Press Release
Droga5 shines a light on the threats to marine conservation through a series of handcrafted original screen-printed artworks
São Paulo, March 30, 2026 – Droga5 São Paulo, award-winning creative advertising agency, today announces the second phase of “Lifeless Flag”, a campaign created for SOS Oceano (SOS Ocean), a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other. One needs blue to create green, and that without the blue of the oceans, there is no green life on land. This concept is made literal in the second phase through a series of six unique screen-printed artworks, produced using natural mineral pigments and developed in collaboration with Black Madre Studio and Joules & Joules Laboratory. From the Amazon Rainforest to the Humpback Whale, each print draws on the tradition of Brazilian naturalist iconography by pairing marine and land flora and fauna. The yellow diamond of the Brazilian flag remains the focal point of each print, highlighting the fusion of the colors removed in the first phase. “The beginning of this project showed that design can condense a complex environmental truth into a single, felt symbol,” says Diego Limberti, Chief Design Officer at Droga5 São Paulo. “In this phase, the elements of the flag remain part of the campaign's visual process, but they are now reinterpreted to emphasize the animals that live in marine parks and their relationship with the forest. One biome depends on the other, and this is highlighted by the colors of Brazil's greatest symbol.” Screen printing was chosen because it is the ideal medium to ensure chromatic rigor and layered ink application, resulting in a unique expression, intrinsic to artisanal language. It is also a medium with a deep history in graphic arts and artisanal production, reinforcing the narrative behind the project. The choice of natural pigments is deliberate, with the prints produced to be as consistent with their environmental message as with their visual one. Extensive research and pigment development was carried out in partnership with Joules & Joules Laboratory to achieve the correct hues, tones, and transparency without synthetic solvents. “The project is rooted in color theory. When we say ‘without blue there is no green,’ we’re working with the fundamental logic of primary and secondary colors: blue and yellow create green", says André Maciel, Creative Director at Black Madre Studio. The campaign was built alongside WALK, Droga5's impact innovation hub, which integrates impact intelligence and brand reputation to help clients increase their relevance in society. Through proprietary methodologies such as Index, Prisma, and the Weighted Impact KPI, the operation transforms cultural tensions and social causes into strategic, innovative, creative, and measurable communication solutions.About Droga5 São PauloRecognized for over a decade as a leader in earned media and buzz, Droga5 São Paulo (formerly Soko) is an award-winning creative communications agency that turns attention into action and conversation into conversion. Part of the global Droga5 network, with offices in São Paulo, New York, Dublin, Auckland, Tokyo, London, Sydney, and Melbourne, it ranks among Brazil’s five most exemplary and creative agencies, according to Agency Scope 2024/25, and was named the #1 agency in innovation in 2022/23. In 2025, Droga5 won its first Grand Prix at Cannes Lions and has earned accolades at The One Show, Clio, Effie, and El Ojo, with campaigns for brands such as Stella Artois, Heinz, Dove, Guaraná Antarctica, Spotify, and Netflix. About Black Madre StudioWith over 100 awards and international features, Black Madre is a visual arts and animation studio driven by handcrafted storytelling. Since 2011, we’ve collaborated with global brands like Nike, Coca-Cola, Ambev, Netflix, Prime Video, Adidas, Puma, Heinz, Audi, Guinness, Blizzard, Corona, Johnnie Walker, Burger King, and Nubank, in partnership with leading creative agencies worldwide.Our work has been recognized at festivals including Cannes Lions, D&AD, Clio Awards, LIA, and The One Show, and published in respected outlets such as Lürzer’s Archive, Communication Arts, Directory, and Epica some of the most prestigious publications in the creative industry. We continue to craft bold visual narratives with authenticity, creativity, and a distinct artistic vision. About SOS OceanoSOS Oceano is an alliance of civil society organizations dedicated to marine and coastal conservation in Brazil, including Sea Shepherd Brazil, Rede Pró-UC, Instituto Baleia Jubarte, Divers for Sharks, Seaspiracy Foundation, Núcleo de Educação e Monitoramento Ambiental (NEMA), and Projeto Golfinho Rotador, supported by the Blue Marine Foundation. Its goal is to strengthen ocean protection, promote the ecological integrity of marine ecosystems, and mobilise society around a fair and inclusive “blue agenda.” The coalition works collaboratively to develop joint campaigns, advocacy initiatives, and environmental education efforts to ensure effective protection of coastal and oceanic areas. The initiative aligns with the UN Sustainable Development Goal 14 (Life Below Water) and the Global Biodiversity Framework, fostering cooperation between science, public management, and local communities.
