News | Marketing Events | Marketing Technologies
GFG image

News

Miro and HP Team Up to Accelerate Collaboration & Innovation

Miro and HP Team Up to Accelerate Collaboration & Innovation

technology 6 Sep 2023

New promotion unlocks access to Miro's platform on HP commercial PCs for seamless digital workspace productivity

Miro®, the visual workspace for innovation, today announced the company is teaming up with HP Inc. to accelerate innovation and enable seamless collaboration in digital workspaces. Starting today, customers purchasing the latest generation of HP commercial notebooks, desktops, and workstations can activate a promotion offering a free three-month trial to any Miro plan. The offer can also be accessed by current HP customers by downloading the myHP app.

Today's hybrid work environments are driving unprecedented demand for interactive settings that enable employees to create, ideate, and innovate together across spaces. With only 22 percent of workers describing themselves as thriving in hybrid work,1 there is a critical need for access to the right tools and technologies needed to be productive at home and in the office. The joint effort between Miro and HP equips workers with the right tools for powering synchronous and asynchronous collaboration that drives innovation.

"Through our relationship with HP, we are excited and proud to offer this opportunity for our mutual customer base," said Varun Parmar, Miro's Chief Operating Officer. "Miro and HP are a natural fit because we are committed to helping information workers thrive and succeed in a variety of hybrid work settings – whether teams are fully remote, distributed, or working together in the same room, Miro and HP help drive innovation."

"At HP, we're not just envisioning the future of work – we're pioneering it, with a comprehensive ecosystem of devices and solutions that meet the evolving needs of today's hybrid workers," said Guayente Sanmartin, Global Head of Commercial Systems and Displays Solutions, HP Inc. "Our work with Miro redefines the possibilities for HP customers navigating digital workspaces to ensure they have the tools that enable them to reach their full potential with enhanced productivity, seamless connection, and unlimited collaboration."

Through this new offer, HP customers can try out Miro's intuitive visual workspace across critical activities, such as strategy and planning, customer-centric product design, and iterative product development.

To activate the Miro offer, HP customers who purchase the latest generation of HP commercial notebooks, desktops and workstations2 can navigate to the Miro tile from the Start menu of their PC or visit the myHP app. Current HP customers can access by downloading the myHP app.

LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer

LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer

advertising 6 Sep 2023

Primed for Growth: LG Ad Solutions Welcomes New Leadership to Continue Momentum in the Thriving Ad-Supported CTV Arena.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors.

Hudes is a visionary leader with a distinguished career spanning multiple companies in the digital and CTV advertising ecosystem, bringing to LG Ad Solutions an unparalleled breadth and depth of industry expertise across all digital screens.

Prior to joining LG Ad Solutions, Hudes was a co-founder and Chief Commercial Officer at Zenapse. He has also held prominent roles in several leading organizations including Lyft, YuMe/RhythmOne, Clear Channel, and Organic, marking a significant impact in the digital and advertising landscape during the course of his career.

Michael's rich experience and proven track record in the digital and CTV advertising sphere makes him an invaluable addition to the LG Ad Solutions leadership team,” said LG Ad Solutions Board Chairman Matthew Durgin, Vice President at LG Electronics USA. “We've witnessed the strides the company has been making under the existing executive leadership team and we expect to accelerate this momentum even further with Michael at the helm.”

Hudes’s appointment comes at a crucial juncture for LG Ad Solutions as the company continues to solidify its position as a CTV industry leader.

“I am both thrilled and honored to join LG Ad Solutions during such a transformative period for our industry,” said Hudes. “The opportunities ahead for LG Ad Solutions are vast, and I am deeply committed to steering the company into its next chapter of scale, innovation and industry leadership. Working alongside the talented team here, I am confident we can architect a future that defines success in the CTV and cross-screen advertising domain.”

