Inriver is doubling down on AI with major updates to its Product Information Management (PIM) platform, offering brands more control over product content from onboarding to syndication. The new release introduces embedded AI agents, smarter workflows, and expanded distribution options designed to streamline operations and maintain brand consistency across channels.

AI-Powered Workflows and Content Management

Central to the update are two new AI agents—Inspire Generate and Translate—which collaborate with human teams to enrich and translate product information. GPT-5 is integrated directly into Inriver Inspire, allowing users to leverage advanced AI without leaving the platform. The system also incorporates brand terms, glossaries, and style guidance to ensure accuracy and consistency across all touchpoints.

“Our customers want to harness AI to streamline data ingestion, improve quality, and automate processes without losing trust or control,” said Rohit Goyal, CEO of Inriver. “With this release, we’ve embedded AI directly into workflows, empowering teams to model business processes into AI-driven automation while enhancing collaboration.”

Enhanced Syndication and Digital Shelf Accuracy

Inriver has also upgraded its syndication capabilities with Syndicate Advance, enabling flexible, channel-ready content delivery. New features include:

• Direct API connectivity to Best Buy

• ChannelEngine integration with access to 950+ channels and marketplaces

• Fully managed syndication service for automated, low-lift distribution

Paired with Inriver Evaluate, brands can now deliver accurate product information and monitor its performance across the digital shelf.

Streamlined Content Onboarding and Brand Store Updates

Content Onboarding has been revamped for faster, more accurate data imports, with auto-mapping, formula-driven transformation, error validation, and multilingual support reducing manual work and accelerating time-to-market.

The Brand Store now features smarter search, configurable templates, bulk downloads, public store links, and a built-in CDN for reliable, fast media delivery. The new open store capability allows sharing product content publicly without requiring logins or registrations.

Driving Revenue Through Product Data

With these enhancements, Inriver positions its PIM platform as a complete end-to-end solution, helping brands transform complex product information into revenue-driving assets.

Inriver will showcase the updates at PIMpoint 2025, demonstrating workflows from onboarding and enrichment to syndication, audit, and optimization.

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5W Public Relations is doubling down on digital. The New York-based PR agency has tapped two heavyweights from rival Zeno Group—Lauren McGuire as EVP of Digital & Social, and Clare Algozin as SVP of Paid Media—to strengthen its integrated campaign capabilities.

It’s a clear signal: in the high-stakes world of digital and social, 5WPR doesn’t just want to keep pace, it wants to sprint ahead.

The Digital Playmakers

McGuire, who spent more than a decade running digital operations across sectors from healthcare to travel, is known for building scalable systems that keep teams agile when platforms and algorithms shift overnight. At Zeno, she led operations and integration for ZDX, where her playbook was all about marrying emerging tech with efficiency.

Algozin, meanwhile, brings deep expertise in paid media, running multimillion-dollar budgets across social, search, programmatic, and video. Her edge? Using advanced targeting and AI-driven media buying to make campaigns both smarter and faster. She also has a knack for attribution modeling—the kind of data science that can separate real impact from vanity metrics.

Why It Matters

The hires come as agencies across the PR and ad landscape scramble to adapt to what feels like a constantly morphing media ecosystem. With influencer channels maturing, programmatic buying getting more complex, and brands demanding proof of ROI, agencies can’t afford to treat digital as an add-on—it’s the whole show.

Zeno itself has been on a tear in digital innovation, so poaching two of its senior players is a power move for 5WPR. For clients, it could mean more integrated campaigns that blur the lines between earned, paid, and social—a trend we’re seeing not just in PR, but across the martech industry.

The Bigger Picture

5WPR’s CEO Matthew Caiola calls the hires a mix of “operational excellence and strategic vision,” but the subtext is clear: agencies that don’t continually reinvent their digital chops risk falling behind. Competitors from Edelman to Weber Shandwick have been bulking up their own digital divisions, and with brand dollars shifting toward measurable, tech-powered campaigns, talent like McGuire and Algozin may prove to be the ultimate differentiator.

The takeaway? 5WPR is betting big on leadership that can cut through noise, optimize at speed, and—most importantly—translate complexity into results clients can actually measure. In today’s fragmented media landscape, that might be the only kind of PR that matters.

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When Snowflake, the AI Data Cloud giant, releases its annual Modern Marketing Data Stack report, the industry pays attention. The 2026 edition has spotlighted StackAdapt as a "company to watch" in the coveted Activation & Delivery: Paid Channels category—putting the programmatic ad tech player on the radar of marketers looking to supercharge their campaigns in an AI-first era.

