Updates to its one-stop-shop analytics platform include more powerful Mobile App analytics, new products like Benchmarks and Retail Media, and accessibility enhancements

Contentsquare, the global leader in digital experience analytics, today unveiled new products and expanded capabilities as part of the Contentsquare platform Summer ‘23 release. Its latest innovations were announced at CX Circle London — the UK edition of Contentsquare’s flagship event. With one in three online experiences still frustrating users, Contentsquare’s AI-powered platform is designed to help businesses deliver better experiences across web and app channels.

Contentsquare Advanced Mobile App Analytics

With this release, Contentsquare enhances its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native. Designed to radically improve the customer in-app experience, CS Apps quickly surfaces opportunities to optimize performance, improve user journeys, and lift usage and conversion. With two thirds of traffic now mobile and deeper journeys linked to better outcomes, the ability to detect bugs, troubleshoot API or crash errors, and fix issues in real time is key to boosting engagement and reducing uninstalls.

“Contentsquare is integrated into our app development process, and we use it at every stage — from discovery to ideation to post-implementation,” said Renan Medeiros, Product Owner at Sykes Holiday Cottages. “After we release a new feature, we also look into how that feature is doing, how it’s being used and if there’s any usability issues that we should address.”

Compare Experience Metrics Against Industry Peers with Benchmarks

With Benchmarks, brands can compare their user experience to that of their direct competition by analyzing conversion rates, load times, average cart, or views per session. Competitor data is up-to-date and anonymized, providing brands with reliable insights on where they are over- or under-performing, so they know what to aim for to be best in class.

“What I love about Benchmarks is that it gives us an immediate sense for where we stand versus similar businesses. It helps us prioritize our team's investments to then socialize decisions across the organization. It's an extra layer of market intelligence that data uniquely provides,” said Edouard Madec, Director of e-Commerce at Clarins USA.

“Businesses today are struggling to understand their online customers. Conversion rates of 2% on mobile and 3% on desktop — versus 30% in store — are a perfect example of the gap between what users expect and what businesses are delivering,” said Lucie Buisson, Chief Product Officer at Contentsquare. ”CS Apps and Benchmarks help close this gap, and give brands the insights they need to optimize and personalize every experience to drive growth and – once and for all – eliminate the costly errors that impact conversion.”

CS Retail Media: Shopper Insights Shared Directly from Retailers to Brands

Contentsquare’s Summer ‘23 Release includes the launch of CS Retail Media, new product and promotion performance analytics that enable retailers and product brands to share real-time experience data. These analytics provide brands with unprecedented marketplace visibility, which traditionally has been difficult or slow to access. With this extra layer of insight, brands can understand product performance, and optimize retail media investment to drive sales, together.

"Manufacturers are starved for insights into wholesale customer journeys, and so we’re delighted to now offer these insights to the brands we work with. With CS Retail Media, brands are now able to optimize their product listings, pages, and promotions, and together we are improving the experience for Bestway shoppers,” Kenton Burchell, Group Trading Director at Bestway Wholesale.

“Even through the economic downturn, customer experience has remained a top business priority for enterprise executives,” said David Wallace, Research Director, Customer Data and Analytics at IDC. “Better insights into the complete digital customer journey allows companies to deliver more empathetic experiences that drive customer trust and loyalty.”

Contentsquare is also releasing Dara — its new human-first design system — with detailed input from accessibility experts. With more than 1 billion people in the world living with a disability, including impairments that may affect their ability to engage with digital content, Contentsquare is committed to playing a role in reducing barriers to online access — starting with its own platform.

As part of its commitment to delivering better insights, faster, Contentsquare launched a dedicated taskforce this Spring to develop and add new products and capabilities leveraging generative AI to the company’s innovation roadmap.

To maximize ROAS and campaign outcomes, DV enters exclusive partnership with Scibids to supercharge attention metrics with customizable AI

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimization offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximizes business outcomes and advertising ROI, without sacrificing scale.