business 30 Mar 2026
VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV
NEW YORK--(BUSINESS WIRE)--VideoAmp, the media performance platform, today announced an integration with O-N-X, an automated transaction infrastructure platform purpose-built for local broadcast television. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence, helping broadcasters and agencies execute more stable guaranteed impression transactions across all 210 U.S. broadcast markets. Historically, local television advertising has been bought and sold through largely manual processes, often relying on spreadsheets, phone calls and fragmented market data. O-N-X was built to modernize this workflow by introducing automated transaction infrastructure designed specifically for broadcast. The O-N-X Platform is currently licensed by multiple broadcast groups for Los Angeles, Chicago and Boston with broadening customer roll-out across the Top 20 markets beginning in April. By integrating VideoAmp’s national measurement dataset, the platform expands the analytical signals available to broadcasters and buyers, enabling stronger forward forecasting, improved reconciliation and greater confidence in guaranteed transactions. “Local broadcast remains one of the most important, yet least modernized, parts of the TV advertising ecosystem,” said Bryan Goski, chief revenue officer at VideoAmp. “By integrating VideoAmp’s commingled set-top-box and smart TV dataset into O-N-X, we are helping bring greater transparency, automation, and predictive intelligence to the local marketplace, enabling broadcasters and buyers to transact with greater confidence.” In many markets, broadcast delivery still relies on forecasting models with limited insight into future audience delivery. By integrating VideoAmp’s industry-leading measurement dataset into the O-N-X platform, broadcasters gain deeper analytical signals that help stabilize delivery expectations and support more reliable guaranteed transactions. “Broadcast delivery has long relied on disciplined forecasting with limited confidence in forward visibility,” said Greg Morey, Founder of O-N-X. “Integrating VideoAmp’s nationwide measurement dataset materially expands that visibility and reduces structural instability in impression delivery. This expanded analytical depth empowers O-N-X to confidently support guaranteed transactions at scale.” Through the platform, agencies and broadcasters can evaluate local broadcast inventory using VideoAmp-powered insights, including audience reach and delivery projections that inform planning, pricing, and transaction decisions. The integration expands how broadcasters and agencies can evaluate and transact on local broadcast inventory, introducing more data-driven forecasting and delivery intelligence into an industry that has historically relied on manual workflows and fragmented market signals.
business 26 Mar 2026
Leading Ecommerce Agencies Generate $170k in Revenue per SMB Client by Getting More From Their Audiences
CHARLESTON, S.C. — March 25, 2026: A new report from Omnisend, analyzed campaigns on its email and SMS platform run by 717 agencies managing nearly 3,000 SMB ecommerce brands. It found that top-performing agencies focus not just on growing audiences, but on making existing customers more valuable. The top 10% of agencies - measured by subscriber revenue - generated $170,000 in annual revenue per client, or $16.70 per subscriber. The report suggests these results are not driven by a single tactic, but by how agencies combine and apply multiple practices. Agencies that use SMS marketing are linked to 202% higher revenue per client on average Those that run regular A/B tests are linked to 192% higher revenue. Audience segmentation is linked to a smaller but consistent uplift of 8% on average. Together, these patterns show that top agencies focus on improving how they use the audiences they already have. “When you combine channels, test what actually works, and tailor messages to different customers, every decision becomes more informed,” said Marty Bauer, Ecommerce Expert at Omnisend. “Over time, that builds a level of understanding that’s hard to replicate, because it’s based on how customers actually behave, not just what marketers assume.” Automation turns these practices into consistent revenue The report also found that top agencies reinforce these gains by putting systems in place that keep generating revenue over time. Among the top 10% of agencies, automated messages generate $5.96 on average, compared with $0.67 per campaign message – nearly nine times more revenue per send. As a result, automation accounts for 45% of total email revenue for these agencies. Top agencies set this up early and build on it over time. On average, they run 5.3 automations per client and launch their first automation within eight days of starting with a brand, helping revenue build sooner. “Many brands still treat email like a megaphone – something you turn on when you have something to say. The best agencies build something that’s always working in the background, where each message connects and responds to what customers actually do. That’s why automation drives more revenue – it shows up at the right moment. And once that foundation is in place, it keeps building, so every new customer becomes more valuable over time without needing to send more,” says Bauer. What agencies can learn from the top 10% Bauer says the biggest difference is not just what top agencies do, but how they approach their work day-to-day. “Best performing agencies treat email and SMS as systems to improve over time, not tasks to complete,” Bauer said. “That changes how they prioritize, how they work with clients, and how they measure success.” He recommends agencies focus on a