Fullpath, automotive's leading Customer Data & Experience Platform (CDXP), announced today its integration with Google's Vehicle Ads (VA) program to streamline data, reduce manual work, and increase efficiencies for automotive dealerships in North America. Effective immediately, dealerships can now take advantage of Fullpath's automated data connection with Google's VA program.

Fullpath's CDXP is a sophisticated, multi-layer platform that helps customers execute marketing campaigns more efficiently. Instead of manually uploading vehicle feeds daily into Google's ad platform, automotive agencies and in-house marketing teams at dealerships can now automatically build and submit vehicle inventory lists directly to Google Ads through Fullpath. Not only does this save time for dealerships, but it also ensures the dealerships are advertising accurate, available inventory to in-market shoppers.

Fullpath's automations are hyper-focused on creating exceptional shopping experiences for today's consumers that expect speed and personalization at every step of their shopping journey. This new integration contributes to the overall mission of making car buying simple by  arming dealerships with top technology and integrations.

"Fullpath's newest automation with Google is exactly what we're all about: integrating data, strategy, and processes for our dealership partners so they can take their sales and marketing operations to the highest level while constantly utilizing innovation," says Idan Mishal, COO at Fullpath. "Google has been an essential partner for us as we build the next generation of automotive technology for our clients and partners with a plethora of automations and AI-powered solutions."

Trivver, a California-based tech company announced today it has successfully filed a total of 73 US and international patents that greatly advance the technology and measurability of 3D digital environments and solve the convergence of Web 2.0 and Web 3.0 advertising with the power of artificial intelligence (AI). With the global market size for AI in marketing expected to reach over $80 billion by 2030 according to a recent report by Grand View Research, the patent awards represent significant value in a rapidly expanding market sector.

Trivver’s core product is an AI technology platform that powers augmented reality (AR) pop-up stores and allows brands to personalize, place, dynamically scale, measure and track 3D branded objects within these AR environments. Critical for today’s advertisers looking for a deeper level of consumer interaction and feedback is Trivver’s ad exchange that adapts background content and products in real-time based on the user’s demographic profile, previous brand interactions and in-experience behavior to provide consumers with a highly personalized experience. Once deployed on a smart device, Trivver’s patented data analytics technology measures a wide variety of key data points including object viewability, screen coverage and interaction metrics to provide brands with deep, actionable insights into mid-funnel activity, allowing advertisers to make more effective marketing decisions and maximize their return on investment (ROI).

Trivver's approach to interactive branded objects within any 3D environment addresses a common issue in advertising by introducing an engaging and measurable ad format. Traditional display or video ads within immersive environments are often highly disruptive and frequently lack interactivity and detailed performance metrics, leading to limited insights into user engagement. However, Trivver's innovative solution changes this dynamic by providing interactive 3D branded objects that are measured in an unprecedented way.

Since Trivver’s inception, Joel LaMontagne and his team have been filing and securing patents for the company’s technology and, to date, no other company has been awarded patents on viewability metrics, auto-scaling and dynamically personalizing branded advertising content in immersive advertising or gaming environments to the extent Trivver has. In total, the group has 25 US patents (22 Awarded, 3 Pending) and 48 international patents (5 Awarded, 43 Pending).

Joel LaMontagne, CEO of Trivver, said “Trivver is the first to tackle the AI challenges for digital 3D content. Trivver’s technology gives modern advertisers a simple, intuitive platform to upload 3D branded consumer products and allows for the seamless switching mid-campaign to ensure maximum flexibility and a low-cost solution for traditionally dollar-intensive campaigns. Trivver’s 3D object technology, which we deem ‘SMART Objects’ can seamlessly function across various platforms and devices, regardless of whether they belong to the traditional Web 2.0 or emerging Web 3.0 environments. We believe what we’ve developed is revolutionary for the entire advertising industry and we’re looking forward to seeing our technology drive sales while producing next level analytics for our customers.”

After strong initial demand for Trivver’s IP, the company will soon be piloting its AI advertising and analytics technology with several of the world’s leading advertising agencies and case studies will be released later this year, highlighting the extraordinary depth of the platform’s data and its impact on advertising ROI.

As the 2023 economy continues to put a strain on B2B Marketing teams, the need to consistently drive efficiency hasn't just become important but essential for achieving growth. Marketing leaders must think about consolidating tools, streamlining processes, and enabling employees to be more effective than ever before. And now with Sequel.io launching their 1-Click CMS Integration, marketers are able to embody greater efficiency and bring more power to their marketing motions.

Sequel's trailblazing 1-Click CMS Integration feature is leading the efficiency movement by being the first solution to not just enable marketers to host their webinars directly on their website but to automatically create & publish unique event landing pages within their own websites in just one click.

The average marketer spends 6 hours a day on manual, administrative, & operational tasks with 70% reporting that their workload is already at an all-time high. Yet, 91% of marketers believe that marketing automation & tool integrations are instrumental in helping them achieve their objectives. When it comes to events, many B2B marketing teams struggle to publish events, webinars, and webpages quickly due to design and developer bottlenecks. Sequel.io is stripping away these barriers and giving power back to marketers by allowing them to bypass these dependencies and automate the entire landing page publishing process.

"Initially, we would build out our fireside chat landing pages every time. Now, we optimized the process to use Sequel with our Webflow CMS so anyone on our team can just pop in the event information and then they have a fireside chat ready for promotion." - Michael Cole, VP of Marketing at Everflow, a customer of Sequel.io.

By leveraging advanced integrations with Webflow, WordPress, and any other headless CMS tools, Sequel can automatically create, publish, and update event landing pages to owned websites including event embed codes, descriptions, titles, and more. Now Marketers can take back the reins and become more efficient by publishing event web pages with a click of a button.