DV Algorithmic Optimizer is an industry-first offering that combines DV’s trusted media quality and attention data with Scibids’ proven AI technology to generate optimization algorithms customized to drive advertiser KPIs. For the first time, global advertisers are able to combine end-to-end granular measurement and optimization at scale. With the launch, DV and its clients will be on the forefront of using AI to power attention-based bidding.

In-market campaign results with a number of Fortune 500 brands have demonstrated the efficacy of DV Algorithmic Optimizer. On average, the combined offering resulted in a 63% increase in attention levels and a 95% increase in impressions won across several campaigns.

"Diageo continues to lead the industry in marketing performance measurement and optimization, codeveloping AIs, algorithms, and automations that drive Creativity with Precision,” Said Joshua Nafman, VP Data at Diageo. “We’re thrilled to partner with DoubleVerify and Scibids on real-time optimizations utilizing commercial, consumer, attention, privacy, and sustainability data to help our company maximize our marketing effectiveness.”

Advertisers utilizing DV Algorithmic Optimizer will experience meaningful benefits:

• Maximize business outcomes and ROI across all addressable paid media bought programmatically by incorporating a sophisticated attention index score in a multidimensional dynamic optimization.
• Assure continuous optimization through the integration of DV’s impression-level media quality and attention data, and Scibids’ proprietary AI technology in optimization algorithms.
• Streamline manual efforts and drive operational efficiencies by employing automated bidding across leading DSPs, including Google’s DV360, MediaMath, The Trade Desk, and Xandr, to name a few.

“The DV Algorithmic Optimizer is a significant advancement for advertisers seeking to maximize the impact of their campaigns through a focus on attention,” said Daniel Slotwiner, SVP of Attention at DoubleVerify. “By harnessing DoubleVerify's attention measurement alongside Scibids’ AI, we are providing brands with the critical tools they need to serve ads on top-performing inventory while preserving scale and maximizing efficiency.”

Scibids builds AI that automates and optimizes programmatic buying of digital ad campaigns. Leveraging DSP impression level data feeds (including price), first party data and measurement data provided by the brands or their agencies, Scibids AI dynamically generates custom bidding algorithms aligned with client KPIs and desired outcomes.

“With its massive scale and near-real time data, digital marketing is the ideal environment for the deployment of machine learning,” said Remi Lemonnier, CEO & co-founder of Scibids. “The combination of Scibids AI’s capabilities and DV's expertise in attention measurement brings valuable new data critical to driving business results for advertisers across channels. Our partnership lets us offer mutual advertisers cutting-edge solutions that precisely and efficiently align campaign delivery with business goals through enhanced attention metrics.”

In 2023, nearly 80 advertisers have activated DV Authentic Attention^Ⓡ, an MRC-accredited, privacy-friendly performance measurement solution that operates independently of personal identifiers or cookies – already surpassing the total number activated in 2022. Strengthening its position further, DV recently introduced Universal Attention Segments, a tool that enables brands to optimize campaign performance at scale pre-bid by identifying high-attention inventory. The company also recently announced a partnership with TVision to bring attention-based measurement to CTV, offering the most holistic solution for advertisers looking to maximize their performance on CTV at scale.

Scibids’ clients include all major holding companies and independent agencies, as well as top global brands, like Spotify, Allianz and Dell.

To delve deeper into the evolving world of attention measurement and address its partnership with Scibids, DoubleVerify invites all attendees at Cannes Lions 2023 to join the company on the DV Yacht, ASYA, between June 19th and 22nd. On Tuesday, June 20th, DV will host a panel discussion "From Buzz to Bottom Line: How Leading Brands are Making Attention Pay” that will explore the topic of attention-focused advertising and its potential to revolutionize the digital ad landscape.

MyyShop, a cross-border social commerce platform, will showcase its unique services and partnerships to digital content creators and other attendees at the upcoming VidCon 2023 convention in Anaheim, California, from June 21st to 24th.

