Company Expands Global Go-to-Market Strengths and Cloud Platform Innovation with Appointments of Tara Ryan as Chief Marketing Officer, Akshay Sivananda as CISO and Sapna Nair as GM of India

Saviynt, a leading provider of intelligent identity and access governance platform solutions, today announced strategic executive appointments that bolster its leadership position in the identity management market. The appointments include Tara Ryan as Chief Marketing Officer, Akshay Sivananda as Chief Information Security Officer and Sapna Nair as General Manager, India. These appointments reinforce Saviynt’s world-class executive strength and commitment to meet the market’s growing demand for its converged identity platform.

“Our funding in January has allowed us to make large strides in both our go-to-market strategy and deepen the leadership team driving that initiative,” said Saviynt CEO, Sachin Nayyar. “Having these leaders at the table is the next step towards executing our goals as the most comprehensive cloud-native solution to identity and access management. Winners attract winners, and we are fortunate to have and draw in that kind of talent at Saviynt.”

Tara Ryan brings significant experience building brands and delivering revenue growth for both pre- and post-IPO companies and enterprise leaders, including Coupa, Proofpoint, Zebra Technologies, Netsuite, McAfee and Deloitte. In her role as CMO at Saviynt, she will work with leadership on planning, creation and execution of global marketing strategy to elevate the Saviynt brand and support industry-leading growth at scale. Ryan’s ability to execute will be another value-add to the company’s ongoing campaigns and authority in the identity and access governance market.

"Saviynt is a leading global brand in the making. Much like Coupa, they innovated ahead of the category and now stand to replace legacy solutions with their converged identity cloud,” said Tara Ryan. “ I am excited to work with the teams at Saviynt and their world class partners to take the brand to the next level.”

Since joining Saviynt as CISO, Akshay Sivananda has been hardening Saviynt’s enterprise-level security strategies and creating a robust security team. He has decades of experience in many aspects of security, such as cyber defense, incident response, risk management, product security, infrastructure and cloud, red teaming, data protection and insider risk. Prior to Saviynt, Sivananda served as Executive Director and Global Head of Cyber Defense at Bristol-Myers Squibb and Divisional CISO at Capital One.

As a technologist herself, Sapna Nair brings over 26 years of invaluable experience building and transforming world-class teams at some of the most successful global technology organizations, including Intuit, ThoughtWorks, Groupon, Eventbrite and Epsilon. In her role as the General Manager of India, she will oversee the India operations and help deliver Saviynt's high-growth business strategy. She is recognized for her expertise at leading teams and engaging with leaders across multiple geographies and highly matrixed companies.

These appointments mark a year of rapid growth for the company, largely due to strong demand for its Enterprise Identity Cloud, a leading cloud-native converged identity ecosystem for workforce, enterprise applications, privileged and third-party identities.

In January of 2023, Saviynt welcomed back its founder Sachin Nayyar as the newly appointed Chief Executive Officer and industry expert Paul Zolfaghari on as President. Nayyar led Saviynt from inception in 2011 to dominance in 2018 and has returned to lead the company in delivering its best-in-class identity solutions. Nayyar’s return, coupled with the appointments of Zolfaghari, Ryan, Sivananda and Nair, underscores the depth and breadth of expertise at Saviynt’s helm.

• Founded by Zhamak Dehghani, the creator of the data mesh movement, Nextdata delivers a native platform for data developers to simplify the process of sharing, connecting and discovering enterprise data for AI and analytics

• Led by Greycroft and Acrew Capital, the funds will accelerate hiring and product development to support strong market demand

Nextdata, the provider of a data-mesh-native platform to build and share data products at scale, today announced it has raised a total of $12 million in seed investment, led by Greycroft and Acrew Capital, with participation from additional investors and leading industry angels. The funding will advance the development of the company’s proprietary data mesh technology and expand the hiring of critical talent across product, engineering and go-to-market teams.

The promise of enterprise AI and analytics relies on the intentional sharing of high-quality data across teams, but traditional architectures make data inaccessible or outdated. Nextdata CEO and Founder Zhamak Dehghani originated the concept of “data mesh” in 2018 to establish a framework for decentralizing data at scale responsibly.