few key shifts: ? Start early and capture revenue sooner. The biggest missed opportunity is delay. Getting welcome, browse, and cart flows live early means revenue starts compounding immediately instead of weeks later. ? Use campaigns to learn, not just send. Test subject lines, timing, and offers – then apply what works to future campaigns and automations. ? Focus on customer behavior, not just the calendar. Combine scheduled campaigns with messages triggered by what customers actually do — signup, browse, purchase, churn. ? Build step by step. Growth doesn’t come from one big change. Add SMS, start testing, refine flows and let those improvements stack. Methodology The report analyzes anonymized performance data from 717 marketing agencies managing 2,990 ecommerce brands on Omnisend. The dataset includes campaign, automation, and revenue performance across email and SMS marketing activity. Agencies were ranked based on revenue generated per subscriber, allowing results to be compared independently of brand size. Agencies in the top 10% of this metric were classified as top-performing agencies and used as the benchmark throughout the report. Revenue potential figures reflect observed performance differences between brands managed by agencies that adopt a given practice and those that do not. Extreme outliers were removed before calculations, and all data was aggregated and anonymized. More information: https://www.omnisend.com/top-agencies/ About Omnisend Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost. For further information, please contact: Matas Duda, PR Specialist, matas.d@omnisend.com
business 26 Mar 2026
Asia’s $78 Billion AI and Quantum Inflection Point Draws Global Tech Leaders to Singapore
Singapore, 25 March 2026: Technological tides shaping the next era of artificial intelligence and quantum computing are increasingly gathering force in Asia. Singapore, Malaysia and Indonesia are home to the world’s largest data centre clusters, projected to account for 40% of the global data capacity by 20301 – forming one of the most formidable backbones for next-generation AI infrastructures anywhere in the world. At the same time, artificial intelligence investment across Asia-Pacific is moving at extraordinary velocity. Regional AI spending is set to reach US$78 billion by 2026 as per IDC2, signalling a decisive shift by enterprises and governments towards deploying AI across critical economic sectors, from healthcare and financial systems to public services. This convergence of capital, infrastructure and innovation reaches a defining moment next month as GITEX AI ASIA convenes global technology leaders from over 110 countries at Marina Bay Sands, Singapore, from 9-10 April 2026. Presented by GITEX, the world’s largest tech and AI events network, GITEX AI ASIA brings together over 550 enterprises and startups, 250 global investors managing US$350 billion in funds, and 175-plus speakers, reinforcing Singapore’s position as a high-impact gateway linking Asia’s advancing innovation ecosystems with global capital and markets. From Semiconductors to Sovereign IP: Singapore’s Computing Edge in Global Spotlight Singapore has emerged as one of the world’s most strategic computing hubs - producing around 15% of the world’s semiconductors while hosting many of the world’s most advanced AI research centres. The launch of a new quantum research and development centre in March 2026 signals a deeper ambition to accelerate industrial quantum applications and strengthen the region’s growing base of intellectual property. Reiterating the region’s technical depth and intelligence-led economic progress is a powerful lineup of influential AI architects and stakeholders at GITEX AI ASIA. On stage, Kotaro Tamura, Japan’s Former Senator & Vice Minister for Fiscal & Economic Policy, renowned for spearheading Abenomics and tech-driven national transformations, discusses how Asia can consolidate its AI leadership in a fragmented geo-economic era. Ken Lin, CEO & Co-Founder of Aires Applied Quantum Technologies - developer of Southeast Asia’s first Post-Quantum Cryptography (PQC) patents - explores the critical balance between rapid commercial deployment and long-term imperatives of trust, governance and resilience. Ken noted: “We have built proprietary deep tech in quantum that reaffirms Singapore’s burgeoning base of intellectual property (IP). GITEX AI ASIA is perfectly positioned to showcase the depth and maturity of this ecosystem to the world.” On the show floor, Gorilla Technology, a global solution provider in Security Intelligence, Network Intelligence, Business Intelligence, IoT technology, and data centers, presents the foundational architectures required for cyber-resilient, data-driven urban environments and AI infrastructure. Jay Chandan, CEO & Chairman of Gorilla Technology, shared, “It’s crucial for nations to integrate their intelligent infrastructures, security frameworks & smart city platforms to sustain digital growth at scale. Global collaboration platforms like GITEX AI ASIA are pivotal in enabling this scalability.” Meanwhile, global telecoms leader Ericsson takes part to reinforce its leadership in advancing AI, 5G & cloud solutions. Yasin Khan, CTO, Mission Critical Networks & Enterprise, Ericsson Southeast Asia, Oceania and India, said: “What distinguishes GITEX AI ASIA is its ability to bring together the entire innovation chain, from startups, enterprises and academia to technology partners, solution providers and policymakers, into a single environment where meaningful partnerships can strengthen connectivity in the demanding AI age.” Underlining the global presence, GITEX AI ASIA hosts a series of country pavilions, with Belgium, Canada and the Philippines making their debut alongside