Press Release
Sennheiser becomes Official Sound Provider of Formula E
Sydney, Australia, 17 August 2026 – Formula E and Sennheiser have today announced a multi-year partnership under which Sennheiser, the world-renowned audio specialist, will become Formula E’s Official Sound Provider. The collaboration will see the ABB FIA Formula E World Championship integrate Sennheiser’s professional audio solutions and pioneering AMBEO immersive audio technology across the global series, creating new ways for fans to experience the excitement, energy and emotion of electric racing. As the first all-electric FIA World Championship, Formula E continues to lead the way in sport-tech innovation. Through this partnership, Formula E and Sennheiser will explore how advanced audio capture and encoding workflows can create more immersive experiences for viewers watching on any device. By partnering with Sennheiser, the series aims to set a new global benchmark for live sports broadcasting and fan engagement, utilising Sennheiser’s expertise to capture the unique, high-performance soundscapes of the GEN4 Evo era. “Innovation and technology are at the core of Formula E, and Sennheiser is the perfect partner to help us redefine the audio landscape of our championship,” says Dan Cherowbrier, CTO, Formula E. “Their professional audio technologies and workflows, particularly the AMBEO immersive ecosystem, provide a uniquely dynamic setting to explore the future of sound in racing. This collaboration is a vital proof point in how we connect real-world audio innovation with practical application, bringing fans closer to the action through natural, three-dimensional sound.” “Formula E represents exactly the kind of environment where meaningful innovation happens,” says Andreas Sennheiser, CEO of the Sennheiser Group. “At Sennheiser, we are driven by the ambition to bring advanced audio technologies into real-world applications, and this collaboration gives us an exciting opportunity to rethink the role sound can play in electric racing. Great visuals deserve equally compelling sound, and we see real potential to define the sport’s unique acoustic character through dynamic in-car and trackside soundscapes. Ultimately, this partnership is about learning, exploring and helping to shape the future of how live sport is experienced.” The technical partnership focuses on deep integration within Formula E’s broadcast and trackside operations. A key innovation driver for this collaboration is AMBEO, Sennheiser’s immersive audio technology and solutions ecosystem. “AMBEO enables the capture, processing and reproduction of natural, three-dimensional sound, supporting more immersive and emotionally engaging listening experiences,” concludes Kai Detlefsen, Manager, AMBEO at Sennheiser. “Within Formula E, AMBEO solutions will allow viewers at home to feel more closely connected to the dynamic racing environment and to their favourite teams.” Beyond the broadcast, the partnership will also enhance Formula E’s onsite fan zones and VIP hospitality, ensuring that the Championship remains the most cutting-edge experience in sports entertainment. The high-resolution images accompanying this media release can be downloaded here. About the Sennheiser brand We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. Building the future of audio and bringing remarkable sound experiences to our customers – this is what the Sennheiser brand has represented for more than 80 years. While professional audio solutions such as microphones, meeting solutions, streaming technologies and monitoring systems are part of the business of Sennheiser electronic SE & Co. KG, the business with consumer devices such as headphones, soundbars and speech-enhanced hearables is operated by Sonova Holding AG under the license of Sennheiser. www.sennheiser.com www.sennheiser-hearing.com About Formula E The ABB FIA Formula E World Championship is known as the next evolution of motorsport. As the world’s first all-electric series, Formula E operates as a high-speed ‘living laboratory’ where innovation and adrenaline collide. The championship has achieved the milestone of 150 races, and serves as a vital test bed for the world’s leading automotive manufacturers - including Porsche, Jaguar, Nissan, Stellantis, Mahindra and Lola Cars - to innovate and refine the electric vehicle (EV) technologies that will define future urban mobility. Underpinning this performance is a profound commitment to impact. Formula E is a Certified B Corp - the world’s first and only sport to achieve this designation - reflecting its dedication to high standards of social and environmental transparency. It also recently became the first sport to achieve the BSI Net Zero Pathway certification, setting a new global benchmark for science-based climate action. As a progressive challenger in the sports landscape, Formula E is defined by unpredictable, wheel-to-wheel competition. In 11 seasons, the series has crowned 10 different champions, proving it to be one of the most competitive and open titles in world championship-level sport. With a commitment to accessibility and a grid of world-class drivers and manufacturers, the series continues to rewrite the rules of elite sport, engaging a new generation who value purposeful ambition and fearless action. www.FIAFormulaE.com For Formula E media enquiries, please contact media@fiaformulae.com About ABB ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and more than 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB).
