Proposal-GPT Uses Generative AI to Extend the Capabilities of Proposal-IQ, the Company’s AI-Powered Proposal Recommendation Engine, Enabling 100% RFP Response Rate

Boostr, the only advertising management platform built specifically to help complex media organizations scale, today announced the launch of Proposal-GPT, a generative AI extension to the company’s AI-powered Proposal Recommendation Engine technology, Proposal-IQ. Proposal-GPT uses AI to further accelerate the RFP response process, unlocking new levels of sales productivity and business intelligence to help media companies drive profitable growth. Through Proposal-GPT, media sales teams will now be able to respond to 100% of RFPs received–a feat previously unheard of for a typical media sales team. This launch is the first in a series of GPT-related innovations Boostr plans to bring to the media industry throughout the summer.

Proposal-IQ launched last fall to help media sales organizations improve the quality of RFP responses, while simultaneously building proposals faster. By suggesting the optimal media mix and media plan for each client’s objectives and tying into the media seller’s real-time inventory, Proposal-IQ drives larger deal sizes, increases in average products sold per order, and higher sell-through—helping media sales organizations grow their revenue.

Proposal-GPT increases the value of Proposal-IQ, further automating the RFP response process and saving sellers’ time so they can build proposals in minutes, respond to clients faster, and achieve higher win rates for larger media plans.

Proposal-GPT automatically processes and ingests the content of a received RFP, pre-populating key fields such as advertiser, agency, budget, advertiser objectives and flight dates directly into a new proposal. With Boostr’s native email integration, sellers need not even open or review the RFP; Proposal-GPT automatically scans the attachment, extracts, and populates the relevant information into a new proposal for the seller. In addition to saving valuable time by eliminating the need for manual review and data reentry, Proposal-GPT also dramatically improves CRM adoption and pipeline accuracy: When a new proposal is generated, Proposal-IQ simultaneously triggers the creation of a new deal opportunity within the company’s CRM.

“Media sales teams are overburdened. Proposal-IQ saves a ton of time and is proven to help sales organizations win more, and larger, deals. But now, with Proposal-GPT, sellers don’t have to lift a finger–or a mouse—to create an RFP response that is nearly ready for submission. It’s a game-changer, completely removing turnaround time as a barrier to RFP response rates,” says Patrick O’Leary, Founder and CEO of Boostr.

Proposal-GPT will be available to Proposal-IQ customers this summer. Proposal-IQ works as a standalone solution or integrated solution into existing CRM and OMS systems such as Salesforce.com, Microsoft Dynamics, Operative, and the Boostr platform. 

Liftr Insights history of data will track growth relative to prior generations.

Liftr Insights, a pioneer in market intelligence driven by unique data, identified deployment of CXL-ready instances in the cloud.

Liftr Insights data show the first instances appearing in May 2023. Multiple cloud providers have added these AMD and Intel Generation 9 processors. These are the first instances seen across the top six cloud providers, representing over 75% of the public cloud space.

See how Liftr Insights can provide the information you need. Get a sample report from experts at liftrinsights.com/get-your-report.

What is CXL?

CXL ("Compute Express Link") is a technology for improving memory performance by pooling multiple types of memory. The end goal is to improve performance, especially in provisioning and scaling applications.

"Our customers are excited to see signals like this coming from our data," says Tab Schadt, CEO of Liftr Insights. "These are important data points for investors and market intelligence analysts at corporates."

CXL 1.1 is enabled in the latest generation (Generation 9) processors from both AMD and Intel. CXL will create new revenue opportunities in the public cloud for companies such as Marvell and Broadcom as vendors of CXL switches. This is also a revenue opportunity for memory, networking, and accelerator vendors.

"What happens in public cloud mirrors and leads what happens in private cloud," says Schadt. "So, these changes indicate additional growth happening in the more opaque private cloud."

CXL is particularly valuable to accelerators, which have expanded significantly over the 4 years of Liftr data. That same history can be leveraged to compare trajectory of newer rollouts, such as these CXL-ready instances.

Schadt states, "Seeing CXL-ready instances is just the beginning. Now to watch how quickly they get adopted and propagate. The rate of growth is even more important than the first sighting. Our customers know there are more investment signals to come!"

