Heretto is thrilled to announce the beta launch of highly anticipated generative artificial intelligence (AI) features, new branding, and a refreshed website. This landmark event introduces two powerful AI functionalities, Etto, the Heretto Copilot to assist technical writers, and HelpAI to support content consumers. Etto and HelpAI will initially be available to Beta testers and then to all Heretto customers in 2024.

With these new capabilities, enterprise customers will save countless hours by letting the AI handle mundane tasks or gain an in-house DITA expert to make structured content more approachable. Authors can now create content faster while focusing on the creative and strategic process of technical writing rather than mundane tasks.

HelpAI adds a generative search function to the Heretto portal, making it easier for users to surface answers and information. Equipped with a confidence score and supported by citations, HelpAI is designed to provide hallucination-free results and will only surface accurate, secure, and helpful information from the portal.

These two features set the stage for further product advancements and ensure Heretto users will have state-of-the-art tools for managing content effectively and securely.

In concurrence with the AI Beta launch, Heretto is also proud to unveil a refreshed brand identity, signaling a new era. The rebrand includes a polished color palette, a user-centric website redesign, and a modernized logo.

"We are excited to share these generative AI features, representing a major leap forward in our ongoing mission to empower our customers to build their most ambitious and impactful knowledge experiences. Combined with our fresh new look, this launch marks the beginning of a transformative chapter for Heretto, and we look forward to helping our users build tomorrow's content strategy today." Patrick Bosek, Heretto CEO

Televerde, a global revenue creation partner supporting marketing, sales, and customer success for B2B businesses worldwide, today announced the release of its much-anticipated whitepaper titled "CMOs & Chief DE&I Officers: Joined at the Hip for a DE&I Revolution." Authored by Televerde's Head of Global Marketing Kellie Walenciak, the whitepaper critically examines the pivotal role Chief Marketing Officers (CMOs) can play in spearheading Diversity, Equity, and Inclusion (DE&I) initiatives within the corporate sector, especially at a time when many companies are retracting their commitments due to influences in the political and judicial spheres coupled with a lack of understanding on how to implement DE&I strategies effectively.

Drawing from decades of experience spanning marketing, communications, and employee engagement in various industries, Walenciak shares deep insights into the complex landscape of biases and the pressing need for inclusivity in the corporate world. This whitepaper is significantly shaped by her transformative experience at Televerde, a company that stands as an example of genuine commitment to fostering a workplace where diversity is not just welcomed but actively celebrated and leveraged for organizational growth.

"The depth of understanding and the convictions I now hold about DE&I have been profoundly influenced by my time at Televerde," explained Walenciak. "This experience has not only deepened my comprehension of the critical importance of DE&I but has also allowed me to witness firsthand the harsh realities of societal judgments that restrict opportunities based on a myriad of factors, extending beyond gender to include criminal records, ethnicity, sexual orientation, educational background, and employment history. To see companies begin to pull back from DE&I at this juncture is both ethically disconcerting and strategically misguided."

In this whitepaper, Walenciak invites readers to explore the transformative potential of genuine inclusivity, offering a fresh perspective on DE&I, informed by success stories and lessons learned from businesses across industries. She underscores the belief that for DE&I initiatives to flourish genuinely, they must be seamlessly integrated into the fabric of a company, becoming a vital part of its public persona and operational ethos.

Highlights from the Whitepaper:

• The Present State of DE&I in Corporate America: An analysis of the current landscape, highlighting the initial momentum and the subsequent slowdown in DE&I initiatives.
• The Repercussions of the Supreme Court's Stance on Affirmative Action: A look at the historical context of DE&I and its evolution.
• Building the Business Case for DE&I: Making a compelling case for integrating DE&I into the business strategy, transcending mere compliance to incorporate DE&I as a core part of the brand.
• The Pivotal Role of CMOs in Advocating DE&I: Unveiling the potential of CMOs in being the torchbearers for DE&I initiatives, aligning them with the brand's core values and messaging.
• Successful DE&I Strategies Led by Marketing: Showcasing examples of successful marketing-led DE&I initiatives and the lessons to be learned from them.
• Insights Gleaned from These Case Studies: A deeper analysis of real-world case studies to derive actionable insights and strategies.
• Bridging the Divide: Making a case for a more potent synergy between marketing leadership and DE&I initiatives.
• Looking Forward: The Future of DE&I in 2024 and Beyond: Projecting the future trajectory of DE&I and the role of CMOs in helping to shape it.