business 17 Aug 2026
NiCE Publishes 2025 Environmental, Social and Governance (ESG) Report
Sydney, Australia, 11 August 2026 – NiCE (Nasdaq: NICE) today announced the release of its 2025 Environmental, Social, and Governance (ESG) Report, showcasing the company’s commitment to unlocking value through innovation, while advancing sustainable business practices. The report, developed with reference to the Global Reporting Initiative (GRI) 2021 Standards, showcases NiCE’s progress in promoting social impact, environmental stewardship and corporate governance. Access the full 2025 ESG Report here. “Our 2025 ESG achievements show how we are creating a NiCE world where we work to enhance human potential, support sustainable progress, and benefit communities,” said Scott Russell, CEO, NiCE. “By putting people first in everything we do, from improving experiences to empowering employees and reducing our environmental impact, we’re creating meaningful, measurable change for both business and society.” In 2025, NiCE continued to expand responsible AI capabilities across its product portfolio. The acquisition of NiCE Cognigy, a market-leading agentic AI platform, marked a significant milestone in strengthening NiCE's position as a leader in enterprise AI. The company's commitment to improving customer outcomes through innovation was further demonstrated by reinvesting 14% of revenue in research and development, led by a global team of more than 3,500 R&D professionals. NiCE is proud to report a 23% reduction in Scope 1 and Scope 2 (location-based) greenhouse gas emissions in 2025 compared to the previous year. This reduction reflects the company's focus on operational efficiency and was driven in part by the migration of one of its data centers to the cloud during the year. NiCE also continued to invest in its workforce in 2025. The company launched CORE, a new leadership boot camp for first-line managers, alongside the 4D, Quantum Leap, and Emerge programs, all designed to develop leadership at every level. The company also achieved 100% compliance in employee ethics training. Meanwhile, NiCE employees made a significant impact in their local communities, volunteering more than 40,000 hours during the company's Global Community Month. In addition, the company donated approximately 960,000 USD giving back to the community through various nonprofit initiatives worldwide. The 2025 ESG Report demonstrates NiCE's commitment to advancing environmental, social, and governance principles while continuing to lead in technological innovation. About NiCE NiCE(NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering?individuals?and organisations to innovate and act, from interaction to resolution. Trusted by organisations throughout 150+ countries worldwide,?NiCE’s?platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organisation, delivering proven measurable outcomes. Explore MarTech innovations helping brands optimize campaigns, improve customer experiences, and boost ROI.
marketing 11 Aug 2026
Pie Announces Investment from Amex Ventures to Help Expand AI-Powered Growth Platform for Small Businesses
NEW YORK--(BUSINESS WIRE)-- Pie, the AI-powered growth platform for small businesses, today announced an investment from Amex Ventures, the corporate venture capital arm of American Express. The investment follows Pie’s emergence from stealth in June, and the announcement of its $19.5 million Series A led by Lightspeed Venture Partners, with participation from Capital One Ventures, Max Levchin’s SciFi VC, F-Prime, Commerce Ventures, WEX Venture Capital and existing investors. As customer discovery continues to evolve across digital and AI-powered experiences, many small business owners don't have the time, budget, or expertise to manage their presence across an increasingly complex landscape. Many also rely on marketing solutions that make it difficult to understand which activities are driving meaningful business results. Pie was built to help businesses get discovered, capture demand, and connect customer engagement to measurable business outcomes. Through three core offerings, AI Search helps businesses improve their visibility as local discovery shifts to AI-powered search experiences like ChatGPT, Claude and Perplexity; Growth helps businesses acquire customers across high-intent local channels like Google Maps, Yelp and Nextdoor; and Front Desk uses a voice agent to answer calls, take bookings and respond to customer questions. “After years of building products for small businesses and hearing directly from owners, one need consistently stood out: they wanted more customers, not another tool to manage,” said Syed Ali, CEO and Co-Founder of Pie. “We built Pie for how small businesses actually operate, meeting them where they are and taking a revenue-first approach to growth. The investment from Amex Ventures will help us accelerate that mission and reach more of the businesses that power local economies across the country.” “We are constantly on the lookout for innovations that deliver differentiated value to small businesses,” said Margaret Lim, Managing Director of Amex Ventures. “Pie is doing just that – helping small businesses find new customers by combining a growing suite of sophisticated AI-powered