AHvos does not run on a large language model, outperforms traditional AIs

AHvos, an innovator in enterprise-level, highly scalable AI solutions tailorable for data-heavy businesses, proudly announces the launch of its cutting-edge platform and three initial offerings. In a strategic partnership, Trinsic Technologies, an industry technology services and cloud hosting company, will provide exclusive cloud hosting for AHvos' state-of-the-art private AI engines, enabling businesses to affordably preside over their own dedicated AI engines powered by their own data.

AHvos' proprietary Contextually Responsive Intelligence (CRI) technology does not use a large language model (LLM) or a heavy-laden neural network model. It can act upon data and produce results without storing data. AHvos matches, or in some cases, substantially outperforms, market-leading AIs that rely on LLMs.

Additionally, AHvos' CRI uses a fraction of the data and resources typically associated with complex neural networks, such as supercomputers, large amounts of labeled training datasets and long training times. This powerful yet eco-friendly technology allows organizations to have their own, dedicated AI.

CRI is not only a safer AI, but is also a more cost-effective AI. Businesses now have access to fast, near-real-time AI services that prioritize privacy and proprietary content.

The AHvos launch includes three initial solutions tailored to individual organizational needs:

• Data Crucible: A solution for identifying and correcting inaccurate dataset labels, reducing model bias.
• MIT: A suite of Message Impact Transformation (MIT) services that leverage AHvos' CRI technology for unparalleled AI-driven data analysis.
• Impact Insights: A suite of services that delve deep into unstructured content, surpassing the capabilities of traditional sentiment analysis tools.

With AHvos' private AI engines, AHvos avoids built-in biases and potential copyright infringement issues found in AI models trained with open web content. AHvos' technology replaces traditional point-in-time machine learning (ML) training with continual, near-real-time machine educating (ME).  Furthermore, AHvos AI engines interact with the customer's data without actually storing the data in memory, therefore avoiding data privacy and compliance issues.

"AHvos is not just about technology; it's about revolutionizing the way enterprise organizations and SMBs harness the power of AI. Our solutions are designed to give businesses a clear competitive edge, ensuring they're not just in the game, but leading it," remarked Kevin Killens, CEO of AHvos and a pioneering force in artificial intelligence solutions.

Trinsic Technologies, with its rich history of providing technology and private cloud hosting services since 2005, is the perfect partner for this venture and aligns seamlessly with AHvos' mission.

"Partnering with AHvos was a natural fit. Trinsic's philosophy concerning AI and technology built by humans for humans aligns perfectly with AHvos' mission of providing dedicated AI to data-heavy businesses. Together, we're breaking down barriers and ensuring that all businesses have access to top-tier AI solutions," added Art Powell, CEO of Trinsic Technologies. "It's about leveling the playing field and giving these businesses the tools they need to thrive in an AI-driven world."

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Truecaller, the world's leading global communications platform, is now expanding their business offering and setting clear sights on the risk and fraud management sector for businesses. These new solutions are designed to help large enterprises safeguard user experience by offering robust solutions against escalating threats in the digital ecosystem as well as protecting their customer's interests.

Over the last few years, Truecaller for Business has become synonymous with safe and efficient business communication solutions, transforming how millions of customers interact with businesses daily. Today Truecaller for Business is the fastest growing revenue stream for Truecaller and revenues for the last 12 months (July 2022-June 2023) was aproximately 140 MSEK, an increase of more than 100% compared to the previous 12 months. Leveraging its expertise and innovative technology, the company now wants to revolutionize risk and fraud management, stepping in as a trustworthy partner for businesses in a digital landscape often fraught with hazards.

Rishit Jhunjhunwala, Chief Product Officer and Managing Director, India said, "Recently, many businesses have faced increasing challenges related to fraud and risk. Truecaller embodies secure and trustworthy communication. Now, we are broadening our commitment to businesses by introducing our risk intelligence solutions to combat fraud. The offering is currently available in the Indian market, with plans to expand to international markets shortly. The early access program with some leading companies in the fintech business has yielded encouraging results."   

Risk and fraud management suites designed to empower risk teams to mitigate potential fraud

Truecaller's Risk Intelligence solutions is a comprehensive offering built for risk teams. The solution leverages Truecaller's network-based intelligence and provides signals to enhance the business's risk assessment process. This would be especially beneficial for industries such as banks and financial institutions, fintech and e-commerce. The offering helps businesses to analyze patterns and identify potential fraud risks before they can hamper the customer life cycle for businesses. Currently, the offering will be available for the Indian market but soon to be expanded into other international markets.

LiveRamp (NYSE: RAMP) and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector.

This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV platform. The result is a new capability that allows marketers to more accurately reach and target audiences in the fast-growing CTV space using first-party data and addressable advertising.

For marketers, one of the solution’s main benefits is the enhanced personalization capabilities in a soon-to-be-cookieless age.

