Panther Labs, the leading cybersecurity innovator for detection and response at scale, today announced the launch of its new Security Data Lake Search and Splunk Integration capabilities. These offerings mark a critical leap forward in managing security risks in today’s cloud-first landscape.

As organizations race to implement machine learning capabilities, they’re increasingly reliant on decentralized, cloud-based data stores and workflows to power the development of new software, such as AI tools. These workflows magnify security challenges, with organizations continuing to report severe security incidents due to cloud misconfigurations, especially in public cloud environments.

The enhancements Panther is launching today will redefine security detection, analysis, and response for the cloud-first, AI-powered future. By combining the economic efficiency of modern security data lakes with the familiarity of traditional SIEM interfaces, Panther will enable security teams to more easily identify and respond to threats, hardening their security posture for decentralized, high-scale cloud workflows.

Panther’s Security Data Lake Search is the industry’s first search experience designed to capitalize on the efficiency and performance of modern data lakes. With traditional solutions, high-volume log sources are too costly and unwieldy to ingest and search at scale, forcing organizations to choose between cost and performance. With Panther’s Security Data Lake Search, security teams can harness the full potential of mission-critical cloud logs in their detection and investigation workflows, with deployment options that reduce total cost of ownership (TCO) and maximize ROI. These enhancements offer unparalleled search performance across vast data lakes, without relying on SQL, enabling fast, efficient investigations.

Panther’s Splunk Integration combines Panther’s industry-leading, cloud-native detection capabilities with Splunk’s extensive analytics platform, giving organizations enhanced visibility of critical cloud workflows. By using Panther’s real-time detections on streaming cloud logs and configuring Splunk as an alert destination, security teams are empowered to implement rapid, cloud-scale detection and response workflows.

Together, Panther’s Security Data Lake Search and Splunk Integration unlock the full potential of high-volume, high-value cloud log streaming data. With cloud-native search capabilities and high-performance detections built on existing Splunk infrastructure, security teams can now ingest all of their logs and operate with the agility necessary to drive better security outcomes.

"We built Panther out of necessity to derive signal from noisy cloud logs and overcome the challenges traditional SIEMs face in cloud-native environments. Today we are releasing the first security analyst-grade search experience to the security data lake, fully unlocking its cost, performance, and governance benefits for security teams," said Jack Naglieri, CEO and founder of Panther Labs. “We know, however, that many organizations have significant investments with traditional SIEMs like Splunk. That’s why we’re also introducing an alerting integration with Splunk to give more mature teams the best of both worlds - high-scale augmentation of their existing workflows and rules without added friction.”

A customer at Zapier, the renowned automation platform, praised Panther's new capabilities: "With Panther's new Search and Splunk integration, we've transformed our approach to security data. We can now tap into a breadth of log data with finesse and agility, enhancing our threat detection without disrupting our existing workflows."

Panther has demonstrated significant value for a wide range of enterprise customers, with an average reduction in TCO by over 50%. As security risks from cloud-based workflows continue to escalate, Panther's platform is crucial for organizations aiming to bolster their compliance and reduce risk exposure efficiently.

• Cyber Resiliency as a Service leverages Lenovo expertise and Microsoft security solutions to help ensure business continuity by integrating greater visibility with cyber protection, detection, response, and recovery across digital estates and devices

• Lenovo delivers subscription-based security offerings that support regulatory compliance and align with Center for Internet Security (CIS) critical controls

Lenovo and Microsoft are working together to help organizations operate more securely across their devices, users, apps, data, networks, and cloud services through a subscription-based Cyber Resiliency as a Service (CRaaS) offering. The offering enables Lenovo to build next generation security solutions and services directly on Microsoft technology including Microsoft Azure, Microsoft Defender, and Microsoft Sentinel to simplify security deployments and enhance security posture to help prevent, detect, and recover from potentially disruptive cyber events.