DatChat Files Patent for Access to Secure Group-Based Digital Assets Across its Metaverse and Social Media Platforms

DatChat Files Patent for Access to Secure Group-Based Digital Assets Across its Metaverse and Social Media Platforms

social media 6 Sep 2023

Company’s AI-Powered Habytat Metaverse surpassed 100,000 Landowners

DatChat, a private messaging, social media, and metaverse company, today announced that it filed a non-provisional utility patent application for its technology enabling Secure Group Based Asset Access. This feature will be integrated across DatChat’s technology platforms, encompassing My Family Museum, DatChat Encrypted Messenger & Social Network, and the immersive Habytat Metaverse.

The patent application reflects DatChat’s commitment to bolstering its intellectual property portfolio while advancing its mission of creating secure, efficient, and forward-looking solutions for the storage, sharing, preservation, and controlling information after it has been shared. DatChat CEO Darin Myman, commented, "This patent application supports our intellectual property strategy of creating secure ways to store, share, preserve, and control information in the present and future. Designing the best experience for our users is essential to our business, and patents enable us to persistently safeguard and advance this mission.”

Additionally, the Company is pleased to announce that it has crossed over 100,000 members in its metaverse. As DatChat continues to experience impressive user growth, with an average of 1,000-2,500 new members joining daily, this patent application reinforces the company's leadership within its metaverse and social media ecosystem.

Proofpoint Launches Industry-First Innovations to Break the Attack Chain

Proofpoint Launches Industry-First Innovations to Break the Attack Chain

cybersecurity 6 Sep 2023

New integrated solutions solve for the most critical risks facing organizations when it matters most—spanning threat, identity, and data—to detect more attacks pre-delivery, quantify the impact of compromised identities, and improve the efficiency of defenders responding to data loss

Proofpoint, Inc., a leading cybersecurity and compliance company, today introduced industry-first innovations that address the top risks organizations face today—from business email compromise (BEC), the leading cause of financial loss for organizations, to ransomware and data exfiltration. The unified solutions, announced at Proofpoint Protect 2023, span the company’s Aegis Threat ProtectionIdentity Threat Defense and Sigma Information Protection platforms to thwart threats across the most critical stages of the attack chain. Fueled by trillions of detected threat activities sourced from one of the most comprehensive data sets in the industry, Proofpoint’s new AI- and ML-powered innovations equip security practitioners with unmatched visibility, flexibility, and depth to detect and disrupt sophisticated adversaries across their organizations’ attack surfaces.

“The critical parts of the attack chain can’t be effectively combatted without taking a people-centric approach,” said Ryan Kalember, executive vice president, cybersecurity strategy, Proofpoint. “We analyze more human communications than any other cybersecurity company, allowing us to deliver industry-first innovations that disrupt the threat actor’s playbook across the attack chain for email fraud, ransomware, data theft, and other risks that matter.”

AI and ML require robust detection models and a high-fidelity data pipeline to yield accurate detection rates, operational efficiencies, and automated protection. Proofpoint customers benefit from one of the largest and most diverse global cybersecurity data pipelines across email, the cloud, and mobile computing. Every year, Proofpoint analyzes an unparalleled amount of data sourced from more than 2.8 trillion scanned email messages, 17 trillion scanned URLs, 1.3 trillion scanned SMS and MMS, and 46 million DLP end users.

Preventing Initial Compromise 
Email is the number one attack vector leading to successful compromise. Proofpoint’s Aegis Platform is the only AI/ML-powered, cloud-based threat protection platform that disarms today's advanced attacks, including email fraud (BEC), ransomware, weaponized URLs, multifactor authentication (MFA) bypass for credential phishing, and more. New enhancements and features in Aegis include:

  • Industry-first LLM-based Pre-delivery Threat Detection: Through Proofpoint’s implementation of the BERT large language model (LLM) within Proofpoint’s CLEAR solution, the company is pioneering industry-first, pre-delivery protection against social engineering attacks before they can do harm.

Pre-delivery protection is so critical because, based on Proofpoint’s telemetry across more than 230,000 organizations around the world, post-delivery detections are frequently too late. Nearly one in seven malicious URL clicks occur within one minute of the email’s arrival, and more than one-third of BEC replies happen in less than five minutes. These narrow timeframes, during which a user can fall prey to an attack, underscore the importance of blocking malicious attacks before they can reach a user’s inbox.