To make a lasting impression on a global audience, MyyShop will be prominently featured on billboards at Grauman's Chinese Theatre on Hollywood Blvd, Los Angeles, from June 19th and throughout the entirety of VidCon. This strategic presence further underscores MyyShop's commitment to revolutionizing cross-border e-commerce and fostering meaningful connections within the dynamic world of digital content creators.

As part of MyyShop's presence at VidCon, the premier global event for digital creators, attendees will have the opportunity to connect with the MyyShop team at Booth #811, situated on the first floor of the Anaheim Convention Center Expo Hall. Attendees and creators can gain valuable insights into how MyyShop empowers them to enhance audience engagement and effortlessly monetize their social media influence.

Launched in 2020 by e-commerce company DHGATE Group, MyyShop empowers digital content creators of all types – from nano to mega – to rapidly set up their own e-commerce business while also removing the hassle, risks, and up-front costs common to other e-commerce platforms.

MyyShop's social commerce platform leverages creators' existing audience base to curate a seamless shopping experience that appeals to audiences' interests, and streamlines the retail back-end operations and logistics needs while connecting creators to DHgate's network of over 2.4 million suppliers. These together ensure that MyyShop's customers (content creators) can connect more meaningfully with their audience. Over 100,000 creators have collaborated with MyyShop in 2022 alone.

"MyyShop lowers the barriers to entry for digital creators to kickstart their business journey and monetize their passion and social media influence across borders," said Diane Wang, Founder, Chairperson, and CEO of DHGATE Group shares. "We are excited about the opportunities provided at VidCon 2023 to connect directly with creators and better understand their needs by meeting face-to-face."

At VidCon 2023, creators can learn more about MyyShop and social commerce possibilities at a special speaker session from 4pm on Thursday, June 22nd, at the Anaheim Convention Center Expo Hall, 2nd Floor, Creator Track Room 211AB. Presented by MyyShop, this exclusive session will delve into the world of creator success, unveiling the secrets to swiftly uncovering viral products, crafting personalized stores, generating commission, and even establishing one's own product lines. Joining the event will be MyyShop's esteemed lineup of collaborating influencers, who will share firsthand accounts of their recent triumphs facilitated by MyyShop's cutting-edge platform and toolkit.

AlterNET Software announces the major release of AlterNET Studio - best-in-class .NET UI controls and frameworks for code editing, scripting, and UI designing.

AlterNET Studio 9.0 brings .NET 7 support and improvements across all our component libraries. Below are AlterNET Studio 9.0 highlights:

• AlterNET Studio is fully compatible with .NET Framework 4.6.2+, .NET 6.0, and .NET 7.0. .NET 6 and .NET 7 libraries are accessible via AlterNET NuGet packages.
• Code Editor now supports Visual Studio look and feel, MiniMap view, and TextMate parser with syntax highlighting and advanced editing features for all language themes included in Visual Studio Code.
• Python LSP parser has been upgraded to use a Pyright language server. Pyright drives Pylance extension for Python in Visual Studio Code and provides the best performance for advanced code editing features like code completion.
• Form Designer can now save and load its content to the Python code and run the designed form with the Python.NET engine. Toolbox and Property Grid controls have been updated to provide filtering of their content.
• Scripter now supports compiling, executing, and debugging non-file system-based Python/IronPython and TypeScripts code.

AlterNET Studio software is used worldwide across many industries, including technology, engineering, manufacturing, financial services, life science, healthcare, and education.

Quantiphi and Snowflake collaborate at scale to fuel the mission of continued growth in 2023 by empowering businesses to enable data transformation by mobilizing data seamlessly, executing diverse analytic workloads, and accelerating data-driven decision-making.

Quantiphi, an AI-first digital engineering company, today announced that it has achieved Elite tier partner status from Snowflake, the Data Cloud company. As an Elite tier partner, Quantiphi can accelerate the digital transformation of its joint customers who can fully leverage the performance, flexibility and near-infinite scalability of the Snowflake Data Cloud.

