Edgewater Wireless hires Winning Media for omnichannel digital marketing to boost investor visibility across programmatic, SMS, email, and podcasts.

Edgewater Wireless Systems is sharpening its market visibility play.
The company has engaged Winning Media LLC to deliver targeted digital marketing services.
The move reflects growing pressure on public tech firms to control their digital narratives.
Investor attention now begins online.

The agreement spans an initial two-month term.
During this period, Winning Media will execute a multi-channel digital strategy.
The scope includes programmatic advertising, SMS, email campaigns, ticker tagging, and digital podcasts.
Each channel targets awareness and engagement across investor audiences.

Edgewater Wireless will pay Winning Media a total fee of US$50,000.
The compensation covers all services delivered during the agreement term.
Importantly, Winning Media operates as an arm’s length partner.
Neither the firm nor its principals hold equity in Edgewater Wireless.

This separation matters to investors.
Market transparency remains essential for micro-cap and emerging technology companies.
Clear disclosures reduce speculation around promotional activity.
Edgewater appears mindful of that balance.

Winning Media is headquartered in Houston, Texas.
The firm specializes in digital outreach for public companies.
Its focus often centers on amplifying visibility during key market windows.
Short-term campaigns like this one typically align with corporate milestones.

The agreement remains subject to TSX Venture Exchange approval.
Such approvals are standard for marketing engagements of this nature.
They ensure compliance with exchange disclosure requirements.
As a result, execution may begin shortly after clearance.

Edgewater Wireless operates in a competitive wireless infrastructure market.
Investor communication plays a growing role in valuation narratives.
Technology differentiation alone rarely sustains attention.
Visibility and clarity increasingly shape perception.

Omnichannel marketing supports that goal.
Programmatic advertising offers reach and frequency.
Meanwhile, SMS and email marketing provide direct engagement.
Each channel reinforces recall among fragmented audiences.

Ticker tagging adds another layer.
This tactic links digital exposure directly to market symbols.
It helps bridge awareness and trading consideration.
Many issuers now adopt it to stand out in crowded markets.

Digital podcasts extend reach beyond traditional investor content.
Audio formats create familiarity and perceived credibility.
They also support longer-form storytelling.
That approach suits complex technology propositions.

For public companies, digital marketing has shifted from optional to expected.
Retail investor participation continues to rise globally.
Accordingly, firms adapt outreach strategies to match consumption habits.
Edgewater’s engagement reflects that shift.

Competitively, similar issuers increasingly rely on specialized media partners.
Internal teams often lack bandwidth or technical reach.
Outsourcing accelerates execution without long-term commitment.
Short contracts provide flexibility if results underperform.

The two-month structure suggests a testing phase.
Edgewater can evaluate performance before extending efforts.
Metrics like engagement rates and visibility typically guide next steps.
Such discipline resonates with cautious investors.

At the same time, the announcement signals intent.
Edgewater acknowledges the importance of storytelling in capital markets.
Technology merits visibility to attract support.
Silence rarely benefits emerging issuers.

From a governance standpoint, disclosures remain clean.
Winning Media holds no securities or acquisition rights.
That clarity minimizes conflict-of-interest concerns.
Regulators and investors alike favor such transparency.

The broader trend favors data-driven investor marketing.
Static press releases no longer dominate discovery.
Instead, omnichannel strategies shape perception continuously.
Edgewater seems aligned with that evolution.

Ultimately, the engagement represents a tactical move.
It aims to enhance awareness rather than redefine strategy.
However, in competitive capital markets, visibility itself is strategic.
Attention precedes understanding.

As digital channels continue to converge, such partnerships will proliferate.
Public technology companies can no longer rely on passive discovery.
They must meet investors where attention already exists.
Edgewater’s latest step reflects that reality.

MSG Sports partners with Pellera Technologies as an official Rangers sponsor, powering the Centennial Exhibit and expanding in-arena brand presence.

Madison Square Garden Sports Corp. has secured a fresh technology partnership during a milestone season.
The company announced Pellera Technologies as an Official Partner of the New York Rangers.
The agreement aligns with the Rangers’ Centennial celebration.
It also reflects deeper ties between enterprise IT firms and premium sports properties.