CRaaS addresses growing security challenges for businesses of all sizes. Lenovo’s global annual survey of CIOs found that data privacy/security (68%) and cybersecurity/ransomware (68%) are the top two challenges businesses find most difficult to address.¹ With hundreds of different security tools to choose from, businesses are challenged to deploy disparate solutions into a cohesive security architecture. CRaaS will simplify the enterprise security ecosystem by offering a comprehensive solution that brings the full power of the Microsoft security stack and is fully managed by Lenovo. Offering security features through an as-a-Service consumption model will offload labor and time-intensive tasks to free up customers and reduce overhead costs.

“Lenovo’s customers want broad protection and visibility across their organizations, a zero-trust approach, and automated security and compliance, all while streamlining their vendor relationships and effectively managing technology costs. Cyber Resiliency as a Service is our comprehensive solution to help organizations effectively contend with sophisticated and frequent cyberattacks while also tackling other cybersecurity challenges like regulatory compliance and budget constraints,” said Marc Wheelhouse, Chief Security Officer, Lenovo Solutions and Services Group.

CRaaS will be enriched by Lenovo’s participation in the Microsoft Security Copilot Partner Private Preview. Security Copilot is the first AI-powered security product that enables security professionals to respond to threats quickly, process signals at machine speed, and assess risk exposure in minutes. It combines an advanced large language model (LLM) with a security-specific model that is informed by Microsoft’s unique global threat intelligence and more than 65 trillion daily signals. To learn more, read Microsoft’s announcement.

“Security is one of the most pressing issues of our time and is key to driving business transformation and growth,” said Ann Johnson, Corporate Vice President, Microsoft Security Business Development. “Together with Lenovo, we will empower organizations to be more resilient, secure, and productive with end-to-end, AI-powered security solutions and services.”

CRaaS is the latest offering in Lenovo’s commitment to help protect customers and their sensitive data, complementing its Security by Design practice which safeguards devices throughout the product development lifecycle, and Lenovo ThinkShield, which delivers advanced security features across Lenovo’s portfolio of hardware, software, and services.

CRaaS aligns with the CIS top 18 critical controls for cyber defense and provides:

• Continuous Risk Assessment
• Automated Security Updates & Patches
• Dynamic Threat Intelligence
• Active Incident Response and Management
• Regular Compliance Audits
• Data Backup and Recovery Services

New Functionality Works Across Media Platforms to Give Digital Marketers Transparency Into Targeting Efficiency, Waste, Reach, Engagement and Impact on Pipeline and New Deals

Channel99, a new generation of B2B performance marketing technology, today launched its new view-through technology purpose-built for B2B digital programs, made possible by a universal and cookie-free impression pixel. Customers can place unique pixels within their digital campaigns — including those run by Microsoft, Google, Demandbase, HubSpot, Outreach, Marketo and SalesLoft —  to gain transparency into targeting efficiency, waste, reach, engagement and impact on pipeline and new deals. Customers who trial the platform can upload custom B2B audiences, create multiple pixels and compare results for up to one million free impressions.

The view-through and verification technology connects the activity happening with a customer's digital ads, whitepapers, email and other digital assets off its website with the engagement of the same accounts on its website, allowing for a 360-degree view of an account before, during and after a deal closes. The platform and technology enabling connections to the website, CRM systems and spreadsheets — where custom audiences and spend data often reside — was introduced in September of this year. It includes an 'Account Identity Network,' which Channel99 built by integrating the 'best-of' data sources from across the industry for identifying accounts and bots.  

"The level of transparency Channel99 can provide is long overdue," said Uzair Dada, CEO of Iron Horse. "Customers and their agencies will no longer have to rely on the inconsistent, and often biased, results from each vendor. It's about time that B2B has a true third-party source to measure and compare the financial impact of their digital investments."

Channel99 also offers functionality that makes it easy to compare vendors and channels on a variety of important KPIs, ranging from the percentage of impressions that reach the intended audience (targeting efficiency) to the resulting economics in terms of effective CPM and the actual impact on pipeline and revenue.  