customer acquisition capabilities with a delightful easy-to-use experience. Syed and Akhil know this market need deeply and we are excited to be backing them.” Pie's go-to-market strategy centers on partnerships with vertical software platforms that already serve small businesses. Pie recently partnered with MoeGo, which put Pie’s growth capabilities directly into software already used by over 10,000 modern pet care businesses, helping them attract prospective customers across local discovery channels and connect that activity to outcomes, including calls, bookings, and revenue. “Our customers did not ask us for another marketing dashboard. They asked for a simpler way to bring in more business,” said Emma Chen, Co-Founder of MoeGo. “Through our partnership with Pie, we can give pet-care operators a more accessible way to reach new customers and understand what is driving results. In the first few weeks, participating businesses have generated on average a 15x return on ad spend, giving us early confidence in the impact this offering can have for our customers.” The MoeGo rollout builds on Pie’s broader momentum across categories including auto repair, pet care, fitness and beauty services. While in stealth, the company reached thousands of small business customers and drove more than 100,000 phone calls to client businesses. The company has also seen many customers achieve 15% to 20% year-over-year sales growth. Pie was founded in 2025 by CEO Syed Ali and CTO Akhil Mantripragada, who met on Toast’s New Ventures team while developing products for the company’s restaurant customers. With Syed leading business development and Akhil leading engineering, the Toast New Ventures team launched three products, including Toast’s first AI product, Benchmarking, which helped restaurants compare their performance with similar businesses and make more informed pricing decisions. About Pie Pie is the AI-powered growth platform for small businesses. Through Growth, AI Search and Front Desk, Pie helps local merchants get discovered, bring in more customers and convert demand into revenue across the channels where customers are already looking. Explore MarTech innovations helping brands optimize campaigns, improve customer experiences, and boost ROI.
business 4 Aug 2026
Teradata Brings Enterprise-Grade Data Analyst Agent to AWS Marketplace
Teradata (NYSE: TDC) today announced the availability of its enterprise-grade Data Analyst Agent in AWS Marketplace, bringing AI-assisted, conversational analytics directly into existing AWS environments. Teradata customers can now quickly deploy the Teradata Data Analyst Agent within AWS, accelerating time-to-value and expanding access to advanced analytics across the business. About the Teradata Data Analyst Agent The Teradata Data Analyst Agent enables advanced, multi-step analytics by orchestrating SQL queries on the Teradata platform and performing iterative statistical analysis using Python within AWS. True agency is achieved as the agent seeks to understand the intent of each analysis request, then autonomously iterates across what data it pulls and summarizes to produce a business-user-ready answer. The agent supports secure pushdown processing to ensure compliance, adapts to existing data models without custom training, and maintains conversational context for progressive exploration. Integrated with Amazon Bedrock AgentCore for memory and session management, it delivers real-time insights without requiring data movement. Key benefits of the Teradata Data Analyst Agent in AWS Marketplace Seamless integration: Works effortlessly with existing Teradata platform environments and AWS, eliminating data movement complexity and minimizing integration challenges. Enterprise-grade reliability: Secure pushdown processing and built-in governance ensure compliance and security at scale. Faster time-to-value: Prebuilt agentic workflows accelerate deployment and deliver insights rapidly, shortening development cycles. Cost efficiency: Reduce upfront investment and leverage shared innovation for a lower total cost of ownership, available directly through AWS Marketplace procurement. Customizable AI services: Expert guidance provided by Teradata AI Services to align with enterprise architecture, governance standards, and business requirements. Executive quote "Enterprises are looking for AI that delivers results on the data and infrastructure they already have, not solutions that require them to start over. Bringing our Data Analyst Agent to AWS Marketplace means customers can activate the intelligence their enterprise has been building for years, delivering real-time outcomes with the governance and security their business demands.”- Sumeet Arora, Chief Product Officer at Teradata About Teradata Teradata empowers enterprises to turn intelligence into autonomous action, grounding AI agents in deep business context and trusted data. As AI agents multiply, Teradata is the context foundation, governance layer, and performance backbone that companies need now. The Teradata Autonomous Knowledge Platform puts AI into production across cloud, on-premises, and hybrid environments. Discover the latest marketing technology, automation, and customer engagement strategies driving business growth.