The whitepaper serves as a blueprint for organizations seeking to revitalize their DE&I strategies, offering a fresh perspective and a roadmap to creating a lasting and meaningful impact. It advocates for a shift from treating DE&I as a superficial requirement to embodying it as an essential part of the brand story and a genuine reflection of a company's core values and philosophy.

"We find ourselves at a critical stage where the need for authentic and sustainable DE&I strategies is more pressing than ever," added Walenciak. "Through this whitepaper, we aim to start a conversation that sparks actionable change, with CMOs at the forefront, helping to guide organizations towards a more inclusive future."

Analysts Explore Industry Trends at Gartner IT Symposium/Xpo 2023, October 16-19

Gartner, Inc. today announced its list of 10 top strategic technology trends that organizations need to explore in 2024. Analysts presented their findings during Gartner IT Symposium/Xpo, which is taking place here through Thursday.

“Technology disruptions and socioeconomic uncertainties require willingness to act boldly and strategically enhance resilience over ad hoc responses,” said Bart Willemsen, VP Analyst at Gartner. “IT leaders are in a unique position to strategically lay down a roadmap where technology investments help their business's sustenance of success amidst these uncertainties and pressures.”

“They and other executives must evaluate the impacts and benefits of strategic technology trends, but this is no small task given the increasing rate of technological innovation,” said Chris Howard, Distinguished VP Analyst and Chief of Research at Gartner. “For example, generative and other types of AI offer new opportunities and drive several trends. But deriving business value from the durable use of AI requires a disciplined approach to widespread adoption along with attention to the risks.”

Democratized Generative AI

Generative AI (GenAI) is becoming democratized by the confluence of massively pretrained models, cloud computing and open source, making these models accessible to workers worldwide. By 2026, Gartner predicts that over 80% of enterprises will have used GenAI APIs and models and/or deployed GenAI-enabled applications in production environments, up from less than 5% early 2023.

GenAI applications can make vast sources of information — internal and external — accessible and available to business users. This means the rapid adoption of GenAI will significantly democratize knowledge and skills in the enterprise. Large language models enable enterprises to connect their workers with knowledge in a conversational style with rich semantic understanding.

AI Trust, Risk and Security Management

The democratization of access to AI has made the need for AI Trust, Risk and Security Management (TRiSM) even more urgent and clear. Without guardrails, AI models can rapidly generate compounding negative effects that spin out of control, overshadowing any positive performance and societal gains that AI enables. AI TRiSM provides tooling for ModelOps, proactive data protection, AI-specific security, model monitoring (including monitoring for data drift, model drift, and/or unintended outcomes) and risk controls for inputs and outputs to third-party models and applications.

Gartner predicts that by 2026, enterprises that apply AI TRiSM controls will increase the accuracy of their decision making by eliminating up to 80% of faulty and illegitimate information.

AI-Augmented Development

AI-augmented development is the use of AI technologies, such as GenAI and machine learning, to aid software engineers in designing, coding and testing applications. AI-assisted software engineering improves developer productivity and enables development teams to address the increasing demand for software to run the business. These AI-infused development tools allow software engineers to spend less time writing code, so they can spend more time on more strategic activities such as the design and composition of compelling business applications.

Intelligent Applications

Intelligent applications include intelligence — which Gartner defines as learned adaptation to respond appropriately and autonomously — as a capability. This intelligence can be utilized in many use cases to better augment or automate work. As a foundational capability, intelligence in applications comprises various AI-based services, such as machine learning, vector stores and connected data. Consequently, intelligent applications deliver experiences that dynamically adapt to the user.