Yet, without a native technology, organizations are building their own home-baked solutions that can be expensive and time-consuming. For data mesh to become a reality, organizations need to move past DIY solutions and automate the end-to-end process of decentralized data sharing in large organizations.

Founded in 2022 to take data mesh from concept to reality, Nextdata is building a revolutionary product – Nextdata OS – that removes the barriers to successfully implementing data mesh, focused closely on the domain data expert experience.

“Right now, the hype around AI isn’t rooted in reality for enterprises – despite decades of progress in data management technology, trusted data still isn’t accessible enough to support the AI revolution,” said Dehghani. “Decentralized data is the future, and Nextdata is empowering organizations to take the leap to data mesh with a new user experience data developers urgently need. We’re building a team of rebel engineers, data visionaries and problem-solvers to lead the movement to responsibly unlock data for all.”

More than a thousand companies have signed up for early access to Nextdata OS, and pilots with Fortune 100 global enterprises are putting data mesh into action and demonstrating how Nextdata OS can empower business domains to own, share and connect high-quality data in a peer-to-peer fashion to accelerate data discovery and use. The funding will serve to expand the company’s diverse, remote-first team to take Nextdata OS from proof-of-concept to market.

“I am proud to invest in Nextdata, as their data-mesh-native framework is pivotal for future-ready data organization,” said Amr Awadallah, founder and CEO of Vectara and investor in Nextdata. “Just as Docker and Kubernetes revolutionized app deployment, Nextdata will redefine data management."

The core of Nextdata OS is a new unit of data value – the data product container – that unlocks peer-to-peer data sharing at scale without compromising governance, discovery and quality. Data developers and domain teams can use Nextdata OS for end-to-end development and management of data product containers at scale, supporting AI and analytics use cases.

"Advances in AI have outpaced the capabilities of today’s monolithic data architecture, and enterprises that don’t adapt will likely fall behind their competition,” said Brentt Baltimore, principal at Greycroft. “I believe Nextdata has both the vision and knowledge to pioneer decentralized data architecture, enabling data management in the same way that APIs enable software. When businesses release data from siloes, innovation will flourish."

Organizations Can Better Protect Themselves from Breaches in Just Seven Days

BeyondID, a leading managed identity solutions provider, today announced the industry's first solution that accurately conveys the true nature of identity within the zero trust security framework. BeyondID's Identity Fabric Model for Zero Trust promises optimal threat detection, investigation, and round-the-clock remediation via the BeyondID Security Operations Center (SOC).

"The Zero Trust Maturity Model by CISA has gained widespread acceptance and acknowledges the importance of identity as a pillar in modern security, but it undervalues the critical role of identity in ensuring security," stated Arun Shrestha, co-founder and CEO of BeyondID. "The effectiveness of your security posture depends on how quickly and accurately you can detect behavioral discrepancies, as recent high-profile security breaches demonstrate. Zero trust cannot be achieved without identity as the fabric."

BeyondID is the first managed identity services provider delivering a holistic approach to zero trust. Its Identity Fabric Model supports seamless user experience outcomes by implementing a strong digital identity strategy across the board from devices to network, to apps and workload, to data. This holistic approach ensures optimal threat detection, continuous compliance, risk mitigation, and a high return on IT and security investments.

The company also announced that it can provide organizations with the breach protection they need, including a service that can identity, isolate and remediate threats in as little as seven days. Utilizing BeyondID's SOC enables companies to get their zero trust solution up and running quickly, offering 24x7 protection from the persistent threat of cybersecurity attacks.

In the dynamic landscape of modern sales, personalization isn't just a strategy - it's a necessity. Today Regie.ai unveils a groundbreaking innovation that's set to transform how you measure and enhance your prospecting efforts - the Regie.ai SDR Team Personalization Score. With this revolutionary metric, Regie.ai is paving the way for a new standard of measurement for outbound prospecting.