At the center of the partnership sits the Rangers Centennial Exhibit.
Pellera Technologies becomes the Presenting Partner of the in-venue experience.
Located inside Madison Square Garden, the exhibit chronicles a century of team history.
It blends rare artifacts, iconic images, and defining moments.

The exhibit serves as one of the Rangers’ flagship Centennial initiatives.
It connects longtime fans with newer generations.
More importantly, it reinforces the franchise’s cultural relevance.
MSG Sports positions it as a cornerstone of the season.

Doug Jossem, EVP of Global Sports and Entertainment Partnerships at MSG Entertainment, emphasized the timing.
He described the Centennial season as a unifying moment.
Accordingly, the exhibit anchors several fan-facing programs.
Partnering with Pellera strengthens that effort.

For Pellera Technologies, the deal extends beyond symbolism.
The IT solutions provider gains high-visibility brand placement throughout the season.
That includes in-arena, broadcast, and digital exposure.
Each placement targets engaged, premium audiences.

During Rangers home games, Pellera will feature on a dedicated dasherboard.
Virtual blue line signage will appear on MSG Networks broadcasts.
Digitally enhanced dasherboard placements will run during national telecasts.
Altogether, the inventory ensures consistent brand recall.

Visibility extends well outside the rink.
Pellera will also appear on the 7th Avenue LED Marquee.
That sign reaches millions of pedestrians annually.
Few media assets offer comparable urban scale.

The partnership includes philanthropic alignment as well.
Pellera will serve as a Supporting Partner for Rangers Casino Night.
Proceeds benefit the Garden of Dreams Foundation.
This addition ties brand presence to community impact.

Greg Berard, CEO of Pellera Technologies, framed the partnership as values-driven.
He pointed to shared principles of teamwork, momentum, and excellence.
Those qualities mirror demands of both elite sports and enterprise IT.
The alignment strengthens narrative credibility.

Enterprise technology brands increasingly pursue sports partnerships.
Live sports deliver passionate, attentive audiences.
They also provide emotionally resonant storytelling platforms.
As a result, IT firms expand beyond traditional B2B channels.

The Rangers Centennial amplifies that opportunity.
Anniversary seasons draw elevated attention and media coverage.
Brands associating with legacy moments gain lasting impressions.
Pellera’s presenting role benefits from this halo.

MSG Sports continues to monetize experiential assets.
Exhibits, activations, and philanthropic events extend brand inventory beyond games.
This diversification attracts non-endemic partners.
Technology companies now feature prominently in that mix.

For fans, the partnership enhances the Centennial experience.
Corporate sponsorship remains largely behind the scenes.
The exhibit itself stays focused on storytelling and history.
Brand integration appears supportive rather than intrusive.

This balance remains crucial.
Sports audiences resist overt commercialization.
MSG’s approach emphasizes experience first.
Partners benefit when fans feel respected.

From a market perspective, the deal highlights convergence.
Technology, entertainment, and live experiences increasingly intersect.
Enterprise brands seek cultural relevance, not just leads.
Sports franchises deliver that relevance at scale.

Pellera’s presence across physical and digital surfaces reinforces modern sponsorship strategy.
Reach now spans in-arena fans, broadcast viewers, and passersby.
Consistency across environments drives stronger association.
That pattern reflects broader media fragmentation trends.

Meanwhile, MSG Sports solidifies its Centennial narrative.
Strategic partners lend credibility and resources.
They also help fund elevated fan programming.
That investment supports long-term brand equity.

Ultimately, the partnership represents a calculated alignment.
Both organizations emphasize excellence and performance.
Each benefits from association with the other’s audience.
That mutual value defines successful modern sponsorships.

As Centennial initiatives continue, fans can expect further activations.
MSG and Pellera hinted at additional programs.
Those details will likely emerge as the season unfolds.
For now, the exhibit sets the tone.

Perion integrates its Perion One Platform with Amazon DSP, combining first-party data and AI creative to drive attention, engagement, and conversions.