a wide spectrum of global participation. Australia, China, Germany, Hong Kong, India, the Netherlands, Pakistan, Singapore, South Korea, UAE and Vietnam feature the best of national innovation, reflecting the increasingly competitive and collaborative nature of the global technology landscape. Global Investors Target Asia’s Deep-Tech Breakthroughs As Asia’s AI capabilities expand, global investors are increasingly turning their attention to the region’s deep-tech ecosystem. The GITEX AI ASIA investor programme hosts venture capital firms, corporate investors and family offices managing over US$350 billion in assets, all seeking exposure to Asia’s fast-scaling economies and intellectual property pipeline. Among the participating investors, QAI Ventures, the Switzerland-based venture capital firm, is eyeing incredible opportunities across Asia-Pacific. Alexandra Beckstein, Founder & General Partner, observed, “Singapore’s Quantum and AI ecosystem is gaining serious momentum - fueled by a forward-thinking government, top research, vast IP pool, and a bold entrepreneurial push from universities and innovation hubs. QAI Ventures is excited to announce that we will strengthen our APAC involvement with a focus on helping ideas turn into scalable startups.” North Star Asia Showcases Startups Redefining the AI Frontier The event will also host North Star Asia, the regional edition of the world’s largest startup showcase, Expand North Star. More than 300 startups from 50-plus countries - including 65 award-winning and 20-plus unicorns – present intelligent systems spanning sectors from healthcare to manufacturing to mobility. Among the breakthroughs on show, UK-based Literal Labs showcases logic-based AI architecture capable of delivering high-performance outputs while using 50 times less energy, directly addressing the escalating resource demands of large-scale computing. China’s Timekettle unveils the world’s first bone-induction interpreter earbuds offering real-time multilingual translations, while Japan’s Lifescapes is propelling non-invasive Brain-Computer Interface rehabilitation for stroke recovery. Ashirase, a venture backed by Honda, introduces the world’s first shoe-mounted navigation system using haptic vibrations to guide visually impaired users to their destination. For more information, please visit gitexasia.com Follow GITEX AI ASIA on social media: Facebook | Instagram | X | LinkedIn | Youtube About GITEX AI ASIA GITEX AI ASIA, Asia’s largest and most global tech, startup, and digital investments event, takes place at Marina Bay Sands, Singapore, from April 9-10, 2026. Powered by the world’s largest tech and AI show, GITEX GLOBAL, it serves as a global hub for innovation and collaboration, featuring dedicated industry verticals covering artificial intelligence, quantum computing, cybersecurity, data centres, digital health and biotech, industry 4.0-5.0, and deep tech. The 2026 edition brings together over 550 global technology enterprises and startups, 250+ influential investors, 175+ speakers, with participation from more than 110 countries across the exhibition and conferences. Media Contact: Sean Muir, PR Director, GITEX AI ASIA | media@gitexasia.com
business 25 Mar 2026
Cytora and Ideal Postcodes Partner to Bring High-Precision Address and UPRN Data to Commercial Insurance Workflows
London, UK; 25 March 2026 – Cytora, the digital risk processing platform, has announced a new strategic partnership with Ideal Postcodes, a leading provider of address validation and postcode lookup services. This collaboration will integrate Ideal Postcodes’ comprehensive address datasets into the Cytora platform, enabling commercial insurers to automatically capture, verify, and cleanse property addresses seamlessly at the point of underwriting. Through this integration, underwriters using Cytora can now automatically enrich their risk submissions with Ideal Postcodes’ extensive intelligence. This includes precise Rooftop Geocodes, comprehensive UK and International address data, and Unique Property Reference Numbers (UPRN). By bringing these specific data points directly into the ingestion and digitization workflow, insurers can effortlessly correct common address mistakes via fuzzy matching. This pinpoint geographic accuracy allows insurers to confidently assess property risks, avoid expensive accumulation issues, and ensure every risk is evaluated and priced accurately at the building level. The collaboration is the latest step in Cytora’s mission to build the insurance industry's most comprehensive data ecosystem. It follows a period of significant growth for Cytora, including major collaborations with global carriers such as Chubb, and the continued expansion of its Generative AI-powered platform to bring a new level of efficiency to risk assessment, underwriting, and claims management processes. Juan de Castro, COO at Cytora, said: “Accurate location data is foundational to commercial property underwriting. Through our partnership with Ideal Postcodes, we are providing our clients with seamless access to high-precision UPRN and rooftop-level data. By embedding this intelligence directly into our risk ingestion workflows, we are empowering insurers to make faster, more accurate pricing and risk selection decisions with total confidence in their geographic data.” Christopher Blanchard, Founder at Ideal Postcodes, said: “We are thrilled to partner with Cytora to bring our comprehensive address validation datasets to the commercial insurance market. By integrating our UPRN and global address data directly into Cytora’s advanced AI platform, we are helping insurers eliminate data entry errors, cleanse their property schedules, and gain precise visibility into the locations they are underwriting.”
