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Cognigy to Showcase Its Latest Conversational and Generative AI Solutions at Avaya ENGAGE 2023

Cognigy to Showcase Its Latest Conversational and Generative AI Solutions at Avaya ENGAGE 2023

artificial intelligence 16 Jun 2023

Next week at Avaya’s ENGAGE Conference, Enterprise Conversational AI (ECAI) market leader Cognigy will be on hand to highlight the integration of its ECAI platform, Cognigy.AI, with Avaya’s portfolio of industry-leading CCaaS and Contact Center solutions. Customer conversations and demos at Cognigy’s booth #242 will also feature its latest Generative and Conversational AI-driven solutions, including its new multi-modal customer experience capability, xApps. Cognigy’s leadership will also participate in a speaking session and partner panel during the conference.

Combined with Avaya’s industry-leading CCaaS and Contact Center solutions, Cognigy’s ECAI platform, Cognigy.AI, enables next-gen customer service with a suite of solutions, including Conversational IVR, Smart Self-Service and Agent Assist. Cognigy.AI also brings the transformative potential of Generative AI to Contact Centers – combining control, integrations, and reliability of its ECAI solutions with the flexibility and power of Large Language Models (LLMs) that deliver natural, empathetic, and lifelike experiences. Cognigy’s latest addition to its solution portfolio, Cognigy xApps, is a set of mobile first, multi-modal solutions that enable enterprises to elevate customer experiences by uniting text, multimedia, and voice in the same conversation.

At the conference, Hardy Myers, Cognigy’s SVP of Business Development and Strategy, will deliver a presentation titled, “Transforming Your Contact Center with Conversational and Generative AI-Driven Automation.” This session will take place June 20 from 2:30-3:15 p.m. Additionally, Myers will also join Google for a series of Avaya partner panels held on June 20 between 8:45-11 a.m., where the conversation will focus on transformative impact of AI on customer experience and how well Avaya is positioned to support the enterprise Contact Center migration to the cloud.

“The theme of this year’s Avaya ENGAGE Conference is ‘building a world one experience at a time,’ a sentiment that dovetails perfectly with Cognigy’s vision to deliver transformative AI-enabled customer experiences at scale, across both voice and digital channels,” said Myers. “Avaya's CCaaS and Contact Center solutions, combined with Cognigy's innovative Conversational and Generative AI capabilities, is the winning solution set for enabling enterprises worldwide to create engaging, personalized, and effortless customer experiences.”

"At Avaya, our customers' success is the benchmark of our own,” said Eric Rossman, VP of Alliances and Partnerships, Avaya. “Through integrating Cognigy's Conversational AI and Generative AI solutions with Avaya Experience Platform, we are ensuring our clients have the tools they need to create unmatched customer experiences. The partnership with Cognigy is a testament to our commitment to customer-centric innovation; and the synergy between Cognigy’s AI expertise and Avaya's robust Contact Center solutions means our customers can expect more engaging, responsive, and personalized experiences for their customers. It's not just technology – it's technology with purpose to innovate, to accelerate and maximize value for our customers.”

Taking place from June 18-21 in Orlando, Avaya ENGAGE provides a forum for Avaya ecosystem members to share successes, opportunities, best practices, and tools that help turn moments with customers into business momentum.

Invoca Unveils Next-Generation Conversation Intelligence Boosted by Generative AI

Invoca Unveils Next-Generation Conversation Intelligence Boosted by Generative AI

artificial intelligence 16 Jun 2023

AI pioneer and conversation intelligence leader Invoca announces new generative AI-powered features for marketing, e-commerce, and contact center teams to drive profitable revenue growth

New solutions build on Invoca's proven history of providing actionable, trusted AI that helps consumer brands acquire more customers by improving digital advertising and contact center performance

 Invoca, a recognized leader in conversation intelligence AI, today unveiled new capabilities that leverage a combination of generative AI, large language models (LLMs), voice biometrics, and patented machine-learning technologies to help consumer brands acquire more customers and drive revenue growth. These updates unlock new, actionable insights from conversations that marketing, e-commerce, and contact center teams can use to drive efficiencies, deliver amazing customer experiences, and significantly improve conversion rates.