Perion Network is tightening its grip on performance-driven advertising.
The company has announced a new integration between its Perion One Platform and Amazon DSP.
The move targets advertisers navigating fragmented media and rising accountability demands.
It also deepens Perion’s footprint in commerce-focused advertising.

The integration connects Amazon’s first-party audience insights with Perion’s AI-powered creative optimization.
Advertisers gain access to high-intent data alongside dynamic creative intelligence.
As a result, campaigns can drive stronger attention, engagement, and conversion outcomes.
Performance measurement remains central to the offering.

Amazon DSP plays a critical role in retail and commerce media strategies.
Brands rely on its data to reach shoppers closer to purchase moments.
However, creative effectiveness often limits results.
Perion aims to close that gap.

Tal Jacobson, CEO of Perion, framed the integration as demand-driven.
He noted that advertisers want both audience precision and creative differentiation.
This collaboration delivers both at scale.
It also accelerates Perion’s momentum in retail-heavy categories.

Commerce and retail brands increasingly demand ROI clarity.
Attribution gaps remain a persistent challenge across digital channels.
By aligning creative optimization with Amazon’s data, Perion addresses that friction.
The focus stays on measurable business outcomes.

Perion One sits at the center of the company’s growth strategy.
The platform unifies creative, media, and AI decisioning.
Its design supports full-funnel activation across formats.
That flexibility appeals to performance marketers.

The Amazon DSP integration represents more than a feature upgrade.
It expands Perion’s access to high-intent media environments.
These environments attract larger commerce-oriented budgets.
Such budgets remain resilient despite broader ad market pressure.

Perion has built credibility across multiple channels.
Its solutions span CTV, DOOH, display, retail, and commerce media.
Few platforms operate effectively across this mix.
This breadth strengthens Perion’s competitive positioning.

As omnichannel strategies mature, orchestration becomes critical.
Marketers must coordinate messaging across screens and touchpoints.
Perion positions Perion One as an orchestration layer.
Amazon DSP now becomes part of that ecosystem.

Creative optimization remains a clear differentiator.
Many DSP integrations focus purely on data activation.
Perion emphasizes how creative adapts in real time.
That emphasis aligns with shifting performance benchmarks.

Attention metrics now complement traditional conversion tracking.
Engagement quality increasingly matters to brand and retail outcomes.
Perion’s AI technology optimizes toward those signals.
The integration enhances that capability at scale.

From a market perspective, this move reflects broader ad-tech consolidation.
Platforms increasingly integrate rather than compete in isolation.
Advertisers favor ecosystems that reduce operational complexity.
Perion’s strategy follows that demand.

Retail media continues to reshape digital advertising.
Amazon remains a dominant force in that landscape.
Partners that unlock incremental performance gain relevance.
Perion aims to be one of them.

The integration also signals confidence in AI-led creative.
Automated personalization now drives competitive advantage.
Static creative underperforms in crowded environments.
Perion aligns its roadmap accordingly.

For advertisers, the benefit lies in simplicity.
They can activate Amazon audiences while leveraging advanced creative.
Measurement remains unified and actionable.
That efficiency saves both time and budget.

Perion frames this update as a milestone.
It supports broader ambitions to scale Perion One.
Future integrations will likely follow similar patterns.
High-intent data remains a priority.

Competitively, the move places pressure on rival platforms.
Creative intelligence paired with commerce data raises expectations.
Advertisers may demand similar capabilities elsewhere.
Differentiation becomes harder to ignore.

Ultimately, the Amazon DSP integration strengthens Perion’s narrative.
The company positions itself at the intersection of media, creative, and AI.
That intersection defines the next phase of advertising technology.
Perion intends to lead there.

As performance scrutiny intensifies, tools that connect data and creativity will win.
Perion’s latest integration reflects that reality.
It answers immediate advertiser needs while reinforcing long-term strategy.
The market will watch adoption closely.

