Press Release
UTS partners with Nexon Asia Pacific on $20 Million-Plus Network Modernisation
Sydney: The University of Technology Sydney (UTS) has partnered with Nexon Asia Pacific (Nexon) on a $20 million-plus refresh of the network and Wi-Fi across every UTS campus. The multi-year engagement will support UTS 2030 and position the university for the AI-native generation of students arriving through the end of the decade. Nexon was selected following a competitive open tender featuring some of Australia’s technology leaders. The partnership brings together Nexon’s 25-year track record across Australian higher education with Extreme Platform ONE™, an all-in-one AI-powered networking platform that unifies networking, security and AI which Nexon has deployed across higher education and other sectors. The modernisation covers UTS’s full network and Wi-Fi environment across every campus, including wired and wireless, core and edge, data centre connectivity and security controls. The latest wireless standard, Wi-Fi 7, is being rolled out to meet the bandwidth and density demands of a modern campus. AI-native capabilities are being built into the network itself, supported by zero-trust security principles. Following the design and proof of concept, the partnership moves into an 18-month build phase, with ongoing managed services, strategic advisory and support continuing across a multi-year term. “The students arriving at UTS by the end of the decade will be the first to have grown up with AI woven through their everyday lives,” said David Reeve, Chief Information Officer at UTS. “They’ll expect learning environments that match their digital fluency and research facilities built for the data volumes ahead. Our network has to be ready for them.” “UTS has a clear view of what it wants to deliver for its students, academics and researchers, and the network is central to making that possible,” said Leon Slattery, Head of Network and Security Pre-sales at Nexon. “Our role is to build a modern, AI-ready, automated foundation that lets UTS’s teams launch new services, support new research and respond to what comes next.” “Universities are among the most demanding network environments, with tens of thousands of students, faculty and staff relying on secure, consistent connectivity across multiple buildings. We’re proud to work with Nexon to deliver the necessary network foundation so UTS can focus on modernizing and improving experiences for everyone on campus,” said Trevor Boal, Regional Director, Australia and New Zealand, Extreme Networks. “We chose Nexon because of their engagement, their experience in higher education and their ability to deliver at this scale,” said Reeve. “The work starts now, and we’re excited about what it enables for our students, staff and research.” The partnership is part of a UTS modernisation agenda spanning platforms, AI and data, core systems and the physical campus, underpinning a digital-first student experience through UTS 2030 and beyond. About Nexon Asia Pacific Nexon is an award-winning digital and IT services partner for mid-market, enterprise and government organisations across Australia. We offer clients a uniquely broad suite of solutions requiring end-to-end capabilities coupled with specialist expertise in security, cloud and digital solutions. As a certified and accredited local and state government provider, CREST and ISO-certified, Nexon partners with world-class technology vendors to deliver innovative and integrated solutions. About the University of Technology Sydney As Australia's #1 young university, we thrive in the heart of vibrant central Sydney. Here, creativity and collaboration with award-winning researchers fuel innovation across disciplines, empowering you to push boundaries, shape new ideas and build a career that transforms the future. Recognised globally for our commitment to positive social impact, UTS ranks among the world's top 100 universities and stands out as a leading partner in building a sustainable future. We work with our partners across the globe to create meaningful change, connecting you with subject matter experts and cutting-edge facilities so together we can tackle the world's big challenges. At UTS, we're not just a university – we're a community of changemakers Stay ahead with insights on AI-powered marketing, data-driven strategies, and digital transformation.