In the last few years, Quantiphi expanded its Snowflake operations globally, drove wider customer adoption, and delivered developments and innovations that enabled customers to maximize and mobilize their data using the Snowflake Data Cloud. As an Elite partner, Quantiphi will continue to build momentum and expand its offerings on Snowflake, specifically with capabilities using Snowpark, Snowflake's libraries and runtimes to securely deploy and process non-SQL code such as Python. Quantiphi's partnership with Snowflake and expertise in Snowpark will enable clients to garner greater value from their data investments using Machine Learning and AI to drive real business outcomes.

"We are thrilled to be recognized as an Elite partner of Snowflake," said Bhaskar Kalita, Global Head of Financial Services and Insurance and Executive Sponsor, Snowflake Alliance at Quantiphi. "This tier up reflects our unwavering dedication to helping our clients harness the power of Snowflake's cutting-edge technology. As an Elite partner, Quantiphi will continue to work closely with Snowflake to explore new opportunities, provide comprehensive support, and stay ahead of the curve in the ever-evolving data landscape."

"Our team is committed to delivering exceptional results and driving our clients' success through our expertise of the Snowflake Data Cloud  and our proficiency in leveraging Snowpark's  capabilities. We are particularly excited about the integration of Snowpark, as it opens up new possibilities for our clients to accelerate AI-powered innovation and gain valuable insights from their data" said Pronoy Roy who leads the Snowflake alliance for Quantiphi.

Quantiphi's Snowflake alliance is supported by a dedicated team of over 115+ SnowPro Core, Advanced Architect, and Snowflake Sales certified professionals. The large pool of certified Snowflake experts have worked on over ten wins in the last six months and have actively collaborated with the Snowflake team to help customers thrive in a data-intensive, highly regulated, and competitive environment. Last year, Quantiphi was also present at the biggest data cloud event - Snowflake Summit in Vegas, Snowflake's Data Cloud World Tour in Mumbai, Bangalore, and Delhi locations to meet and help enterprise customers unlock new ways to tackle the most critical data initiatives.

"At Snowflake, we are committed to building a vibrant ecosystem of partners who share our vision of transforming the way businesses use data. Snowflake's partnership with Quantiphi has been instrumental in helping our joint customers realize the full potential of our platform.

As leading enterprises across the world take AI mainstream- in order to solve complex business challenges, we are excited about our partnership with Quantiphi, with their deep data and AI skills.

We congratulate Quantiphi on achieving Elite partnership status and look forward to leveraging their deep expertise in AI/ML, data engineering, and analytics to drive innovation and value for our customers,"  said Dhiraj Narang, Director, Partnerships, Snowflake India.

With fast-growing digital payment transactions, AI-based AML (Anti-Money Laundering) technology is key to fighting crime effectively and efficiently

ThetaRay , the leading provider of AI-based transaction tracking technology and Millennium EBS , the global leader in payment hub solutions, announced today that today a strategic partnership designed to provide a complete, easy-to-use and advanced compliance solution for payments in the banking industry.

Through this partnership, ThetaRay's compliance solution will be seamlessly integrated into Millennium EBS' payment hub platform, providing banks and financial institutions with real-time monitoring, correct risk analysis and actionable insights to effectively manage risk and master dynamic regulatory challenges.

"We are excited to partner with ThetaRay to revolutionize compliance solutions for our customers," said Shinto J. Matthew, President of Millennium EBS. "By integrating ThetaRay's innovative compliance technologies into our payments hub platform, we are providing financial institutions with powerful tools to strengthen their risk management, protect their operations and ensure regulatory compliance."

Millennium EBS' payment hub platform provides a comprehensive suite of services designed to optimize payment operations and drive operational excellence for financial institutions. Its services include arranging payments across a wide variety of channels, AML compliance management, sanctions screening and fraud detection, as well as payout solutions, KYC/KYB and translation services. ISO 20022.