As retail media continues to strengthen and rise, brands can now access Walmart Connect’s DSP to scale effective multi-channel influencer marketing campaigns

New Engen, a leading performance marketing firm, announced that Acorn Influence, a New Engen company, and influencer solution provider, has integrated with Walmart Connect’s DSP (Demand-Side Platform), an offering created in partnership with The Trade Desk. The Walmart Connect DSP platform operates across channels, allowing brands to place content across mobile, display, and CTV. Under this new collaboration, brands working with Acorn Influence can leverage Walmart Connect’s DSP targeting, which combines 1st party audiences with the control and scale of off-site programmatic ads.

As the prevalence of retail media continues to rise, over 1 in 6 dollars spent on digital ads in the US will go toward retail media this year, a 17.1% slice of all digital advertising, according to industry forecasts by Insider Intelligence, presented in May of this year. In addition, consider HubSpot’s 2023 Social Media Marketing Report, 50% of Millennials trust product recommendations from influencers. Therefore, it’s not surprising that the same report shows 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023.

Notably, this announcement follows the launch of Acorn Influence’s performance creator solution, Canopy by Acorn, which helps brands extend digital distribution across mobile, display, and CTV. Now, as the company announces the new Walmart Connect integration, Acorn Influence is able to offer their clients the power of Canopy combined with 1st party retailer data, maximizing marketer’s investments beyond social media’s walled gardens.

“Integration with Walmart Connect essentially affords our brand clients the most hyper-targeted delivery of creator content to Walmart shoppers, increasing the impact of influencer marketing initiatives while driving purchase at Walmart, the nation’s largest omni-channel retailer,” said Heather Nichols, General Manager, Acorn Influence. “We very much share the vision of driving outcomes through meaningful, convertible retail experiences across channels. Our seamless influencer execution ultimately helps brands unlock incremental digital scale with precision and grow authentic relationships with consumers and shoppers.”

Quality Attention Enhances Campaign Performance and Unlocks Superior Results for Marketers

Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS's unique access to more than 280 billion daily digital interactions with rigorous attention research to create a powerful way for marketers to get a greater impact from their advertising campaigns.

"Harnessing attention is pivotal to executing a successful advertising campaign. But not all attention products are created equal. IAS has created a research-backed model on attention based on outcomes and three key media signals, including visibility, situation, and interaction that can predict if an impression is likely to lead to attention and results," said Yannis Dosios, Chief Commercial Officer, Integral Ad Science. "We have developed a comprehensive attention product based on data, research, and testing, designed to deliver meaningful results for marketers."

IAS has created the definitive approach that sees attention as a measure of whether an ad resonates with consumers and is likely to drive results – such as sales, conversions, or brand impact.

Quality Attention uses a variety of signals obtained as part of IAS's core products, including viewability, ad density, and user interaction, and weighs them into a single attention score and three sub-scores for visibility, situation, and interaction for decisive outcomes. These three key media signals can predict if an impression is likely to lead to attention and advertising outcomes.

IAS research found a 198% average lift in the conversion rate when comparing high attention impressions with low attention impressions, demonstrating that optimizing for attention drives conversion lift.

Leveraging these signals with IAS's scoring system provides marketers with actionable insight on attention and opens up new opportunities for advertisers to do everything from optimizing messaging executions while developing creative, to evaluating which programmatic partners are driving higher attention.

IAS is also working with industry-leading partners like Lumen to expand the industry standard for effective attention measurement by bringing cutting-edge eye-tracking technology and predictive attention models to the market.

The Quality Attention measurement beta will be more broadly available later in 2023.

Program Increases ROI for Agency Clients Through Greater Creative Effectiveness

VidMob, the leading creative effectiveness platform, today announced its new Agency Partnership Program. This program will enable partner agencies to leverage VidMob's AI-driven creative technology, a combination of proprietary and industry-leading computer vision and text recognition models paired with human feedback, to drive significant improvements in creative effectiveness throughout their workflow. Agencies have self-service access to the platform to control creative quality, discover the performance drivers in creative content, and create effective assets. The platform will also provide insights into clients' best practices, enabling agency partners to optimize their media investments.

"Our partnership with VidMob enables us to deliver AI-driven insights and data-backed performance, helping our clients achieve success," said Frederick Stallings, Partner Data & Media at FIG. "By utilizing VidMob's turn-key insights, we optimized mobile and social creative for one of our largest clients, resulting in a 2x+ increase in VCR and 3-Second View, surpassing category norms and enhancing brand awareness."