marketing 18 Sep 2026
Chalice AI and PurpleLab Partner to Bring Predictive Intelligence to Healthcare Media
NEW YORK--(BUSINESS WIRE)--Chalice AI, the platform-independent AI media decisioning company, and PurpleLab, a healthcare analytics company powering real-world data across 330 million+ U.S. patient lives and more than 3 million HCPs, today announced a partnership that will enable healthcare marketers to turn trusted healthcare intelligence into custom predictive models built around their specific business and patient outcomes. Healthcare marketers have access to increasingly sophisticated clinical and claims intelligence, but translating those signals into scalable media decisions remains difficult, particularly in a highly regulated category where privacy, security and compliance considerations shape how data can be used. Campaigns often begin with a predefined audience or broad proxy for intent, leaving marketers to optimize against assumptions rather than the outcome they ultimately want to drive. Chalice AI and PurpleLab are bringing a different approach to healthcare media. The partnership combines PurpleLab’s longitudinal medical and pharmacy claims data with Chalice’s custom AI modeling and optimization capabilities. Together, the companies will create bespoke, brand-specific predictive models designed to identify new audience members likely to be interested in specific drugs or therapeutic areas, uncover prescriber opportunities, predict adoption and attrition, and drive incremental growth. Rather than relying solely on static audience segments, Chalice creates audiences based on their predicted likelihood of an advertiser-defined outcome. PurpleLab’s healthcare intelligence provides the underlying signals needed to understand patient trends and healthcare professional behaviors, while Chalice translates those signals into predictive insights that can inform media decisioning and activation. The result is a more adaptive approach to healthcare media. Models can be refreshed as new healthcare signals and campaign performance data become available, helping marketers make more responsive decisions and more closely connect media investment to business outcomes. “Healthcare marketers don’t need another off-the-shelf audience. They need the ability to start with the business or patient outcome they’re trying to achieve and build an AI strategy specifically around that objective,” said Adam Heimlich, CEO of Chalice AI. “The opportunity is to turn trusted healthcare intelligence into a predictive advantage unique to each brand, then put that intelligence to work wherever media is bought. PurpleLab gives us the foundation to do exactly that.” Transparency, security and data provenance are central to the partnership. Models are developed in privacy-first, secure environments, with marketers retaining visibility into the data categories and provenance informing their models and the methodology used to translate those signals into media decisions. This approach enables healthcare marketers to apply custom predictive modeling while addressing the privacy, security and compliance considerations inherent to healthcare data. “AI is only as valuable as the data powering it and the confidence marketers have in how that data is being used,” said Kyle Armstrong, VP, Agency and Platform Sales at PurpleLab. “By bringing PurpleLab’s real-world healthcare intelligence together with Chalice’s custom predictive decisioning, we’re giving marketers a more transparent and actionable way to connect healthcare signals to the outcomes they are ultimately trying to drive.” Designed to support a growing range of patient and HCP use cases, the collaboration can help marketers identify likely new patients and prescribers, model adoption and attrition, and connect predictive insights to media and creative strategy. Models can be activated through Chalice across connected television, social platforms and the open internet, allowing healthcare marketers to apply the same custom intelligence across channels. About PurpleLab PurpleLab® is a health-tech company driven by one clear philosophy: outcomes matter most. As your trusted partner for real-world data, we help organizations drive decisive action based on precise insights – with the ultimate goal of giving everyone a fighting chance at the best possible health outcome. About Chalice AI Chalice AI (www.chalice.ai) is the leading AI platform for advertising growth. Advertisers’ custom models can be deployed in all major DSPs/SSPs, as well as Meta and YouTube. In 2024, Chalice pioneered the first containerized bidding agent in an SSP, enabling advertisers to optimize supply around their goals—bringing quality, context, and performance together in a single buying strategy. Discover the latest marketing technology, automation, and customer engagement strategies driving business growth.
marketing 18 Sep 2026
DeepIntent Launches Cora, the First Fully Agentic Marketing Platform for Healthcare