With generative AI and LLMs affecting two critical aspects of the customer experience – search engines and the contact center – Invoca empowers brands to stay ahead of the curve. Especially in challenging economic times, companies must deploy AI to drive tangible business impact. Invoca continues to embed cutting-edge AI technology in workflows to improve marketing ROI, increase contact center productivity, and drive profitable growth in industries like healthcare, automotive, financial services, telecom, and travel/hospitality. 

Today's updates include a sophisticated mix of AI technologies, each chosen for its ability to solve specific business challenges and deliver superior ROI. These new features complement Invoca's broad base of patented AI technology, first introduced in 2015 and represented today in Invoca's flagship Signal AI offering, launched in 2017.

With Invoca's new cutting-edge generative AI-powered features, consumer brands can drive revenue growth by powering digital advertising and contact center performance, tapping into a goldmine of insights from phone conversations, and supercharging contact center QA and agent coaching:

Powering Digital Advertising and Contact Center Performance with Actionable Insights

  • Rapid Custom AI Model Creation: Create custom algorithms faster than ever before to pinpoint unique, actionable insights from every phone conversation, such as the product a caller is interested in, if a qualified sales lead doesn't make a purchase, or if an agent fails to qualify the caller or handle objections according to your specific call flow. Using semantic search modeled after ChatGPT, users are shown specific moments from relevant calls to review and, with a few clicks, create an algorithm to classify similar conversations in the future. This game-changing update reduces required training data by over 90% and provides a "no code" approach to building highly accurate custom algorithms trained on each business's calls in less than 30 minutes of user review time.
  • AI Smart Alerting: Notify key personnel of mission-critical exceptions in contact center operations. Contact center managers can be alerted right away when call handling or compliance issues arise, and marketing teams can understand fast-moving topics of conversation with customers, such as pricing or competitive shifts and changes in conversion rates and campaign results.

Tapping Into a Goldmine of Insights From Phone Conversations 

  • ChatGPT Call Summaries: Get a succinct AI-generated call recap, highlighting the intent, interest, outcome, and flow of every conversation. Call summaries speed up quality assurance (QA) review, reduce manual post-call work for contact center agents, and help marketers get a deeper understanding of what's happening when their campaign leads call in.
  • Structured Data Extraction: Improve agent post-call productivity and enrich consumer profiles by using AI-powered named entity recognition (NER) to identify and extract structured zero-party data – such as intricate product details– from unstructured conversations. For example, automotive dealerships, OEMs, and service centers can extract the vehicle year, make, and model discussed by a consumer and pass that data into lead management, CRM, and CDP applications for use in automated workflows.

Supercharging Contact Center QA and Agent Coaching 

  • Agent Voice ID: AI-based agent voice biometric technology automatically analyzes every conversation to identify the specific agent that handled each call. This is valuable for contact centers and a breakthrough for multi-location and franchise businesses where multiple staff members answer calls from one shared phone number. 
  • AI Call Review Console: Designed for contact center QA managers to speed up the call review and agent coaching process, the AI-powered call review console highlights calls for managers to review, facilitates coaching and feedback, and enables teams to create and share call playlists for compliance, auditing, and insight extraction.

"Since the introduction of Signal AI in 2017, Invoca has focused on providing innovative, no-code AI solutions that deliver measurable business results – for experts and ordinary business users alike," said Gregg Johnson, CEO of Invoca. "In this next phase of AI adoption, we're excited to combine generative AI and LLMs with our market-leading conversation intelligence technology to push the boundaries of what's possible for marketing, e-commerce, and contact center teams in their quest to drive efficient revenue growth."

