marketing
Avanade, Microsoft and Sitecore Unveil Study on AI's ‘Game-Changing’ Impact in Marketing
Marketers pin big hopes on AI, especially in transforming real-time customer service, but trust remains a key hurdle SEATTLE — Avanade, in partnership with Microsoft and Sitecore, today releases a study titled AI: The Catalyst for Marketing’s Next Evolution, which highlights how artificial intelligence (AI) is reshaping marketing. The report, unveiled at yesterday’s UnConference@NRF, showcases...
marketing 29 Jan 2025
SurveyMonkey releases new market research capabilities that expand global panel reach and make advanced analytics more accessible
New features give marketers and business leaders more control over audience targeting, scheduling, and data analysis SAN MATEO, Calif., January 28, 2025 – SurveyMonkey, the world’s most popular platform for surveys and forms, announced a series of updates to its market research solutions designed to help organizations of all sizes conduct more advanced research faster. Whether startups are...
marketing 29 Jan 2025
Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users
Founded by SaaS industry veterans, Otterly.AI launched to support brands with generative AI search engines including ChatGPT, Google AI Overviews and Perplexity.AI Otterly.AI, the industry first AI search monitoring solution for marketing teams and brands, today announces its launch from stealth with over 1,000 users, including notable names such as Datadome, Skale, Downtown Ecommerce, and...
marketing 18 Dec 2024
BRAND TRUST IN THE AGE OF INFORMATION OVERLOAD: INTUIT MAILCHIMP’S NEW STUDY REVEALS HOW BRANDS CAN BUILD TRUST AND CONNECT WITH CONSCIOUS CONSUMERS
Brand trust is the lead characteristic that influences purchases, closely followed by free delivery and discount codes Deals Down Under: nearly half of Aussies seek out discount codes before buying anything and 22% wait for a saving before spending over $190 Turn-offs for Aussie shoppers include: brands sending 3+ emails a week, unsubstantiated claims and talking politics Discount sweet-spot...
marketing 11 Jun 2024
Boulevard Launches Text Marketing to Help Self-Care Businesses Boost Bookings and Enhance the Client Experience
New capabilities enable salons, spas, medspas, and barbershops to reach clients instantly and directly with targeted SMS campaigns LOS ANGELES – June 5, 2024 – Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the launch of text marketing. This new capability creates an efficient and effective way...
marketing 10 Jun 2024
Intuit Mailchimp Announces Australian Debut of From: Here, To: There
Renowned global marketing conference lands in Sydney this July SYDNEY, 6 June, 2024—Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp has announced its renowned global conference, From: Here, To: There (FHTT) is making its Australian debut on Tuesday, 23 July, in Sydney. FHTT brings together hundreds of...
email marketing 10 Jun 2024
Rohini Kasturi Joins HG Insights as Chief Executive Officer
The hyper-growth data company welcomes new CEO with significant experience building and scaling SaaS businesses to deliver the future of go-to-market Technology Intelligence SANTA BARBARA, Calif – June 6, 2024 – HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, and its Board of Directors today announced the appointment of Rohini Kasturi as the...
marketing 10 Jun 2024
Nectar360 partners with the Alliance of Independent Agencies
The retail media specialist will share its expertise with the 100+ independent UK agencies that make up the Alliance’s membership London, UK - 6th June 2024 - Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies. Nectar360...
marketing 10 Jun 2024
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