marketing 3 Aug 2026
RainFocus Launches Sales Module for Event-Driven Selling
LINDON, Utah, July 30, 2026 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced the Sales Module, a purpose-built module that gives enterprise sales and events teams a governed, systemic way to run rep-driven event engagement. The module eliminates coordination challenges within event programs, including scattered attendee pass requests, limited quota visibility, and an inability to track whether sales reps are converting invitations into engagement. Organizations can now move beyond manual, siloed processes to create a unified strategy that drives pipeline and accelerates deals. How It WorksThe Sales Module integrates seamlessly with CRMs like Salesforce, creating a bi-directional data flow that enhances pre-event planning, engagement during the event, and post-event follow-up. Sales representatives can nominate contacts from their existing book of business, build personalized event agendas for any attendee (including prospects and VIP accounts), track real-time engagement activity, and invite contacts to exclusive ancillary events. Event activity data, including registration and session attendance, flows back into CRM campaigns, giving revenue teams a clean, standardized signal for the attribution model they already run and providing a reliable trigger for post-event outreach. What This Means for Sales Teams, Events Teams, and Leadership A governed nomination and approval workflow so that account executives (AEs) can build curated experiences for VIP accounts. Quota and pass governance that allows leadership to, assign, and monitor pass quotas and attendance goals by team or region, for full spend control. Visibility into AE activity such as invitation volume, meeting-scheduling behavior, and which invitation strategies convert to event engagement, making event activity measurable at the rep level. Key Capabilities and Benefits Governed Audience Acquisition: Systemizes contact nominations and approval processes, eliminating scattered pass requests. Business leaders can limit free and discounted passes, enforce quotas by region or business unit, and ensure controlled distribution. Events teams can then easily segment registration funds back to internal team funding. CRM-Integrated Nomination and Approval: Sales reps nominate attendees directly from their CRM book of business, track the nomination's approval status, and send invitations to approved recipients. Rep-Facilitated VIP Engagement: Reps can transform contacts into engaged buyers by facilitating invitations to ancillary events, scheduling meetings, and recommending relevant content. Improved Attribution Inputs: By standardizing nomination, registration, and campaign-association data, Sales Module improves the quality of event data flowing into the CRM. It strengthens inputs available to the organization's current attribution model without replacing it. Event Funding Engine: Sales Module enables direct tracking and attribution of event-generated revenue (e.g., ticket sales, internal department contributions) back to specific cost centers, creating a self-sustaining model for event investment. Use Cases CROs and Revenue Leaders: Gain visibility into pipeline criteria, track seat quotas, monitor sales activity relative to revenue goals, and connect event participation to pipeline through the current attribution model. Sales Reps: Manage nominations, invitations, meeting scheduling, and attendee recommendations directly inside their CRM workflow, optimizing event engagement strategy by understanding which contacts are attending and what sessions they join. Event Marketers and Leaders: Drive more event attendance, provide sales teams with actionable data, demonstrate tangible event ROI to stakeholders, and justify the total opportunity value registered for the event. Business Leaders: Set audience acquisition strategy, maintain awareness of pipeline accountability, and ensure visibility into AE activity relative to attendance and pipeline goals. Executive Quotes "Events are no longer a cost center with soft outcomes; they are a measurable, governed sales channel that drives pipeline and accelerates deal cycles," said JR Sherman, CEO of RainFocus. "By bringing sales teams together with customer buying groups in a live environment, events provide the highest-fidelity touchpoints in the enterprise buying journey. RainFocus' Sales Module gives sales teams real-time access to engagement behavior and buying signals, empowering them to identify and execute the right next best action for every customer." "For too long, events have been treated as a cost center rather than a growth engine," said Marius Milcher, VP of platform strategy and AI at RainFocus. "We're changing that narrative with the Sales Module. Governance, visibility, and accountability are now directly in the hands of sales and marketing leadership. This will fundamentally shift how enterprises think about event investment going forward." Frequently Asked Questions (FAQs) What is the Sales Module?The Sales Module is a purpose-built module in the RainFocus platform that gives enterprise sales and events teams a governed, systematic way to run rep-driven event engagement. It integrates directly with CRMs like Salesforce, enabling AEs to nominate contacts, build personalized agendas for VIP accounts, and track engagement without leaving their existing workflow, while