NEW YORK - As pharmaceutical companies develop increasingly specialized treatments, marketers face a growing challenge: successfully reaching more precisely defined patient populations while navigating increasingly complex and competitive markets. Today, DeepIntent announced DeepIntent Cora™, the first fully agentic marketing platform built specifically for healthcare, designed to fundamentally transform how pharma companies strategize, collaborate and activate omnichannel marketing campaigns.DeepIntent Cora brings agentic AI to healthcare marketing, enabling marketers to move rapidly from market intelligence to strategy with simple conversational language. Rather than requiring marketers to navigate multiple complex tools, data sets, and disconnected workflows, Cora brings these capabilities together in a single, simple, collaborative environment.The need for a new approach is becoming increasingly urgent. More than 60% of drug treatments fail to meet their forecasted commercial goals, underscoring the difficulty of developing a clear path to commercial success. As pharma innovation increasingly shifts toward treatments for more specialized patient populations, the ability to identify, understand, and engage the right audiences with greater precision will become even more critical.From fragmented hand-offs to an agentic marketing workflowDeepIntent Cora is designed to transform the traditional pharma marketing workflow by bringing intelligence, data and execution together in a simple, agentic interface. Cora's capabilities include: Conversational, agentic planning and execution. With Cora, marketers direct purpose-built agents with natural language to interrogate complex healthcare data, develop precise patient and healthcare provider audiences, and move from insight to activation without requiring advanced technical or programmatic expertise. In beta testing, Cora cut marketing planning time cycles by 50% with over 95% of customers reporting drastically faster workflows. Omnichannel planning, audience building, and activation. For the first time, healthcare marketers will be able to forecast, plan, and activate audiences across channels within one platform – not just programmatic. New integrations, including VideoAmp for linear TV planning and forecasting, extend Cora's capabilities well beyond a traditional demand-side platform (DSP). Real-time AI-driven intelligence. Cora continuously surfaces personalized, actionable insights across campaigns, competitors, clinical developments, market conditions, and media signals – helping to optimize campaigns more rapidly. An expanded healthcare marketing cloud. Cora draws on DeepIntent Helix™, the industry's richest and most trusted healthcare marketing cloud. With this launch, Helix expands to incorporate new types of data, including payer and formulary signals, and richer diagnostic data, providing a broader foundation for planning, decision-making, and audience-building. Collaborative human-and-AI workspaces. Cora introduces live, project-based workspaces that bring marketers, agencies, and AI agents together around a shared view of planning, activation, and optimization. Teams collaborate across brands and agencies and manage approvals and workflows, eliminating disconnected silos and handoffs. "For over a decade, DeepIntent has built a platform with a singular focus on healthcare. With Cora, we are expanding beyond programmatic advertising and unlocking the value of agentic AI for strategy, planning, and activation across channels," said Chris Paquette, Founder and CEO, DeepIntent. "Just as drug development becomes more precise, Cora will break down siloes, helping our clients understand markets, collaborate more efficiently, and ultimately engage with patients and providers with unprecedented speed and confidence. In doing so, Cora will help pharma brands and their agencies bring more treatments to market successfully, while improving the quality of life for the patients they serve."Cora is available today for all DeepIntent clients in an open beta. In a survey of 275 customers in a closed beta earlier this year, 95% reported drastically faster times conducting research, planning, and activating campaigns, with reported reductions of 50% or more in time.Clients comment on Cora:EVERSANA INTOUCH"It takes an incredible amount of time, resources and data to launch a new treatment or therapy into the market. We're constantly looking for solutions that can help maximize our resources and deliver for customers," said Dave Leitner, EVP, Head of Media, EVERSANA INTOUCH. "We've found DeepIntent's Cora platform extremely beneficial in helping provide data- and AI-driven views that enable us to make smarter media investment decisions from day one, a clearer picture of realistic launch outcomes, and a sharper focus on driving maximum return on investment for clients, all measures that we value as a media partner."Deerfield Group"Navigating the healthcare ecosystem with disconnected data sets, fragmented channels and measurement tools can be complex. We've seen clients get stuck on connecting insights to action," said Bill Veltre, Chief Media Officer, Deerfield Group. "Our partnership with DeepIntent has enabled our teams to build marketing strategies that create value for our clients' businesses. And now with innovations like Cora, we're taking it further by connecting data to real decisions in a meaningful way. We're excited for what this means for the brands we work with."Klick Health"Our team deals with billions of programmatic media impressions every day for our healthcare clients, said Kristy Quagliariello, VP, Programmatic Media, Klick Health. "So being able to easily aggregate and quickly analyze all that data using DeepIntent's Cora agentic platform delivers a lot of value."About DeepIntentDeepIntent is the leading healthcare marketing platform, purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world's top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent's platform delivers measurable audience quality and script lift at scale. Stay ahead with insights on AI-powered marketing, data-driven strategies, and digital transformation.