A clear need and demand for intelligent applications exists. Twenty-six percent of CEOs in the 2023 Gartner CEO and Senior Business Executive Survey cited the talent shortage as the most damaging risk for their organization. Attracting and retaining talent is CEOs’ top workforce priority, while AI was named the technology that will most significantly impact their industries over the next three years.

Augmented-Connected Workforce

The augmented-connected workforce (ACWF) is a strategy for optimizing the value derived from human workers. The need to accelerate and scale talent is driving the ACWF trend. The ACWF uses intelligent applications and workforce analytics to provide everyday context and guidance to support the workforce’s experience, well-being, and ability to develop its own skills. At the same time, the ACWF drives business results and positive impact for key stakeholders.

Through 2027, 25% of CIOs will use augmented-connected workforce initiatives to reduce time to competency by 50% for key roles.

Continuous Threat Exposure Management

Continuous threat exposure management (CTEM) is a pragmatic and systemic approach that allows organizations to evaluate the accessibility, exposure and exploitability of an enterprise’s digital and physical assets continually and consistently. Aligning CTEM assessment and remediation scopes with threat vectors or business projects, rather than an infrastructure component, surfaces not only the vulnerabilities, but also unpatchable threats.

By 2026, Gartner predicts that organizations prioritizing their security investments based on a CTEM program will realize a two-thirds reduction in breaches.

Machine Customers

Machine customers (also called 'custobots') are nonhuman economic actors that can autonomously negotiate and purchase goods and services in exchange for payment. By 2028, 15 billion connected products will exist with the potential to behave as customers, with billions more to follow in the coming years. This growth trend will be the source of trillions of dollars in revenues by 2030 and eventually become more significant than the arrival of digital commerce. Strategic considerations should include opportunities to either facilitate these algorithms and devices, or even create new custobots.

Sustainable Technology

Sustainable technology is a framework of digital solutions used to enable environmental, social and governance (ESG) outcomes that support long-term ecological balance and human rights. The use of technologies such as AI, cryptocurrency, the Internet of Things and cloud computing is driving concern about the related energy consumption and environmental impacts. This makes it more critical to ensure that the use of IT becomes more efficient, circular and sustainable. In fact, Gartner predicts that by 2027, 25% of CIOs will see their personal compensation linked to their sustainable technology impact.

Platform Engineering

Platform engineering is the discipline of building and operating self-service internal development platforms. Each platform is a layer, created and maintained by a dedicated product team, designed to support the needs of its users by interfacing with tools and processes. The goal of platform engineering is to optimize productivity, the user experience and accelerate delivery of business value.

Industry Cloud Platforms

By 2027, Gartner predicts more than 70% of enterprises will use industry cloud platforms (ICPs) to accelerate their business initiatives, up from less than 15% in 2023. ICPs address industry-relevant business outcomes by combining underlying SaaS, PaaS and IaaS services into a whole product offering with composable capabilities. These typically include an industry data fabric, a library of packaged business capabilities, composition tools and other platform innovations. ICPs are tailored cloud proposals specific to an industry and can further be tailored to an organization’s needs.

Empowering Businesses with Insightful Analytics, Intuitive Language Queries, and Advanced Data Governance

PurpleCubeAI, the industry’s only cloud-native scalable, enterprise-class unified data orchestration platform, today announces its latest offering, Cognitive Data Insights.

Harnessing next-gen cognitive technologies, PurpleCubeAI transcends traditional boundaries, offering intuitive data processing and automated insights like never before. Cognitive Data Insights will provide groundbreaking features, including:

• English language querying on both structured and unstructured data
• Automated data quality assessment and improvement
• Automated business glossary generation, enrichment, and standardization.