also giving leadership quota governance and activity visibility to ensure events are used strategically. What specific problem does the Sales Module solve for CROs?The Sales Module solves the governance and visibility gaps that make event investment difficult to control and justify. It gives sales leadership unified visibility into AE activity, tools to set and monitor pass quotas and spend by team or region, and data-driven insights to optimize how their teams engage at events. The result is events that are governed, measurable, and tied to a cleaner data foundation for any attribution model the organization already runs. How does the Sales Module contribute to the attribution of closed-won deals from event participation?The Sales Module provides a clean, governed data trail: registration, campaign association, nomination and approval history, sales-led activations at the event, executive meetings, networking activities, and more, tied to the right accounts and opportunities. That data strengthens organizations' existing attribution models and lets teams see which activations show up most often alongside closed-won deals. When a business unit or partner funds its own participation, that spend is tracked against the account and deal, supporting straightforward cost-recovery reporting. How does the Sales Module improve upon traditional CRM event integrations or manual processes?Unlike traditional integrations that typically sync contact lists after the fact, the Sales Module introduces governed workflow automation across the full event lifecycle, including nomination approvals, quota enforcement, in-event engagement tracking, and structured post-event data handoff. This eliminates manual coordination, reduces data silos, and gives sales reps the ability to customize event experiences for their most important customers. About RainFocusRainFocus is the leading enterprise platform for event marketing and management. We help organizations run in-person, virtual, and hybrid event programs of all sizes from one system, with the data and personalization needed to drive measurable business results. With the industry's most advanced agentic AI at its core, we orchestrate engagement at every stage of the customer lifecycle — unifying touchpoints, driving event impact, and making each engagement smarter. Learn how modern marketing technologies are reshaping customer acquisition, retention, and engagement.
events 3 Aug 2026
Constant AI Expands Agentic AI Into Regulated Transactions, Naming Kristin Evans VP of Marketing
PORTLAND, Maine — July 31, 2026 — As Constant AI moves agentic AI past customer-facing use cases into transactions that carry real regulatory weight, the company has named Kristin Evans Vice President of Marketing. Evans joins Constant AI from Curql Collective, where she served as Vice President of Marketing and Communications, and led the investor marketing and pipeline strategy behind a $360 million fundraise from credit union investors, the largest in CU history. Before Curql, Evans built the marketing function that fueled hypergrowth for credit union technology companies, from enterprise to startups. As the fifth hire and founding head of marketing at EngageFI, she helped scale ARR from under $1 million to more than $35 million over five years, landing EngageFI on the Inc. 5000 list of fastest-growing companies twice. At Origence, she led demand generation across seven products, was named Marketer of the Year in 2022, and drove a 47% SQL generation rate from ABM campaigns. "We built agentic AI to do something the industry hasn’t attempted: execute the actual transaction, inside the rules a regulator would hold us to," said Catherine York Powers, CEO and Founder of Constant AI. "Kristin's job is to help the market understand that distinction, because most financial institutions haven't seen what agentic AI looks like when it's actually allowed to act." "There's a lot of noise right now about what agentic AI can do, and most of it is still theoretical," said Evans. "What drew me to Constant AI is that they’ve built software that makes real, compliant decisions on real accounts, at scale, today. And it shows up where it counts, as real relief for a member in a hard month. That's a bigger story than any one product category, and I'm absolutely thrilled to get to help tell it." The hire follows a year of significant momentum for Constant AI, including the launch of Nia™, the first agentic AI agent to complete a skip-a-pay transaction end to end without staff involvement, and the company's selection as the inaugural fintech partner in Eltropy's Agentic AI Platform, which serves more than 750 credit unions across North America. Evans will shape how Constant AI tells that story as it expands agentic AI into a broader set of regulated financial workflows. About Constant AI Constant AI powers agentic AI for regulated financial transactions, starting with credit union loan operations. Its platform executes complex eligibility rules and transacts directly to the core in real time, the same proven infrastructure behind over 1.7 million automated transactions now powering Nia. A Portland, ME-based fintech, Constant AI operates a CUSO, wholly owned by its parent organization, aligning its mission and governance directly with the credit union movement. Explore MarTech innovations helping brands optimize campaigns, improve customer experiences, and boost ROI.
