New Mobile App Growth Report shows significant opportunities in emerging markets, with APAC offering most immediate value and India the best country for mobile gaming UA campaigns

Leading measurement and analytics company Adjust today reintroduced its annual Mobile App Growth Report, which unveils its new Growth Score metric and provides in-depth analysis into app performance around the globe. The report uncovers insights on the most mature markets, as well as emerging markets that could be a source of untapped user acquisition (UA) growth. Adjust's data finds the Asia-Pacific (APAC) region offering the most immediate value for mobile marketers, with India being one of the best countries to launch a mobile gaming UA campaign in the world.

"Adjust is continually developing solutions that promote this new wave of global growth marketing to empower our clients to execute high-performance, measurable campaigns at a time when the mobile app ecosystem has never been more challenging," said Lou Hong, VP of Marketing at Adjust. "Adjust's Growth Score tells marketers and developers where they can grow. Understanding which app verticals and regions have the highest potential for growth is essential when creating and scaling campaigns successfully."

The Adjust Growth Score
Adjust's Growth Score is designed to determine the performance and potential of apps and app marketing across a wide variety of regions, countries and markets. Based on Adjust's top 2,500+ apps and their performance in the first half of 2023, the score incorporates three key metrics: volume of installs, effective cost per install (eCPI) and lifetime value (LTV). The relationship between these metrics is critical in determining not only an app's growth trajectory, but a campaign's value.

Assessing Global Growth Opportunities
Although North America continues to be a dominant player in the mobile app market, drumming up a projected $273 billion by 2027, improved mobile infrastructure and the availability of affordable smartphones has led to explosive growth in the APAC app market. In 2022, the number of mobile internet users reached 1.29 billion, compared to 700 million users in 2015.

Additionally, Adjust's report shows many app verticals continuing to make a comeback after a tough few years. Adjust analyzed app performance across the leading markets, regions and verticals to uncover high-growth UA opportunities. Key highlights include: 

• APAC leads in regional mobile app growth, with a Growth Score of 43.3. Following closely behind is Europe and North America with scores of 35.9 and 30, respectively.
• India has the highest country growth score (31.2), largely attributed to the increasing availability of affordable smartphones and mobile data plans.
• Mobile gaming has the highest Growth Score at the vertical level. Action, hyper casual, sports, RPG and casual gaming apps are the top ranked gaming verticals globally.
• Travel and shopping apps outperformed many other verticals across markets, underscoring a strong interest in travel following the pandemic. Shopping apps have the second-highest Growth Score, by vertical, worldwide.

The boundaries of digital communication have been redrawn, ushering in an age where artificial intelligence exceeds all anticipations. Introducing "AI Chat: Chatbot Assistant", now available on the App Store. This isn't merely another app. It's a breakthrough, setting the gold standard for virtual interactions.

What sets "AI Chat: Chatbot Assistant" apart from the competition?

Dynamic Dialogues: Bid farewell to stiff and robotic exchanges. Engage in conversations so smooth and life-like, you'd forget you're chatting with AI.

AI-Powered Creativity: Whether it's crafting a poem, story, or speech, let "AI Chat" be your co-writer, crafting textual masterpieces.

Echoes of History: Chat with legends of the past, relive epochal moments, and experience unprecedented cultural immersion.

Breaking Language Barriers: Real-time translations mean the world just got a little smaller, making global communication instant and effortless.

Functional Versatility: Be it organizing your calendar or crafting captivating social media captions, the possibilities are limitless.

The Arrival of QRcode reader: More than just redirecting to a webpage, QRcode plunges users into dynamic conversations with ChatGPT. Imagine scanning a book's QR Code and immediately discussing its author or hearing an excerpt, all through an interactive AI session.

But that's not all! Subscribers on the annual plan can also avail of unlimited access to GPT-4 for a mere $6 a month. At the price of a weekly coffee—just over $1—you can harness the full power of artificial intelligence, a blend of technologies that truly sets it apart.

This application has been crafted by an Italian startup, CreativAI srl, backed by a seasoned team with annual experience in the domain.

