Newly upgraded integration empowers eCommerce brands to deliver Insight-led customer experiences 

Mapp, the international provider of insight-led customer experiences today announced the enhanced integration for Mapp Cloud - Magento (Adobe Commerce). eCommerce brands using Magento can now seamlessly integrate their online shops with Mapp Cloud, connecting their product catalogue, customer behavior and transactions in Mapp to enable Insight-led Customer Experiences via email, SMS, Mobile Push, In-App and WebPush.

By integrating Magento with Mapp Cloud, eCommerce brands gain access to actionable data and can personalize customer experiences with Mapp's AI-powered product recommendation engine. Additionally, businesses will gain valuable insights into product trends and understand how their offerings impact customer engagement and loyalty.

This extension also enables over 20 pre-configured eCommerce and Consumer Insights dashboards to start analyzing customer behavior right away. Once active, eCommerce brands can trigger omni-channel campaigns including Abandoned Cart, New Product Launches, Price Drop and Back-in Stock.

Ricardas Montvila, VP Global Strategy at Mapp, comments: "We are delighted we can now offer Mapp Cloud customers a seamless integration with Magento shops to deliver real-time, insight-led marketing capabilities, enabling personalized experiences and successful cross-channel campaigns. Our customers will now benefit from another trusted data source for even more targeted marketing and improved customer experiences."

The enhanced extension to Mapp Cloud introduces a range of advanced features tailored to eCommerce success:

• Advanced eCommerce Analytics: comprehensive visibility into the online shop's performance, monitoring key metrics to optimise conversions, retain customers, and increase revenue.
• Customer Insights: enriched customer profiles with behavioral data to understand preferences, personalize marketing messages, and deliver targeted campaigns that foster engagement and loyalty.
• On-Site Marketing: engaging Magento-based shop customers with personalized messages, promotions, and recommendations to enhance the shopping experience and boost conversion rates.
• Data Synchronization: real-time synchronisation of order data, product information, customer profiles, and newsletter subscriptions, ensuring accurate information across all touchpoints.
• Omni-Channel Campaigns: Seamless marketing campaigns across multiple channels, including email, SMS, mobile push, in-app messaging, and web push, delivering consistent and impactful messaging.
• Transactional Notifications: Improved customer satisfaction and streamlined operations with automated order, shipping, and return notifications, ensuring timely and relevant communication throughout the customer journey.

NewsWhip announces a new "Interest Quadrant", giving communications and media professionals a precise, real-time map of the people and brands involved in any story spreading on social media.

NewsWhip, the leader in predictive media intelligence, today announced the launch of the Interest Quadrant —  a live map of the people and brands involved in any news event, showing precisely the media interest and public engagement each person or brand is receiving. This marks the first time that such a live, real-time visualization has been made available to PR and media professionals.

The new visualization uses state-of-the-art natural language processing to identify the key people and brands driving any story, then uses NewsWhip's precision, real-time data to track public and media interest in each of those drivers.

Zach Silber, head of insights and analytics, Subject Matter+Kivvit, hailed the new feature as "a GPS for how to navigate complex public issues" and said it would provide "a map for brands to compare themselves against their peers - and their aspirational peers."

The Interest Quadrant provides :

• Complete understanding of the drivers of any news event, as it unfolds
• Easy identification of "white space opportunities" attracting disproportionate public interest, and less media interest
• A comparative map for brands to see their performance against the competition

"We're excited to bring the interest quadrant to our users, and expand on our suite of real-time insights," said Dervilla Mullan, CPO, NewsWhip. "For the first time, comms professionals will be able to automatically unpack the individuals and brands that are most associated with any topic or narrative, plot the media and public interest in real time, and commit to decisions based on that information."

This update marks another step in NewsWhip's ongoing mission to help comms professionals understand and predict the digital media ecosystem, and comes in the wake of a $13M funding round in February.

