Mhttps://www.magnite.com/agnite, the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company. Snowflake will be enabled within Magnite Access, the company’s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways.

Through this collaboration, agencies, advertisers, and media owners can leverage data according to their business needs across Magnite’s extensive streaming supply, which spans 80+ million CTV households in the US and accounts for 90% of ad-supported CTV viewers in the country. Mutual agency clients including GALE, GroupM and Omnicom Media Group will leverage this integration.

Snowflake’s Media Data Cloud enables thousands of organizations to explore, share, and unlock the true value of their data. Clients use Snowflake to unite siloed data, discover and securely share data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies.

“Snowflake occupies a unique position in the marketplace in that we’re equipped to enable data connectivity in a transparent, privacy-preserving manner,” said Bill Stratton, Global Head, Media, Entertainment & Advertising at Snowflake. “Our partnership with Magnite will allow us to provide scaled activation for advertisers and agencies, ensuring they’re able to drive consistent results despite the upcoming changes to the addressability landscape.”

“Although the audience-based transaction model continues to be presented with challenges, buyers and sellers still desire to leverage first and third party data to make the most of their high-value assets,” said Kristen Williams, SVP of Strategic Partnerships at Magnite. “We look forward to being able to deliver value for our clients with the combination of our best-in-class technology and access to premium supply combined with Snowflake’s powerful and secure data offering.”

“In today’s landscape where client first-party data activation is a core strategic element across all channels, Omni's integration with Magnite via Snowflake provides our OMG advertisers a direct and secure path to audience activation,” said Josh Farbman, US Head of Activation at Annalect. “This enables them to focus investment towards the most relevant consumers, while also benefiting from the cost and performance efficiencies that direct integrations with the supply-side offer.”

"The true value of data is realized by how well you can activate against it," said Evan Hanlon, Global CEO of Choreograph. "This partnership will not only enhance the value of GroupM Premium Marketplace by connecting our data directly to supply, it will further extend the advantages of best-in-class campaign activation to GroupM clients by bringing insights and investment closer together than ever before.”

PG Forsta, the leading provider of technology and expertise to help organizations get a deeper, more complete understanding of the experiences of their audiences, today announced the appointment of Johnny Luu as Chief Marketing Officer. As CMO, Luu will lead all aspects of PG Forsta’s global marketing organization.

Luu will be responsible for driving global marketing strategy and ensuring that PG Forsta remains a trusted, innovative partner to healthcare and commercial organizations looking to enhance the patient, customer, and employee experience. He will lead the cross-functional go-to-market activities for products within the Press Ganey healthcare suite, as well as the Forsta Human Experience (HX) platform that helps enterprises in any industry gather, analyze, visualize and act on data to optimize the experiences at the heart of their businesses.

“I’m delighted to welcome Johnny to the PG Forsta organization. His extensive experience in technology, healthcare industry knowledge, and innovative thinking will be instrumental in advancing our mission to understand the full Human Experience of our clients’ audiences.” — Darren Dworkin, President and Chief Operating Officer, PG Forsta.

Luu brings over 15 years of industry experience at Fortune 500 companies, most recently serving as Cerner's Chief Marketing and Communications Officer and Oracle Health’s Vice President of Marketing. He brings significant public relations and global communications expertise within the healthcare and technology industries, having previously led communications at Google Health.

“PG Forsta is at the forefront of helping organizations improve the human experience whether those humans are customers, employees, or patients,” Luu said. “I am honored to join an organization who understands that behind every data point is a real human being, and I’m excited to take that approach, expertise, and technology across industries.”

Evergent’s scalable subscriber management offerings to facilitate next stage of growth for Sky Perfect! On Demand service

Evergent, the customer management and monetization leader for streaming and digital subscription businesses, today announced a partnership with SKY Perfect JSAT Corporation (SKY PerfecTV!), a leading direct-to-home operator delivering satellite television and other interactive services to the Japanese market. According to the agreement, Evergent will provide subscriber management tools for Sky Perfect! On Demand, SKY PerfecTV!’s growing OTT platform. Evergent’s subscriber management solutions will allow Sky Perfect! On Demand to further scale by providing multiple billing models, in addition to supporting revenue projections and optimization for live event streaming.

SKY PerfecTV! serves more than 2.8 million subscribers across Japan. The company aims to serve its customers with a broad range of innovative solutions, offering TV subscription services delivered via satellite or Fiber to the Home. Sky Perfect! On Demand, the company’s OTT video platform, serves direct-to-home (DTH) subscribers in Japan with premium video content. SKY PerfecTV!’s new partnership with Evergent will enable them to offer content beyond DTH viewers and expand with flexible customer acquisition and retention models.