business 25 Mar 2026
SurveyMonkey asks, "What if you just knew?"
SAN MATEO, Calif., March 24, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today launched “What if you just knew?,” an integrated brand campaign developed by its in-house creative agency, Studio M. The campaign explores the uncertainty leaders face when making decisions in today’s fast-moving business environment and how real feedback can help replace guesswork with clarity. The campaign was developed by Studio M, SurveyMonkey’s in-house team of survey-obsessed creatives who build campaigns by gathering audience feedback early and often. The team campaigns end-to-end—from early research and strategy to creative development and execution—testing messaging, pressure-testing ideas, and using real input from customers and audiences to shape the work before launch. The campaign places viewers inside familiar workplace situations, from evaluating a bold new product idea to sensing that something may be off with team morale. Rather than resolving the moment, the spots pause at the point of tension and pose the question: What if you just knew? Running nationally across streaming video, social media, digital display, podcasts, and digital out-of-home advertising, the campaign also includes prominent out-of-home placements in Chicago and Boston. In a twist that brings the campaign’s ideas to life, viewers are also invited to take the same playful surveys featured in the ads—creating an interactive “screen-to-survey” experience that shows how quickly teams can gather real feedback. Studio M’s approach to feedback-led creative is increasingly important when stepping on toes is easier than ever. Ad agencies and in-house teams can use audience insight throughout the creative process to pressure-test ideas and refine campaigns before they go live. During development of “What if you just knew?,” the Studio M team ran surveys that informed messaging, creative direction, and market placements. One insight that shaped the campaign: 1 in 4 workers say they’re struggling or burned out at work, according to recent SurveyMonkey research—highlighting the kinds of questions leaders are trying to answer every day. “We built this campaign the same way we encourage our customers to work: by listening first,” said Katie Miserany, chief communications officer and head of global marketing at SurveyMonkey. “When you gather feedback before you launch something, you get a glimpse at your blind spots and a way to challenge assumptions. You don’t have to be right, but you get a chance to get it right. And that could make all the difference.” Alongside the establishment of Studio M, SurveyMonkey refreshed its brand manifesto to reflect the same idea behind the campaign: better decisions start with curiosity, listening, and real feedback from the people you serve. To help more teams work this way, SurveyMonkey has also launched a free tools hub allowing anyone to try some of the company’s most popular research tools and calculators before creating an account. Several of the tools available in the hub, such as the AI survey generator, are the same ones used during development of the “What if you just knew?” campaign to quickly draft surveys and gather feedback from audiences. For more information about the campaign, visit /justknew. About SurveyMonkey SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.