"The most common question I hear is why hasn't this been done before," said Chris Golec, founder & CEO of Channel99 and founder of Demandbase. "The answer is that it has been done in B2C. However, the underlying technology needed to satisfy B2B's needs is quite different, and there has not been a third party that can execute this need until today.

The value proposition of B2C verification services is typically the identification of human versus non-human impressions, viewability and brand safety. While those are important, B2B's priority is more about the efficiency of reaching a finite set of target accounts and the resulting impact on the sales pipeline and new deals."

Future plans include the expansion of the view-through technology to leading publishers, video platforms, CTV and social media.  Where available, Channel99 will directly integrate with media platforms to simplify comparisons and directly load spend data. The company also has plans to broaden its industry benchmark data and roll out a generative AI solution for making more informed marketing investment decisions.  

Focused on Customer Needs: Macorva's AI Reports Drive Fast, Informed Decision-making for Managers

Macorva, a leading innovator in performance management and feedback solutions, announces the launch of its cutting-edge Radiant AI^® Customer Feedback Reports. Highly requested by their customer base, this newly released feature is set to revolutionize the way companies utilize customer feedback, ensuring that valuable insights never go unnoticed.

In the current dynamic business climate, companies can easily be overwhelmed by customer feedback data. Despite collecting vast amounts of information, this goldmine of insights remains largely untapped, with the data sitting idle and unused. This presents businesses with a key challenge as research shows up to 75% of customers cite fast response times as the most important attribute of the customer experience. Macorva's AI Customer Feedback Reports offer a solution, automatically converting the abundance of feedback into actionable insights.

Macorva is set to change how organizations engage with customers using its Radiant AI Customer Feedback Reports. These reports use advanced generative AI to:

• Automatically distill customer feedback into actionable insights, and deliver it directly to the right people at the right time.
• Strategically identify and elevate the most critical feedback, providing clear guidance on next steps to optimize customer satisfaction.
• Replace time-consuming manual analysis with a streamlined, direct delivery of key customer insights, enabling businesses to make informed decisions swiftly and drive meaningful progress.

Macorva's Radiant AI technology analyzes feedback from Macorva CX surveys and data imported from clients' own feedback systems and delivers customized summaries to the right people at the right time. For example, store managers can receive daily reports, customer service agents and their supervisors are sent weekly scorecards, and company leadership receives comprehensive monthly briefings.

"Businesses struggle to make sense of the feedback they receive because it requires the right people to consistently log in and sift through dashboards and customer comments," said Dr. Nathan Childress, the Founder and CEO of Macorva. "Our AI Customer Feedback Reports eliminate this hassle by summarizing the data, highlighting key customer quotes, and sending them directly to team members. It's about getting the right information to the right people without them having to look for it."

These reports are not only automated, they are intelligent. They prioritize the most critical feedback and provide actionable steps, empowering employees at all levels to make informed decisions and take immediate action. Managers start their day with a clear understanding of customer sentiment, customer service teams can continuously refine individual agents' performance to prevent customer churn, and leadership can maintain a pulse on real-world feedback in just a few minutes.

Macorva's AI doesn't just report; it learns and adapts, ensuring that each report is more insightful than the last. This continuous improvement cycle means businesses can stay ahead of customer expectations and deliver exceptional experiences consistently.

Macorva's AI Customer Feedback Reports mark the end of manual data analysis. Built on a modern platform designed for AI from the outset, these reports fit seamlessly into Macorva's suite of generative AI features that enable businesses to transform their customer experiences. Now, the insights come to you, neatly packaged and ready to drive your business forward.