marketing 16 Sep 2026
Similarweb State of Ecommerce 2026 Report Details How AI is Changing Shopper Journey
TEL AVIV, Israel — Similarweb (NYSE: SMWB) explores the many ways AI, apps, and other transformational forces are changing online shopping in its State of Ecommerce 2026 report, published today. Despite increasing more than 200% over the past year, direct referrals from dedicated AI platforms don’t produce a large volume of traffic to ecommerce marketplaces and online stores. In other words, compared with search, AI conversations don’t result in as much immediate click-through traffic. However, AI buying recommendations exert an outsize influence on purchases – in some cases, giving the recommended brand a 2-to-1 advantage over its competitors. Consumers are making ChatGPT, Gemini, and other conversational AI tools a routine part of the buying process. However, that doesn’t mean they are abandoning search – 89% of the time, consumers who use AI in their shopping research also use search. “Consumers are not switching tools – they are stacking them,” said Daniel Reid, Principal Insight Analyst, Consumer Goods & Retail at Similarweb and the lead author of the report. “People are using AI to explore and narrow options while still turning to Search to move toward a decision. The most complex journeys, the ones that use both, convert the best. Retailers and brands who figure out how to master these new paths to product discovery stand to benefit.” Similarweb released this report in collaboration with Statista, which contributed a section of predictions on “What Comes Next.” This includes the forecast that global B2C ecommerce revenue will reach over 4.9 trillion U.S. dollars by 2030, an increase of over 27% from 2026. In addition to providing much more detail on the impact of AI, the report covers the continuing trend toward ecommerce shifting from the web toward apps, with ecommerce app sessions growing at roughly 1.3x the rate of web visits and 86.5% of U.S. consumers saying they primarily shop on a smartphone or tablet. Additional sections break down the global and regional trends and give a detailed analysis of these ecommerce market segments: Marketplaces Beauty & Cosmetics Consumer Electronics Fashion & Apparel Home & Garden Overall, traffic to ecommerce websites is up 6.8% year-over-year. Within Marketplaces such as amazon.com, clothing, shoes, and jewelry represent the strongest category, with unit sales up 33.7% in the U.S., while the electronics category barely grew at all (+1.5%). About Similarweb Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data. Explore MarTech innovations helping brands optimize campaigns, improve customer experiences, and boost ROI.
marketing 16 Sep 2026
EmpowHER in AI Brings Together Women Leaders, Founders, and Investors for a High-Impact AI Experience
EmpowHER in AI is back, hosting a curated global summit designed to amplify the voices of women leading the artificial intelligence revolution. The event is powered by Times of AI, bringing together women leaders in AI, founders, investors, operators, and innovators for a historical day of meaningful conversations, strategic networking, and ecosystem building. As innovation marches ahead at every level and across industries, women remain underrepresented in decision-making roles across AI startups, research, investment, and enterprise leadership. EmpowHER in AI is built to address this gap by creating a platform for women to connect, collaborate, and lead the next phase of AI growth. Unlike most of the other meetings, which are simply stage-based sessions or one-off shows, "EmpowHER in AI" is a community-first experience. Participants concentrate on high-value engagement through panel discussions, networking, fireside chats, and founder-investor interactions. The format is purposefully designed to maintain authentic dialogue and actionable insights for people operating in the broader AI ecosystem. Session panels will include panel discussions led by female leaders and experts across AI, technology, venture capital, blockchain, and digital innovation. The sessions will address leadership, innovation, product development, fundraising, market expansion, and the changing role of AI in business and society. Networking is as important as ever to the experience. These opportunities lead to direct meetings with founders, venture capitalists, ecosystem builders, and operators to partner, mentor, and collaborate. The event will be a targeted environment to build valuable relationships with early-stage startups to scale products or explore AI investment opportunities. From Singapore and Abu Dhabi to the glitz of Dubai, the EmpowHER in AI movement is officially going global, one city at a time. EmpowHER in AI has already hosted a strong lineup of global speakers across previous editions, reinforcing its credibility as a growing platform for women in technology and AI. Past speakers include Chada El Islam Benmahcene, Founder and CEO of ENTROGX Ventures; Anna Macmillan, Founder and COO of WiiN and Mintlayer; Lianna Adams, Founder of Impactful Artistry; and Irina Karagyaur, Founder of Creators4Impact and creator of The Business Case for AI & Blockchain. The speaker lineup has also featured accomplished leaders such as Tasneem Taherali, Advisor for Tech Startups and Scale-ups, Marketing Director for Women in Tech UAE, and Ambassador for Product Marketing Alliance UAE; Fatiha Chikh, Co-founder of LeLab Plus; Shyla Khan, Chief Marketing Officer at