A Crucial Metric in the Age of Deliverability

In today's digital sphere, achieving high email deliverability is paramount. Your sales emails must stand out amidst the noise, or else they can fall victim to spam filters. This is where personalization comes into play, forming the bedrock of effective prospecting. There are challenges sales teams face in maintaining a fine balance between individualization and deliverability, and that's the inspiration behind the SDR Team Personalization Score.

The Regie.ai SDR Team Personalization Score is a pioneering industry metric that quantifies personalization across your entire prospecting team. It's not just about individual efforts; it's about collective excellence. This metric is designed to provide sales managers with a comprehensive overview of how distinct and varied reps manual personalized emails are as a team.

How It Works

The SDR Team Personalization Score evaluates the entirety of your team's manual personalized emails. It assesses the diversity and uniqueness of the messages your team crafts, offering insights into the level of personalization achieved across the board. It uses the recently popular Vector Databases to find the closest emails to any given email extremely efficiently. This provides SDR managers with a proximity score for each individual email that an SDR has sent. Then Regie.ai combines this proximity score across all emails that every SDR has sent to arrive at its Team Personalization Score.

This data-driven measurement lets sales managers understand where improvements can be made in message relevancy and give guidance on how to optimize your prospect engagement strategies.

Dentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia are Among the Asia-Pacific Launch Partners for End-to-End Supply Path Optimization Solution

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the availability of its newest offering, Activate, in the Asia-Pacific region. PubMatic’s new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale.

Since launching in the US and EMEA in May, Activate has gained traction across every region, with an active pipeline of more than 50 advertisers, agencies, and campaigns live through multiple global agency holding companies. Following this success, the solution is being launched in the Asia-Pacific region with partners including dentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia.

Activate represents a new industry paradigm by creating a single layer of technology that directly connects buyers and sellers of digital media. Activate allows a smooth shift from conventional direct transactions to programmatic private marketplace (PMP) or programmatic guaranteed (PG) deals. The platform gives media buyers more control over their omnichannel video investments by facilitating transactions across PubMatic’s premium CTV and online video inventory within a unified platform.

“PubMatic’s launch of Activate in the Asia-Pacific region marks a significant milestone in our efforts to revolutionize the industry’s programmatic marketplace,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Activate is an extension of our successful SPO strategy that addresses advertiser demand for solutions that deliver a better return on video and CTV investments.”

“At dentsu, we prioritize adtech maturity, focusing on transparency and control in the programmatic supply chain for efficient, high-quality media delivery. Our partnership with PubMatic plays a pivotal role in our supply curation and SPO practices,” said Sunil Naryani, Chief Product Officer, Media at dentsu APAC, who supports the Carat, iProspect, and dentsu X agencies in the region. “With PubMatic’s Activate, we anticipate delivering enhanced value to our clients by bridging the gap between buyers and sellers and further streamlining the supply chain, unlocking opportunities to maximize working media for their video and CTV investments.”

“iQIYI is a long-time partner of PubMatic. Together we are committed to delivering innovation in the CTV ecosystem,” said Andy Sun, General Manager of Sales Operations, International Business Department at iQIYI. “We’re excited to be a launch partner for PubMatic’s Activate solution and look forward to continuing to work closely together to drive effective programmatic CTV advertising.”

“PubMatic is a key player in the programmatic ecosystem, and we’re excited to explore how Activate can benefit our CTV clients,” said Paras Mehta, Business Head at KINESSO India.

“PubMatic is a valuable partner across India, helping us deliver transparent and effective solutions for advertisers,” said Suchi Jain, General Manager and Head of Programmatic at Madison Digital. “We’re excited to see their continued innovation in streamlining video and CTV buying for our clients.”

“Wishmedia is dedicated to providing advertisers in Korea with best-in-class digital advertising solutions,” said Meejoo Na, Chief Operating Officer at Wishmedia. “We’re thrilled to be a launch partner for PubMatic’s Activate and look forward to our clients benefiting from a more efficient digital supply chain, and greater ROI on their video and CTV spend.”

