marketing

AnalyticsIQ and Claritas Partner to Drive Marketing ROI with PRIZM Premier Segmentation

Brands, marketers, and data users can now unlock PRIZM Premier Segments via AnalyticsIQ. ATLANTA, GEORGIA, August 1, 2023 — AnalyticsIQ, the leading provider of predictive people-based data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, that enables AnalyticsIQ to seamlessly offer PRIZM® Premier segmentation codes. With this...