"AI Chat: Chatbot Assistant" is more than just an application; it's a revolution. It exemplifies the next evolutionary leap in how technology can, and should, enrich our lives.

The team behind "AI Chat" invites all tech enthusiasts, dreamers, and the curious to download the app and step into a bold new realm of digital conversation.

Inbenta adds new Chief Marketing Officer, Head of Experience, and Head of Product

Inbenta, an AI platform purpose-built to optimize customer experience, today announced the appointment of David Barnhardt to Head of Experience, Janice Diner to Chief Marketing Officer, and Robin Dindayal to Head of Product. The additions to Inbenta's executive team aims to support Inbenta's expansion in the North American market; further innovate its products and services; and increase Inbenta's brand awareness to key sectors.

As Head of Experience, David Barnhardt will be tasked with delivering and optimizing Inbenta's integrated, holistic AI-powered customer experience platform. Barnhardt holds 20 years of experience in product and UX roles in the banking and payments sector. Previously, Barnhardt held the Chief Experience Officer position at GIACT (an LSEG business), as well as product positions at Early Warning and Bank of America.

As Chief Marketing Officer, Janice Diner will help boost Inbenta's profile and position it for continued growth. Diner brings decades of experience as the founder and CEO of Horizn — a provider of easy to embed interactive Product Digital Demos that was acquired by Inbenta in August 2023 – and as a creative director. Diner has been a featured speaker at industry events and has bylined articles in the Financial Brand, Forbes, Financial Post, Entrepreneur, and Toronto Life.

As Head of Product, Robin Dindayal will oversee Inbenta's line of AI-enabled products from development to deployment. Dindayal brings over 20 years of experience in product and engineering roles within enterprise B2B SaaS organizations, including leading product management teams. In his most recent role as Chief Product Officer before becoming Chief Operating Officer at Horizn, Dindayal worked to deliver customer experience-enhancing solutions to leading financial institutions.

"The industry is in need of practical AI solutions that can lower the cost of business, increase efficiency, and emphasize customer experience," Melissa Solis, CEO at Inbenta. "Inbenta is actively working with companies across industries to fine-tune its solutions for both the corporate and end-user. By appointing a new Head of Experience, Chief Marketing Officer and Head of Product, we are delivering on our mission."

The appointments come on the heels of major announcements within the past year including the acquisition of interactive Product Digital Demos provider, Horizn; the expansion of Inbenta's customer experience platform by offering a seamless Generative AI integration; and $40M in funding led by Tritium Partners.

PostcardMania, the $97 million marketing technology company with over 350 staff, is seeking Salesforce users willing to beta test a new, highly anticipated, Salesforce app integration. Beta testers will be credited with 200 free postcards to use for their direct mail marketing or other business purposes, and postage is fully covered.

With PostcardMania's direct mail integration comes an opportunity for Salesforce users to improve response and return on investment. Studies show that 87% of people consider mail to be believable compared to 48% for email, and 70% of people said that physical mail, rather than email, gave them a better impression of the company that sent it.

Using PostcardMania's new app integration, Salesforce users will be able to target specific contacts, opportunities, leads and accounts with direct mail, as well as create custom workflows that take advantage of Salesforce's customer intelligence to automatically trigger a postcard mailing based on any pre-programed action.

For example, users can target opportunities that stalled at any Qualification stage for a certain amount of time with a customized mailer that can be sent natively from within Salesforce with just a few clicks.

Workflows can also be established via Salesforce Flow for users familiar with automation and interested in adding the power of offline touchpoints to their customer journeys to lift response. Postcards featuring dynamic custom content can be printed, mailed and delivered to mailboxes nationwide as easily as emails are automated. Mailings can be triggered based on birthday data or Salesforce events, for example whenever a new lead becomes qualified or a new conversation prompts a fresh opportunity, or stagger mailings based on your outreach schedule and robust context. The possibilities are endless, and with advanced attribution and tracking, users can closely track mailings to fine-tune and maximize response.