Leading Ad Intelligence Company Strengthens Leadership Bench to Improve Focus on the TV Ad Industry

AdImpact, the leading competitive ad intelligence SaaS company, is pleased to announce that Don Norton has stepped into place as General Manager, effective immediately. With long-standing affiliation to the company, Norton most recently served as trusted advisor to AdImpact, formally joining in 2022. In his newly created role, Norton will be responsible for bolstering the company’s new business development strategy and footprint, while focusing on driving adoption of ad industry data solutions and products.

"Don has played an integral part in AdImpact's success since officially joining the company last year," said Kyle Roberts, CEO of AdImpact. "His extensive experience in the digital media industry, combined with his leadership skills, not to mention his familiarity with our business makes him the ideal leader for this role. We all look forward to what he brings to this role as he plays a critical role on our executive bench in support of our long-term strategic vision for the company."

Don Norton has extensive digital media and ad technology experience, spending more than two decades in senior roles at Infillion, Google, and DoubleClick. During this time, he formulated and executed tactics to enhance customer satisfaction and strengthen market standing. At AdImpact, Don has provided strategic consultancy for the company's emerging ad industry data solutions. He earned a Bachelor's degree in Business Management and Marketing from Arizona State University's W.P. Carey School of Business.

“I’m excited to build upon an already positive relationship with AdImpact,” added Don Norton. “AdImpact is an innovative company that is solving significant issues for its customers. As the measurement needs for the advertising industry continue to evolve with increased fragmentation of TV consumption and connected TV dollars coming online quickly, partners are looking for more accurate cross-TV ad exposure and viewership intelligence so they can drive sales and understand their audiences better.”

Klever Programmatic announced today that it has secured significant funding from the INVEST-AI* program to fund intelligent innovation in programmatic campaign optimization. This program aims to support the advancement of small and medium-sized businesses in Quebec through the application of AI to business processes. This project is in partnership with Moov AI, a consulting firm in data valorization and artificial intelligence based in Montreal.

The project between Klever and Moov AI is known as Prometheus for now, and it aims to increase the capacities of media traders by providing recommendations based on specific parameters, tactics, and actual customer behaviour. The AI solution will be able to more quickly adapt to market fluctuations. The project consists of three phases, the first of which is a discovery and derisking process that kicked off in April.

Marc Poirier, CEO at Klever Programmatic, says: “By leveraging the billions of monthly data points that are generated by our trading activity across all open internet channels, we will use AI to generate recommendations and optimization opportunities.” His team aims to deliver on their technology promise for programmatic marketers and to optimize every aspect of the performance of client accounts. Olivier Blais, VP of Decision Science at Moov AI, says: “It's exciting to see how AI solutions are enhancing the media and advertising sphere. We're proud to be part of this AI success story in Quebec, demonstrating that Montreal is a world-class hub for delivering tangible and valuable AI projects.”

If successful, the Prometheus Project will have significant implications for programmatic media traders, including a reduced barrier to entry, an increase in the amount of media spend managed per trader, an improved ROI for the customer, and more. The final phase of the project is set to wrap up before the end of the year. For more information about this exciting collaboration, please contact one of the spokespersons below.

*The INVEST-AI program is managed by IVADO Labs and funded by the Ministère de l'Économie, de l'Innovation et de l'Énergie of Québec.

Over 662 Billion AI-Powered Experiences Delivered in the Last Year Alone

Movable Ink, the AI-powered personalized content platform, today announced the launch of Movable Ink AI, a unified suite of AI models that optimize every customer experience for increased lifetime value.

Unveiled at Think Summit, the premier technology and AI conference for marketers, the company showcased its new GPT-4 powered Generation model as part of a suite of four artificial intelligence models. The four models take an ensemble approach to content personalization by leveraging a combination of machine learning, deep learning, and generative AI to analyze each customer and individualize every experience. Over 662 billion AI-powered experiences have been delivered by Movable Ink in the past twelve months.

"We're proud to launch our new GPT model as part of our cutting-edge AI suite," said Movable Ink CEO Vivek Sharma. "It is a powerful complement to our AI Prediction, Vision, and Insights models, all working seamlessly together to empower marketers while simultaneously delighting customers—a win-win for brands everywhere. We're ushering in a fundamentally different approach to email, allowing marketers to truly understand and take action on customers' individual needs."