Walker Sands is sharpening its growth trajectory with a heavyweight addition to its board. The integrated B2B growth services agency has appointed George Gallate—one of the industry’s most seasoned marketing executives—to guide its next phase of expansion. The move follows Walker Sands’ recent partnership with Mountaingate Capital, signaling a clear push toward scaling capabilities, accelerating acquisitions, and expanding its influence across the enterprise technology market.

Gallate enters with a résumé that few in the sector can match. Over a 40-year career, he has built, led, and transformed global marketing organizations. His 27-year tenure at Havas included serving as Global CEO and Chairman of Havas Digital, where he helped scale the business into the world’s largest digital network during the 2000s. His track record extends to leading the Rimm Kaufman Group through its sale to Merkle in 2014, eventually becoming Merkle’s Global Chief Marketing Officer.

Today, Gallate is CEO of the consultancy MKTG2.U and serves as an independent board member and investor across several major marketing services companies, including Tinuiti, Real Chemistry, Bounteous, Anteriad, Bond Loyalty, and WebFX. His experience spans every corner of the ecosystem—from digital transformation to data-driven marketing to operational leadership. He has also held previous board roles at Mars United Commerce and co-founded NEAR, Networks for Emergencies and Relief.

His appointment marks a strategic moment for Walker Sands. As the agency doubles down on becoming the leading data-driven B2B growth partner, Gallate’s mix of operator insight, investor maturity, and advisory expertise is expected to play a central role. For the past eight years, he has helped shape and scale category leaders across the marketing services industry, making him a valuable guide as Walker Sands looks to strengthen its go-to-market model and broaden its services.

The timing is closely tied to Walker Sands’ acquisition by Mountaingate Capital. Backed by new investment, the agency plans to expand its capabilities across strategic communications, digital marketing, GTM strategy, marketing technology, revenue operations, and content and creative. The goal is clear: build a modern B2B growth services platform equipped to support enterprise clients through the full funnel, from brand strategy to pipeline acceleration.

Gallate said Walker Sands’ reputation as a trusted growth partner for major B2B brands made the opportunity compelling. He credited the agency’s Outcome-Based Marketing approach for driving measurable business results—a model he believes positions the company for global leadership in the B2B services category. His focus now will be helping the leadership team scale its capabilities and capture new market opportunities.

Walker Sands co-CEO Andrew Cross added that Gallate brings a rare combination of operational leadership and investor rigor—experience that aligns directly with the agency’s ambitions. With the marketing services landscape becoming more data-driven and acquisition-heavy, Gallate’s strategic guidance is expected to help Walker Sands accelerate growth without losing focus on client outcomes.

The broader takeaway: Walker Sands is signaling that it intends to compete at the top tier of B2B marketing services. Backed by capital, strengthened by leadership, and anchored by a performance-focused model, the agency is positioning itself to expand aggressively and deepen its role as a partner to enterprise technology brands navigating increasingly complex markets.

DoubleVerify is adding serious firepower to its leadership bench. The media-quality verification company has appointed Stuart Flint—most recently a senior executive at TikTok—as its new Managing Director for EMEA. The move signals DV’s intent to scale aggressively across a region primed for advertiser demand, regulatory shifts, and rapid innovation in AI-fueled ad measurement.

As global brands push for greater transparency, accuracy, and proof of performance in digital campaigns, DV is positioning itself as the go-to validation layer for modern advertising. The company’s platform verifies media quality, optimizes ad performance, and measures outcomes across channels. Bringing in Flint is expected to strengthen DV’s commercial focus while broadening its reach among enterprise marketers and platforms.

Steve Mougis, DV’s Global Chief Commercial Officer, said the hire reflects a broader goal: staying ahead of advertiser expectations. Flint’s experience across major tech and media companies—including Microsoft Advertising, AOL, Yahoo, Verizon Media, and TikTok—gives him a deep understanding of the forces reshaping digital advertising. His expertise in building commercial teams and forging strategic partnerships will be key as DV aims to expand its footprint in one of the world’s most diverse and complex markets.

Flint joins DV at a moment when EMEA’s advertising landscape is undergoing rapid change. Marketers face tightening privacy laws, fragmented measurement standards, and rising pressure to justify budgets. DV’s verification platform is designed to provide clarity amid this disruption. It ensures ads appear in brand-safe environments, reach real humans, and deliver measurable outcomes—areas where brands have zero tolerance for uncertainty.

