marketing
Claritas Launches Email Advantage, Bringing AI-Powered Optimization to Acquisition Email
CINCINNATI, Nov. 11, 2026 -- Claritas, a leading marketing optimization platform, today announced the launch of Claritas Email Advantage, a new acquisition email solution that combines audience intelligence, AI-supported optimization and campaign measurement to help marketers make more informed targeting decisions and evaluate acquisition performance. Email Advantage connects audience selection...
email marketing 11 Nov 2026
Digital Catalogues Top Australians’ Festive Deal-Hunting, But Shoppers Still Want to Buy in-Store
Sydney, Australia – 9 November 2026 – As Black Friday approaches, new research from Shopfully, the global leader in drive-to-store marketing, suggests Australians are using digital tools to plan their festive shopping but still prefer to complete the purchase in-store. The survey conducted in October 2026, found three in five (60%) prefer to buy holiday gifts in-store, while one-third (33%) shop...
marketing 9 Nov 2026
PebblePost Unveils New Name, Verastance™, a Household Outcomes Company Built on Verified Purchases
NEW YORK -- PebblePost, the pioneer of Programmatic Direct Mail, today announced a new name and identity, Verastance™, a household outcomes company built on marketing's strongest signal: what people buy. The Verastance™ name combines vera, Latin for “true,” with stance, representing the company's conviction that verified purchase behavior provides the clearest foundation for marketing decisions...
marketing 5 Nov 2026
Mediaxle Welcomes Industry Veteran David Adelman as Board Member and Strategic Advisor
Dubai, November 2nd, 2026 - David Adelman brings more than 30 years of experience at the intersection of advertising media, technology, and innovation. Throughout his career, he has challenged conventional approaches to media planning and buying, championing new technologies, greater transparency, and more accountable strategies that deliver better business outcomes for clients. For more than 20...
marketing 2 Nov 2026
Cannes Lions 2027: The World’s City of Creativity
29 October 2026 - For the first time in its 74-year history, Cannes Lions will take the world’s best creativity beyond the Palais and into the city of Cannes, as part of a major evolution of the International Festival of Creativity.The changes reflect the extraordinary growth of the creative economy that now gathers in Cannes each June. What began as a celebration of the world’s best creativity...
marketing 29 Oct 2026
Anteriad Introduces AnteriadIQTM to Turn Customer Data and Buyer Intelligence into Campaign Decisions
NEW YORK, October 21, 2026 — Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, today introduced AnteriadIQTM, an AI-powered experience that helps marketers investigate growth opportunities and develop campaign audiences through conversation. The introduction advances Anteriad’s broader vision to help marketers turn growth goals into coordinated go-to-market execution...
marketing 23 Oct 2026
Grindr appoints SAMY as US & Global Influencer Marketing Agency of RecordSocial-first Agency also Wins Social Media Brief across Latin America
MIAMI, OCTOBER 22, 2026: Grindr, the Global Gayborhood in Your Pocket™, serving the international GBTQ+ community, has appointed global social-first agency SAMY as its agency of record for US and global influencer marketing. In a separate appointment, the dating app also appointed SAMY as its social media agency across Latin America. Following a competitive pitch, SAMY is leading Grindr’s US and...
marketing 22 Oct 2026
Alliant Launches PurchaseCore, Expanding Predictive Consumer Purchase Intelligence
ATLANTA, GA, UNITED STATES, October 21, 2026 -- Alliant, the people-based data partner and leading source of consumer data and intelligence, today announced the launch of PurchaseCore, a consumer purchase behavior data solution designed to help marketers identify and reach the consumers most likely to buy across brand affinity, category purchasing, and in-market signals built from billions of...
marketing 21 Oct 2026
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