  Time Elapsed
  <30 seconds <1 minute <5 minutes
Clicks on new malicious URLs 6.5% 13.4% 43.3%
Responses to BEC messages 18.5% 20.8% 34.3%
Responses to BEC messages delivered by telephone 30.2% 31.7% 44.6%

 

This LLM-based detection has also proven highly successful at detecting malicious messages—both those created traditionally and with generative AI. Proofpoint has also been using ChatGPT, WormGPT, and other generative AI-created malicious content to train our models.

  • Enhanced Visibility into Blocked Threats: Last year, businesses lost more than $2.7 billion due to BEC scams—nearly 80 times greater than losses due to ransomware. Beginning in Q3, new summaries in the Targeted Attack Prevention (TAP) Dashboard will provide enhanced explanation on BEC condemnations performed by Proofpoint’s CLEAR solution, including threats condemned by the new LLM-based detection. Condemnation summaries will include why a threat was determined to be a BEC attack and its corresponding response timelines, reducing security practitioners’ time spent on threat analysis and reporting to management.

Identity Threat Defense: Attack Path Risk
The global increase in cyberattacks has been enabled by attackers shifting their tactics and focus to identity-based attacks, with 84% of organizations falling victim to an identity-related breach last year. When attackers first land on a host, it’s very rarely their end target. Instead, they escalate privilege and move laterally across an environment to exploit privileged credentials.

By bringing together market-leading data across the attack chain between Proofpoint’s Aegis and Identity Threat Defense platforms, security practitioners can understand the number of attack paths for ransomware and data exfiltration should an employee’s identity be compromised for privileged identity abuse and lateral movement with Proofpoint’s new Attack Path Risk. Available in Q4 within Proofpoint’s TAP dashboard, organizations that add Proofpoint’s Identity Threat Defense to their Proofpoint Aegis implementation can empower their analysts to swiftly prioritize the remediation and adaptive controls.

Defending Against Data Exfiltration: Misdirected Email 
Proofpoint Sigma is the only information protection platform that merges content classification, threat telemetry and user behavior across channels in a unified, cloud-native interface to stop data loss and insider threats. Proofpoint is the world’s largest Insider Threat Management (ITM) provider and second largest data loss prevention (DLP) vendor globally and by revenue (Gartner). Driven by the accelerated adoption of work-from-anywhere practices, Sigma is trusted by nearly half of the Fortune 100 and deployed to over 5,000 customers and 46 million users worldwide, analyzing 45 billion events each month.

Leveraging behavior anomaly detection machine learning for content scanning, Proofpoint’s new Misdirected Email solution, available in Q4, prevents users from accidentally sending emails and files to the wrong recipient and possibly creating a data loss incident.

Generative AI-based Analysis for Powerful Threat Insights Across the Attack Chain: Proofpoint Security Assistant
Proofpoint continues to deliver unique AI and ML innovations based on telemetry from its vast customer set comprised of more than 230,000 global enterprises and small- and medium-sized businesses as well as 150 ISP and mobile network providers. Previewed for the first time at Protect 2023, Proofpoint Security Assistant, a new generative AI user interface, empowers analysts to ask natural language questions and receive actionable insights and recommendations based on the trillions of combined data points across Proofpoint’s platforms.

Available in Q4 as a technology preview in the Sigma Information Protection platform, DLP SOC analysts can pose questions such as, “show me John Doe’s exfiltration attempts and recommend which DLP controls we should add.” Over time, Proofpoint’s generative AI-based interface will be expanded to the Aegis and Identity Threat Defense platforms, enabling security practitioners to gain powerful threat insights by asking queries such as, “show me the leading Very Attacked People who have the most attack paths that would result in a ransomware-based data exfiltration.”

Responsible Approach to Generative AI
The integrity, privacy and security of customer data is of paramount importance to Proofpoint. We rigorously evaluate each generative AI tool for compliance with Proofpoint’s corporate tenets. For example, we use internally deployed versions of generative AI tools, and we do not allow LLM providers to train their models using Proofpoint-held data.     