ThetaRay's cloud-based SONAR solution quickly and efficiently verifies financial transactions to identify anomalies, including 'unknowns' while maintaining up to 99% fewer false positives compared to traditional AML solutions, based on rules. Except transaction tracking, Millennium will also implement real-time sanction screening.

“The foundation for faster, more integrated payments of any type is a safe and secure financial system, which can only be achieved with an effective and efficient AI-based solution,” said Mark Gazit, CEO of ThetaRay . “We are excited to welcome Millennium EBS to the AI-powered LBC revolution.”

A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO Among Publishers to Join Yahoo Backstage

Yahoo Advertising today announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed on to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO. The move supports transparency and supply path optimization (SPO), while maximizing media spend and ROI for advertisers.

Yahoo Backstage enables publishers to integrate directly with the Yahoo DSP, enhancing scale and increasing win rates on valuable and trusted inventory, which results in a greater share of working media dollars to publishers and improved performance for advertisers. Yahoo Backstage supply will be fully transparent to Yahoo DSP customers and offered alongside continued access to the industry's top Exchanges, giving advertisers the control to make their own buying choices.

"We are laser-focused on meeting the evolving industry need, and are excited to offer advertisers a direct line to our premium publisher partners," said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. "With trusted publisher relationships and Yahoo’s owned and operated content, we are best positioned to provide advertisers with the most unobstructed supply path, ensuring they achieve the greatest possible results."

“The ad industry has reached a tipping point for transparency, driving a shift towards more efficient supply paths,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “Yahoo’s strong publisher relationships - specifically in the CTV space - bring critical scale and reach to SPO.”

"As the role of publisher data, context, and ID integrations take a larger role in driving tomorrow's performance, we believe working closer with publishers can only benefit marketers," said Lara Koenig, Global Head of Product at MiQ. "We're excited to add Yahoo Backstage to our partner set, building on our agnostic ad-buying approach to deliver the best possible results for advertisers."

In addition to the benefits for advertisers, this new offering will present significant value to Yahoo Advertising's esteemed publisher partners. Publishers will gain direct access to quality demand through a streamlined pipeline, enhancing their existing buying paths. Publishers will also receive dedicated support from Yahoo Advertising’s experienced team, ensuring their business needs are effectively managed.

"We have had a long-standing partnership with Yahoo Advertising, and their commitment to delivering value and opportunities to the publisher community has been unwavering," said Tom Grainger, Director of Programmatic at A+E Networks. "Their direct-to-publisher offering further solidifies their position as a trusted partner, and we are excited about the prospects it brings to publishers like us."

Yahoo Backstage is a strategic advancement in Yahoo Advertising’s honed focus and investment into the Yahoo DSP. With Yahoo Backstage, Yahoo Advertising will continue to maintain a strong source of premium supply, while providing the most optimal solutions for the evolving advertising industry, including identity solutions for both addressable (Yahoo ConnectID) and non-addressable (Next-Gen Solutions) inventory. Yahoo Backstage will be made available to all Yahoo DSP advertisers in Q3 2023.

New study from the Capgemini Research Institute finds that consumers trust generative AI to assist with financial planning, medical diagnosis, and relationship advice

Paris, June 19, 2023 – The majority (51%) of consumers are aware of the latest trends in generative AI and have explored the tools. Adoption of first-wave generative artificial intelligence (AI) tools has been remarkably consistent across age groups and geographies, with over half of all generations, including Baby Boomers, having used the technology. This is according to Capgemini Research Institute’s latest report, ‘Why consumers love generative AI’, which explores how consumers globally are using generative AI applications and how it could be the key to accelerating society’s digital future.