Yellow; and Sandy Carter, Chief Business Officer at Unstoppable Domains. Additional notable speakers include Una Wang, Founder and CEO of Lingo AI; Wan Wei Soh, CEO and Founder of AI Visionary Society; and Joewin Tan, CEO of Quant Consulting Group. Their esteemed presence is a testament to the event’s strong focus on leadership, innovation, and building cross-border connections in AI and emerging technologies. EmpowHER in AI is built for a global but purposeful audience. Women founders behind AI startups will find opportunities to connect with investors and ecosystem leaders. AI professionals and operators come together with peers and industry experts. Investors share the stage with founders, products, and early-stage innovation. The event also welcomes startup participants and innovators to explore intersections between AI, Web3, and digital infrastructure. As AI emerges as an intrinsic tool for industries like healthcare, finance, education, media, and enterprise technology, inclusive leadership is increasingly a strategic imperative. Different perspectives lead to stronger products, more thoughtful systems, and global adoption. EmpowHER in AI as a platform helps participants foster conversations that build real pathways for growth. Backed by Times of AI, a global media platform covering AI innovation and ecosystem developments, EmpowHER in AI benefits from strong industry visibility and ecosystem support. This support strengthens the initiative’s reach and helps build a long-term global network of women leaders and innovators in AI. EmpowHER in AI is more than a one-time event. This is your pivotal gateway into an elite international collective fueled by collaboration, visionary leadership, and AI breakthroughs. Claim your seat and join the women-led movement shaping the future of AI. Website: https://www.empowherinai.com/
marketing 10 Sep 2026
EmpowHER in AI Ignites a Global Movement to Elevate Women Leaders in Artificial Intelligence
EmpowHER in AI is shaping up into a global movement focused on women in artificial intelligence leadership. Powered by Times of AI, the initiative brings together women founders, investors, and operators who are actively shaping the next phase of AI. Unfortunately, even as technology expands across industries, leadership gaps regarding ‘gender’ remain visible. EmpowHER in AI addresses this imbalance by creating a structured platform for inclusion, visibility, and influence. The fast-paced scaling of the AI industry comes with concentrated leadership problems. Women are still underrepresented in decision-making roles across research, funding, and product development in the AI industry. This shortcoming has a direct impact on the way systems are designed and put into operation. EmpowHER in AI considers diversity to be at the core of responsible innovation. The program emphasizes inclusion, fairness, equity, and leadership as foundational pillars for long-term progress. EmpowHER in AI is community-first. It is constructed to cultivate relationships that go beyond a single event. The platform connects women founders, investors, operators, and innovators in a shared ecosystem. It lays a creative space for collaboration, knowledge exchange, and long-term alignment. Its features prioritize community-driven engagement over traditional panels. Conversations go far beyond the stage and develop through direct interaction. The strategy behind the event is highlighted within the event format. This includes structured panel discussions with women leaders in AI and emerging technologies. Networking sessions are structured to enable direct engagement between participants. Founder and investor interactions create avenues for funding and collaboration. Fireside chats and open discussions add depth by allowing speakers to share real experiences from their journeys. Active engagement defines the structure of the event, supports both learning and connection. Attendees can expect networking and collaboration opportunities with women VCs and AI founders. The core value of EmpowHER in AI lies in its approach to ecosystem building. The program aspires to be a long-term platform rather than a one-time gathering. It supports a space where women can contribute, lead, and influence conversations in AI. The focus remains on real dialogue and practical insight. This creates an environment where participation leads to measurable outcomes, including partnerships, mentorship, and visibility. With support from Times of AI, the platform can extend its reach to a broader network of industry leaders, founders, and institutions working in AI. EmpowHER in AI is already spreading in parts of the world such as Singapore, Abu Dhabi, and Dubai. With a presence in global hubs, it has made it a prominent networking platform in the AI ecosystem. It continues to attract investors, founders, and enterprise leaders. This growing participation highlights the demand for focused spaces where women can engage at a leadership level. The mission is very clear. EmpowHER in AI plans to ensure diverse voices shape the development of artificial intelligence. Its vision is to support women as leaders, builders, and contributors in AI at a global scale. The movement is building on and broadening participation from across the ecosystem. For more information, check out the official website: https://www.empowherinai.com/ EmpowHER in AI is not just an event; it’s a growing global movement redefining inclusive leadership in artificial intelligence.