Invoca's award-winning AI has received multiple accolades. Opus Research named Invoca the Leader and Top Solution for Sales & Marketing in its 2022 Conversational Intelligence Intelliview. Forrester also named Invoca a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021, claiming "Invoca is one of the few established conversation intelligence vendors that can legitimately claim AI capabilities." 

Since 2017, Invoca's pioneering Signal AI offering has powered marketing decision-making and increased digital and phone call conversion rates at leading brands with clear and tangible results. Banner Health decreased overall patient acquisition costs by 74%, DIRECTV saw a 110% improvement in sales agent close rates, Renewal by Andersen increased contact center appointment rates by 47%, and Spectrum Retirement experienced a 20% reduction in resident turnover. 

AI-Powered Data Collaboration Revolutionizes How Companies Get Value from Data

AI-Powered Data Collaboration Revolutionizes How Companies Get Value from Data

data management 16 Jun 2023

Narrative, the pioneer in data collaboration, is thrilled to unveil its groundbreaking AI-enabled product for its Data Collaboration Platform, enhancing how companies share, buy, and sell data.

Building on its proprietary Rosetta Stone technology, Narrative has transformed how companies share data and established itself as the world's premier data collaboration platform. Today, the company introduces Rosetta, the first AI Assistant dedicated to data collaboration, empowering users to search, discover, and access data in proprietary datasets without coding or data expertise. By harnessing advanced AI technology, Narrative streamlines the traditionally time-consuming and complicated process of data querying into a swift, secure, transparent, automated, and conversational experience.

"Rosetta capitalizes on the potential of our universal data catalog, which contains petabytes and trillions of rows of company-owned business data," stated Tim Mahlman, Narrative's CEO. "By allowing users to query the largest source of standardized, proprietary data using plain English, we're making data discovery and access available to individuals from all technical backgrounds."

Designed with a focus on privacy and security, Rosetta reinvents the data clean room concept by functioning as a secure user within protected environments. This method strengthens the data's privacy and security without sacrificing its usability.

"Data clean rooms effectively safeguard your data but often at the expense of usability," commented Nick Jordan, Narrative's Founder. "We believe that AI Assistants like Rosetta offer a powerful solution for users to gain insights and value from data without needing a human to view the underlying information."

Narrative is capitalizing on the groundbreaking advancements in the field of large language models, adding a layer of value currently absent in the market.

"Rosetta is more than an AI assistant—it's a game-changer for distributed data processing, simplifying the process and reducing costs. It enables organizations to consolidate their data stack, eliminate unnecessary tools, and streamline data collaboration," explained Uri Bushey, Narrative's VP of Product Management. "While well-known large language models have effectively harnessed publicly available data, Rosetta accesses a much more extensive data ecosystem, unlocking value beyond the public data sphere."

 

Three Trends Emerge from TransUnion’s Marketing Transformation Summit, Brave New Worlds 2023

Three Trends Emerge from TransUnion’s Marketing Transformation Summit, Brave New Worlds 2023

events 16 Jun 2023

More than 150 senior marketing executives gathered to discuss the future of customer-first data, media, and measurement strategies

Measurement challenges in an increasingly-gated media environment, the need to unleash and maximize ‘next-level data,’ and the impact of emerging channels are among the key trends to watch in marketing for the remainder of 2023, according to leading executives who attended TransUnion’s Brave New Worlds 2023 Marketing Transformation Summit.

TransUnion’s annual marketing industry event included more than 150 senior brand, agency, publisher and advertising technology executives. This year’s theme – Connected Consumers are Rewriting the Rules – emphasized the importance of customer-centricity with the recognition that consumer behavior and expectations are changing faster that most marketers can adapt.