“SKY PerfecTV! Is always looking for innovative technology solutions to deliver a future-proof premium service,” said Shizuka Akashi, General Manager Content Business Division at SKY Perfect JSAT Corporation. “Evergent’s solutions provide us with more flexibility and enable an expanded range of offerings. We are confident that our partnership with Evergent will help to fuel competitive user experiences for our OTT service”

“For many OTT video providers, the biggest barrier to growth is complexity in billing and subscription management,” said Vijay Sajja, founder and CEO of Evergent. “We are pleased to support SKY PerfecTV! as they look to enter a new phase of business growth and development. Evergent’s subscriber management tools allow OTT and DTH operators to work with agility and flexibility, providing customers with appropriate subscription packages and a superior user experience.”

Industry veterans strengthen Cyara’s executive team to elevate global CX and drive customer satisfaction

Cyara, the leading AI-led Customer Experience (CX) Transformation Platform provider, today announced the appointment of Jeff Romano as Chief Customer Officer (CCO) and the promotion of Cyara’s Executive Vice President of Product, Max Lipovetsky to Chief Product Officer.

In his role, Romano will be responsible for managing the customer experience for Cyara’s global customer base across various touchpoints, including on-boarding, technical training and education, all post-sales activities and retention. With over 25 years of experience in cultivating strategic customer relationships and fostering high levels of customer satisfaction and retention, he brings a proven track record of success in managing global customer success teams.

“Today, we are witnessing a pace of change in both customer expectations and technology like never before,” said Romano. “My dedication to fostering meaningful customer relationships and ensuring their success aligns perfectly with Cyara's commitment to delivering unparalleled customer satisfaction. I look forward to continuing to build on Cyara’s customer-centric culture and driving the best possible experience for all customers.”

In his elevated role of Chief Product Officer, Lipovetsky will drive continued product expansion and innovation across Cyara’s broad CX transformation platform. His focus will be on investment in emerging technologies such as conversational AI, large language models (LLMs) and generative AI to maintain and expand Cyara’s CX market leadership.

“I am really thrilled to welcome Jeff to the Cyara leadership team and congratulate Max on his well-deserved promotion,” said Rishi Rana, President of Cyara. “With Jeff's customer-centric approach and Max's product innovation expertise, we will continue to deliver innovative solutions that drive customer satisfaction and long-term retention.”

Setting a new industry benchmark in digital channel monitoring, Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, is proud to unveil a strategic alliance with TAG Video Systems, a leader in software-based, IP-native monitoring solutions. This collaboration is primed to revolutionize the quality of FAST broadcast streams leveraging TAG's state-of-the-art features.

"Channel monitoring is a cornerstone of successful broadcasting in today's digital age," stated Baskar Subramanian, CEO and Co-Founder, Amagi. "By integrating TAG Video Systems' advanced functionalities — from basic audio and video alerts and email notifications to comprehensive monitoring of more than 500 different possible error points and generation of advanced dashboards — we are significantly augmenting our existing monitoring capabilities. This partnership ensures that we not only monitor but also seamlessly control over 2,100 live 24x7 channels, enhancing the reliability of our FAST and broadcast streams."

Ziv Mor, Chief Growth Officer at TAG Video Systems, commented: "Our collaboration with Amagi marks a significant milestone in TAG's mission to integrate our industry-leading solutions across all broadcast applications. With the rapid growth of FAST digital linear services, this partnership highlights the adaptability and agility of the TAG Realtime Media Performance platform. We are confident that our combined efforts will empower Amagi and its customers to stay at the forefront of the industry transformation, leveraging advanced technologies to drive their business strategies. Amagi's extensive reach, combined with our innovative tools, will provide customers with an unmatched experience."

In addition to channel monitoring enhancements, Amagi will also be integrating TAG's product capabilities into its vast suite of SaaS offerings. This ensures that clients receive an all-encompassing solution tailored for modern broadcasting challenges.

Subramanian further added: "The growth and value of live digital linear channels are undeniable. As these channels grow their reach, the demand from our clients to monitor and control these burgeoning revenue streams has intensified. TAG's cutting-edge products perfectly address this need, ensuring our clients remain at the pinnacle of digital broadcasting."

Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagi's global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade and The Roku Channel, among others.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced new Bloomreach Discovery features and enhancements built to support B2B merchandisers, including new capabilities within group merchandising, SKU searchability, and facet enhancements. These features empower merchandisers with greater control as they optimize the e-commerce experience to match the needs of each user and each customer, across industries and locations. They add to countless merchandising features already available in Bloomreach Discovery, a solution that empowers merchandisers with a unique balance of AI and user control.