digital transformation 3 Aug 2026
StackAdapt Introduces In-Platform Economic Impact Measurement to Help Marketers Prove Real-World ROI
StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimize real-world economic outcomes while campaigns are live. By bringing transaction-backed economic impact measurement directly into the media buying workflow, advertisers can move beyond post-campaign studies and proxy metrics to understand business impact in real time. Built for travel marketers, destination organizations, tourism boards, and brands with location-based objectives, the Economic Impact Report moves beyond traditional media metrics and post-campaign economic studies to connect media exposure with actual consumer spending, giving advertisers continuous visibility into business outcomes directly within the StackAdapt platform. The solution is powered by Affinity Solutions’ permissioned transaction data, spanning more than 150 million credit and debit cards, 100 million consumers, 86 billion transactions, and over $4 trillion in spend across 5,000+ brands, representing roughly 25% of the U.S. adult population. By connecting ad exposure to aggregated spending behavior through modeled attribution, advertisers can measure total attributed visitor spend, return on ad spend (ROAS), number of visitors and transactions, and the origin markets driving the most economic value, enabling advertisers to optimize campaigns toward revenue impact and business outcomes, rather than relying solely on engagement metrics or post-campaign analysis. "Marketers have long known their campaigns drive real economic value, but proving that impact has often required waiting until a campaign ends," said Michael Shang, SVP of Advertising Technologies at StackAdapt. "With the Economic Impact Report, we're bringing transaction-backed measurement directly into the platform so advertisers can measure business outcomes, optimize campaigns while they're running, and make smarter investment decisions faster." Now fully self-serve and available within the StackAdapt platform, the Economic Impact Report transforms economic impact measurement from a post-campaign reporting exercise into an always-on optimization tool. Advertisers can configure measurement in minutes, access results directly within their workflow, and use ongoing insights to optimize campaigns in flight while informing future investment decisions. “Deterministic credit and debit card transaction data offers a powerful lens into real consumer behavior, but it’s most impactful when marketers can connect those insights to media ROI,” said Kalyan Lanka, Chief Product Officer at Affinity Solutions. “Together with StackAdapt, we’re enabling advertisers to move beyond proxy metrics and closed-system reporting by tying media exposure to real-world purchase outcomes. That closed-loop visibility allows brands to measure what happened after media exposure, optimize campaigns in-flight and drive growth.” For organizations accountable to stakeholders and public funding, the ability to connect media investment directly to economic contribution represents a shift away from proxy metrics and delayed post-campaign studies toward continuous measurement of revenue, visitors, and transactions, helping advertisers optimize media investments based on real-world business outcomes. About StackAdapt StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. Discover the latest marketing technology, automation, and customer engagement strategies driving business growth.