Integral Secures $6.9 Million Seed Round led by Haystack to Maximize Data Privacy and Quality

Integral Secures $6.9 Million Seed Round led by Haystack to Maximize Data Privacy and Quality

data management 6 Sep 2023

The General Partnership, Virtue Ventures, Caffeinated Capital, Array Ventures, GreatPoint Ventures, LiveRamp Ventures, Venrex, and Also Capital also Invest to Support the First Privacy Preserving Data Compliance Software Built for Pharma, Life Sciences, and Healthcare Enterprises

Integral, an innovator in safeguarding privacy and maximizing data quality, today announced it raised a $6.9 million seed round to protect sensitive health data and provide automated expert certification software that enables health and life sciences companies access to compliant, rich, de-identified data in hours, rather than months. The seed round was led by Haystack, The General Partnership, and Virtue Ventures, with additional support from Also Capital, Array Ventures, Caffeinated Capital, GreatPoint Ventures, LiveRamp Ventures, and Venrex.

Integral is backed by experts in healthcare and technology, including advisors to the company, Jason Brenner, Regional Vice President for Healthcare and Life Sciences at LiveRamp, and Dr. Bradley Malin, Vice Chair for Research and Professor of Biomedical Informatics at Vanderbilt University. Angel investors in the company include Andrew Arruda, co-founder and CEO at Flexpa; Abhishek Chandra, co-founder and CEO at Recora Health; Joel Jewitt, co-founder and Vice President at LiveRamp; Michel Tricot, co-founder and CEO at Airbyte; Sam Whitaker, founder and CEO at Mural Health; and others.

Founded by Shubh Sinha, CEO and John Kuhn, CTO, Integral streamlines dataset creation by automating the de-identification and compliance certification process. Personal and highly revealing healthcare data such as medical records, health histories, and genetic information, when combined with non-healthcare data such as social media activity, purchasing history, and location data, give researchers a deep, holistic understanding of a person's health and lifestyle. While this combined data set enhances healthcare research and improves health outcomes, it can pose a significant threat to people's privacy by potentially exposing sensitive information about individuals.

Sinha and Kuhn created Integral with a shared vision: Allow healthcare companies to work with healthcare data at unprecedented speed by de-identifying and certifying data through automation. Before Integral, companies were forced to rely on expert certifications conducted by consultants. This heavily manual, human-led process often took several months and left usable data on the table. Integral provides higher quality data and expert Certification-as-a-Service software, enabling customers to work with better data in nearly real-time.

"Combining healthcare and non-healthcare data can transform healthcare research and innovation. John and I asked why healthcare companies couldn’t buy and analyze data as quickly as retailers like Target or Walmart, and we’ve made that possible with Integral. We’ve proven and will continue to prove that speed, accuracy, and privacy can be treated equally, even when working with highly regulated data," said Sinha. "We created Integral to achieve this goal, ensuring personal information is protected and people's privacy rights are respected. By prioritizing privacy and building trust with the public, researchers can unlock more value from data, which leads to better clinical trials, medications, products, technologies, and more."

“Integral addresses a critical need for data privacy automation within life sciences and healthcare organizations, and we see this as a core workflow for these large customers over the coming years,” said Aashay Sanghvi, Partner, Haystack. “By streamlining privacy compliance, Integral enables companies to operate with data safely and expediently, which helps them get new treatments to market faster and serve patients better."

The company has already brought on highly experienced healthcare expert Timothy Nobles, who brings 18+ years of experience in large-scale, privacy-preserving data solutions in Healthcare and FinTech. Timothy will bolster commercial efforts as Integral broadens and scales go-to-business capabilities in its key markets and further develops proprietary platform capabilities with this new round of funding.

According to Amruta Moktali, Chief Product Officer at Skyflow, an Integral partner, “We are seeing incredible momentum for adoption of LLM in regulated industries like healthcare. Skyflow’s data privacy vault offers a complete data privacy layer for LLMs. Our partnership with Integral allows our customers to get expert certification in days rather than weeks and months.”