Non-programmatic insertion orders are expected to account for almost 60% of CTV and 18% of online video transactions by the end of 2023, according to industry estimates. Activate represents a nearly $65 billion expansion of PubMatic’s total addressable market.

Forsta, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region via the addition of Insight Culture, a consulting agency with a focus on ethnographic market research since its foundation in 1999.

Insight Culture will implement Forsta’s Human Experience (HX) Platform technology to deliver modern market research activities for their clients.

“We’re very excited to leverage Forsta’s solution with our clients,” said Nelly Kern, Research Director at Insight Culture. “Our business is focused on uncovering insights that open up relevant business opportunities and, with Forsta, we’re equipped to add more power to that promise.”

Forsta’s HX Platform is built on 30 years of technology expertise in market research, customer and employee experience. In addition to quantitative and qualitative research technology solutions, the platform combines digital functions for storytelling and data visualization as well as tactical and strategic action management. Utilizing the platform, researchers can collect, analyze, visualize and act on data about assessments, opinions, sensitivities and behavioral intentions on a unified platform.

“We are thrilled to begin this engagement with Insight Culture as we continue to grow our footprint in this critically important region,” said Michael Lersch, managing director for Forsta Deutschland. “Technology is fundamental to the collection, evaluation and analysis of large data sets in market research and customer experience. The Forsta HX platform and our team of experts will help Insight Culture and its clients to tap into the experiences of their audiences and ultimately deepen those connections to drive greater value.”

We have embarked on a groundbreaking expedition within the broad digital landscape. At WordLift, we are excited to introduce our cutting-edge technology for content generation. This voyage seamlessly integrates the capabilities of Large Language Models (LLMs) and incorporates a compound network of Knowledge Graphs (KG).

What is WordLift?
WordLift isn't only a tool; it's a revolution in digital content creation. We've navigated the vast seas of online information and turned it into an amplifier of the power of AI and semantic web technologies. We empower creators, marketers, and SEO experts to craft content that connects, captivates, and ranks higher.

We're fast-forwarding AI-powered SEO into the future, and it's brimming with potential.

The Magic of the Knowledge Graph
At the heart of WordLift is the Knowledge Graph. It's a dynamic, interconnected web of information. Think of it as the DNA of your content. It's mapping every piece of information, fact, and relationship. It creates a rich tapestry that breathes life into your content.

It isn't only data; it's a living, evolving entity that understands context, relationships, and nuances. By leveraging these graphs built using WordLift, we guide the LLMs. It ensures they remain on the right path, enriching content with depth and relevance, enabling a more reliable and accurate way of exploiting LLMs.

The WordLift Content Generation Tool
But what's innovation without tools to harness it? Enter the WordLift Content Generation Tool - a first of the kind. This dynamic solution is engineered to streamline content production by maximizing Large Language Models (LLMs). As a pioneer, WordLift ensures "that" generated content is accurate, efficient, and scalable using graphs and ontologies.

In a world of LLMs, our validation rules stand guard. WordLift Content Generation Tool ensures every piece of content sings with your brand and dances to the rhythm of your guidelines by empowering content managers with unparalleled results.

WordLift's AI-Powered SEO Approach
WordLift is a Generative AI platform designed to revolutionize the SEO landscape with its cutting-edge solution. Its primary goal is to improve enterprise revenue by driving more organic traffic, targeting a qualified audience, and fostering business growth.

WordLift is remodeling how clientele approach and discern their SEO and digital marketing needs.

Key Features and Technologies:

• Structured Data Integration, making content more readable and recognizable for search engines like Google.
• Knowledge Graph Creation, with the help of AI, allows search engines to comprehend the structure of your content.
• Content Recommendation System can suggest products to users and integrate clickable cards, widgets, and shopping cart banners.
• Generative AI-powered content creation to scale content production through AI within the company's guidelines and TOV.
• Integration with Data Studio facilitates the creation of shareable, comprehensive reports.

WordLift harnesses the power of AI and semantic web technologies. It automates SEO tasks, enhances content visibility, and provides a richer user experience by integrating structured data, building KG, and offering AI-driven content solutions. WordLift stands at the forefront of the future of SEO.