marketing 10 Sep 2026
Kontur appoints Designit to Lead Global Repositioning Ahead of Next Growth Phase
LONDON, 8th September 2026: Designit, Wipro’s experience innovation company, has been appointed by Kontur to lead a strategic global brand marketing transformation as the business enters its next phase of growth - Kontur 2.0. Kontur, a global leader in subsurface intelligence technology, has brought Designit on board to reposition how the company communicates its value across international markets. The brief will shift from product and hardware-led messaging toward a value-driven story focused on real-world infrastructure outcomes and operational decision-making. Designit will lead the development of a single, unified brand narrative for Kontur that works consistently across its global markets, while giving regional partners the flexibility to adapt it locally. Central to the work is the relaunch of Kontur Orbit, repositioning it around the operational and infrastructure decisions it helps customers make. The repositioning will also focus on demonstrating how subsurface intelligence can help infrastructure operators reduce risk, avoid costly failures, and make better long-term planning and maintenance decisions. As part of the brief, Designit will lead the go-to-market strategy for Push Cart in the Fall of 2026, a new solution for bridge deck and utility mapping designed to broaden access to subsurface intelligence across infrastructure sectors globally. Built around real-world applications and customer outcomes rather than technical specifications, the launch reflects the broader strategic shift Kontur is making as it expands into new markets and audiences. Trine Brønd-Jensen, Account Executive, Designit said: “Helping Kontur shift from a product-led conversation to one centred on real-world impact aligns with Designit's belief that powerful technology should be universally understood - not just by technical experts, but by the people and organisations whose decisions it has the power to shape. “By developing a global narrative and brand framework that works consistently across markets, we can help position Kontur’s subsurface intelligence as essential infrastructure insight rather than specialist technical information. From the beginning, we invested heavily in understanding Kontur's world, and it's that depth of thinking that we believe set us apart." Marte Elvestrand, Marketing Manager, Kontur commented: “Designit quickly understood the challenge we were trying to solve: making highly complex subsurface intelligence easier to understand, position, and apply across global markets. “As we continue to grow internationally and prepare for the next phase of the business, we needed a partner that could help us tell a clearer, more consistent story around the value our technology creates for customers and infrastructure operators worldwide.” Explore MarTech innovations helping brands optimize campaigns, improve customer experiences, and boost ROI.
marketing 8 Sep 2026
Tursio Takes Credit Union Plain-Language Data Search to VLDB 2026
BELLEVUE, Wash., Aug. 26, 2026 — Tursio, a structured data search platform for credit unions and other regulated industries, has been accepted into the demonstration track of VLDB 2026, the 52nd International Conference on Very Large Data Bases, taking place Aug. 31 through Sept. 4 in Boston. Building context has emerged as one of the most critical problems in AI, and Tursio’s paper, "Tursio for Credit Unions: Powering Structured Data Search with Automated Context Graph," describes how to generate the context graph for core data in credit unions. It includes both the data semantics and the business rules that help resolve ambiguities in the underlying schemas. The Tursio platform later uses that graph to turn plain-language questions into accurate, governed SQL queries constrained by business rules, without the months of manual setup that most AI/BI tools require. Typically, core banking platforms, including the Symitar platform used widely across the credit union industry, are organized around accounts rather than members, which makes ordinary business questions hard to answer without a data analyst or report writer in the loop. The paper details how Tursio infers join relationships across the schema, classifies columns as dimensions or measures, applies symmetric aggregates for dimension tables, and screens for personally identifiable information before a query ever runs, all while sitting entirely inside a credit union's own security boundary rather than in the cloud. "Database conferences have traditionally talked about general-purpose systems, and not the specific industries running on top of them," said Alekh Jindal, CEO and Co-founder, Tursio. "What AI changes is that you can specialize far more than before. Instead of building one broad solution meant to work for everyone, you can build something that solves a real problem for a specific industry. That's the direction we think databases need to go, and it's why we wanted to put a demonstration paper about credit unions in front of a room that usually talks about systems in general." At the conference, Tursio will walk attendees through demonstration scenarios built on a sample credit union database, including resolving ambiguous column names, applying role-based access controls, and answering member-centric questions such as identifying accounts with delinquent loans, using a database that was never designed to be asked those questions directly. Tursio's trip to VLDB comes amid a busy fall on the credit union conference circuit. The company is a sponsor of America's Credit Unions' Operations and Technology Councils' Conference, Sept. 21-24 in Las Vegas, and will also be at Jack Henry Connect, Oct. 19-21 in Kansas City, Missouri, and VentureTech, Nov. 16-18 in Fort Worth, Texas. A product playground is open for people to try on Tursio’s website. About TursioTursio is a structured data search platform that lets business users query operational databases and data warehouses in natural language, with no SQL required. By automatically generating a context graph from existing data structures, Tursio delivers accurate, governed answers while deploying fully on-premises, keeping data inside the customer's own security boundary. Tursio connects to systems including Symitar, SQL Server, MySQL, PostgreSQL, Oracle, Cassandra, and Microsoft Fabric, and integrates with tools such as Microsoft Teams, Copilot, and Claude. Discover the latest marketing technology, automation, and customer engagement strategies driving business growth.
