Datonics, a leading audience data company, has become the first data provider in the advertising industry to achieve CarbonNeutral® enterprise certification. This milestone underscores Datonics' commitment to corporate sustainability and serves as a blueprint for the ad tech sector to reduce its carbon footprint.

How Datonics Achieved CarbonNeutral® Certification

To attain CarbonNeutral® status, Datonics:

• Conducted a 2023 Greenhouse Gas (GHG) Inventory Report, following ISO 14064-1 standards and the GHG Protocol.
• Partnered with Alpine Project for climate consultancy.
• Underwent third-party verification by Cameron-Cole, accredited under ISO 14065 by the American National Institute of Standards (ANSI).
• Invested in verified carbon reduction and removal projects via Climate Impact Partners.

Investments in Carbon Offset Projects

As part of its sustainability efforts, Datonics contributed to global climate action projects, including:

• Kulera REDD+ Forest Conservation (Malawi) – Project ID: VCS1168
• Five States Solar Power Project (India) – Project ID: VCS1851
• Ecofiltro Clean Water & Cooking (Guatemala) – Project ID: GS1321
• Mississippi Valley Reforestation (United States) – Project ID: ACR114

Beyond Certification: Datonics' Long-Term Sustainability Commitments

In addition to its carbon neutrality efforts, Datonics has:

• Joined The Climate Registry, a global non-profit tracking corporate GHG emissions.
• Partnered with Ad Net Zero (US Chapter) to support emission reductions across advertising operations.

Industry Recognition & Leadership

John Osborn, Director, Ad Net Zero:

"Datonics is setting a great example of sustainability leadership and making significant contributions to decarbonizing the advertising, media, and data ecosystem."

Michael Benedek, CEO, Datonics:

"We are proud to be the first audience data provider to achieve CarbonNeutral® certification. Sustainability is a core value for us, and we will continue focusing on reducing our industry's environmental impact."

Datonics' achievement in carbon neutrality paves the way for sustainable transformation in the advertising industry. By leveraging verified climate investments and transparent emissions tracking, Datonics sets a new industry benchmark for corporate responsibility.