Why This Matters

Snowflake analyzed marketing tech adoption patterns across more than 11,100 customers to map out which tools are shaping data-driven growth. The results paint a clear picture: AI, privacy, and data integration are no longer optional—they’re the backbone of modern marketing. Landing on Snowflake’s radar means StackAdapt is now grouped with platforms solving some of the industry’s biggest headaches: fragmented data, inefficient targeting, and measurement blind spots.

StackAdapt’s Angle

For StackAdapt, the recognition is validation of its strategy to give brands fast, secure ways to activate data across paid media channels. Yang Han, co-founder and CTO, put it bluntly: “Our work with Snowflake empowers marketers to activate data securely, efficiently, and at scale.” In other words, think less data drag, more precision targeting.

The company has been building momentum by helping brands unify audience insights and deliver campaigns with greater speed and accuracy. In a landscape where programmatic buying is increasingly automated by AI models, StackAdapt’s alignment with Snowflake suggests it’s gearing up to compete with bigger rivals by leaning into scale and agility.

Snowflake’s Stamp of Approval

Snowflake’s CMO, Denise Persson, noted StackAdapt’s “growth with Snowflake” as key to its recognition, highlighting its ability to meet “the ever-evolving needs of marketers.” Translation: the collaboration is less about buzzwords and more about real-world adoption, which has become the true differentiator as brands demand ROI over hype.

The Bigger Picture

Being named in Snowflake’s report doesn’t just hand StackAdapt bragging rights—it places the company within a shortlist of vendors shaping the next wave of AI-powered advertising infrastructure. With privacy tightening and competition heating up, the combination of StackAdapt’s paid channel focus and Snowflake’s AI Data Cloud could prove a timely advantage.

As marketers wrestle with how to blend personalization, compliance, and performance, StackAdapt’s recognition suggests its tools may help strike that balance. For a company that already pitches itself as the future of programmatic, Snowflake just gave it another layer of credibility.

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When Snowflake calls you a leader, it’s not faint praise. In its freshly released Modern Marketing Data Stack 2026 report, the AI Data Cloud heavyweight has crowned Alteryx a category leader in Analytics & Measurement for Business Intelligence.

The recognition places Alteryx in rarefied company—Snowflake’s report analyzed martech and adtech usage patterns from over 11,100 customers to identify which platforms are truly reshaping marketing workflows in an AI-driven world.

Why Alteryx Stood Out

AI and analytics are the backbone of modern marketing, but what separates contenders from leaders is how well they fuse accessibility with scale. That’s where Alteryx shines. Its no-code/low-code platform has long been popular with business analysts who want to slice and dice data without writing SQL scripts, and now its expanded partnership with Snowflake takes that capability a step further.

Enter Alteryx Live Query, now in public preview. The integration allows users to view, prep, and analyze Snowflake assets directly from the Alteryx One Platform—without pulling data out of the cloud. The result: no wasted time shuffling datasets, lower egress costs, and tighter governance controls. In practice, it means data scientists and marketers alike can query massive datasets, in real time, with speed and security intact.

As Alteryx CPO Ben Canning put it, the honor “underscores the power of our partnership with Snowflake and how we help teams adapt quickly, deliver more personalized experiences, and fuel transformation.”

From Marketing Theory to Practice

Alteryx isn’t just talking the talk; customers are walking the walk. Belgian telecom provider Telenet swapped out legacy CRM tools for the Alteryx + Snowflake combo and reported campaign build times slashed by 90%. Analysts saved six hours per week, freeing up bandwidth for hyper-personalized campaigns that improved NPS reach and delivered measurable impact.

That’s not just efficiency—it’s a competitive edge in a market where speed and personalization are non-negotiable.

Alteryx’s Own Test Case

Interestingly, Alteryx also eats its own dog food. Its marketing team pairs Snowflake data with Alteryx workflows and even integrates ChatGPT to craft data-driven campaigns at scale. CMO Michelle Huff noted the stack enables them to “quickly generate opportunities that drive pipelines and produce personalized content at scale.”

In other words, Alteryx is its own best case study.

The Bigger Picture

The Snowflake recognition validates what the industry has been seeing: data gravity is real, and the most valuable tools are the ones that let teams work with data in place, at speed, without forcing IT bottlenecks. Alteryx provides the user-friendly layer; Snowflake delivers the horsepower underneath.

For enterprises still drowning in siloed workflows, this partnership offers a template for modernization. And as AI-powered personalization, compliance, and performance measurement continue to collide, expect more marketers to take note of the Alteryx-Snowflake stack.

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When Snowflake releases its Modern Marketing Data Stack report, it’s more than a victory lap—it’s a glimpse into where marketing technology is headed. In its 2026 edition, Snowflake has named Domo a Business Intelligence (BI) “One to Watch”, highlighting the company’s ability to deliver real-time insights and measurable ROI in an AI-first marketing landscape.

