Samaaro, the AI-powered event marketing platform, has taken home Gold at the 2025 Financial Express MarTech Awards in the “Best Use of MarTech in Live Events” category—an accolade that speaks not just to the platform’s capabilities, but to a fundamental shift in how UAE brands approach event marketing.

Gone are the days when events were just PR plays or networking obligations. Today, they’re strategic marketing engines, requiring the same level of planning, performance tracking, and ROI analysis as any digital campaign. And that’s precisely where Samaaro is making its mark.

“Events are no longer about checklists—they’re strategic campaigns,” said Mayank Banka, Co-Founder and President of Samaaro. “And that’s where Samaaro becomes indispensable.”

From Check-Ins to Campaigns: UAE’s Event Tech Revolution

Samaaro’s win highlights a broader trend across the UAE: a pivot toward purpose-built event marketing platforms that bring together CRM integration, attendee analytics, and real-time engagement tools.

Consider Modon Properties, which cut check-in time by 50% and enhanced post-event sales handoffs at property launches using Samaaro’s digitized guest management system.

Then there’s Property Finder, orchestrating 100+ events annually across six countries, all streamlined through Samaaro’s centralized infrastructure. The platform brings not just operational efficiency but marketing clarity—a view into what's working, what’s not, and where to optimize.

Not Just Events—Marketing Campaigns in Disguise

Other UAE-based power players like Brand Ripplr and Informa Markets are also investing in long-term event tech, recognizing that modern attendees expect personalized, measurable experiences, not static booths and paper badges.

Samaaro enables that shift by offering:

• AI-powered attendee insights

• Custom workflows and automation

• Integrated lead capture and CRM sync

• Real-time engagement dashboards

The result? Events that deliver trackable marketing outcomes—not just applause.

Recognition That Validates a Movement

For Samaaro, this award isn’t just industry validation—it’s proof of concept. It confirms that event marketing, particularly in fast-growing markets like the UAE, needs a dedicated, intelligent technology stack.

“This isn’t just a win for us,” said Banka. “It validates our belief that event marketing needs its own ecosystem—and our partners in the UAE are leading that charge.”

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