive digital narrative.

5. Direct:
   This phase helps businesses maintain a competitive edge by strategically shaping how AI systems describe and represent their brand, adjusting narratives as needed in a rapidly changing digital landscape.

CEO Insight on the AI-Defined™ Service

Devin W. Johnson, CEO of BRANDefenders, emphasized the critical importance of AI in brand perception:
"AI is reshaping how brands are perceived, and businesses need to take control of that narrative. With AI-Defined™, we empower companies to strategically influence AI systems, ensuring their story is told the way they want it to be, in real time, with accuracy and impact."

The Future of Brand Reputation in the Age of AI

The launch of AI-Defined™ marks a significant step for BRANDefenders as it solidifies its role as a leader in strategic brand management. As AI continues to evolve, businesses can now harness the power of machine learning to proactively shape their digital identities, building stronger reputations and maintaining an authoritative presence in the marketplace.

With the introduction of AI-Defined™, BRANDefenders is offering businesses an invaluable tool to influence the digital narrative and control how AI perceives their brand. This service will not only safeguard a brand’s reputation but also accelerate its growth, ensuring it remains relevant and competitive in an AI-driven world.