"We spend a lot of time delving into the unique challenges that B2B businesses encounter in the e-commerce landscape," said Jordan Roper, General Manager and Head of Product, Bloomreach Discovery. "For these businesses, discoverability is key. That's why we’re focused on enhancements to help our B2B merchandisers optimize the site experience and deliver exactly what buyers are looking for — as quickly and easily as possible."

The recently launched features and enhancements for Bloomreach Discovery offer more ways for merchandisers to increase discoverability for buyers. They include:

• Group merchandising: which improves product discoverability and drives conversions with the ability to merchandise groups of products based on any attribute, such as "manufacturer series," "finish" or "specification met." This expands the scope of Bloomreach’s previously launched dynamic grouping, allowing teams to merchandise the created groups.
• SKU searchability: which allows merchandisers to make product variants (such as finishes, sizes, and dimensions) searchable so that a buyer’s specific search delivers results with only those attributes, improving the time it takes to navigate large catalogs. This creates a more seamless buying journey and ultimately supports the acceleration of customer adoption of e-commerce.
• Facet enhancements: which gives merchandisers the ability to rank, reorder, and customize the display of number-facets, increasingly important for B2B shoppers, directly in their dashboard at global, search, and category levels to better match the specific needs of their buyers

First-of-its-kind forensic watermarking technology sets new data privacy standards; fosters stewardship and trust from within while enabling near-instant identification of insider threats

EchoMark, the company pioneering an unprecedented approach to information protection, announced today the public launch of its AI-driven solution to keep private information private. EchoMark automatically embeds invisible forensic watermarks in emails and documents, enabling source identification within minutes. As the first enterprise-grade software of its kind, EchoMark's invisible watermarking is a proactive deterrent against leaks.

EchoMark also announced a $10 million seed investment led by Craft Ventures, accelerating the company's mission to expand its forensic watermarking technologies across formats and workloads.

The frequency and severity of data breaches and leaks have undermined the bedrock of online communication, even within the world's most sophisticated organizations. Insider threat incidents surged 44% in the past two years with a single data breach now costing $4.45 million on average. According to Gartner®, by "2025, insider risk will cause 50% of organizations to adopt formal programs to manage it, up from 10% today."¹

"EchoMark is not just filling a critical and urgent market gap; we're creating a solution that never existed before," said Troy Batterberry, founder and CEO of EchoMark. "Communication is the foundation of any organization, and when people can't trust it, the entire structure crumbles and the external ramifications can be pervasive. Consider the Dobbs leak—a year, 126 formal interviews, and a 23-page investigative report later, the Supreme Court still can't locate the internal source, eroding trust from within and among citizens. EchoMark could have confidently identified the source in under five minutes. We're thrilled to officially bring these capabilities to organizations around the world."

EchoMark's Software-as-a-Service (SaaS) solution redefines data security. It seamlessly safeguards information while promoting trust and enabling unrestricted collaboration for any organization. Using EchoMark is simple:

1. Deploy protection instantly–without interrupting anyone or anything: In less than five minutes, EchoMark can be deployed without any content disruption, end-user training, or manual inputs. It integrates seamlessly with major email systems (no client software needed) and operates silently in the background, injecting personalized forensic watermarks on emails and PDFs.
2. Customize privacy to enhance operations: EchoMark settings tailor the solution to diverse cohorts, use cases, and needs, promoting effective communication while safeguarding operations. For instance, in addition to invisible watermarking, an organization can activate visible watermarks to signify the technology's presence and further deter leaks, promoting internal stewardship and trust.
3. Identify the source within five minutes: By uploading compromised data and initiating the process, EchoMark's AI-powered forensic watermark technology rapidly and conclusively pinpoints potential insider threats and enables swift action. Through advanced natural language analysis and copy/paste detection, EchoMark achieves a near 100% accuracy rate in identifying inside threats, even in cases of document alterations, from screenshots to manual rewrites. EchoMark eliminates the need for protracted internal investigations.

Leading organizations, including the global auction house Christie's and the venture capital firm Craft Ventures, use EchoMark to protect and enhance their private communications.

"Christie's has long been committed to securing the privacy and protection of our clients' information," said Ben Gore, Chief Operating Officer at Christie's. "We are constantly in search of new and innovative technologies that can enhance our already robust protocols, and we are excited to explore the possibilities that EchoMark's solution offers."

"EchoMark's application of computer vision and perturbation technology is creating a new standard in information security," said Brian Murray, partner and Chief Operating Officer at Craft Ventures. "Companies and organizations gain precision visibility into their information security and bad actors are thwarted by a new, omniscient deterrent. It's an elegant application of new technology to solve one of the most vexing and expensive challenges facing the enterprise."