The Agency Partnership Program empowers agencies to:

• Set a new standard for always-on campaign effectiveness and offer new innovation, collaboration and oversight for marketing and creative teams
• Employ cutting-edge AI and ML technology to connect creative to economic impact by offering precise guidance on maximizing ad spend 
• Implement fully data-driven campaign execution and operations with the ability to measure the impact of creative edits through media and analytics teams
  
  

“We are excited to be part of VidMob’s new Agency Partnership Program. Intelligent Creative from VidMob gives us unprecedented insights and the technology we need to improve effectiveness at every stage of creative development and campaign activation. Our creative and media teams gain more confidence and make more informed decisions, and can do it at scale,” said Mark Lainas, President and Chief Innovation Officer at CANVAS United.  

"Agencies play an indispensable role in the ever-evolving creative process, which is now a continuous loop from design to activation,” said SVP of Partnerships and Corporate Development at VidMob, Scott Hannan. “VidMob supports this process with tools that empower agencies and free up their teams to focus on bold creative decisions resulting in increasingly impactful campaigns. We extend our gratitude to our exceptional founding partners AdParlor, CANVAS United, FIG, and Wpromote, and eagerly anticipate our role in their future growth.”

MoEngage, an insights-led Customer Engagement platform, today released a new report, The Global Consumer Trends Report 2023. The MoEngage global report, based on the behaviors and preferences of 1.3 billion consumers worldwide, found that North American shoppers interact an average of three times with a brand before converting. The results showcase the shifting preferences of the consumer, as well as the importance of personalization and omnichannel engagement for brands.

"Today, consumers are looking for greater value, and price is at the forefront of consumers' motivations for brand switching," said Raviteja Dodda, CEO of MoEngage. "To succeed, brand marketers must tailor their offerings based on better customer insights. Our research shows that hyper-personalization will help marketers win loyalty as long as they can provide a consistent brand experience across all channels."

Here are a few key learnings from the report:

50% of North Americans spend 2-4 hours daily on their screen apart from work
It's an opportunity for brands to create a more meaningful relationship with customers through increased personalization and improved customer experience. 

Most North American consumer spending is on Entertainment (49%) and Shopping (32%) platforms.
Shopping and Entertainment brands can further improve conversions by leveraging data analytics and customer insights to provide personalized recommendations. 

53% of North American shoppers visit a mobile app or website more than three times before shopping online. 
Shoppers don't convert right away. The report shows that most consumers need more than three interactions with brands before deciding to purchase online. To ensure maximum conversions, brands must create a robust customer journey that provides a seamless omnichannel experience.

1 in 2 North Americans prefers streaming music, videos, and movies on TV. 
While consumers prefer streaming on their television, OTT brands must keep up with communication channels like emails, text messages, or mobile push notifications.

Understanding customer preferences and building a relevant communication strategy can help brands engage with their audience and drive customer loyalty effectively.

1 in 2 North Americans visit Banking platforms at least 2-3 times weekly.
The report shows North Americans are more active on Banking platforms than ever. In fact, there's been a 61% increase in the monthly active users (MAU) for Banking platforms. However, building customer loyalty is still a huge challenge for them as customer stickiness fell by almost 50% in the last 12 months.

58.8% of North Americans prefer to get information for travel plans and reservations from travel websites on mobile and desktop. Creating personalized web experiences according to the visitor's segment and preferences is critical to increasing website conversions for Travel brands.

Omnicom Media Group signs on as exclusive launch partner following successful market test 

Criteo, the commerce media company, today announced the launch of Commerce Grid, a first-of-its-kind supply-side platform (SSP) purpose-built for agencies and publishers looking to efficiently connect media and commerce with programmatic.

Commerce Grid differentiates itself from other SSPs by bringing Criteo's proprietary Commerce Audiences to both buyers and sellers on the supply side for the first time. When packaged with premium inventory, ad buyers can target these audiences—built from Criteo's leading AI technology that analyzes billions of real-time commerce signals—through their preferred demand-side platform (DSP) to engage with potential customers across all channels, devices, and stages of their shopping journey. Publishers also gain access to other Criteo assets, including shoppable formats and commerce insights.

According to McKinsey, commerce media has the potential to generate over $1.3 trillion of enterprise value in the United States alone by 2026, with $50 billion up for grabs by publishers.

"Commerce Grid is another milestone in our transformational roadmap, enabling our existing and future clients to engage in the massive commerce media opportunity," said Brian Gleason, Chief Revenue Officer at Criteo. "While publishers recognize the opportunity, they've also struggled to find a clear path on how to access commerce budgets and buyers. With Commerce Grid, we're able to connect them directly to commerce demand and opportunities, while giving agencies and brands the flexibility to access desired commerce segments, coupled with premium supply, through their preferred demand platforms." 