business 25 Mar 2026
Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership
24 March 2026, London - Open Media today announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. Designed to deliver both scale and impact, Open Media’s network enables advertisers to run both static and full-motion campaigns in some of the country’s most sought-after environments. Through this partnership, advertisers can now access 42 strategically positioned premium LED screens via programmatic trading. Collectively generating more than 120 million monthly impressions, the network represents an estimated 1-2% share of the large-format digital OOH market, offering meaningful reach within a highly competitive landscape. This portfolio has been carefully curated to maximise visibility and audience engagement, placing brands at the heart of high-traffic locations. These include city centres, major shopping destinations, roadside placements, and key event spaces, environments known for strong dwell time and repeat exposure. The network delivers comprehensive geographic coverage, enabling advertisers to activate campaigns across both major metropolitan hubs and regional markets. Key locations include London, Liverpool, Manchester, Birmingham, Newcastle, Brighton, and Belfast, ensuring access to a broad and diverse audience profile. By combining premium screen quality with programmatic flexibility, Open Media provides advertisers with greater control, efficiency, and real-time optimisation capabilities. This allows brands to deliver more targeted and contextually relevant messaging at scale, while maintaining the visual impact and prestige associated with large-format DOOH. This partnership underscores Open Media’s commitment to innovation and accessibility within the out-of-home sector, empowering brands to engage audiences in smarter and more measurable ways across the UK. Anna Hunter, Data Strategy & Programmatic Manager at Open Media said, “Our integration with VIOOH marks a significant step forward in making Open Media’s premium inventory more accessible to programmatic buyers. From high-impact spectacular sites to culturally relevant environments like BOXPARK and Old Trafford, we are offering advertisers the opportunity to reach highly engaged audiences in moments that matter. Through VIOOH, brands can now tap into this inventory with greater flexibility and control, combining the power of OOH with the speed and precision of programmatic buying.” Gavin Wilson, Global Chief Commercial Officer at VIOOH said, “Open Media has assembled a portfolio that genuinely reflects the strength of what premium UK DOOH has to offer, with high-impact locations and the scale and audience diversity to support sophisticated campaign strategies. Bringing this inventory into the programmatic marketplace strengthens the overall quality of inventory available to buyers on the VIOOH platform, and is a strong addition to our growing UK offering.”
business 24 Mar 2026
Cannes Lions announces the 2026 See It Be It cohort
24 March 2026 - Cannes Lions has announced the cohort for the 2026 See It Be It talent programme, designed to accelerate the careers of women and non-binary talent. The 2026 cohort selected for this unique learning and development programme includes 20 creatives from 15 markets, with Serbia and South Korea being represented for the first time.Taking place at the Cannes Lions International Festival of Creativity, between 22 and 26 June 2026, the programme includes mentorship opportunities and private masterclasses with industry leaders, as well as backstage access and sessions tailored to each participant’s career goals.The cohort will be supported by Alumni Tutors Leena Gupta, Creative & Founding Member, Talented Agency, India, and Natasha Lashly, Founder & ECD, Piña Colada, Venezuela.Commenting on her appointment, Lashly said: “The week I came back from Cannes, I wrote a little “moonshot” in my notebook: come back one day as a SIBI Tutor. This programme has a way of changing you. You arrive for the professional growth, but you leave with something deeper: confidence, clarity, and a global sisterhood. Being a tutor now feels like the most beautiful full-circle moment. My role is simple: hold the space, share the sunshine, and remind every brilliant woman and non-binary creative that they truly belong here.”Gupta added: “Being part of See It Be It 2025 shifted something fundamental in me. It reminded me that the right room can change the trajectory of a career. Coming back as a Tutor feels like a full-circle moment. I’m excited to hold space for twenty extraordinary women as they question bigger, speak louder, and build braver. If SIBI 2025 taught me anything, it’s that when women see what’s possible, they don’t just rise; they smash the ceiling.”The 2026 cohort are named as follows:Aidovhioghie Anani | Deputy Creative Director, X3M Ideas, NigeriaAlba Abelló Balmes | Senior Creative, Twitch, UKBeatriz Fiori | Senior Copywriter, GUT São Paulo, BrazilDana Buckhorn | Creative Director, Copywriter, Mischief @ No Fixed Address, USAEugene Park | Creative Excellence Lead, CJ Cheiljedang, South KoreaFarah El Beaini | Group Account Director, Burson, Lebanon / UAEHaylie Craig | Global Associate Creative Director, LEGO Group, Denmark (they/them)Hilary Ngan Kee | Head of Strategy, Motion Sickness, Aotearoa New ZealandHolly Attrill | Senior Creative, Wieden+Kennedy London, UKKristen Gaerlan | Creative Director, Weber