Industry luminaries such as Cadillac’s CMO, Melissa Grady Dias; MediaLink’s Chairman and CEO, Michael Kassan; TelevisaUnivision’s President of Advertising Sales and Marketing, Donna Speciale; and Kinesso’s Chief Growth Officer, Crystal Wallace all discussed the seismic shifts impacting omnichannel marketing and consumer behavior, and the steps marketers can take to transform their teams and businesses to prepare for the realities of consumer privacy regulation, data deprecation, and media fragmentation.

“The forces reshaping the media and marketing worlds are more powerful than ever,” said Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion and Emcee of Brave New Worlds 2023. “Consumers are setting the pace for the industry as their consumption habits evolve. A rapidly shifting regulatory environment is pushing marketers and publishers to adapt their data and identity approaches. And emerging channels require entirely new strategies from the bottom up — from messaging to targeting to measurement.”

The top three trends discussed during the event are distinctively different, but equally important, in how they will impact the marketing industry.

Trend #1: Measurement challenges in an increasingly-gated media environment

Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement and attribution.

“Being able to move from planning to measurement and in-market optimization is nirvana, but marketers and agencies need to have access to information,” said Julie Clark, Senior Vice President, Diversified Markets, Media & Entertainment at TransUnion. “The more publishers create their own walled gardens, the less visibility we’ll have, and our measurement results will be at odds with one another.”

Trend #2: Need to unleash and maximize the potential of audiences with next-level data

There needs to be guidance into how marketers can turn a unified consumer data strategy into an engine for growth, while delivering consistent and relevant experiences to people across marketing channels over time. More actionable customer data is crucial to all important marketing use cases today — from insights to personalization, audience segmentation to consumer journey orchestration, all the way to campaign measurement and attribution.

“We don’t have a rich enough understanding of our customers to deliver on what they really care about. This means, for example, investing in a deeper understanding of consumers to demonstrate that brands are listening and adopting messaging strategies that demonstrate a clear value exchange,” said Joanna O’Connell, Research Analyst.

Trend #3: Building an identity strategy should be a core focus

While many are still early in the journey of bringing together enterprise and marketing data, there was consensus among attendees that this approach can form the basis for much more extensive consumer analytics and insights, audience segmentation and enrichment, media planning, buying, activation and measurement. Whether this is done in a Consumer Data Platform (CDP), across the adtech stack, or increasingly within a cloud data warehouse, the principles are the same, and identity is the unifying first principle that guides them all.

“Those further along on the identity journey are already seeing the results of these investments – from increased consumer insights, to more effective media strategies and increased sales and ROAS. I believe that five years from now these identity assets will soon become as much an enterprise asset on the balance sheet, as cash, real-estate and patents,” said Michael Schoen EVP and GM of Marketing Solutions at TransUnion. “We believe that marketers should treat identity as a complement versus identity as an alternative.”

LLYC Study Reveals What U.S. Businesses Should Know About The Evolving Creator Economy

LLYC Study Reveals What U.S. Businesses Should Know About The Evolving Creator Economy

digital marketing 16 Jun 2023

Global communications consulting firm LLYC presents “Monetizing Creativity: How creators make an impact in the digital world,” a new study into the rise of creators in the digital world, focusing on the opportunities that the Creator Economy can offer companies operating in the United States, as well as in Brazil, Mexico, and Spain. It shares how the creator economy has become a significant monetary force and presents some of the main ways businesses can best leverage it.

Key findings in the United States include:

  • A rise in niche content creation. U.S. content creators are increasingly finding success by focusing on smaller, niche audiences, marking a significant shift away from the era of mass appeal.
  • Gen Z is a driving force behind this rise. Gen Z’s choice of social media platforms has driven the democratization of content creation, allowing anyone to become a content creator.
  • Lower trust in mainstream social platforms. More and more people are moving away from popular social media and gravitating toward niche networks to connect with specific communities of like-minded people. For example, the percentage of people using Facebook dropped from 27.5% in 2021 to 18.3% in 2022. (Ahmed, 2022)
  • Algorithms now reward niche content. Most algorithms are designed to prioritize the content most likely to have high user engagement, and niche content tends to have more engagement than mainstream content.
  • Niche content driving a fast-growing new economy. According to Goldman Sachs, the demand for more authentic content means the creator economy is projected to reach $480 trillion by 2027.