For businesses, the implications are profound: accelerated decision-making, tangible ROI boosts, and a newfound agility in navigating complex data ecosystems. With PurpleCubeAI, organizations are not just managing data; they're foreseeing its future, gaining an unparalleled strategic edge in an increasingly competitive market.

"The digital landscape is overflowing with data, but the real challenge lies in harnessing this data effectively," said Bharat Phadke, CEO of PurpleCubeAI. "Our goal with Cognitive Data Insights is to simplify the process, making data intelligence both accessible and actionable for businesses of all sizes."

PurpleCubeAI brings modern data engineering to modern data platforms like Snowflake. It replaces dozens of legacy tools and is the right starting place for migrations to the data cloud, unified analytics, data warehouse automation, or AI activation. Its distributed architecture deploys data agents for Snowflake, with built-in receivers, transformers, processors, directors, and optimizers to provide the most intuitive and future-proof automation of data engineering.

“We are excited about the new capabilities that PurpleCubeAI brings to our partner network,” said Mohamed Zouari, General Manager at Snowflake. “In addition to what the Snowflake Data Cloud has achieved to break down data silos, PurpleCubeAI has unified data engineering. Customers can now optimize the flow of data from pipeline to predictions.”

PurpleCubeAI enables all data professionals to work together to build end-to-end data pipelines in a drag-and-drop interface, automatically generating metadata for intelligent automation and workload optimization. Governance, cataloging, and security are built in so that PurpleCubeAI becomes the system of record for all data engineering and the data cloud.

PurpleCubeAI is immediately available on both Microsoft Azure and AWS.

Experienced global executive to spearhead operations for unified communications leader

Mitel®, a global leader in business communications, today announced the appointment of Charles-Henry Duroyon as Chief Operating Officer (COO). Duroyon will oversee Mitel’s global business operations, supply chain, and data privacy office as well as lead the company’s strategic planning and M&A initiatives.

With Mitel’s recent acquisition of Unify and goals of further market share expansion, Duroyon will focus on developing operational strategies that support company growth initiatives and optimize organizational efficiency, while ensuring quality, compliance, and accountability to critical business metrics.

Duroyon brings a deep knowledge of international markets from prior leadership roles as Chief Human Resources Officer, COO, and Chief Executive Officer in a variety of industries. In his previous role as Senior Vice President at Atos Tech Foundation, he led corporate development and transformation efforts, including chairing the sale of Unify to Mitel concluded in September 2023. Prior to that, Duroyon served as Global COO of Unify where he was responsible for supply chain, IT, quality, performance excellence, cloud partnerships, and strategic planning. He was also formerly CEO of Fastviewer, a cloud company specializing in remote support and web collaboration, where he led the company to a successful sale, and earlier in his career held key roles at Atos, Faurecia, and Taleo.

“Operational excellence is central to Mitel’s growth strategy and the addition of a senior operations leader to our executive team reflects that focus,” said Tarun Loomba, Mitel President and Chief Executive Officer. “In addition to his deep knowledge of the Unify business, Charles-Henry brings significant experience leading organizations through transformation and a well-developed global perspective that will help Mitel accelerate current priorities and build a foundation for long-term success.”

"With the recent addition of Unify, Mitel has demonstrated a clear commitment to the communications space and laid a path for an exciting future,” said Charles-Henry Duroyon. “I look forward to working with this talented team to ensure customers continue to have exceptional experiences with Mitel solutions and services for many years to come."

Analysts Explore How Generative AI is Shifting How People and Machines Interact During Gartner IT Symposium/Xpo 2023, October 16-19

Artificial intelligence (AI) – especially the leap in generative AI (GenAI) – is part of a larger shift in how humans and machines interact, according to Gartner, Inc. This shift provides two key focus areas for CIOs and IT executives as AI becomes an enterprise initiative, not just an IT initiative.

“GenAI is not just a technology or just a business trend. It is a profound shift in how humans and machines interact,” said Mary Mesaglio, Distinguished VP Analyst at Gartner. “We are moving from what machines can do for us to what machines can be for us. Machines are evolving from being our tools to becoming our teammates. Gartner predicts that by 2025, GenAI will be a workforce partner for 90% of companies worldwide.”