At TikTok, Flint helped scale the platform’s Global Business Solutions team across Europe, driving significant revenue growth. His ability to balance creativity, compliance, and commercial execution earned him recognition as one of the industry’s more influential regional leaders. DV is betting that this mix of experience will help advance its go-to-market strategy and accelerate solution adoption across EMEA.

Flint said he’s joining at a “pivotal moment” for the industry, one marked by both complexity and opportunity. His focus will be on deepening client relationships, helping brands navigate fragmentation, and expanding DV’s presence across markets that differ widely in maturity and regulatory environments. The goal is clear: strengthen DV’s influence as advertisers demand sharper metrics and stronger ecosystem accountability.

DV’s momentum in EMEA has been supported by several product innovations. The company recently introduced DV Verification AI, which enhances fraud prevention and media quality analysis with automated intelligence. It also rolled out DV Authentic AdVantage, a solution designed to improve campaign efficiency by optimizing toward ads that are viewable, fraud-free, and served to the right audience. Additionally, DV’s acquisition of Rockerbox pushed the company deeper into outcomes measurement—a capability increasingly essential for brands evaluating performance across channels.

The appointment of Flint reflects DV’s ambition to build the strongest leadership team in the verification space. As the company invests in AI-driven capabilities and expands its global footprint, it is aiming to reinforce trust and transparency across a digital ad ecosystem that still struggles with fraud, waste, and measurement blind spots.

The broader implication is clear: as advertisers demand higher-quality insights and more reliable performance signals, companies that pair verification with actionable intelligence will stand out. With Flint steering EMEA strategy, DV appears ready to capitalize on this shift and strengthen its position as brands reassess how—and where—they spend in an increasingly complex digital marketplace.

The fight for clean, unified, and AI-ready customer data is getting sharper, and Redpoint just scored a major credibility boost. QKS Group has named the company both a Leader and Ace Performer in its latest SPARK Matrix, a competitive evaluation that benchmarks global technology vendors on capability, innovation, and market impact. With enterprises racing to modernize customer experience and AI pipelines, the recognition puts Redpoint front-and-center in the data readiness conversation.

The QKS SPARK Matrix is known for its detailed analysis of vendor landscapes and competitive positioning. In a market flooded with CDPs, data fabrics, and AI data enablers, the report helps enterprises cut through marketing noise and compare real technical capabilities. This year’s assessment highlights the growing demand for trustworthy, contextual, and analytics-ready customer data—a space where Redpoint has carved out a very specific niche.

Redpoint’s flagship Data Readiness Hub is designed for one problem: ensuring customer data is clean, complete, accurate, and instantly usable for any AI, CX, or analytics workflow. Its approach prioritizes real-time quality, identity resolution, and data compliance, giving enterprises unified customer records that can power everything from personalized marketing to predictive modeling.

QKS analysts praised several strengths that set Redpoint apart. The platform continuously maintains enriched, unified golden records built for enterprise use. It processes data in real time with low latency, supports powerful no-code workflow orchestration, and offers full observability across the data pipeline—from ingestion to cleansing to activation. Metadata is generated and consolidated across the entire lifecycle, giving data teams unprecedented visibility into data lineage and trustworthiness.

Redpoint also leans into AI-readiness. It supports model integration, privacy-preserving MPC servers, and a flexible “bring your own models” approach. Its architecture is composable, API-driven, headless, and platform-agnostic, making it suitable for organizations modernizing their data stacks without rebuilding from scratch.

What differentiates Redpoint from more general-purpose data platforms is its laser focus on customer data challenges: fragmented identities, poor data quality, inconsistent attributes, and broken cross-channel journeys. The system updates unified profiles continuously, not periodically—a critical shift as enterprises move toward real-time personalization and risk-aware decision systems.

By resolving accuracy, identity, and compliance gaps before data flows into critical systems, Redpoint establishes a data foundation that can actually be trusted. The payoff is straightforward: sharper insights, faster activation, and measurable business outcomes across marketing, sales, service, and analytics.