Partnering with influencers has long helped brands humanize their messages and stand out in the digital landscape, and this is the next step. Companies can now work with niche content creators to connect with their audiences authentically, allowing them to reach new communities with creative narratives they may not have been able to use before.

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

advertising 16 Jun 2023

Publishers Increase Monetization & Advertisers Increase ROI; No Third-Party Cookies Needed

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses.

For over 25 years, the ad industry has relied on third-party cookies to reach users as they navigate the internet, but only 53% of impressions successfully use them to deliver ads today, following actions taken by browser owners like Apple (Safari) and Mozilla (Firefox). Once Google (Chrome) follows suit, cross-domain identifiers will account for less than 20% of all ad impressions. The result already means lowered effectiveness for the digital media ecosystem, especially for publishers who are quickly losing the ability to monetize their content.

TripleLift's solution, called TripleLift Audiences, replaces third-party cookies with first-party data. The data comes from publishers who opt-in to participate in the program because it allows them to regain the addressability capabilities lost by the decline of the cookie while restoring control over their data.

The company has been able to make this offering possible for two reasons. First, it turned to its trusted relationships with publishers, built over a decade, offering integrated native ad solutions. Dozens of publishers have already participated in testing, which has evaluated the solution's functionality and effectiveness. Second: it leveraged its 2022 acquisition of Zurich-based DMP 1plusX, to create the framework of sophisticated technology, data protection, and privacy standards necessary to form an actionable approach to first-party data segmentation.

"1plusX is the platform that powers TripleLift Audiences," said Dave Clark, TripleLift CEO. "We are using that technology to build segments from our publisher's first-party data that we can make available to our advertisers. We're achieving better results but without the cookie."

Since the beginning of 2023, TripleLift has been testing the effectiveness of publisher first party data addressability. 33 publishers participated in the test, including AccuWeather, Chegg, Mediavine, and TEGNA. To date, that test has covered 3 billion daily ad impressions that do not have a third-party cookie. The audience pool can be broken down into 300 contextual and behavioral audience segments like baking enthusiasts, football fans, and family travel planners. By the second half of this year, there will be closer to 600 pre-set segments, along with client-built custom audience segments, which can potentially create an almost limitless number of addressable groupings.

Early results of TripleLift Audiences show a 5x improvement in auction win rate, which means that publishers can achieve greater monetization and advertisers can hit more of their outcomes since more of their impressions are being served against addressable inventory. Those advertisers subsequently see greater effectiveness in the form of 20% higher viewability and 8% higher video completion rate when measured against performance without first-party data.

"We have built the industry's best offering of premium creative formats and quality media inventory," said Airey Baringer, Vice President of Product Management at TripleLift. "Now we're applying our first-party data solution that allows us to help that media work smarter and drive ROI. It's a breakthrough for the industry that is now available for use by all of our customers."

TripleLift Audiences is unique in that it delivers a scaled solution to advertisers while giving publishers choice and control in how their data is used. Traditional third-party cookie targeting works by dropping a pixel on users, which allows advertisers to follow them around the web. The TripleLift solution addresses audiences by publisher, allowing buyers to reach previously unavailable audiences across cookies-less browsers while ensuring the publisher maintains control over their own data.

"We do not take signals from one publisher and use them to sell media on other sites," said Baringer. "This helps us ensure that publishers maintain and even increase control over their own content and monetization efforts."

Advertisers are increasingly trying to go direct to publishers to gain access to effective targeting data. But that's a difficult process to scale because it requires signing individual inventory contracts and then validating data quality with every publisher. TripleLift's solution enables that same motion programmatically, making it both streamlined and scalable. It complements a publisher's direct sold ad business by helping to fill unsold inventory leveraging their first party data.