“CIOs have a major role in how they shape AI and how AI shapes us,” said Don Scheibenreif, Distinguished VP Analyst at Gartner. “According to recent Gartner surveys of CEOs, CIOs are their number one choice to unlock the value of GenAI.”

During the opening keynote of Gartner IT Symposium/Xpo, which is taking place here through Thursday, Gartner analysts told the audience of over 8,000 CIOs and IT executives to prioritize two areas to unleash the possibility of AI over the next 12-24 months – decide their AI Ambition and become AI-Ready.

Decide Your AI Ambition

There are two flavors of AI:

• Everyday AI is focused on productivity. The machine is a productivity partner. It enables workers to do what they already do faster and more efficiently. Currently, 77% of CIOs and technology leaders worldwide are focused on the opportunities of everyday AI. “It is important to note that everyday AI will go from dazzling to ordinary with outrageous speed,” said Mesaglio. “Everyone will have access to the same tools, and it will not provide a sustainable competitive advantage. Everyday AI is the new table stakes.”
• Game-changing AI is focused primarily on creativity. “It doesn’t just make us faster or better. Either it creates new results, via AI-enabled products and services; or it creates new ways to create new results, such as with AI-enabled new core capabilities. With game-changing AI, machines will disrupt business models and entire industries,” said Mesaglio.

“More and more AI will be jointly delivered by IT and the wider enterprise,” said Scheibenreif. “To succeed, the whole executive team must be engaged. This provides a tremendous opportunity for CIOs to make a difference.”

CIOs can help their CEO and CxO peers cut through AI complexity and define their organization’s AI ambition by examining the opportunities and risks of using GenAI in four areas: the back office, the front office, new products and services, and new core capabilities (See Figure 1).

Be AI-Ready

“As AI continues transforming the relationship between humans and machines, CIOs must actively shape the nature of this change,” said Scheibenreif. “In this new era of human-machine interaction, there will be many unforeseen consequences.”

“A technology decision is not just a technology decision anymore. It is a technology, economic, social and ethical decision all at once,” said Mesaglio. “To navigate decisions about AI in their organization, CIOs and IT leaders need lighthouse principles — a vision for AI that lights the way and says what kind of human-machine relationships they will and will not accept.”

However, few organizations have established lighthouse principles or even a clear vision for AI. A Gartner survey in June 2023 of 606 CIOs and technology leaders found that only 9% of organizations have an AI vision statement in place, and more than one-third of respondents had no plans to create an AI vision statement.

To facilitate swift and safe adoption of generative AI in the next 12 months, organizations must do three things:

• Establish AI-ready principles: Lighthouse principles must align with the values of the organization. The organization’s values must be the guiding light for navigating the unknowns of how humans and machines will interact.
• Make data AI-ready: For data to be AI-ready, it must meet five criteria. It is secure, enriched, fair, accurate and is governed by the lighthouse principles.
• Implement AI-ready security: For every positive use of AI, someone is putting that same technology to negative use. This is the dark side of AI. CIOs should prepare for new attack vectors and work with the executive team to create an acceptable use policy for public generative AI solutions.

“The era of AI-powered business will lead to unintended consequences without advance planning. CIOs need a way to light the way forward, even when everything seems new or murky,” said Scheibenreif. “To safely harness this disruption, CIOs must work with executive leaders to define their ambitions for using everyday AI and game-changing AI, and to establish AI-ready principles, data and security.”

Executive brings over two decades of expertise in driving innovation and leading digital transformations

Rent Group Inc., a leading provider of integrated marketing solutions for the multi- and single-family housing industries and operator of Rent.com, ApartmentGuide.com and Rentals.com, today announced that Chris Huff has joined the company as Chief Technology Officer. Chris will helm engineering and development efforts to continuously innovate and deliver solutions that simplify the experience of connecting people and properties. He brings more than two decades of building consumer-focused mobile experiences and leading digital transformations.