Shandwick, USALiesl Lategan - Kyriakou | Founder/Executive Producer, Spitfire Films, South AfricaLiyana Hidhir | Copywriter, Independent, SingaporeMicaelle Lages | Creative Director & Co-Founder, thecode, BrazilNatalie Narh | Co-Founder & CEO, NewComma, GhanaPadcha Tanviruch | Independent Creative Director, ThailandPriscila Ramos de Sousa | Associate Creative Director, Area 23, USAShreya Arora | Creative Strategy, Ultrahuman, IndiaShyaire Ganglani | Associate Creative Director (Copywriter), Leo Australia, AustraliaSvetlana ?opi? | Founder & Creative Director, No Agency, SerbiaValentina Bezzolo Briceño | Senior Creative Copywriter, DDB Chile, ChileFrank Starling, Chief DEI Officer, LIONS, said: “The See It Be It programme is a cornerstone initiative at Cannes Lions, embodying our unwavering commitment to elevating underrepresented talent in the creative industry. This year, the programme welcomes a dynamic cohort representing a broad range of creative disciplines and global markets. Their unique perspectives and experiences will undoubtedly enrich our SIBI community - a network dedicated to fostering career development and paving the way forward for women and non-binary talent in the industry. Congratulations to the 2026 cohort, we look forward to welcoming you at the Festival.”Since its inception in 2014, more than 150 women and non-binary talent from 44 markets have participated in the programme. Designed to combat the gender imbalance of creative directors in the industry, the programme has expanded to include See It Be It Connect events. From Kenya to India, the Connect events offer regional touchpoints that extend the impact of the programme year-round, helping foster a global community set on achieving real change. This year, the programme further extended into the APAC region with See It Be It Connects: Spikes Asia running in Singapore earlier this month.See It Be It is open to all women and non-binary people*. For any enquiries, please get in touch at talentprogrammes@canneslions.com. Further information on this year's Festival can be found at canneslions.com.
business 24 Mar 2026
GITEX AI ASIA 2026 Returns to Singapore on 9–10 April
Singapore - GITEXa AI ASIA, Asia’s largest and most global tech, AI and startup event, will take place on 9–10 April 2026 at Marina Bay Sands, Singapore, bringing together technology leaders, enterprises, startups, investors and governments to build trust and scale innovation across Asia’s digital economy. Building on the strong momentum of its inaugural edition, GITEX AI ASIA 2026 is expected to welcome 23,000+ tech buyers and decision-makers, 600+ global enterprises and startups, 250+ investors, and participants from 110+ countries, positioning Singapore as a central meeting point for global innovation, investment and enterprise adoption. Registration for GITEX AI ASIA 2026 is now open. FREE VISITOR PASS - Running Out Fast GET YOUR DISCOUNTED CONFERENCE PASS - Limited Seats A Multi-Industry Technology Platform GITEX AI ASIA 2026 features a portfolio of co-located shows, offering focused platforms across critical technology and industry verticals: AI EVERYTHING SINGAPOREA flagship platform spotlighting applied artificial intelligence, enterprise deployment and real-world use cases across industries. STARTUPS NORTH STAR ASIA Asia’s leading startup and investor marketplace connecting founders with global venture capital, accelerators, corporates and ecosystem partners. GITEX DIGI_HEALTH & BIOTECH SINGAPOREA dedicated showcase for digital health and biotechnology innovation transforming healthcare delivery, diagnostics and life sciences across Asia. GLOBAL DATA CENTRES ASIAA platform focused on the digital infrastructure powering AI and cloud growth, covering data centres, connectivity, energy and resilience. GISEC ASIAAsia’s premier cybersecurity event addressing threats, resilience and protection across enterprise systems, cloud environments and critical infrastructure. GITEX QUANTUM EXPO ASIAA forward-looking platform exploring quantum computing, quantum-safe security and next-generation computing ecosystems. Together, these co-located events create an integrated marketplace where technology innovation, infrastructure, security, investment and enterprise adoption converge. What Attendees Can Expect Over two days, GITEX AI ASIA 2026 will deliver high-level conferences, technology showcases and deal-making opportunities, including keynote sessions from global technology leaders, enterprise-led case studies, startup pitching and investor matchmaking, product launches and curated networking across the ecosystem. With Singapore as its regional anchor, GITEX AI ASIA continues to serve as a gateway between Asia’s fast-growing digital economy and the global technology landscape. About GITEX AI ASIA GITEX AI ASIA is Asia’s largest and most global tech, startup and digital investments event dedicated to artificial intelligence, deep tech and digital infrastructure. Taking place on 9–10 April 2026 at Marina Bay Sands, Singapore, the event brings together 23,000+ tech leaders, enterprises, startups, investors, governments and ecosystem partners from over 110 countries to shape how AI is built, governed and deployed at scale across the real economy. Registration for GITEX AI ASIA 2026 is now open. https://visit.gitexasia.com?utm_source=partner-site&utm_medium=website&utm_campaign=26012026-gitexasia26-visitors-media-partner-pr For more information, visit our website.