"This solution gives publishers control, allowing us to deliver effective addressable ad inventory for brands. That level of control is critical to our future success," said Stephen Mummey, SVP Digital Ad Revenue & Technology at AccuWeather. "Having the opportunity to be an early partner and collaborator in TripleLift Audiences has relieved a lot of uncertainty regarding what digital advertising will look like over the coming years."

"High quality, first-party data creates long-term sustainability for advertisers," said Chris Fehrmann, VP of Digital Products at TEGNA. "The future of the open internet will rest on the ability of advertisers to work with publisher data sources to drive reach and performance, while keeping data costs low."

TripleLift Audiences is available in North America. The company has plans to roll out to additional publishers and countries in the future.

Workato Announces Collaboration with OpenAI as Part of Its Commitment to Transform Businesses with Automation and AI

Workato Announces Collaboration with OpenAI as Part of Its Commitment to Transform Businesses with Automation and AI

artificial intelligence 16 Jun 2023

This comes on the heels of the company’s AI@Work which includes a significant update to its Enterprise Automation platform by adding Generative AI enabling everyone in an organization to build integrations/automations with security and governance

Workato, the leading Enterprise Automation platform, today announced a collaboration with OpenAI, an AI research and deployment company, to bring multiple of the organization's AI models and future releases to Workato’s secure, low-code, no-code platform. Workato will identify the right models to integrate into its platform based on specific customer use cases.

Workato’s own AI/ML models (RecipeIQ) that power data mapping, logic, and next-step recommendations already assist users to design better automations and integrations faster. By collaborating with OpenAI and leveraging existing models, Workato is bringing the power of generative AI to further simplify the efforts to build automations and integrations thus empowering everyone to transform their work. With robust security and governance capabilities, both IT and business teams can work collaboratively, and confidently to drive business efficiency at scale.

“Today, the massive productivity, efficiencies, and innovations AI can bring to businesses are only limited by the scale with which companies adopt it. Workato’s unique approach to AI, called AI@Work, brings the power of AI, Automation, and Integration capabilities into a single platform to enable enterprises to rapidly adopt AI at scale,” said Gautham Viswanathan, co-founder, and Chief Product Officer at Workato. “With OpenAI and its advanced AI technology, Workato customers will accelerate their automation journeys, and easily use AI for building intelligent products and services.”

With AI@Work, Workato approaches AI the same way it does automation and integration – ensuring that every individual within an organization has the necessary tools and feels empowered to build, regardless of skill level. From available AI-powered connectors and copilots, upcoming releases that will be powered by the collaboration with OpenAI include:

  • Workato Copilot for integrations, automations, and app connectors: Brings the power of generative AI to enable everyone in your organization to turn natural language prompts into powerful Workato recipes for automating business processes, or developing connectors for applications.
  • Workato AI Connect: Easily use the power of generative AI in automations to deliver new products and services for intelligent personalization, enhanced customer support, content generation and curation, and thousands of other solutions.
  • WorkbotGPT: ​​With WorkbotGPT, there's no need for complex coding or technical expertise. Users can leverage the power of natural language descriptions to communicate their automation needs directly in their preferred collaboration platforms, like Slack and Microsoft Teams. By harnessing the capabilities of Workbot, users can interact with enterprise applications and data in a conversational manner, effortlessly creating integrations and automating workflows.

Workato’s AI@Work is powered by LLMs and custom trained with proprietary data from Workato’s extensive public community of automations, integrations, APIs, and connectors.