“Chris is an exceptional leader with an amazing blend of technical expertise, innovation and culture building. He will be a critical catalyst for our continued success and will drive innovative solutions for Rent,” said Jon Ziglar, CEO of Rent. “His experience with large-scale mobile app development, machine learning and mobile technologies makes him the ideal technology leader for Rent.”

Prior to joining Rent, Huff was CTO at ParkMobile, where he was responsible for both the product and technology teams, guiding the development of the most successful parking app in North America. Prior to that, his extensive career included Head of Engineering for Watson Marketing (IBM), Vice President of Mobile and Consumer App Development at The Weather Channel and senior IT leadership roles at The Home Depot. Chris holds an MBA from Georgia State University and a Bachelor of Business Administration from the University of Georgia.

“I’m thrilled to join the Rent team and continue to build on the incredible momentum the organization has created in the last 18 months,” Huff said. “I look forward to working with the team to build new solutions and experiences that continue to accelerate growth and deliver on best-in-class experiences for our clients, as well as the renters who visit our sites daily.”

Rent is a comprehensive technology platform focused on addressing the needs of modern multifamily marketing teams. RentMarketplace Tour Calendar is the latest feature to enhance the listing experience and offer rich insights into a listed property, joining features such as Google Aerial View, Places Nearby, Walk Score®, Transit Score® and Profile Sync with Google Business Profile. Rent also recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com.

The Trade Surveillance Market Review is available to download from: https://info.eventus.com/acuiti-2023-report-combating-market-manipulation

 The complexity of trade surveillance is continuing to grow, as firms struggle with record volatility, high volumes and fragmented markets, an Acuiti report released today has found.

The report, Trade Surveillance Market Review: Rising Alerts, Rising Complexity, which was commissioned by Eventus and based on a survey and series of interviews with senior executives at 64 firms, found that senior trade surveillance executives expect the volume of alerts and complex issues they must address to continue to grow over the next five years.

A majority of respondents to the survey expected to see higher volumes of alerts in a range of areas, most notably in order book manipulation, price manipulation and market disruptions (such as excessive messaging).

Concerningly, the hardest-to-detect abuses were among those areas in which alert volumes were expected to grow, suggesting that pressure on surveillance teams will continue to mount.

This year's report based on qualitative and quantitative data followed the inaugural trade surveillance market study conducted in 2022. Over the past year, the challenges of finding skilled staff and the time spent evaluating false positives have increased in severity for the market.

While investments have been made in automating and increasing the sophistication of trade surveillance, respondents to the survey still experienced significant numbers of false positives. Almost 90% of respondents said that less than one in ten of the alerts they received required some level of intervention or reporting.

As a result, investment into trade surveillance software is a key strategy for a majority of firms, with 38% considering upgrading their systems over the next 12-18 months and 15% definitely planning to do so.

Firms that had invested in this type of software reported lower regulatory risk, greater satisfaction among compliance staff and less concern from senior management as key benefits of that investment.

They also pointed to numerous feature improvements from investment in surveillance technology, including improved investigative tools, a greater range of procedures available to them and increased flexibility to customise the software.

"This year's trade surveillance survey found a market that was facing an increasing challenge from higher numbers of alerts and greater market complexity," says Ross Lancaster, head of research at Acuiti.

"These challenges are exacerbated by challenges in finding skilled staff, which has become even more of an issue for firms since our last report in 2022. These trends are driving firms to invest in automation and increasing the sophistication of their trade surveillance software."

Eventus CEO Travis Schwab said: "The report clearly illustrates the tremendous pressures and challenges faced by surveillance staff that are expected to grow.  Interviews with executives also reinforced the need not only to take the pressure off of these professionals with robust automation but also ensure they have the ability to fully explain behaviours and the procedures that led them to their conclusions."

Download full report here: https://info.eventus.com/acuiti-2023-report-combating-market-manipulation.