marketing
Gain Theory launches report on Proving Sponsorship Value
8 April 2025, London - Global marketing effectiveness consultancy, Gain Theory, today released a new report ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’, providing brands with a six-step approach to measure and optimise sponsorship investments. The report highlights the importance of specific, detailed objectives as well as collecting consistent data that properly represents...
marketing 8 Apr 2025
Storyblok’s CMS Helps EnergySage Slash Content Time-to-Market by 50% After Ditching Digital Silos
Unified content approach accelerates digital marketing while maximizing ROI 50% faster time-to-market for new content 2 hours to build new landing pages (down from days) 4,000+ pages successfully migrated to a unified platform Storyblok, a modern content management system, has helped EnergySage, America's largest home electrification marketplace, transform their digital experience by ditching...
content marketing 8 Apr 2025
Ecommerce Tech Spending Up, But Marketing ROI Is Suffering
Webarrassment: 30% of US e-commerce businesses are embarrassed by their website despite spending an average of $550,000 on marketing technology Marketing spend increased by an average of $100,000 over the past two years - with 17% spending over $1 million Business leaders estimate that poor website user experience costs $80,500 in lost sales per year - a 12% increase from 2023 Website error...
marketing 26 Mar 2025
ThoughtSpot Appoints Micheline Nijmeh as Chief Marketing Officer
ThoughtSpot Appoints Micheline Nijmeh as Chief Marketing Officer Four-time CMO, Nijmeh brings decades of SaaS and Enterprise Software leadership and global go-to-market expertise to accelerate growth and market disruption MOUNTAIN VIEW, Calif., March 19, 2025 -- ThoughtSpot, the AI-native Intelligence Platform, has announced the appointment of Micheline Nijmeh as Chief Marketing Officer (CMO)...
marketing 26 Mar 2025
StackAdapt and Zitcha Partner to Democratize Retail Media Access for Global Brands
Integration simplifies retail media and provides mid-market brands with scalable programmatic capabilities Toronto, ON – March 18, 2025 – StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes - particularly mid-market companies - to...
marketing 18 Mar 2025
Everflow Partners With Skimlinks To Bring New Revenue Opportunities To Leading Brands
Collaboration empowers businesses to uncover additive revenue by connecting with thousands of vetted publishers worldwide. MOUNTAIN VIEW, Calif., March 11, 2025 /PRNewswire/ -- Everflow, a leading partner marketing platform, today announced a strategic partnership with Skimlinks, the world's largest commerce content monetization platform, combining Everflow's advanced tracking technology and...
marketing 11 Mar 2025
Jivox Announces First Autonomous AI Agent for Retail Media Ad Compliance
Agentic technology enables brands, agencies, and retailers to easily check ad creative for compliance with retailer specifications and legal compliance requirements SAN MATEO, Calif., March 5, 2025 /PRNewswire/ -- Jivox, the leader in generative commerce marketing, today announced the general availability of an agentic creative compliance tool that uses advanced AI automation to reduce delays...
marketing 6 Mar 2025
Kinetic Marketing Communications Launches to Drive Growth with Strategic Marketing Solutions
The new agency is focused on servicing mid-to-enterprise level companies with expertise in revenue-boosting marketing strategies and account-based marketing HOUSTON, Feb. 25, 2025 /PRNewswire/ -- Kinetic Marketing Communications, LLC, a women-owned marketing communications agency and on-demand marketing talent firm, announced its official launch today as a unique marketing agency that utilizes a...
marketing 25 Feb 2025
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