 

Canva Unveils Global Developers Platform, $50M Fund & New Integration Capabilities to Expand the Canva Apps Marketplace

Canva Unveils Global Developers Platform, $50M Fund & New Integration Capabilities to Expand the Canva Apps Marketplace

technology 15 Jun 2023

The Canva Apps SDK is now available for public use and developers can join waitlist for the first-ever Canva Connect (REST) APIs

Today Canva, the world's only all-in-one visual communication platform, hosted the company’s first developer conference, Canva Extend in San Francisco. The company introduced its new Canva Developers Platform which includes a set of APIs and development tools that allow developers to put their app or platform in the hands of the company’s 135 million monthly active users. Canva also announced a $50 million Canva Developers Innovation Fund to support app developers in providing delightful and innovative experiences to the Canva community.

Canva unveiled a multitude of ways for developers to build on the platform, and released the Canva Apps SDK (Software Development Kit) for public use. Additionally, the company announced its first Canva Connect APIs (REST APIs) coming later this year, unveiled the Canva Apps SDK UI library and previewed the company’s API roadmap.

The Canva Apps SDK has been in beta for the last nine months, with more than 11,000 developers on the waitlist. Now, those on the waitlist and anyone who wants to build or integrate their apps into Canva have direct access to a global community who are always looking to design better, increase their productivity, and simplify their workflows. Canva is inviting developers globally to join Canva Developers starting today here.

Meanwhile, Canva has committed $50 million to its first-ever Canva Developers Innovation Fund to invest in creative, innovative app developers and help them bring new experiences to the Canva community. With the goal of accelerating growth and adoption of apps on Canva, the fund will provide support in the form of monetary grants and expert guidance. It will also focus on empowering developers who are underrepresented in the global market.

“We’re thrilled about the momentum gained from working with our beta partners to streamline app creation in Canva,” says Anwar Haneef, Head of Ecosystem at Canva. “By opening our design engine to a wider community of developers, we’re enabling instant distribution of their apps and services to millions of people on Canva. They can tap into the valuable feedback and creativity of our community, who will benefit from new ways to achieve their goals.”

Canva Connect APIs

The Canva Connect APIs, the company’s first REST APIs, will simplify and automate processes for teams using Canva. Soon, developers will be able to connect any app with Canva to seamlessly sync designs, assets, comments, and more across platforms. The Connect APIs will also enable simplified file and design management. They can programmatically upload assets into Canva folders to get teams designing quicker, or access completed Canva designs from anywhere, and publish in any format. Starting today, developers can join the waitlist to be one of the first developers to access it in beta later this year.

Canva Apps SDK and Apps APIs

Today, Canva moved its SDK out of beta to enable more developers and platforms to create Canva Apps with ease. The Starter Kit allows developers to get their first app up and running in minutes, and expand on it with Canva’s purpose-built APIs. Developers can now empower people to fetch, add content, edit their design, authenticate users, export and publish, and provide data via Canva Apps.

Canva has been working for nine months with a community of developers in a beta program to create new apps that unlock creativity and streamline workflows when designing in Canva. The APIs used to build these beta apps have been refined over this time and at Canva Extend, the company announced that the following APIs are now available to the public:

  • Asset: Upload media to a user’s media library with the Asset API for a fast, efficient experience.
  • Data: Use the Data API to become a data source and make importing data seamless.
  • Design: The Design API can build new design tools that add content to a design, read and edit what's already there, or let your users export and publish their designs to complete an end-to-end content management flow.
  • Fetch: Send HTTP requests to a third-party server with Fetch, a multi-purpose web API for tasks like integrating with external services and offloading tasks to a server.
  • User: Bridge the gap with the User API. Keep your app secure and allow users to authenticate via your platform.

AI Apps on Canva

As with Canva’s own AI-powered tools, AI Apps on Canva optimize the creative process and make it easier to get ideas off the ground. The new Canva Apps APIs are built to support AI app development with a range of targeted AI capabilities. Response to existing AI-powered Canva Apps have demonstrated demand for more - in just nine months, more than 200 million unique images generated with our generative AI products like Text to Image and Magic Edit.