Movable Ink AI includes the following models, each leveraging distinct technologies to address key business challenges:

• Generation Model: Available in Closed Beta, Movable Ink's Generation Model leverages GPT to help marketers create and scale subject lines that align with existing content—increasing the likelihood of customers opening their emails.
  
  
• Prediction Model: Analyze customer behaviors, preferences, and campaign data to predict and automate messages end-to-end—from applying the ideal messaging frequency for each customer, to selecting creative, and specifying send-time—to maximize engagement for each individual.
  
  
• Vision Model: Leverage computer vision and natural language processing (NLP) to detect, classify, and tag various visual and text elements from content. By uncovering patterns, marketers can better understand what creative elements are most effective and adjust strategies accordingly.
  
  
• Insights Model: Build a unique profile for every customer based on a distribution of evolving tastes and engagement data. Utilize these insights to predict and report on what's effective and resonating.

Movable Ink customers, such as Lands' End, have already harnessed the power of the company's AI capabilities to achieve scalable personalization. With a vast customer base of over 6 million addressable customers and a weekly volume of 60 million emails, they recognized the significance of personalization and sought assistance in achieving scalability.

"We have already witnessed notable successes in terms of human workload capacity and personalization at scale," said Sarah Rasmusen, Chief Innovation Officer at Lands' End.

"Moving forward, continuing to leverage AI within our team is an unequivocal step in the right direction," Sarah stated. "It empowers us to innovate faster, better, and smarter, enabling us to make a profound impact on how we engage with our customers and rapidly penetrate new markets, for instance."

It's a new era of personalization with tools that drive human-centered marketing. Using highly sophisticated AI models, Movable Ink equips marketers to deliver on the promise of true personalization at every point in the customer journey. 

HCLTech, a leading global technology company, and Microsoft announced the expansion of their strategic partnership to help enterprises leverage generative artificial intelligence (AI) and develop joint solutions to enable businesses to achieve better outcomes and enhance business transformation.

Leveraging HCLTech's deep domain expertise across various industries and Microsoft’s Azure OpenAI Service, clients will benefit from innovative solutions that enhance employee productivity, streamline IT operations, accelerate application development and optimize business processes. Azure OpenAI Service provides REST (Representational State Transfer) API access to OpenAI's language models, including the GPT-3, Codex and Embeddings model series.

HCLTech will establish a Microsoft Cloud Generative AI Center of Excellence (GenAI CoE) focused on developing industry-specific solutions leveraging the power of generative AI to offer personalized and data-driven experiences to customers, improve decision-making processes and drive business growth.

“By leveraging the latest Microsoft innovations in AI and machine learning, businesses can gain valuable insights into their operations, improve decision-making processes and achieve greater success. Whether enhancing customer experiences, streamlining supply chain operations or optimizing business processes, this powerful collaboration provides the tools and expertise companies need to succeed in this fast-paced digital landscape,” said Kalyan Kumar, Chief Technology Officer and Head, Ecosystems, HCLTech.

“HCLTech has deep domain expertise across industries, making it uniquely able to utilize Azure OpenAI to deliver solutions that help customers transform and drive growth,” said Kelly Rogan, Corporate Vice President of Global System Integrators and Advisory Partners, Microsoft.

HCLTech is committed to developing skills in AI across the entire business and is working with Microsoft to offer a comprehensive skills development program with a plan to certify 10,000 HCLTech engineers and architects in advanced AI technologies. This program will provide training and certification opportunities to employees and offer access to exclusive resources and tools.

In addition, HCLTech plans to accelerate its digital transformation by adopting Microsoft 365 and Viva Copilot capabilities to supercharge its business processes and boost employee engagement and productivity.

HCLTech offers a unique set of end-to-end AI capabilities from chip development to business process optimization. Leveraging strategic partnerships with Microsoft and many others, HCLTech is paving the way for the adoption of generative AI across industries.

Enhanced partnership will fast-track the development of AI/ML and data solutions to help customers accelerate their transformations into AI-enabled businesses

EPAM Systems, a leading digital transformation services and product engineering company, today announced a strategic, global partnership with Google Cloud to develop and deploy Artificial Intelligence (AI)-first Google Cloud solutions to help enterprises overcome operational challenges and drive transformational growth.