Consumers that use generative AI frequently are most satisfied with chatbots, gaming, and search use cases, however, generative AI platforms are also being used for personal, day-to-day activities. Over half of the respondents (53%) trust generative AI to assist with financial planning. Globally, 67% of consumers indicated that they could benefit from receiving medical diagnoses and advice from generative AI, and 63% indicated that they are excited by the prospect of generative AI aiding with more accurate and efficient drug discovery. Additionally, two-thirds (66%) of consumers would be willing to seek advice from generative AI for personal relationships or life and career plans, with Baby Boomers the most likely (70%) age group to use it for this purpose.

Consumer awareness around the ethical concerns and misuse of generative AI is low
Despite the potential for cyberattacks and deepfakes, consumer awareness of the risks is low. As a result, almost half (49%) of consumers remain unconcerned by the prospect of generative AI being used to create fake news stories, and just 34% of respondents are concerned about phishing attacks. Consumer awareness around the ethical concerns of generative AI is also low, as just 33% are worried about copyright issues and even fewer (27%) are worried about the use of generative AI algorithms to copy competitors’ product designs or formulas.

“The awareness of generative AI amongst consumers globally is remarkable, and the rate of adoption has been massive, yet the understanding of how this technology works and the associated risks is still very low,” comments Niraj Parihar, CEO of the Insights & Data Global Business Line and member of the Group Executive Committee at Capgemini. “Whilst regulation is critical, business and technology partners also have an important role to play in providing education and enforcing the safeguards that address concerns around the ethics and misuse of generative AI. For example, our role at Capgemini is to help clients cut through the hype and leverage the most relevant use cases for their specific business needs, within an ethical framework. Generative AI is not “intelligent” in itself; the intelligence stems from the human experts who these tools will assist and support. The key to success therefore, as with any AI, is the safeguards that humans build around them to guarantee the quality of its output.”

70% of consumers seek recommendations for new products and services
Almost half of consumers (43%) are keen for organizations to implement generative AI throughout customer interactions, and half of consumers are excited by the highly immersive and interactive experiences that this technology can enable. There is good opportunity for businesses as generative AI tools are already a go-to for 70% of consumers when seeking recommendations for new products and services, and the majority (64%) of consumers are open to making purchases based on these recommendations. There is no significant variation across age groups and 67% of consumers are positively anticipating generative AI's ability to offer customized fashion and home décor recommendations specifically.

Capgemini’s dedicated AI Futures Lab to deliver concrete business impact
Capgemini is working with clients on AI and generative AI to respond to their specific business needs, particularly in the areas of Life Sciences, Consumer Products & Retail and Financial Services. Through its AI Futures Lab, Capgemini focuses on developing tailored solutions for clients, enabling them to leverage the potential of generative AI in a trusted, secure, and ethical framework to deliver concrete business impact.

The AI Futures Lab is a dedicated team of experts specialized in artificial intelligence from various Capgemini teams around the world, who are focused on following the evolutions of the technology, as well as researching and applying the most relevant use cases in generative AI for clients. The AI Futures Lab creates and delivers assets, education, and awareness to further enrich Capgemini’s expanding expertise in this field, and the value it delivers to its clients.

Methodology
For this report, the Capgemini Research Institute conducted a quantitative survey of 10,000 consumers over the age of 18 in 13 countries across the US, Europe, and Asia Pacific: UK, US, Australia, Canada, France, Germany, Italy, Japan, Netherlands, Norway, Singapore, Spain, and Sweden. Social and search analysis on consumer perception around generative AI was conducted in two periods: April 2022 to March 2023 for search analysis, and October 2022 to April 2023 for social analysis.

Data aggregator tools, including Google Keyword Planner data, Talkwalker, and desk research, were utilized. Data sources such as social media platforms and forums were examined in multiple languages, namely English, Italian, Japanese, French, Spanish, German, Dutch, Portuguese, and Swedish covering various countries, including Australia, Canada, France, Germany, Italy, Japan, Netherlands, Norway, Singapore, Spain, Sweden, the UK, and the US.