PostcardMania's beta app integration also allows users to quickly and easily select and customize postcard designs. More than 100 results-based and professionally designed postcard templates are available to choose from, with more to be added regularly. PostcardMania's design editor is included within the app to let users customize their design's color, style, photos and messaging. Dynamic personalization is also available down to an individual-level, ensuring recipients feel seen and heard without any extra workload.

The testing phase of PostcardMania's Salesforce app integration will last 4 weeks (or until a user mails all of their 200 credited mailers) and include a feedback survey at the close of testing. Beta testing is an integral part of PostcardMania's development process and user feedback will be instrumental in identifying areas for improvement and refining the overall performance, ensuring a robust and user-friendly product upon the official technology release.

Founder and CEO of PostcardMania Joy Gendusa says the app integration is a special milestone in PostcardMania's commitment to bringing user-friendly and effective direct mail technology to business owners and marketers without hefty onboarding and tech fees.

"We always want to provide the very best experience possible for our clients, Gendusa said. "Not only are we offering this powerful and easy-to-use technology to any Salesforce user, but we are also launching it without any startup fees. This will make direct mail marketing simple, fast, effective and affordable for business owners everywhere."

Salesforce users interested in signing up for PostcardMania's beta test and claiming 200 free postcards should email jasp@postcardmania.com with "salesforce beta test" in the subject line. Testers will be chosen over the course of the next few weeks and contacted individually upon selection with further instructions.

PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together

Levitate, the award-winning Happiness Platform for relationship-based businesses, announced today the addition of a brand new offering, Handwritten Cards. With a reputation for disrupting the traditional marketing landscape, Levitate is excited to release this unique offering that marries technology with personal touch, allowing customers to send real pen to paper cards to their networks at scale. This announcement coincides with another significant milestone for the company: reaching 5,000 paid customers, on the heels of also being included in the INC. 5000 list.

About the New Handwritten Cards Feature

In the era of digital communication, Levitate recognizes the irreplaceable value and nostalgic charm of a handwritten card. However, most people simply don't have the time, energy, or forethought to hand-write personal thank yous, greetings, or holiday cards beyond the rare occasion. Leveraging cutting-edge robotic technology, Levitate's Handwritten Cards feature enables businesses to send real, pen-written cards at scale, with a variety of fonts that mimics the nuances of genuine handwriting. Featuring high-quality cardstock and in-house custom designs, plus delivery through USPS with real Forever Stamps as the postage, these cards differentiate themselves from competitors with their uniquely authentic look and feel.

Levitate client Denny Esford, Attorney & Owner of Windy City Trial Group, had this to say about the new offering, "I unexpectedly received one of Levitate's new 'handwritten' note cards in the mail. Much like Levitate's emails, they look very much like someone individually sent it to just me. For clients that appreciate the personal touch of a physical connection, such as a piece of mail, I think this note card will be remarkably effective at staying in touch with clients in a memorable way. Well done, Levitate."

Levitate's Handwritten Cards are the perfect way to express genuine care and foster meaningful connections easily. Whether marking occasions like birthdays and anniversaries, celebrating significant life moments such as promotions and welcoming new family members, or simply conveying gratitude for ongoing support, these custom-designed cards effortlessly bridge the gap between businesses and their clients. Levitate customers will have the option to further amplify their brand identity by incorporating their logos into these heartfelt cards. To ensure that a birthday is never forgotten, Levitate offers automations for birthday cards so customers can send these personal greetings automatically. The feature is also ideal for spreading holiday wishes with custom holiday cards, sent in bulk, but with the look and feel of an individually handwritten card - saving countless hours and wrist pain.

The new Handwritten Cards feature is a natural extension of Levitate's mission to make the world a happier place by building more authentic relationships.

5,000 Customers and Counting

In addition to the Handwritten Cards feature, Levitate is thrilled to announce they have reached 5,000 customers, with revenue growth of over 1,500% in the last three years.

"This milestone is more than just a number; it's a testament to the effectiveness of Levitate's approach to client happiness," said Grant Kitching, CRO of Levitate. "Our continued growth speaks volumes about the results our customers are seeing and the commitment of our team to create a truly unique and invaluable product for relationship-based business owners."