Connecting Agencies with Premium Audiences to Drive Commerce Outcomes

Omnicom Media Group, the media services division of leading global marketing and corporate communications company Omnicom Group Inc., served as an exclusive agency partner for the launch.

"Commerce Grid marks a significant step forward for the industry by enabling both flexibility and performance," said Megan Pagliuca, Chief Activation Officer at OMG. "This gives us a new opportunity to find and reach the right audiences by leveraging existing buying systems and workflows to deliver superior commerce outcomes for our clients."

Enriching Inventory to Drive Yield for Premium Publishers

For publishers, Commerce Grid provides a market-first opportunity to leverage Criteo's powerful commerce insights to enhance the value and relevance of their inventory to attract growing commerce ad dollars. Commerce Grid also empowers publishers with robust commerce tools and insights to enhance ad offerings and inform content strategy to support existing commerce efforts and maximize overall revenue.

Commerce Grid is a part of Criteo's Commerce Media Platform solution suite for clients, accelerated by the company's strategic acquisition of IPONWEB in 2022. The platform brings together IPONWEB's The MediaGrid SSP with Criteo's legacy Direct Bidder solution. It's currently available in the U.S. with additional global markets, features, and functionalities to be rolled out in the coming months.

Empowering the Display & Streaming Ecosystem as Identity Shifts Toward the Sell Side

Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways.

The Magnite Access Suite includes:

• Magnite DMP: enables sellers to seamlessly create, segment and synchronize audiences to platforms of their choice. Magnite DMP helps publishers build audiences and understand the size and scale of segments for commercialization.
• Magnite Storefront: enables the activation of buyer and seller first-party data on the sell side and facilitates the buying and selling of third-party data–from discovery to activation–across all of Magnite’s platforms.
• Magnite Match: a cloud-based solution that allows sellers and buyers to establish a match between data sets while keeping user identity blind to all parties, including Magnite itself.
• Magnite Audiences: cross-publisher segments that Magnite packages to make it easier and more efficient for buyers to reach high value audiences at scale. This generates a potential new revenue stream for publishers with no additional operational overhead.

Magnite DMP is available today for clients using DV+, the company’s platform for display, OLV, and audio. Magnite Audiences, also for DV+, and Magnite Match and Storefront, for Magnite Streaming, are in beta and on track to reach wider availability before the end of 2023.

“The industry is undergoing a major shift as audience and identity frameworks migrate closer to the sell-side,” said Adam Soroca, Chief Product Officer at Magnite. "This presents an opportunity for media owners to embrace new ways of activating audience data at scale. Magnite Access ensures we are well-positioned to provide our clients with omnichannel audience products across multiple formats, such as streaming and display, as well as multiple demand sources. The expansive breadth of deterministic and probabilistic tools within Magnite Access provides sellers and buyers with a comprehensive, high-precision solution. Magnite’s deep relationships with premium publishers and advertisers give us a unique vantage point to create solutions that add value for all parties.”

“As audience addressability evolves, being flexible and open to different models and approaches is imperative for buyers and sellers to find a sustainable path forward,” said Martin Wexler, SVP of Channel Partnerships at Acxiom. “Magnite's new audience and identity offerings, coupled with its exceptional publisher relationships, are a welcome addition to the industry. In partnership with Magnite, Acxiom looks forward to advancing the evolving ad tech ecosystem together by delivering relevant brand interactions across all touch points within the marketing funnel via our first- and third-party data integrations."

“It’s imperative for us to be able to create value from the vast amount of data at our disposal, not only to ensure accurate audience targeting for advertisers, but also to improve user experiences based on privacy compliant first party data,” said Evan Pfeffer, VP of Programmatic Solutions at Bustle Digital Group. “Through Magnite, we are able to more accurately identify addressable audiences, while also personalizing the experience for our readers.”

"LG Ad Solutions and Magnite together are committed to leading industry collaboration to solve the biggest challenges faced by advertisers today," said Serge Matta, Head of Commercial at LG Ad Solutions. “Magnite Access comes at a time when advertisers realize audience-first media plans will only be successful if their partners work together to help them navigate increasing fragmentation. We are excited to leverage this cutting-edge technology so advertisers can more easily discover, scale, and activate streaming audience segments with measurable results."