Oana Manolache, CEO and Co-Founder of Sequel.io, says "Many of our customers and marketers across industries are doubling down on boosting efficiency and consolidating their tech stacks. Yet, most of them struggle to publish a simple event landing page, quickly, without involving other teams or freelancers. Having experienced these obstacles myself throughout my career as a marketer, I knew we needed to create a better solution. I'm delighted to say we are now solving this challenge for our team and other marketing teams looking to propel efficient growth."

As marketers continue to double down on driving efficiency with limited resources, Sequel positions itself as the optimal full-suite solution for hosting virtual events – without adding more manual work to marketers' already busy schedules. This impressive technology empowers marketing teams to achieve unprecedented levels of efficiency so that they can focus on driving thought leadership, engagement, and conversions through their virtual events.

Integration brings file-level encryption to the Egnyte platform and extends Egnyte's data governance capabilities anywhere.

Fasoo, a leader in data-centric security, and Egnyte, the secure platform for content collaboration and governance, today announced a partnership that will allow organizations to encrypt any Egnyte-managed file and inject Egnyte permissions directly into the protected file, ensuring that governance is maintained wherever the file goes.

Colter Carambio, Executive Vice President and Chief Revenue Officer at Fasoo, said, "We couldn't be more thrilled to announce this partnership. Integrating Fasoo and Egnyte means true zero-trust data governance for customers – everywhere, all the time, with a simplified architecture that minimizes administrative overhead and streamlines policies. It's the type of simple, elegant solution that customers require to protect their valuable data."

The integration between Fasoo and Egnyte extends Egnyte's market-leading data governance capabilities and protects sensitive and/or regulated data with the strong encryption provided by Fasoo's Zero Trust Data Security Platform (ZTDSP) so that valuable intellectual property is protected and insider risk is greatly mitigated.

"Bringing Egnyte and Fasoo together is a natural fit that delivers significant data protection capabilities to customers," said Rajesh Ram, Co-Founder and Chief Growth Officer at Egnyte. "With one click, users can encrypt any file – while managing permissions like printing, copying and pasting, and screen captures – with persistent protection."

As data breaches and cyber threats escalate in frequency and severity, the need for uncompromising security and governance has never been more pronounced. The integration of Fasoo and Egnyte enables organizations to add another layer of protection by encrypting Egnyte-managed files with one click. This means that not only is the file protected from unauthorized access inside of Egnyte but also that Egnyte's granular permissions are incorporated directly into the encrypted file, ensuring it stays protected outside of Egnyte as well.

commercetools, the global leader in composable commerce, today announced the appointment of Dan Murphy as its first Chief Financial Officer (CFO), effective September 1, 2023.

Murphy is a senior financial executive who brings over two decades of experience in financial planning and analysis, strategic international scaling, driving growth, as well as advising public and privately held technology companies on major financial and strategic decisions. He joins commercetools from Unqork, where he was responsible for scaling the business. Prior to joining Unqork, he served as the CFO for publicly traded software company LivePerson.

"Dan's financial and strategic operational track record of driving growth is impressive to say the least. He will undoubtedly make an immediate impact as commercetools continues its dominance of the composable commerce market and expands our global customer base," said Dirk Hoerig, Co-founder and Chief Executive Officer of commercetools. "We have the unique opportunity to build the global leader for digital experience technologies. We're thrilled to have Dan on board to further support commercetools' growth."

This appointment comes on the heels of several company milestones in 2023, including expanding the availability of commercetools Composable Commerce into mainland China, recognition from analyst firms including Paradigm B2B and Gartner, and launching two products –– commercetools Checkout and commercetools Frontend.

"This is an exciting period in commercetools' history. commercetools grew from being the pioneer of the headless commerce approach and defining the new category, to today being the leader in digital commerce technology. I'm impressed by commercetools' market position and its power to make a massive global impact in digital commerce across many industries," said Murphy. "The company is not only disrupting monolithic providers, but it's actively driving the industry forward to meet business needs of today and the next generation."

Murphy, who is commercetools' third major hire within the last 18 months following the addition of new chief people, marketing and product officers to its ranks, will lead the company's next era of growth while maintaining its investments in innovation and development.

BrandGuard, the revolutionary AI-powered platform that helps companies  ensure brand consistency and optimize their marketing efforts as they expand to generative AI tools, is pleased to announce the appointment of Neil Stanley as SVP and Head of Europe. In this role, Neil will be responsible for running our European business.

Neil brings a wealth of experience in entrepreneurship and angel investing in the technology space over the last two decades. Prior to that he worked in capital markets at Goldman Sachs. Neil holds an MBA from the London Business School and degrees in Engineering and Economics.

"We are excited to have Neil join us to run our European business," said Rob May, CEO of BrandGuard. "We've had a lot of early customer traction in Europe and so Neil's expertise will be invaluable as we engage those customers and continue to expand globally."

BrandGuard has seen early momentum from European brands looking for a comprehensive solution to monitor and validate brand assets at machine speed, accelerate approvals, ensure consistency across all customer touchpoints while also scoring marketing content for brand consistency.

"In a world where generative AI is re-shaping how marketing is done, companies will need AI models that represent their brands.  It's the only way to scale efficiently and insure brand consistency across the dozens of generative platforms they will use.  BrandGuard's solution is the most advanced I've seen, and I'm excited to join the team and lead their European efforts."

"Our expansion into Europe is an important milestone for us," continued May. "We're excited about bringing our leading-edge technology solutions to more businesses around the world."