data management 27 Aug 2026
KeyPoint Credit Union Resolves 94% of Member Inquiries With Eltropy's Agentic AI Platform
SANTA CLARA, Calif. — August 21, 2026 — Eltropy, the agentic AI platform for community financial institutions (CFIs), today announced results from its deployment with KeyPoint Credit Union (KPCU), a member-owned credit union serving more than 55,000 members. Since replacing its previous intent-based chatbot with Eltropy's Agentic AI Platform, KeyPoint has resolved 94% of member inquiries through AI, cut chat volume by 67%, and reached a 58% request containment rate. KeyPoint deployed AI Voice, AI Chat and Appointment Management across its contact center, giving members a self-service option that understands context and pulls answers directly from KeyPoint's own knowledge sources instead of relying on a fixed set of scripted responses. A Six-Year Partnership Reaches Its Next Stage KeyPoint, which holds $1.6 billion in assets and $2.1 billion in assets under management, has worked with Eltropy for more than six years. As member expectations rose, the credit union's original AI solution, built on predefined intents and scripted answers, increasingly struggled to keep up. KeyPoint saw the moment as more than a routine technology upgrade, and set out to find an AI platform that could understand context, hold intelligent, human-like conversations, and improve every member interaction. The goal went beyond modernizing the contact center, toward investing in an AI foundation that could scale and serve members for years to come. After evaluating multiple top-tier vendors, KeyPoint expanded its Eltropy deployment to include AI Voice and AI Chat alongside Appointment Management, replacing scripted interactions with AI that retrieves information in real time and handles both authenticated and unauthenticated inquiries. “This has the ability to change our member experience in a really positive way,” said Josh Herzog, VP of Operations Experience & Payments at KeyPoint Credit Union. Building a New Authentication Path Together KeyPoint also pushed the deployment past a standard implementation. Working alongside Eltropy's team, KeyPoint helped design a debit card-based authentication workflow, a capability that had not previously been deployed at any financial institution. The two teams built the verification experience to meet KeyPoint's high standards while keeping the process simple enough for members to adopt from day one. Measurable Results Within a Month The impact showed up quickly. Voice service levels climbed from 75% to 87% in KeyPoint's first month with the expanded deployment, while chat service levels improved as well. Eltropy AI resolved 92% of chat inquiries and nearly 93% of voice inquiries, keeping the majority of routine questions from ever reaching a live agent and giving KeyPoint leadership confidence that members were getting accurate answers, not just faster ones. With fewer repetitive inquiries landing on the frontline, KeyPoint's contact center team has more time for the conversations that call for a human, while members can get answers whenever they need them. What Comes Next KeyPoint's next step is rolling out an internal knowledge base so staff can get instant answers to policy and procedure questions instead of tracking down a colleague by phone, email or Teams. Beyond that, the credit union is preparing for agentic AI to take on more of the work itself, such as an AI agent that transcribes a member's call in real time, opens a dispute case automatically, and texts the member a case number before they hang up. “It's reimagining how work gets done,” Herzog said. “What if I could give you hours back every week? That's not replacing you, but just reimagining what your role is.” "KeyPoint asked for a way to authenticate members that didn't exist yet, and we built it with them," said Ashish Garg, CEO and Co-Founder of Eltropy. "Now every credit union on our Agentic AI Platform has access to it." About Eltropy Eltropy is the leading agentic AI-powered conversations platform for community financial institutions (CFIs). Credit unions and community banks use Eltropy to deliver better consumer experiences, improve efficiency, and drive measurable outcomes across the institution, helping them better serve the people and communities that count on them every day. The platform brings together Agentic AI, text, voice, video, chat, and automation across the full consumer lifecycle, from lending and servicing to collections, marketing, contact center, and branch operations, all through a single platform integrated with 50+ banking systems. About KeyPoint Credit Union KeyPoint Credit Union is a member-owned financial institution serving more than 55,000 members with $1.6 billion in assets and $2.1 billion in assets under management. Guided by a member-first philosophy, KeyPoint is committed to helping individuals and families achieve lifelong financial well-being through personalized financial services, education, and trusted support. For more information, visit kpcu.com. Discover innovative talent management, recruitment, and employee experience technologies.
