AI’s rapid acceleration isn’t just reshaping B2B marketing workflows—it’s forcing organizations to rethink how decisions get made. That’s the premise behind ChatB2B, a new weekly podcast designed for B2B practitioners who want sharper clarity and stronger perspectives as the industry moves through a pivotal technological shift.

Hosted by Andrew Au, Co-CEO of Intercept and a recognized technology expert featured in Forbes, Bloomberg, BNN, and Business Insider, the show aims to cut through hype and focus on real operational change. Each episode features candid conversations with B2B marketing leaders who explain what’s working now, what’s noise, and how AI is altering campaigns, content creation, and go-to-market operations.

ChatB2B debuts with three conversations that reflect the breadth of AI’s influence across the B2B ecosystem:

Episode 1 — Mike Thibodeau, Google Cloud

Sales Enablement in the Era of AI: Are We in an AI Bubble?

Au and Thibodeau break down how AI is reshaping sales enablement, particularly as revenue teams face content overload and longer, more complex buyer journeys. The discussion explores whether AI is driving efficiency or inflating expectations—and what “enablement” will really mean in 2025 and beyond.

Episode 2 — Jonna Bell, Qualcomm

The New Partner Marketing Playbook

As channel programs become more content-heavy and resource-intensive, AI is changing how global partner teams operate. Bell explains how Qualcomm is personalizing content, simplifying workflows, and scaling partner support in ways traditional systems couldn’t handle.

Episode 3 — Josh Chiavaroli, Intel

What AI Really Means for Your Marketing Career

For marketers assessing their future skill sets, Chiavaroli offers a grounded perspective. Drawing on experience across OEM and silicon businesses—and teaching—he outlines which capabilities are rising in value and what responsibilities humans should continue to own, even in an AI-first environment.

With AI transforming everything from message orchestration to organizational decision-making, ChatB2B enters the market as a guide for practitioners still trying to make sense of this rapid evolution. Early episodes suggest a show focused not on theory, but on practical frameworks B2B leaders can apply immediately.