Through this partnership EPAM will expand its global, cloud-native engineering and integration services and introduce targeted vertical solutions and managed services around Google Cloud AI solutions, including Vertex AI, Generative AI App Builder, Model Garden and more.

"We are excited to expand our partnership with Google Cloud to bring the power of AI to our clients," said Elaina Shekhter‎, Chief Marketing & Strategy Officer, EPAM. "Today's technology transformations are built on the foundation of digital and cloud-native developments, many of which we've been working with Google on since the mid-2000s. Larger scale success with AI will also be critically enabled by a new wave of EPAM's industry leading data engineering and ML capabilities. By furthering our long-standing partnership, we will help our clients stay ahead of the competition in a fast-changing digital landscape."

As the global AI market soars and adoption expands, demand is increasing exponentially for AI, machine learning (ML) and advanced engineering across all industry verticals. This partnership will leverage Google Cloud's advanced AI and ML capabilities, and EPAM's platform and data engineering DNA and nearly 30 years of experience engineering, consulting, and software development experience to deliver innovative cloud-enabled AI, data modernization, migration, data and analytics solutions to the Forbes Global 2000. 

"Generative AI has the potential to streamline business processes and even transform entire industries," said Michael Clark, Vice President, Google Cloud North America Regions. "By combining Google Cloud's generative AI capabilities with EPAM's engineering expertise, we will help customers leverage cloud-first technology and generative AI as a catalyst for digital transformation, rapidly realizing business value, addressing real-world use cases and driving business growth across industries."

EPAM and Google Cloud have a 15-year, global 360-degree partnership that combines EPAM's engineering DNA, strategic consulting, and growing industry focused technology solutions with Google Cloud's infrastructure, AI/ML, generative AI and analytics technology. While continuing to focus on the long-standing tenants of this partnership, EPAM and Google Cloud will expand their collaboration to build and deliver AI-driven solutions helping enterprises in key verticals including financial services, consumer, telecom, media, entertainment, healthcare, life sciences, energy and high-tech to modernize and transform their businesses.

Snowplow and Databricks extend strategic partnership to elevate first-party customer data for real-time AI in the Lakehouse Platform

Snowplow, the global leader in AI-ready customer behavioral data, today announced an investment from Databricks Ventures. The investment will further extend the partnership between the companies to empower organizations to deliver Next-Gen Customer Experiences

Building upon the successful partnership established between Snowplow and Databricks, the funding will drive joint go-to-market initiatives. These include both further technical integrations and joint solutions to streamline the delivery of AI, fueled by Snowplow’s first-party customer data. Later this month at Databricks Data AI Summit 2023, Snowplow’s Chief Product Officer Yali Sassoon will officially unveil the latest joint solution called Next Best Action Personalization, which enables Databricks customers to take advantage of several benefits in the Lakehouse Platform, including:

• Real-time personalized product recommendations;
• Prediction of customer churn;
• Personalized customer experiences across multiple touchpoints.

In addition to developing joint strategic solutions, Snowplow is excited to join Databricks Partner Connect later this summer, making it easier for Databricks customers to take advantage of Snowplow’s fully compliant AI-ready behavioral data and real-time event streaming. All of which can be accessed directly from the Databricks platform.

“We’re excited to be investing in Snowplow as we deepen our partnership. Collecting, analyzing, and acting on proprietary data is critical for companies to achieve a competitive edge, and the Snowplow platform has been at the forefront of enabling organizations to capitalize on behavioral data,” said Andrew Ferguson, VP, Corporate Development & Ventures at Databricks. “We look forward to featuring Snowplow in Partner Connect later this year, making it even easier for customers to discover and access their offering.”

“Since establishing our partnership with Databricks, our shared customers have been effective in elevating their first-party customer data to differentiate their AI and Personalization strategies,” said Alex Dean, CEO and Co-founder of Snowplow. “This investment represents our shared commitment to support more organizations to develop composable Customer Data Platform (CDP) use cases on the Lakehouse platform.”