This partnership utilizes two LiveRamp solutions, which work in tandem with FreeWheel’s technology:

• LiveRamp’s Authenticated Traffic Solution connects first-party user data with LiveRamp’s RampID to enable advertising on authenticated inventory in a privacy-centric manner. One of ATS’s key benefits is the ability to unlock addressable inventory without third-party identifiers, enabling the ecosystem to build and plan sustainably. RampID covers every touchpoint in a customer’s journey, enabling brands to generate better insights into exposures and conversions when using RampID to track impressions. RampID also unlocks further benefits for brands in the data collaboration space, including measuring media buys, and powering collaboration and insights with other brands.
• With the support of ATS and RampID, FreeWheel’s integration will soon allow 85+ RampID-enabled demand side platforms to directly transact on LiveRamp’s pseudonymous, people-based identity. The integration enables brands to onboard their audiences into FreeWheel‘s TV platform and transact direct deals with premium CTV publishers. Brands can now leverage their first-party data in conjunction with LiveRamp’s RampID and activate on FreeWheel’s premium video supply. One key benefit is that every impression can now be measured, resulting in better measurement and ROI for marketers.

“Premium addressable CTV inventory is the new must-have for every advertiser,” said Travis Clinger, SVP, Activations and Addressability, LiveRamp. “FreeWheel’s integration to support LiveRamp’s addressability will power more accurate, people-based marketing across some of the world’s leading streaming publishers, enabling marketers to drive the business outcomes they need.”

“With third-party identifiers such as the cookie on the decline, we teamed up with LiveRamp to create a new solution for marketers to reach and engage with relevant audiences,” said Matt Clark, VP, Strategic Partnerships, FreeWheel. “The end result is a much needed new offering that combines the strength of LiveRamp’s identity framework, FreeWheel’s expertise and scale in premium video, and the benefits of addressable advertising. We’ve designed, built, and are introducing this new solution with a focus and commitment to privacy, so that advertisers can get ahead of and succeed in today’s evolving media landscape.”

“We are pleased to extend our longtime ATS implementation into the ad-supported version of AMC+ coming this October and this important new inventory,” said Scott Keating, VP, Audience and Data Platforms, AMC Networks. “This capability will drive our leadership position in delivering addressability for our partners while extending scale of high-quality audiences rooted in authentication.”

“Paramount Advertising is steadfast in delivering the most advanced and flexible offerings for marketers to reach their target audiences across our leading portfolio of networks and streaming services,” said Todd Bender, SVP, Ad Platforms, Paramount. “LiveRamp has been a longstanding partner as a key member of the Paramount Identity Framework, and this partnership with FreeWheel will enable us to further enrich bid requests and unlock even more powerful opportunities for advertisers across our EyeQ footprint of more than 90 million full-episode viewers.”

Through this global partnership, FreeWheel and LiveRamp are bringing a privacy-focused solution to CTV publishers, enabling publishers to create audience-based targeting for buy-side platforms on authenticated publisher inventory. LiveRamp’s ATS is the standard for post-signal connectivity and leads the way in interoperability with Google Display & Video 360’s PAIR, The Trade Desk’s UID 2.0, and Publicis’s CORE ID. Publishers working with LiveRamp and FreeWheel will now be able to benefit from increased demand and CPMs on their ATS inventory.

This new industry solution will be available in market beginning in Q4 2023.

Digital retail ad spend continues to grow and is projected to continue, according to a recent report from ComCap Holdings, LLC, a premier investment bank focused on the digital commerce, marketing, consumer and payments ecosystems. All of ComCap's research is available for free at www.comcapllc.com/research - with coverage areas including Ad tech/Martech, Fintech, Web3, Logistics (software and physical), Digital Commerce, Automotive, Utilities, Government, Digital Health (B2C), In Store Retail Tech, Robotics in Retail and Security.

Retail media is one of the fastest-growing media markets in the U.S., with U.S. retail media projected to reach $61BN in ad spending for 2024, yielding a CAGR of ~33% from 2019-2024.

"Today's retailers have realized that retail media markets are a powerful way to generate profits and invest those to create sustainable differentiation online and in store," said Aron Bohlig, Co-Founder and Managing Partner, ComCap Holdings LLC. "This is why over the last few years, we've seen more and more retailers enter the space. With everyone from Amazon and Walmart to smaller retail stores looking to take advantage of retail media networks, our research shows that we can anticipate seeing the industry continue to reach new heights in both M&A and private sector investments as we look to 2024."