Redpoint Global CEO Dale Renner called the recognition a validation of the company’s mission. He noted that Redpoint was purpose-built to address the toughest customer data problems—issues that undermine both AI models and customer experience systems. For clients, the benefit is clear: decisions powered by clean, reliable, continuously updated data rather than inconsistent or outdated inputs.

QKS Group analyst Arun U emphasized Redpoint’s strength in data quality intelligence and observability. He highlighted capabilities such as automated profiling, validation, and remediation, all delivered with real-time visibility into data health. With anomaly detection and rule-driven quality monitoring, Redpoint accelerates root-cause analysis and boosts overall data reliability—a critical advantage as organizations scale AI workloads that depend on accuracy.

The broader market context is worth noting. As generative AI accelerates across enterprises, the value of foundational data quality is increasing. Models built on noisy or incomplete datasets deliver weak predictions, inconsistent personalization, and higher operational risk. Vendors that can guarantee clean, contextual, and compliant customer data are positioned to gain ground.

Redpoint’s performance in the SPARK Matrix suggests the company is aligning with this industry shift. The Data Readiness Hub is not only keeping pace with trends but also influencing how organizations think about customer data infrastructure in an AI-first world. As enterprises intensify efforts to break data silos and unify identities, platforms like Redpoint will play a central role in powering next-generation customer engagement and analytics.

With this recognition, Redpoint enters 2025 as one of the few vendors positioned to address the messy, structural problems that limit AI’s potential in customer experience. And in a market where everyone wants AI results but few have AI-ready data, that positioning matters.

LambdaTest is raising the stakes in the AI-driven testing arena. The company has promoted long-time growth leader Mudit Singh to Co-Founder, a move that underscores both his influence inside the company and LambdaTest’s ambition to dominate the next era of autonomous testing. The announcement arrives as the quality engineering market accelerates toward AI-first platforms, faster release cycles, and deeper automation across enterprise workflows.

Singh joined LambdaTest in 2017, when the platform was still carving out its identity as a cloud-based testing tool. Over the years, he helped shape the company’s go-to-market strategy, product adoption, and community engagement. His role in building LambdaTest’s marketing engine also helped the brand stand out in a crowded testing ecosystem dominated by legacy incumbents and emerging AI-native challengers.

CEO and Co-Founder Asad Khan noted that Singh’s elevation recognizes years of impact, ownership, and strategic leadership. According to Khan, Singh has influenced everything from culture to market expansion while driving the company’s visibility across global development and QA teams. That visibility matters now more than ever, as the competition around GenAI-led testing intensifies and enterprises look for more reliable automation.

LambdaTest’s next phase centers on AI-augmented test execution and smarter orchestration—areas where Singh will play a decisive role. His mandate includes refining the company’s long-term vision, strengthening its brand, building new partnerships, and accelerating global expansion. LambdaTest wants to position itself as the most reliable and intelligent test execution platform, a target that mirrors the broader industry shift toward autonomous testing pipelines.

The company has been rolling out AI-powered features across test execution, debugging, and analytics. These upgrades aim to reduce manual overhead while improving speed and accuracy across the software lifecycle. As enterprises rethink their QA strategies, LambdaTest is pushing deeper into integrations with established DevOps ecosystems. The goal is to become the central layer of digital experience assurance, especially for organizations modernizing at scale.

The timing of this leadership shift is strategic. AI testing platforms are gaining traction across enterprises that need rapid, reliable validation for increasingly complex applications. Competitors are doubling down on similar capabilities, but LambdaTest believes its GenAI-native foundation gives it an edge. Singh’s new role indicates that the company is not only scaling product innovation but also reinforcing the strategic muscle behind its brand.

LambdaTest’s global presence has been expanding steadily, thanks in part to high-impact campaigns that helped the company secure trust from thousands of development and QA teams. Singh championed several initiatives that fueled this momentum, including community-driven programs, product-led growth, and new routes to enterprise markets. His track record reflects a blend of strategic discipline and creative execution, an approach that has helped LambdaTest break through industry noise.

