Social media veterans Kevin Rose (Founder of Digg) and Alexis Ohanian (Founder of Reddit) have acquired Digg with a bold new vision—to create an AI-enhanced, community-driven platform that restores the internet’s original spirit of discovery and connection. Their mission is to address the toxic, cluttered, and exhausting nature of modern social platforms by blending human moderation with AI-powered support.

Why Now? The State of Online Communities

Today’s social media landscape is plagued by:

• Misinformation & spam, making content discovery difficult.
• Hostile interactions, reducing meaningful engagement.
• Overburdened moderators, struggling to maintain quality discussions.

The new Digg aims to fix these issues by combining lessons from Digg’s past, Reddit’s evolution, and modern AI innovations.

The History & Evolution of Digg

Launched in 2004, Digg pioneered the crowdsourced voting model, allowing users to upvote (“digg”) or downvote (“bury”) content. It became the "homepage of the internet", peaking at 40 million monthly users before declining and being sold in 2012.

Rose, who previously declined opportunities to repurchase Digg, now sees AI as a game-changer that can revolutionize content moderation and user experience.

What’s Different About Digg 2.0?

Rose and Ohanian’s vision for the new Digg includes:

1. AI-Powered Moderation & Discovery

• AI as a co-pilot, assisting human moderators without replacing them.
• Enhanced filtering, reducing spam and misinformation while promoting valuable content.

2. More Control & Transparency for Users & Moderators

• Better community tools to reward engagement and improve discussion quality.
• Decentralized moderation, allowing users to shape the content they see.

3. Mobile-First & Creator-Friendly Approach

• Optimized mobile experience to encourage engagement on-the-go.
• Incentives for community managers & content creators, ensuring sustainable growth.

Leadership & Backing

The relaunch is backed by True Ventures and Seven Seven Six, with a leadership team deeply rooted in product innovation:

• Kevin Rose (Board Chair, Investor, Advisor)
• Alexis Ohanian (Co-Owner, Board Member)
• Justin Mezzell (CEO, former design leader at Google, Facebook, and Twitter)
• Tony Conrad (True Ventures Partner & Board Member)

Additionally, Rose’s recent revival of "diggnation" with Alex Albrecht has reignited enthusiasm for Digg, proving that now is the right time for a comeback.

The reimagined Digg isn’t just a return—it’s an evolution. By leveraging AI to empower, not replace, human interaction, Rose and Ohanian are creating a platform that values transparency, community, and genuine discovery.

With invites rolling out in the coming weeks, the internet is about to welcome back a smarter, more community-driven Digg—one built for the digital age.