Key themes for 2023-2024:

• Sustained growth in global digital retail media ad spending
• Retail media is playing a pivotal role in shaping retailers' global profits and enabling "virtuous cycle" investments in capabilities and margin enhancement
• In-store continues to be the preferred choice of RMN investment from brands followed by point-of-sale (POS) and digital
• Based on the increasing importance placed by CPGs on measurement tools focused on quantifiable ROI including sales growth and new customer acquisition, tools providing granular measurement are primed for growth and adoption
• Industry consolidation is reshaping retail media networks through M&A

In addition, top retailers, including Target, Walmart, Amazon, CVS, and others have recognized the opportunity to monetize their shopper loyalty program data and have launched their own Retail Media Networks. Certain highlights on their recent ad revenue activity include:

• Amazon: Amazon's ad revenue grew 21% Y/Y as of H1'23 marking a similar Y/Y growth rate of 21% it saw in CY22 and pointing to a healthy trend of growth for its ad business
• Walmart: Contributing $2.7BN to Walmart's total revenue, Walmart's advertising business saw a significantly higher Y/Y growth of ~30% than the rest of the business in FY23; led primarily by Walmart Connect in US (41% Y/Y growth)
• Instacart: Ad revenue is a significant part of Instacart's growth strategy with the technology provider generating 30% of its CY22 revenue from its advertising activities
• Carrefour: In CY22, Carrefour's retail media activity 'Carrefour Links' saw increased momentum, expanding to 450 partner clients and contributing a growing proportion to results. Carrefour expects making increased investments in Links, as it looks to position itself as the European leader for data & retail media

To download the full Retail Media Report, please visit https://comcapllc.com/research. 

Prontopia, a visionary in the field of AI-driven technology, announces the official launch of its cutting-edge Software as a Service (SaaS) platform designed to revolutionize video production for businesses. Leveraging the capabilities of artificial intelligence, Prontopia empowers users to create engaging videos in under 60 seconds for $50 or less per video. No other video creation platform on the market matches Prontopia's distinctive features, all powered by proprietary AI technology.

Prontopia's integrated suite of features streamlines video creation, promoting efficiency and cost-effectiveness. By providing businesses with the tools to effortlessly transform ideas into captivating, professional-grade videos and commercials within minutes, Prontopia equips companies to optimize their marketing efforts and foster meaningful connections with customers through tailored and custom content.

Co-founded by Sherry Akhtar, Ash Shehryar, and Will Feldman, Prontopia was born out of the recognition that businesses often grapple with the challenges of video production—difficulties, expenses, and time constraints. And yet, in today's fast-paced digital landscape, where people's attention spans are shorter than ever and there is so much competition, it is imperative for businesses to look for ways to engage their audience effectively in order to thrive. Using video content is a strategy that has emerged as an instrumental tool for marketing and communications teams to engage and stay connected with their customer bases.

The demand for video creation tools is surging. Global internet traffic is projected to reach 1.8 trillion gigabytes per month this year, with video accounting for 82% of that traffic, according to a study by Cisco. Factors such as high-speed internet, mobile devices, and social media are further fueling the growth of the video creator tool market. According to a recent report, a staggering 96% of marketers consider video an essential component of their marketing strategy.

"Our mission at Prontopia is to empower businesses to shape the future through the art of video storytelling. Its impact is far-reaching and all-encompassing because it's a versatile tool, applicable to any industry and business, resulting in tangible benefits," says Sherry Akhtar, Co-founder and CEO. "Our AI-powered platform revolutionizes the video creation process, simplifying intricate productions into effortless stories," adds Ash Shehryar, Co-founder and Chief Product Officer.

Prontopia offers unmatched value by seamlessly integrating existing content into new videos using advanced algorithms, thereby automating video efforts across all marketing engagements in a matter of minutes. Thus, it empowers users to efficiently manage their video campaigns.

Its unique features, including a proprietary video engine (IP), aspect ratio conversion, digital asset management and auto analysis for information labeling will transform content creation. Prontopia is also designed for seamless API compatibility, facilitating effortless integration with other platforms (Video as a Service / VaaS), and was designed with security in mind, providing top-tier data protection and compliance.

Prontopia is the sole video generator platform that offers a robust localization feature, which allows unlimited customizations of videos based on address, demographics, or other relevant factors. Whether local franchises, regional stores, automotive dealerships, or any business with the need to localize content, Prontopia can customize videos for multiple locations with just a click, which not only saves a lot of time and effort, but also ensures that the content resonates with targeted audiences effectively.

Will Feldman, Co-founder and Chief Growth Officer, says, "Prontopia is committed to delivering high-quality video at a fraction of the cost. I'm particularly excited about our proprietary customization feature for localized video content because localization is a logistical nightmare in traditional video production, plus it takes an inordinate amount of time."

During its beta stage, Prontopia garnered numerous accolades and prestigious recognitions. Notably, the company was awarded a $250,000 advanced industries grant by the Colorado Office of Economic Development and International Trade. Prontopia was also a finalist in both the 2022 and 2023 editions of the Colorado Companies to Watch competition and was the winner of the WE Global & Antares Capital & Patron Society Fellowship Program. Additionally, Prontopia is integrated within both the Google and Microsoft ecosystems, underscoring its advanced technological capabilities and seamless integration potential.