• The solution provides clients with greater assurance that they are reaching the advanced audience they are targeting and more precise measurement for more effective media strategies, driving increased ROI

• By commingling best-in-class identity assets from multiple providers into a complete view of audiences, VideoAmp’s identity solution enables accuracy and scalability, building on what a single identity provider can offer

• VideoAmp’s Clean Room further bolsters its identity solution, combining the highest level of customer privacy protection with advanced targeting

VideoAmp today announced the release of its proprietary commingled Identity (ID) solution which integrates best-in-class identity assets from multiple providers into one graph, providing advertisers and content owners with greater assurance they are reaching the demo and advanced audiences they are targeting across platforms. As a privacy-safe solution to a cookie-less future, VideoAmp leverages clean room technology to safely ingest high-quality identifiers like hashed emails, signed-in users, IP addresses and device IDs in a way that never exposes a consumer’s personal identifiers to VideoAmp, its partners or clients. VideoAmp’s ID graph is supportive of advanced targets leveraging first-party data, providing clients with a comprehensive solution to reach and engage with their most valuable audiences across platforms. This identity solution, along with the use of VideoAmp’s big data solutions, underpin their advanced currency solution.

Core benefits of the VideoAmp’s commingled ID solution include:

• Enhanced Precision and Scale – VideoAmp’s proprietary fusion of identity assets heightens both accuracy and scale, showing average measurement match rate increases of 79% on pixels and 60% for clean rooms versus a solution based on a single provider alone.
• Unified Audience View – VideoAmp’s ID Graph will act as a single, enduring source of truth that provides a consistent view of audiences throughout their journey.
• Future-Proofed Design – VideoAmp’s ID Graph is built for a privacy-first world, supporting high quality identifiers via VideoAmp’s data clean room.
• Universal Interoperability – Crafted for compatibility with major identity providers.

"The capability to directly match our census-level Omni ID with VideoAmp’s new commingled identity solution, will deliver better scale and more accurate plans for our clients by improving match rates with our partners on advanced audiences. OMG’s clients will now be able to dive deeper, beyond demographics, with some of the most premium content producers in the world, enabling them to deliver more relevant ads to the right consumers," Megan Pagliuca, Omnicom Media Group North America’s Chief Activation Officer.

The graph serves as an enduring, single source of truth that intelligently maps a consumer throughout their entire journey. By cross-referencing commonalities in identifiers, geographic and demographic metadata, and time, the commingled ID Graph significantly optimizes precision as well as scale. This enables advertisers and publishers to more accurately identify, recognize, and connect with consumers, anywhere, at any time, across any channel, device or touchpoint. The solution commingles identity assets from providers including Experian, Verisk, and LiveIntent, among others, into a complete view of an audience.

“Every use case for advertising measurement and currency today hinges on identity as the lynchpin for quality, accuracy, and effectiveness. With the advancements and speed of innovation in this space, we wanted to implement an identity solution that not only keeps up, but sets a new standard for targeting and precision," said VideoAmp’s Chief Technology Officer, Tony Fagan. "The better we get at identity, the better we get at everything. We didn’t find a solution that accounted for the gaps and discrepancies we were seeing, so we created one. The launch of our commingled identity solution means more impressions delivered to advertisers’ intended audiences, so they can deliver better ROI."

VideoAmp's measurement philosophy is to commingle data assets to enable greater accuracy, efficiency and precision than any individual data source could. VideoAmp was one of the first to commingle big data, pioneering and perfecting the methodology to combine Set-Top-Box and Smart TV and creating one of the largest and most robust datasets in the marketplace. VideoAmp has seen incredible momentum in its adoption as a media currency across advertisers and publishers due to the accuracy of its measurement solutions, which is now underpinned by the industry’s leading identity solution.

EKOM AI, the leader in digital storefront content automation, today unveils its much-anticipated third-generation release, featuring the innovative TruNexus Intelligence™. EKOM 3.0 is the most accurate solution in digital storefront content generation, scoring, and alignment.

TruNexus Intelligence™ is a multi-model integration feature that accurately scores and approves optimized digital storefront content. TruNexus Intelligence™ offers unmatched control and oversight of content accuracy, voice, and structure, effectively removing many barriers to AI adoption in structured product content creation at scale.