September is already shaping up to be eventful for Integral, as it will soon announce the launch of its privacy analytics suite in conjunction with the team's attendance at Pharma East 2023.

Census Offers Free HubSpot Edition for HubSpot Enterprise Customers

Census Offers Free HubSpot Edition for HubSpot Enterprise Customers

technology 6 Sep 2023

Census offers the most powerful and reliable data integration between HubSpot and the cloud data warehouse to help businesses target and personalize customer experiences with first-party data

Census, the leading data activation and reverse ETL platform, today announced a new HubSpot Edition that makes Data Activation for HubSpot free for all HubSpot Enterprise customers. The HubSpot Edition of Census is an enterprise-grade solution specifically designed to scale for companies with millions of customers, complex data integration needs, and stringent security and compliance requirements. This milestone is a major move for Census on its mission to make customer data accessible and actionable for all businesses.

HubSpot is a leading sales, marketing, and success platform for scaling companies, used by over 184,000 businesses across 120 countries. Census is the only certified Data Activation and Reverse ETL partner in HubSpot's App Partner Program, meaning its integration has achieved the highest level of performance, speed, and data quality in the HubSpot marketplace.

“Together, Census and HubSpot help hundreds of customers build data-driven customer engagement strategies and deliver personalized messages at scale. Providing a HubSpot Edition is a testament to our commitment to providing the best solutions to our clients,” said Boris Jabes, CEO at Census. “We are excited about the future of Data Activation with HubSpot and bringing business teams closer to their data.”

In the past, sales, marketing, and success teams struggled to deliver personalized experiences because their customer information was fragmented across dozens of business tools. Existing point-to-point data integration methods were fragile and not suited to large volumes of data. Additionally, a greater focus on privacy and consumers’ expectations of deep personalization put more pressure on brands to drive growth with limited resources. Business teams needed a trustworthy Customer 360 view to activate consistent experiences across all channels.

As the #1 Data Activation platform for HubSpot, Census enables sales and marketing teams to create a broader, single view of their customers by connecting HubSpot natively to the cloud data warehouse. With a user-friendly, point-and-click UI, Census syncs timely customer insights into any HubSpot account to help business teams send hyper-personalized messages, build targeted audience segments, and reduce customer acquisition costs.

In addition to HubSpot, Census offers native integrations from the data warehouse to over 200 other marketing, advertising, and business destinations such as Braze, Marketo, Iterable, Google Ads, Facebook Ads, Salesforce, and Zendesk. Customers can set up a connection in as little as 5 minutes, without any need for manual CSV uploads, custom coding, or assistance from engineering teams — enabling companies to make data actionable faster than ever before.

APTIM Partners with Locus Technologies for Environmental Enterprise Software

APTIM Partners with Locus Technologies for Environmental Enterprise Software

technology 6 Sep 2023

APTIM will leverage Locus Platform ’s configurable, user-friendly software applications to provide innovative environmental solutions to their clients. 

Locus Technologies, (Locus)—the leader in cloud-based environmental, sustainability, energy, and compliance management software—announces a new partnership with APTIM, a leading environmental solutions firm. APTIM provides integrated environmental, resilience, and nuclear decommissioning services for government, commercial and industrial, and energy clients.

Locus and APTIM are establishing a collaborative partnership using Locus software to deliver applications that will provide more efficiency and visibility for APTIM’s clients. APTIM’s clients will benefit from Locus’ off-the-shelf applications for compliance, waste management, auditing, ESG, and others. In combination with APTIM’s experience and knowledge in these areas, Locus and APTIM will also develop new applications to better serve the needs of specific projects. APTIM will use Locus-configurable software to quickly build and deploy applications that uniquely address complex environmental challenges.

"At APTIM, we use the latest, most innovative technologies to deliver exceptional performance and service for our clients,” said APTIM Vice President of Information Technology Jason Bourg. “Locus brings a well-established, highly configurable software that can adapt to our complex projects and leverage our expertise in environmental solutions. We look forward to expanding our relationship with Locus and utilizing the full extent of their software to maximize results for our clients across the U.S., Canada, and Peru.”