artificial intelligence 24 Aug 2026
Little Caesars Fundraising Drives Sales Efficiency and Pipeline Growth through CRM Transformation with Sercante | Trilliad
DETROIT, MI – Little Caesars Fundraising, a leader in community fundraising programs, today announced a successful transformation of its sales operations through a strategic partnership with Sercante | Trilliad, part of Trilliad’s data and technology services. Through an extensive Sales Experience Audit and Salesforce CRM optimization, Little Caesars Fundraising has increased lead conversion by 8%, streamlined lead management, enhanced pipeline visibility, and significantly improved the sales team’s efficiency. Little Caesars Fundraising helps schools, sports teams, and nonprofit organizations raise money through pizza kits and meal deals. To support this effort, the sales leadership team sought to evolve their CRM to eliminate manual friction and provide better coaching tools for their sales team. "If you look at where we started, our lead management process had 24 stages that our sales team had to navigate," said Andrea Fenton, Director of Marketing at Little Caesars Fundraising. "Sercante | Trilliad helped us streamline that down to just five. They are knowledgeable Salesforce experts in strategic and technical design and have been mission-critical to optimizing how we use the platform to drive better business outcomes." Key Achievements of the Transformation: Streamlined Operations: Migrated from a manual, spreadsheet-based routing system to an automated, round-robin lead distribution system in Salesforce. Process Optimization: Condensed a complex 24-stage lead management cycle into five actionable stages, providing their sales team with a prioritized, intuitive view of their accounts. Enhanced Visibility: Built custom reports and dashboards, granting sales leaders real-time insight into fundraiser progression and the sales team’s performance. Scalable Enablement: Embedded standard operating procedures (SOPs) and guided documentation directly into the sales workflow to accelerate new hire onboarding and increase CRM adoption. "Sercante | Trilliad has done a tremendous job in not just helping to architect a better Agentforce Sales system for us, but also ensuring that we have the documentation and roadmap to scale for the future," added Fenton. "There’s a lot more efficiency, planning, and transparency for our sales team that we simply never had over the last few years." "It’s been incredibly rewarding to partner with Little Caesars Fundraising on this journey," said Lauren Noonan, VP, Growth & Alliances, Sercante | Trilliad. "By bridging technical CRM optimization with strategic process design, we’ve been able to create a system that not only supports their immediate sales goals but also empowers their team to focus on what matters most: driving impact in their communities." This initiative establishes a scalable foundation for Little Caesars Fundraising, allowing them to continue their work helping local causes drive positive impact in their communities. To learn more about this transformation, read the full case study at sercante.com. Join the Conversation: Scaling Sales Webinar Join Little Caesars Fundraising, Sercante | Trilliad, and Sandler on Aug 18, 2026 4:00 PM for an exclusive webinar: Scaling Sales: The Little Caesars Fundraising Blueprint for CRM Optimization. Explore how to streamline manual tasks, unlock impactful AI, and build a foundation for scalable growth. Whether your CRM feels like a roadblock or a tool, this session offers proven frameworks for optimizing your sales technology and driving pipeline. Register now to secure your spot. About Little Caesars Fundraising Little Caesars Fundraising, formerly known as Little Caesars Pizza Kit Fundraising Program, a division of Little Caesars, proudly helps raise millions of dollars for schools, sports teams and nonprofit organizations in the United States and Canada by providing quality, name-brand products, including pizzas and other delicious snacks, that can be made at home in less than 10 minutes. Christopher Ilitch founded Little Caesars Fundraising in 1997 after sponsoring metro Detroit youth sports teams and recognizing the need for additional funding. His drive to support his hometown community transformed into an innovative way for nonprofits to reach their fundraising goals across the country and beyond. About Trilliad Trilliad (www.trilliad.com), a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value. Trilliad is the parent company of Sandler, a global leader in sales training and performance solutions, Accelerate Performance, a Trilliad company; a sales and leadership performance development firm, Just Global | Trilliad, a full-service B2B marketing agency, and Sercante | Trilliad, a technology consulting partner that specializes in marketing and sales solutions. Visit www.trilliad.com for more information. About Sercante | Trilliad Sercante | Trilliad is a strategic partner providing technical mastery and strategic design for organizations looking to maximize their Salesforce investment. With a 4.9/5 CSAT rating and a team of 90+ certified experts, they help brands optimize seller experiences, marketing automation, and CRM performance. Stay ahead with insights on AI-powered marketing, data-driven strategies, and digital transformation.
digital transformation 18 Aug 2026
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