Why It Matters

Snowflake analyzed the tech stacks of more than 11,100 customers to identify which tools marketers are actually using to power growth. The report spans 13 categories, from analytics to activation, and underscores how AI, privacy, and data consolidation are rewriting the martech and adtech playbook. Landing on the list signals that Domo is gaining traction among enterprise marketers looking to cut through data sprawl.

What Sets Domo Apart

Domo’s AI-powered data products platform earned recognition for helping companies get a live pulse on campaign performance, customer behavior, and marketing ROI—without compromising governance or scalability. That speed is crucial in a world where a stalled data pipeline can mean missed opportunities and wasted ad spend.

Mark Boothe, Domo’s CMO, pointed to the Snowflake partnership as a key differentiator: “Being recognized once again speaks to our deep collaboration with Snowflake, enabling customers to seamlessly integrate, transform, and analyze their data without losing governance or scalability.”

Snowflake’s Stamp of Approval

Snowflake CMO Denise Persson framed Domo’s recognition as proof of its growing relevance in BI: “Domo’s growth with Snowflake has led to its recognition as a key technology to watch, delivering solutions that address the ever-evolving needs of marketers.”

In other words, marketers aren’t just buying into Domo’s dashboards—they’re betting on its ability to turn sprawling datasets into something actionable, fast.

The Bigger Picture

For Domo, the “One to Watch” label is more than marketing kudos. It positions the company within a competitive BI field that includes Tableau, Power BI, and Looker—all of which are racing to blend AI-driven insights with usability. Domo’s recognition suggests it’s carving out a niche by pairing Snowflake’s AI Data Cloud muscle with its own simplified, business-user-friendly interface.

With enterprises under pressure to prove ROI on every dollar, BI tools that can unify marketing data and surface insights in real time aren’t just nice-to-have—they’re survival tools. And Snowflake’s nod indicates that Domo is inching closer to the top tier of platforms enabling that shift.

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Cannabis retail has a loyalty problem—and Flowhub thinks it has the solution. The dispensary growth platform today rolled out Marketing Suite, a new set of built-in tools designed to help cannabis retailers retain customers, boost loyalty, and generate predictable revenue at a time when acquisition costs are climbing and margins keep getting thinner.

The stakes are high: Flowhub’s own data shows that loyalty members spend 3.5x more annually than non-loyalty customers. That math makes retention marketing less of a “nice to have” and more of a survival strategy in a hyper-competitive cannabis market.

Loyalty, Meet Tech

At its core, Marketing Suite folds marketing functions into Flowhub’s POS system, tapping real-time first-party data to power targeted campaigns. That’s a big deal in an industry hamstrung by SMS restrictions and regulatory hurdles around customer outreach.

Some of the standout features:

• Clean, compliant data: All customer information stays in Flowhub POS, ensuring campaigns start from accurate, regulated foundations.

• Smart segmentation: Retailers can target one-time big spenders or lapsed customers (say, anyone who hasn’t shopped in 60 days) instantly.

• VIP loyalty passes: Customers can add a dispensary loyalty card to Apple or Google Wallet, unlocking perks, geo-targeted reminders, and push notifications.

• Push notifications: Direct-to-lock-screen messaging sidesteps SMS bans while delivering 90%+ visibility—without requiring an app download.

• Email marketing: A drag-and-drop editor lets retailers send personalized campaigns tied to loyalty status or purchase history.

• Attribution baked in: Campaign performance links directly to POS sales data, giving retailers a clear view of ROI and lifetime value.

Why It Matters

Cannabis retailers have long struggled with fractured tech stacks—POS systems here, loyalty programs there, and compliance software bolted on top. Flowhub’s pitch is simplicity: one central system that unifies POS, payments, ecommerce, and now marketing.

Kyle Sherman, Flowhub’s founder and CEO, framed it bluntly: “We’re building tools that go beyond compliant transactions to truly power dispensary growth.”

The Bigger Picture

The timing of Flowhub’s move is strategic. With acquisition costs rising across retail—cannabis or otherwise—marketers are shifting dollars toward retention, personalization, and owned channels. In mainstream retail, Starbucks and Sephora have built empires on loyalty programs. Cannabis retailers, by contrast, have had to contend with fragmented platforms and compliance bottlenecks.

By marrying real-time POS data with native marketing tools, Flowhub is effectively betting that cannabis dispensaries can run their customer engagement programs with the same sophistication as Fortune 500 retailers—just with higher compliance stakes.

And for an industry that has to fight twice as hard to reach customers, that might be the kind of advantage that separates the dispensaries that thrive from those that merely survive.