Locus Platform is the first fully integrated platform created from the ground up to allow organizations to manage their environmental, energy, water, waste, carbon, air, health and safety, remediation, and compliance information in one place. The platform allows companies to configure their management, tracking, visualization, and reporting through a graphically driven user interface. This feature enables organizations to configure the software to their needs without worrying about the expensive programming efforts usually associated with customization.

"We are very excited about partnering with APTIM as we share the same vision," said Neno Duplan, CEO of Locus. "We are eagerly looking forward to supporting many successful projects through our partnership with APTIM. Throughout our discussions, APTIM has demonstrated its vision and dedication to excellence. APTIM's commitment to fostering solid partnerships aligns perfectly with our core values, and we are genuinely excited about this collaboration's potential.”

Jamf and Okta are first to support Apple’s Platform Single Sign-On framework for optimized authentication

Jamf and Okta are first to support Apple’s Platform Single Sign-On framework for optimized authentication

technology 6 Sep 2023

With Platform Single Sign-on, Jamf and Okta now offer fast, secure and streamlined authentication during onboarding and continued work on Mac

Today, Jamf announced support for Platform Single Sign-On (SSO) with Okta. Since 2018, Jamf Connect has been a key solution for organizations that needed to bring cloud identity to the Mac for account provisioning. Customers of Okta and Jamf will be the first to take advantage of Platform SSO, Apple’s new identity technology that was first showcased at WWDC 2022. This first-to-market support will give end users a more seamless and secure experience during both the initial onboarding and ongoing authentication processes.

Seamless onboarding for remote users 
Okta customers can enable Platform SSO in their environment by purchasing Okta Device Access, which includes their new Desktop Password Sync capability. As part of a zero-touch deployment workflow on a new Mac, Okta Verify is automatically installed in the background. The user authenticates with their Okta credentials, which can be enhanced with additional multi-factor authentication (MFA), preventing unauthorized users from activating a new device with a stolen password. Jamf Pro's integration with Enrollment Customization pre-fills account details, prompting the user to set a local account password. Platform SSO updates this password by syncing with the Okta password, which enhances data security and reduces password resets and employee downtime.

A better, more secure day-to-day authentication experience
With Platform SSO, end users can access all Okta-protected applications on a device with Okta FastPass, which enabled phishing resistant and passwordless authentication. Additionally, the MFA process with FastPass can be configured to require biometrics (Touch ID or Face ID) in addition to multi-factor authentication methods like SMS and authenticator app notifications.

Jamf and Okta building support together for Apple-native technology 
Jamf is known for lock-step support and innovation with Apple. Jamf was early to ship support for the creation and management of Platform SSO profiles, making it compatible with any identity provider that also offers Platform SSO support. Okta, as the first identity provider to support Platform SSO, can now provide a single sign-on extension host app, allowing Jamf to offer our shared customers the full benefits of this new offering.

“For years, Jamf has solved the challenge of bringing cloud identity workflows to macOS with Jamf Connect. When Apple announced Platform SSO for macOS Ventura last year, we knew it was going to bring an additional improvement to the Mac experience and our customers would expect us to support it. But we couldn’t do it alone. Mobile device management is only half the equation and we needed a nimble identity provider partner to deliver the other half. Okta was the obvious choice given their commitment to Apple and SSO extension,” said Matt Vlasach, VP of Product Management at Jamf.

This latest integration comes shortly after Jamf announced support for Enrollment Single Sign-on, which enables mobile users to enjoy fast and secure authentication with Face ID or Touch ID to access company apps on personally-owned mobile devices using Okta. This was a major step forward to simplifying the account-driven user enrollment onboarding process while dramatically enhancing login security on BYO devices. 

“We had a unique opportunity to work with Jamf on first-to-market support for Platform SSO and Enrollment SSO, creating a truly best-of-breed solution from endpoint to identify on the Apple platform. Jamf shares our commitment to bridging the gap between security and usability and we’re excited to continue innovating together for our shared customers,” said Jamie Fitz-Gerald, Senior Director of Product Management at Okta.

   

Page 1109 of 1489

REQUEST PROPOSAL