marketing 3 Aug 2026
PropellerAds Upgrades NIKO AI Agent Into a Full Campaign Co-Pilot
Limassol, Cyprus, July 29 2026 – PropellerAds, a leading global advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into a full campaign co-pilot capable of managing an advertiser's workflow end-to-end, entirely through conversation. The shift from AI assistants to autonomous marketing systems is already underway: Gartner predicts that by 2028, 60% of brands will use agentic AI to power personalized customer interactions. Yet adoption and execution are two different things. While 87% of marketers now use generative AI in at least one workflow (Salesforce, State of Marketing 2026), only a fraction have embedded it across their day-to-day execution - the gap NIKO is built to close by turning AI from a content helper into a hands-on campaign operator. Designed to function like a 24/7 account manager, NIKO combines PropellerAds' 15 years of advertising expertise with AI to help advertisers launch campaigns, optimize bids, analyze performance, and answer platform questions in real time. With the upgrade, NIKO now creates, edits, and monitors campaigns across all PropellerAds formats, including Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic, with no dashboard required. Advertisers can set full targeting, including GEO, region, city, OS, device, browser, language, ISP, connection type, and VPN/proxy filtering, configure dayparting schedules, and manage creatives and zone whitelists or blacklists, all directly in chat. The goal is to let advertisers focus on strategy while NIKO takes care of the operational work. NIKO's recommendation engine has also expanded. It now provides bid and test-budget guidance at any stage, not only during setup, and can pull performance stats, balances, and campaign details on demand. Trained on PropellerAds' full Knowledge Base, NIKO can answer platform questions and recommend strategies tailored to an advertiser's vertical and goals, moving beyond generic AI responses to guidance grounded in the platform itself. Early results point to a substantial impact on advertiser efficiency. Internal testing shows advertisers using NIKO reach their first campaign draft 11 times faster than through the manual setup flow, and campaigns launched via NIKO have generated 2 to 4 times more revenue than manually configured ones. Much of that gain comes from how NIKO works: it walks advertisers through targeting, bidding, and creative decisions conversationally, so advertisers configure campaigns more completely and catch optimization opportunities they would otherwise miss. Advertisers who share more detailed campaign and funnel information see up to 144% more conversions compared to those providing minimal input. “We didn’t just add features to NIKO - we rebuilt what it means to run a campaign on PropellerAds. Marketers everywhere are trying to figure out how to actually put AI to work, and the response has been telling: a large majority of advertisers who’ve tried the new NIKO come back to it for their next campaign. And that’s before they’ve tapped into everything NIKO can now do,” said Julia Larionova, Head of Marketing at PropellerAds. The upgraded NIKO is available now to all PropellerAds advertisers at no additional cost.About PropellerAds PropellerAds is a global multisource advertising platform founded in 2011, serving media buyers, agencies, and affiliate marketers across more than 195 countries and regions. The platform offers ad formats including Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic, with AI-based optimisation tools including CPA Goal bidding. PropellerAds is a member of IAB Europe and holds ISO/IEC 27001 certification.
advertising 30 Jul 2026
70% of listeners act on Wella’s Nioxin audio ads for hair thinning treatment; AI-personalised campaign delivered by Azerion and Digitas
London; 29 July 2026: Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platform Azerion and media agency Digitas, the ads used AI-generated personalised dynamic creatives to make the audio more relevant and noticeable, and more effective at building awareness. Key results of the brand lift study (see note 1) include: 70% of people said they had taken or would take action (buy the product, do further research, provide details to another person, for example) after hearing an ad 77% of exposed listeners said the branding was clear Ad recall was up 21 points among people that had suffered from hair thinning Awareness increased 22 points (again, among people that had suffered from hair thinning) Azerion used agentic audio production platform Audiostack AI to generate 100 versions of the creative. These were based on the audience segments (identified as women aged between 25 and 45 and men between 20 and 35) and 24 specific locations; generic versions directing users to the websites of retailers stocking the products (Boots and Lookfantastic) were also created. Listeners heard either a location-specific ad based on where they were when the ad was served or, if they were not in one of the relevant 24 regions, a more generic version referencing one of the retail sites. The campaign’s success reflects the core conclusion of a study carried out by Azerion and market research consultancy Differentology; ‘The voice of the future: what the latest research tells us about AI audio advertising’ showed that AI-generated Dynamic Creative Optimisation (DCO) increases brand lift more than standard human voiceovers in audio advertising. Julia Drucker-Allister, EMEA media director at Wella, says: "Wella is a brand built on expertise and personal connection, and we wanted Nioxin’s media presence to reflect that. This campaign represents a significant step forward in how we use technology to better serve our consumers, away from a ‘one size fits all approach’ and into personalisation at scale. Seeing a 21-point increase in ad recall among