The suite of AI apps on Canva has expanded with the recent launches of AI audio apps like Soundraw, and D-ID, which creates AI-generated avatars for use in presentations, social posts, infographics, digital resumes and more. Apps from Murf AINeiro AIPlay HTvAIisual are launching soon to bring further productivity and creativity gains to Canva users.

New and Upcoming Canva Apps

At Canva Extend, the company also showcased more than 20 apps that have either been made available on Canva in recent weeks, or will be coming soon. These include everything from seamless file management and access to assets stored in Brandfolder or Sharepoint, to the ability to publish magazines directly from Canva to Issuu.

“The number of organizations and individuals who use Issuu to transform, host, and share content created in Canva has quadrupled over the past two years," said Joe Hyrkin, chief executive officer at Issuu. “With more social channels to reach audiences than ever, businesses understand the necessity of creating content once, and sharing everywhere. Our new Canva integration will simplify the workflow for creators and the new Canva Apps API and developer tools, making it easier to serve the massive numbers of joint customers increasingly relying on our two platforms.”

Below are the new and noteworthy apps available now:

  • Acquia by Widen - Connect your account to seamlessly bring your brand's assets into Canva.
  • Bingo Cards - Enter a list of words, or choose from our examples, then generate a set of custom bingo cards.
  • Brandfolder - Navigate, browse and search your Brandfolder image and video assets to use in Canva.
  • Bynder - Navigate, browse and search for your Bynder image and video assets to use in Canva designs.
  • Code Format - Produce a syntax-highlighted image of your code to use in your design by pasting in source code from any programming language.
  • D-ID AI Presenters - Make your designs more exciting and engaging with Al Presenters by D-ID. Pick a presenter or upload your own, add your text, and our plug-in will generate an Al presenter in moments.
  • DataPocket - Access your product catalog images or pricing information from the leading e-commerce platforms directly in Canva to help you design your next social media graphic, ad banner and more.
  • Dynamic QR Codes - Add stylish QR codes powered by Hovercode to your designs without leaving Canva.
  • Flowcode - Drive and measure consumer engagement with your digital and printed materials by including a customized Flowcode QR code.
  • Google Drive - Access your files and assets from within Canva with this updated app, and upload your finished designs straight to your Google Drive.
  • Issuu - View existing Issuu publications and see analytics to help you plan your next design, or publish your design to Issuu.
  • Mockups - Bring your designs to life with a free product mockup generator.
  • Sharepoint - Connect your SharePoint account to Canva and access your file system to easily add files to a Canva design.
  • Soundraw - Create a unique song or beat for your Canva design using Soundraw’s AI.

Apps coming soon to Canva include:

  • Amazon - Add images from an Amazon listing to your Canva design and check it against Amazon guidelines before publishing to the Amazon Creative Asset Library.
  • Bitly - Create shortened URLs and QR Codes directly in Canva.
  • Frontify - Easily access your assets from Frontify’s brand management software to use in Canva, and upload designs straight to Frontify when complete.
  • HeyGen - Create AI-powered spokesperson videos for Canva.
  • Later.com - Export your Canva designs to Later for Social Media publishing.
  • Murf AI - Add voiceovers to your Canva designs, from videos to presentations in minutes.
  • Neiro AI - Create videos in Canva using hyper-realistic digital avatars.
  • PatternedAI - Generate unique patterns for your Canva designs using PatternedAI.
  • PlayHT - Convert your Canva designs into immersive multimedia presentations, product demos, and engaging social media content with ultra-realistic AI voices and voice clones.
  • soona - Expand your content workflow with product images and videos from soona by seamlessly bringing them into the Canva design space.
  • PeopleMaker by vAIsual - A powerful tool for creating custom, realistic synthetic human models for your Canva designs.
  • SwayTribe - A convenient and easy way for you to access your Instagram analytics in Canva.
  • VNTANA - The VNTANA 3D Embed Tool allows you to embed 3D models from the VNTANA Platform directly into Canva designs.

   

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