Levitate believes that their relentless pursuit of innovation and deep understanding of and attention to customer needs is what will help fuel their continued success for years to come.

Corero Network Security, the specialists in distributed denial of service (DDoS) protection solutions, today unveiled its "partner-first" go-to-market strategy and enhanced partner program. Effective October 1, all new Corero business globally will be sold in collaboration with its channel partners.

Today, the majority of Corero new business is conducted with partners. The next stage in the go-to-market strategy will focus on investing in strategic partnerships and driving Corero's growth plans through them. 

"Our partnerships play an integral role in our success, and we are committed to investing in these relationships," said Tanya Alfonso, Chief Revenue Officer at Corero Network Security. "Partners will enjoy high satisfaction and recurring revenue. Working hand in hand, we can accelerate the momentum we are seeing today."

Incorporating partner feedback, Corero's revamped partner program includes:

• Turnkey marketing campaigns for lead generation
• Simplified two-tiered program with clear partner deal discounts
• New partner portal with enhanced collaboration on leads and opportunities
• Corero subject matter expert sales support

"Strengthening our ties with our channel partners is not just a strategy; it's a commitment to mutual growth and customer satisfaction, with our customers ultimately benefiting," said Erik Britt-Webb, Vice President of Strategic Alliances and Channel at Corero Network Security.

Speaking on behalf of Netceed, one of Corero's best channel partners, James DeCoe, Senior Vice President of Products, Procurement, and Technology, said, "Netceed has a long-term relationship with Corero. They are among our most successful security partnerships. Their values and commitment to partnership are underscored by their strategy of only servicing customers through partners and the addition of their enhanced partner portal. Netceed is proud to continue our strong partnership together with Corero."

Kognitiv Corporation delivers AI-powered loyalty and data activation solutions to enable highly effective personalization and optimization of the customer experience. Kognitiv is thrilled to add Kognitiv Ignite to its innovative, omni-channel SaaS platform. This transformative AI-native, outcome-based, one-to-one personalization software has been designed to reshape and propel brands' customer engagement strategies across owned channels.

Kognitiv Ignite changes the way brands approach customer engagement across owned channels by enabling marketers to begin with the end goals in mind. Marketers can focus on what they know: their objective and their budget, and let AI define the audience, channels, products, offers, and content to achieve those goals. Kognitiv Ignite takes the guesswork out of delivering the right message to the right customer at the right time, empowering marketers to exceed their KPIs while maintaining their budget. By leveraging AI-powered automation, marketers can focus on driving strategy and innovation, while letting Kognitiv Ignite optimize their customer engagement in real time.

"We built Kognitiv Ignite to help marketers deliver highly curated experiences to their customers and profitable results to their business," said Anthony Wintheiser, Chief Product Officer of Kognitiv. "Kognitiv Ignite's outcome-based workflow, built on the back of the Kognition AI/ML engine, empowers marketers to engage millions of customers on an individualized basis in a way that is both relevant for the customer and incremental for the business. With Kognitiv Ignite, marketers will be able to build and run campaigns that are smarter and faster, while delivering higher sales and greater value to their business."

Kognitiv Ignite is powered by Kognition, Kognitiv's proprietary AI engine, that combines hundreds of AI/ML models including customer lifetime value, propensity, churn, and more, to deliver one-to-one personalization at scale. Kognition evaluates millions of attributes, predicts future customer behavior, and prescribes the perfect interaction for every customer to meet the brand's predefined business goals. An integrated feedback loop that tracks attribution and incrementality ensures that customer engagement is optimized in real time to drive relevance and maximize ROI.

"At Kognitiv, we are dedicated to equipping marketers with the tools they need to drive not only customer engagement, but also substantial revenue growth," said Tim Sullivan, Chief Executive Officer at Kognitiv. "With the launch of Kognitiv Ignite, our AI-native personalization software, we're revolutionizing the way marketers approach customer engagement by letting them start with their defined goal and allowing the AI to steer them to success."