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Hevo Data just earned a spotlight in Snowflake’s Modern Marketing Data Stack 2026, landing the designation of “One to Watch” in the Data Integration category. For a relatively young ELT player, that’s no small nod—especially when it comes from Snowflake, the AI Data Cloud company reshaping how enterprises think about data.

Why It Matters

Snowflake’s annual report is widely read as a roadmap for the tools and platforms shaping the next wave of marketing and advertising technology. This year, it analyzed the usage patterns of more than 11,100 customers to identify the tech stack components most essential for marketers. Being included—even as one “to watch”—suggests Hevo is gaining traction with real-world users in a crowded integration market.

What Hevo Brings

Hevo Data pitches itself as a no-bottleneck ELT platform, unifying data from over 150 sources into Snowflake and other destinations. By removing engineering overhead, the company claims it can help marketing and analytics teams cut time-to-insights while prepping for an AI-heavy future.

• Integration without pain: Flexible ELT pipelines designed for non-engineers.

• Future-proof strategy: “AI-ready” data preparation aligned with the Snowflake AI Data Cloud.

• Cost efficiency: Reported customer savings of up to 85% in infrastructure and 50% in ELT costs.

That last stat comes courtesy of a Senior Data Manager at ThoughtSpot, who also cited a 30–35% increase in analytics adoption across teams since implementing Hevo with Snowflake.

The Bigger Picture

Data integration might not sound sexy, but it’s the backbone of AI-driven marketing. With customer data scattered across SaaS tools, CRMs, and ad platforms, clean pipelines into an AI-ready warehouse are table stakes. Rivals like Fivetran, Stitch, and Informatica are already entrenched in the space. Hevo’s recognition by Snowflake signals it’s elbowing its way into that conversation, positioning itself as the “cost-effective” alternative.

As Snowflake’s CMO Denise Persson put it: “Hevo Data’s momentum with Snowflake is a testament to their ability to address the fast-changing needs of modern marketers.” Translation: in a year when AI and data privacy dominate every boardroom agenda, efficiency and flexibility are the new differentiators.

Final Take

Being named “One to Watch” isn’t the same as being a category leader—but it’s often how the next leaders start. If Hevo keeps building on its Snowflake partnership, it could move from “watch” to “must-have” in the next iteration of the Modern Marketing Data Stack.

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In a move that blends old-school with new-school, PostcardMania has launched PCM Integrations, a Salesforce Marketing Cloud add-on that lets businesses trigger personalized direct mail alongside their digital campaigns. The pitch? Make it as easy to drop a postcard into a customer journey as it is to send an email.

For a $119 million marketing tech company with nearly 400 employees and a 75,000-square-foot Florida print facility, it’s a natural next step. But the timing is what really makes this interesting: while digital ads drown in saturation, direct mail is enjoying a renaissance. According to industry data, 95% of recipients engage with mail at least once, while a majority admit they’re burned out on email and social media.

A Tangible Touchpoint in the Digital Journey

PCM Integrations allows Salesforce users to automate direct mailings triggered by customer behaviors or milestones—say, a purchase, webinar attendance, or even a lapse in engagement. Think of it as omnichannel marketing with a tactile edge.

• Enterprise use cases: A streaming service could cap off a national campaign with postcards containing a QR code for a new subscription tier.

• Mid-market plays: A financial advisor might send a three-piece mail sequence to webinar attendees who haven’t booked a consultation.

• Small business wins: A follow-up postcard after a consultation, complete with a limited-time discount, could seal the deal.

The formats are flexible too: postcards, letters, brochures, and snap-apart mailers—all printed and mailed within 24–48 hours, no outsourcing required.

Competing for Attention

Direct mail may sound analog, but its integration into Salesforce Marketing Cloud puts it squarely in the modern MarTech stack. Compared to SMS (which faces compliance headaches) and email (which risks low engagement), physical mail feels novel again. PostcardMania also removes the common barriers to adoption: no subscriptions, no setup fees, no onboarding charges—just per-piece pricing.

Joy Gendusa, PostcardMania’s CEO, summed up the value proposition: “Adding direct mail to your customer journey is as fast and easy as sending an email.”

Why It Matters

This move underscores a broader trend: offline channels are being reimagined as performance marketing tools when coupled with CRM data. PostcardMania’s integration brings direct mail into the same workflow as digital campaigns, making it another lever for personalization and retention. Competitors in the marketing automation space—from Iterable to HubSpot—are already experimenting with similar offline-to-online bridges. PCM Integrations could push Salesforce marketers to take a second look at print in 2026.

Final Take

PostcardMania’s bet is that businesses don’t want to choose between online and offline—they want both, in sync. By embedding direct mail into Salesforce’s workflows, PCM Integrations could give marketers one more way to cut through digital noise with something consumers can hold in their hands.

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