hair-thinning sufferers confirms that when we make our messaging more localised and relevant, we don’t just build awareness - we build a genuine connection with our audience." Lisa McAllister, group media director at Digitas, says: "At Digitas, we’re constantly looking for ways to bridge the gap between data and human emotion. By partnering with Azerion to build an AI-powered audio solution, we were able to deploy 100 hyper-relevant variants that responded to the listener’s context in real-time. Hair thinning is a deeply personal category where generic messaging often falls flat; this approach allowed us to unlock a new level of creative empathy. Our challenge was to deliver relevance at a scale, that traditional production simply couldn’t reach. The double-digit lift in brand awareness proves that personalisation is no longer just a luxury - it’s the new benchmark for effective audio and that when AI is used as a creative multiplier, the results in both recall and action are transformative." Ruth Reynolds, insight and strategy director for the UK at Azerion, says: “We know audio is effective. We also know from our recent research that AI-generated voice ads work just as well as human ones. Combining these factors allowed us to roll out a highly effective campaign at scale, generating multiple variations of the Nioxin creative quickly and easily. AI enabled us to target more people, but with more personalisation, which was vital for this campaign because hair thinning can be a sensitive topic, and different for each person that experiences it. Ads were relevant to the person hearing them at that particular moment which drove a significant number of listeners to act on the message, while raising brand awareness among a varied target audience.” About Azerion Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe's leading digital advertising media and entertainment platforms. Azerion delivers global audiences to advertisers in a simple and cost-effective manner, thanks to its proprietary technology, in a safe, engaging, and high-quality environment, leveraging its strategic portfolio of owned and operated content, as well as entertainment partners and other digital publishers. With roots in Europe and its headquarters in Amsterdam, Azerion has commercial teams based in over 17 countries worldwide to closely support our clients and partners in finding and executing creative ways to truly make an impact through advertising. Stay ahead with insights on AI-powered marketing, data-driven strategies, and digital transformation.
digital marketing 29 Jul 2026
DemandScience Earns 19 G2 Summer 2026 Badges for Business Results, Adoption, and Faster Time-to-Value
DANVERS, Mass., July 27, 2026 — DemandScience, a global leader in Precision Performance Marketing, today announced it earned 19 badges in G2’s Summer 2026 Reports across Enterprise, Mid-Market, Small Business, and regional reports. The honors, based exclusively on verified customer reviews, include Enterprise Leader recognition as well as Best Results, Highest User Adoption, Fastest Implementation, and Users Most Likely to Recommend distinctions. "In an industry where every vendor claims AI is improving their tech stack, G2 recognition measures what actually matters: whether marketers are achieving better business outcomes," said Derek Schoettle, CEO of DemandScience. "Being named an Enterprise Leader while earning recognition for Best Results, Fastest Implementation, and Highest User Adoption shows that when intelligence and orchestration work together, marketers achieve measurable business value.” The recognition reinforces DemandScience's focus on helping marketers achieve measurable business outcomes rather than simply delivering more dashboards. In its 2026 State of Performance Marketing research, DemandScience found that 79% of organizations report rising martech costs without corresponding ROI improvement. G2's Best Results and Highest User Adoption distinctions validate DemandScience's Precision Performance Marketing as a Service approach, which combines account intelligence, managed expertise, and execution to help customers generate more predictable pipeline. Summer 2026 G2 Highlights G2 is the world's largest software marketplace, with more than 100 million annual visitors including buyers at every Fortune 500 company. All rankings are based exclusively on verified customer reviews. DemandScience’s Summer 2026 G2 Highlights include: Customer Outcomes Recognized for Best Results, reflecting customers' reported business outcomes and ROI. Earned Highest User Adoption, indicating strong customer engagement and utilization. Named Users Most Likely to Recommend, underscoring customer satisfaction and advocacy. Time-to-Value Earned Fastest Implementation and Easiest Setup distinctions. Received Easiest to Use recognition, reflecting a strong customer experience. Market Leadership Recognized across Enterprise, Mid-Market, Small Business, and regional reports. Named an Enterprise Leader across multiple categories and reports. Received leadership recognition in Europe, the United Kingdom, and the Americas. Maintained G2's Users Love Us distinction based on verified customer reviews. What Customers Are Saying DemandScience delivers the scale we need while getting campaigns up and running quickly. Their ability to generate leads at volume has become a vital part of our top-of-funnel marketing strategy. About DemandScience DemandScience is a global leader in Precision Performance Marketing, helping B2B marketing and revenue teams turn fragmented data and disconnected execution into predictable pipeline outcomes. Trusted by more than 900 global brands, DemandScience delivers marketing that actually performs. Stay ahead with insights on AI-powered marketing, data-driven strategies, and digital transformation.
marketing 27 Jul 2026
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