As enterprises increasingly seek clarity and orchestration in a fragmented AI services market, Altimetrik is doubling down on its strategy by appointing Gurvinder Sahni as Chief Marketing Officer. The announcement comes at a pivotal time for the company, which positions itself as a pure-play AI, data, and digital engineering powerhouse amid surging enterprise demand for scalable AI enablement.

Sahni joins from Persistent Systems, where he led the company’s transformation into a modern AI- and platform-led challenger brand. At Altimetrik, he will report directly to CEO Raj Sundaresan, spearheading global marketing efforts, brand repositioning, and ecosystem engagement across key verticals and geographies.

“Gurvinder joins us at a defining moment,” Sundaresan said. “His ability to translate complex narratives into compelling positioning, coupled with a strong execution mindset and deep industry relationships, will be instrumental in amplifying our differentiated approach.”

A Marketing Veteran for a New Era of AI-First Growth

With more than 20 years in tech marketing, Sahni brings credibility and a track record of elevating challenger brands into recognized leaders. During his time at Wipro, he built out the analyst relations function, developed strategic engagements with the World Economic Forum and NASSCOM, and worked closely with leading advisory and analyst firms such as Gartner, Forrester, IDC, and Everest Group.

His role at Altimetrik is broader and more critical. As AI hype proliferates and enterprises seek substance over flash, Sahni is tasked with cutting through the noise—sharpening Altimetrik’s AI-first narrative and making it accessible, relevant, and differentiated.

AI Marketing Needs a Translator—Sahni Steps In

Altimetrik’s pitch is bold but timely: Enterprises don’t need another point solution; they need an engineering-first orchestrator that can bring together AI, data, cloud, and platform modernization in small, agile increments. It’s a message that’s easy to say, but harder to communicate across C-suites and crowded advisory landscapes.

Sahni's appointment is a strategic move to change that. His mission?

• Elevate brand positioning to reflect Altimetrik’s AI-first leadership

• Create measurable marketing impact aligned to business outcomes

• Strengthen visibility with analysts, partners, and enterprises

• Translate AI capabilities into business-relevant value propositions

• Expand ecosystem momentum, including strategic AI partnerships with players like OpenAI

“Altimetrik is doing something fundamentally different,” Sahni noted. “Its engineering strength, entrepreneurial culture, and Digital Business Methodology give it the credibility to be a true AI-first partner. I look forward to building brand equity and creating lasting impact through modern, data-driven marketing.”

Why It Matters: AI Adoption Is Harder Than It Looks

According to a World Economic Forum report, over 74% of enterprises struggle to adopt AI at scale. The challenge isn’t finding tools—it’s implementing them in ways that deliver ROI, quickly, and without disrupting existing operations.

Altimetrik claims to address this gap through its incremental, product-oriented approach, backed by a global team of over 6,000 practitioners in software, cloud, and data. It’s this no-nonsense, delivery-first approach that Sahni is now responsible for broadcasting at global scale.

The firm has already earned industry recognition:

• Named a Major Contender in Everest Group’s BFSI IT Services Specialists PEAK Matrix® Assessment 2025

• Ranked as a Product Challenger in ISG’s Provider Lens™ 2024 for Advanced Analytics and AI Services

Sahni’s arrival is expected to solidify Altimetrik’s standing as a go-to partner for enterprises looking to modernize with purpose—not just chase the AI trend.

A Modern CMO for a Modern AI Services Firm

What sets Sahni apart is his blend of strategic depth and tactical execution. At Persistent, he oversaw end-to-end brand modernization efforts, expanded analyst visibility, and led high-impact storytelling initiatives across multiple verticals.

Now at Altimetrik, Sahni will focus on:

• Developing customer-centric messaging

• Aligning go-to-market execution across sales, marketing, and partnerships

• Scaling brand awareness in North America, India, and emerging markets

• Driving analyst relations and global events strategy

• Launching thought leadership that positions Altimetrik as a pragmatic AI partner, not just a player

His experience working directly with CEOs, boards, and ecosystem stakeholders positions him well to integrate marketing strategy with Altimetrik’s broader business objectives.

Final Word: Signal in the AI Marketing Noise

In a crowded landscape where AI-first messaging often borders on gimmickry, Altimetrik is betting on clarity, outcomes, and engineering credibility. Sahni’s appointment is more than a marketing hire—it’s a signal that the company is ready to scale, differentiate, and lead in a market that increasingly demands real results.

As the AI arms race accelerates, Altimetrik’s human-centered, delivery-focused approach may be the steady hand that enterprises need. And now, with Sahni on board, they might finally hear about it loud and clear.

Altimetrik

Altimetrik is a pure-play AI, data, and digital engineering company helping enterprises unlock business value through incremental digital transformation. Its unique Digital Business Methodology enables clients to scale innovation faster without disrupting core systems. With 6,000+ global experts and partnerships with tech leaders like OpenAI, Altimetrik is redefining how enterprises orchestrate AI and cloud modernization strategies at scale.

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