business 23 Mar 2026
DeepIntent Launches Helix™, a Purpose-Built Healthcare Marketing Cloud
NEW YORK — [March 19, 2026] — DeepIntent, the leading healthcare demand-side platform (DSP), today announced the launch of DeepIntent Helix™, a purpose-built healthcare marketing cloud that gives marketers and their partners the foundation to build advanced, differentiated healthcare marketing solutions on top of DeepIntent's decade-long investment in health data infrastructure. Built for the realities of regulated health data, Helix provides seamless, HIPAA-compliant access to the tools, technology, and data needed to develop and activate sophisticated healthcare marketing solutions — without the cost and complexity of building and maintaining that infrastructure internally. Early partners report workflows running up to 50 percent faster, campaign engagement increases of nearly 80 percent, and prescription volume doubling within short deployment windows. "The era of personalized medicine is here, and healthcare marketing must become equally precise," said Chris Paquette, Founder and CEO of DeepIntent. "Our clients have no shortage of innovative ideas, but what they've lacked is the infrastructure to act on them at the speed the market now demands. Helix provides that foundation, enabling partners to turn data into insights, insights into solutions, and solutions into better outcomes for patients and providers." Built on a Decade of Proprietary Infrastructure Helix is built on the same data infrastructure that powers DeepIntent's own products, including DeepIntent Outcomes™ and DeepIntent Cortex DSP™. Over the past decade, DeepIntent made considerable investments developing technology capable of safely handling regulated health data alongside large-scale media datasets. With Helix, the company is opening that foundation to agencies, brands, and partners across the healthcare ecosystem for the first time. The platform gives partners access to granular healthcare and media insights across more than 3.7 million healthcare providers and 240+ million patient lives. Those datasets can be analyzed and operationalized directly within the platform to uncover market insights, understand competitive dynamics, and build high-value HCP and patient segments — all within a single, HIPAA-compliant environment. Helix’s Core Capabilities Include: · Frictionless data integration enabling partners to onboard, merge, and activate data across first-party, third-party, and media sources. · Flexible build environment giving partners the tools to create custom, white-labeled solutions they own outright. · Powerful analytics workbench with pre-built query libraries and real-time health and media data refreshes. · Support for Standard AI Protocols, including a MCP (Model Context Protocol) server that supports accessing Helix directly through the AI tools partners already use. Early Partners Are Already Building on Helix Deerfield, an integrated marketing, media, and communications partner for leading healthcare and life sciences companies, was among the first to build on Helix. "Helix has changed what we're able to offer clients by unlocking access to data we wouldn't normally have been able to work with," said Bill Veltre, EVP, Head of Media, Deerfield. "DeepIntent has done the heavy lifting behind the scenes — from making premium healthcare datasets AI-ready to providing building tools and direct connections to activation channels. That allows us to move from idea to execution much faster, while developing solutions that differentiate how we plan, buy, and optimize media." Trinity, a strategic, tech-enabled commercialization company that empowers pharma, biotech, and medtech to advance the development, launch, and optimization of new medical innovations, used Helix to expand its existing products with a more complete view of physician behavior — translating strategic segmentation into coordinated action across field and digital teams. "Helix gives us an enhanced level of visibility into how healthcare audiences engage across digital channels," said Shri Salem, Partner, Head of Data & AI Consulting, Trinity. "In one recent project, campaign engagement increased by nearly 80 percent while prescription volume doubled within a short period of time." The Forces Reshaping Healthcare Marketing The launch comes at an inflection point for healthcare marketing. Advances in personalized medicine are creating increasingly precise patient populations, while media consumption continues to fragment across streaming, mobile, and digital environments. At the same time, rapid advances in AI are raising expectations for faster, more sophisticated solutions. Healthcare brands are also facing growing pressure to prove the impact of every marketing dollar. Together, these forces are widening the gap between what marketers are being asked to deliver and what their current infrastructure allows them to build. Helix provides the foundation agencies and brands need to close that gap. Helix was announced at DeepIntent's AdLab, the annual forum for senior healthcare marketing leaders, and is now available to brands, agencies, and partners within the DeepIntent ecosystem.
business 20 Mar 2026
Page 9 of 31