In an analysis of over 140,000 active product description pages, EKOM's TruNexus Intelligence correctly identified non-conforming content and optimized the cohort at a rate of 99.83% accuracy across categories including syntax, structure, brand voice, and product specification.

"EKOM 3.0 represents not just an advancement, but a paradigm shift in automated digital storefront content creation," says Jon Ricketts, CEO of EKOM. "We continue to invest in amplifying trust in AI-driven automation and today represents a monumental step toward that goal. TruNexus Intelligence™, combined with our existing predictive performance algorithms, demonstrates unprecedented precision and brand congruence, transforming traditional manual content oversight into a fully automated, exception-based process."

The data management leader has been recognized based on both Completeness of Vision and Ability to Execute and Denodo believes it is supported by their latest innovations in AI and continued customer satisfaction

Denodo, a leader in data management, today announced that Gartner® has positioned the Company as a “Leader” for the fourth consecutive year in its 2023 Magic Quadrant for Data Integration Tools. Gartner states, “The data integration tools market is thriving due to upcoming requirements for data fabric architectures, data product delivery, and the need for integrated data to support GenAI. Data and analytics leaders should use this research to evaluate suitable vendors to meet their data integration needs.”

The complete and complimentary Magic Quadrant report, published on December 4, 2023 and authored by Ehtisham Zaidi et al., is available here.

According to the report, “Through 2026, manual data integration tasks will be reduced by up to 30% through the adoption of data fabric design patterns that support augmented data integration.”

The Denodo Platform is the leading data integration, management, and delivery platform that helps organizations deploy logical data fabric architecture to enable self-service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Leveraging Denodo Platform, organizations acquire timely, trusted, and integrated datasets for faster analytics and informed business decisions. Some of the most well recognized Fortune 500 and Global 1000 brands trust the Denodo Platform to improve customer experiences, gain operational efficiencies and agility, achieve self-service data democratization, and realize IT infrastructure modernization.

“We believe that getting recognized as a Leader in the Gartner Magic Quadrant for Data Integration Tools for the fourth consecutive year is a testament to the value we bring to our customers' and the speed at which our technology is able to bring trusted and high quality data to every user,” said Ravi Shankar, senior vice president and chief marketing officer at Denodo. “I think our recognition as a Customers’ Choice in the Gartner Peer Insights™ survey report for three consecutive years shows the confidence our customers place in our product, services, and industry leading approach to logical data management.”

Kustomer, an industry-leading AI-powered customer service CRM, is announcing a groundbreaking innovation in artificial intelligence. Introducing KIQ Customer Assist featuring AI Responses – an enhanced chatbot powered by multiple engines, including OpenAI's ChatGPT, poised to deliver up to a remarkable 45% increase in automation efficiency for businesses.

KIQ Customer Assist advances Kustomer's powerful, industry-leading chatbot by leveraging cutting-edge AI language models to seamlessly resolve customer issues with secure, precise, and natural-language responses sourced from a customer’s support content. In addition, it allows businesses to engage with customers across multiple channels, unlock personalized CRM data, elevate customer experiences by integrating conversation data from previously resolved interactions, seamlessly integrate external data sources, reduce costs with end-to-end automations, and elevate customer satisfaction.

"We're thrilled to once again push the boundaries of innovation with our new AI features," stated Brad Birnbaum, CEO and Co-Founder of Kustomer. "This advancement reinforces our dedication to empowering businesses in delivering effortless, exceptional customer experiences. We firmly believe that this revolutionary AI technology will transform how companies connect with their customers, fostering deeper, more personalized interactions."

"On day one, KIQ Customer Assist handled 10% of chat conversations without any agent interaction and that number has been steadily increasing. We're thrilled by the immediate success we're experiencing, and we've only just scratched the surface." - TJ Stein, Head of CX at Everlane

In a rapidly evolving AI-driven landscape, Kustomer is committed to innovation. This announcement marks the first step in a series of upcoming product advancements, reaffirming Kustomer's dedication to shaping the future of customer experiences.