Now, as Co-Founder, Singh will shape the roadmap for a platform aiming to deliver autonomous, intelligent, and continuous testing. The role requires balancing technical vision with market insight, especially as organizations demand more efficient quality engineering solutions. LambdaTest plans to deepen its AI research investments, broaden its platform infrastructure, and strengthen partnerships that support enterprise transformation.

Industry shifts toward generative AI have raised expectations for testing platforms. Developers expect tools that interpret context, self-heal tests, predict failures, and deliver actionable intelligence rather than raw data. Enterprises want platforms that scale effortlessly while integrating with their existing DevOps stacks. LambdaTest is positioning itself at this intersection: AI intelligence, seamless orchestration, and enterprise-grade reliability.

Singh’s promotion signals that the company views marketing, product adoption, and community engagement as essential components of this transformation. As quality engineering evolves, platforms need to educate and empower teams, not just automate workflows. LambdaTest’s growth strategy emphasizes both innovation and customer alignment, a balance Singh is expected to reinforce.

The company continues to invest heavily in scaling its enterprise capabilities. This includes advanced debugging, AI-assisted insights, and expanded global infrastructure to support modern digital experience assurance. With organizations under pressure to move faster without compromising reliability, LambdaTest aims to deliver a testing backbone that anticipates needs rather than reacts to failures.

In many ways, the announcement reflects a broader industry trend: the fusion of technology leadership and business strategy. As AI reshapes the testing market, companies need leaders who understand both the technology and the market forces around it. Singh’s transition to Co-Founder aligns with this reality and signals LambdaTest’s ambition to lead the next wave of intelligent testing innovation.

TextNow is doubling down on its ad-supported wireless model with a major leadership hire. The free phone service provider has appointed Casey Forbes—an advertising veteran with deep experience across audio and digital platforms—as its new Senior Vice President of Sales. The move underscores TextNow’s push to grow its advertising ecosystem, drive revenue, and extend free mobile services to millions more users.

Forbes brings more than 20 years of experience from high-profile roles at SiriusXM, Pandora, and Crystal Media Networks. She has built revenue engines, launched innovative ad products, and led teams serving some of the most diverse and engaged audiences in media. Her background makes her a natural fit for a company built entirely around ad-supported mobile connectivity.

TextNow’s app has already surpassed 300 million global downloads, positioning the company as one of the most widely used free communications platforms. Forbes will work closely with product and tech teams to develop new ad formats designed for high-intent mobile users. With an audience that spends significant time inside TextNow’s app, the company sees ample opportunity to introduce ad experiences that blend performance, personalization, and scale.

TextNow CFO Kevin Denny said Forbes’ arrival will play a critical role as the company expands its advertising partnerships. He pointed to her strategic insight and relationship-building experience as key to attracting brands that want better access to highly engaged mobile audiences. With more advertisers in the pipeline, TextNow can continue building a sustainable model that keeps wireless service free for its users.

Forbes called TextNow’s business model “incredibly unique” compared to other wireless providers. Because the service is built around an app-first experience, brands can reach users in a setting where attention levels are consistently high. She noted that the platform’s engagement patterns make room for creative collaborations between advertisers and product teams—an advantage that traditional carriers simply don’t offer.

The appointment comes at a moment of growth for TextNow. The company recently expanded its nationwide 5G coverage, following the successful rollout of its Free Flex plan in 2024. The plan offers users essential connectivity at no cost, supported entirely by advertising. As more consumers look for affordable alternatives amid rising wireless prices, TextNow’s model has gained traction.

The company continues to introduce new free features in partnership with advertisers, reinforcing its mission to make phone service more accessible. With Forbes now driving sales strategy, TextNow appears ready to scale those partnerships and build a stronger bridge between brands and high-value mobile audiences.

The broader industry trend is clear: ad-supported connectivity is becoming a viable alternative for millions of users priced out of traditional wireless plans. TextNow sits at the center of that shift. By strengthening its leadership team with a veteran who understands both audience behavior and advertiser expectations, the company is positioning itself to expand even faster.