The leading digital automation tool, now integrated with Amazon Ads capabilities, will be demonstrated at Booth #W9 from February 26-29 and roundtable session

Shirofune, the leading digital advertising automation management tool, will be exhibiting its expanded ecommerce and omnichannel advertising automation platform at eTail West 2024. All guests are invited to Booth #W9 for a demonstration of Shirofune’s automation tool, which is optimized to achieve greater ad performance and results to help advertisers and agencies maximize their return on ad spend (ROAS).

Shirofune will also be hosting three interactive roundtable sessions on February 26th. The sessions, titled “Next-Gen Search Strategies: Maximizing ROAS and Bid by Lifetime Value,” will be led by Rocco Baldassarre, VP of Account Strategy for Shirofune.

“When we exhibited at eTail last February, we had just started our expansion into North America with the objective to mirror our success in Japan and help marketers save on ad spend and time,” said Mitsunaga Kikuchi, Founder and CEO of Shirofune. “Now, one year later, we have continuously enhanced our platform with new integrations and are excited to showcase Shirofune's expanded capabilities at eTail West 2024 to help more advertisers experience maximized results from our platform.”

Powered by human intelligence and AI, Shirofune recently integrated Amazon Ads to their robust platform, enabling advertisers and agencies to seamlessly manage their Amazon ad spend alongside other major platforms such as Google ads, Pinterest, Facebook, Instagram, Microsoft Advertising, TikTok, and X (formerly known as Twitter). Benefits of the integration that will be demonstrated to eTail guests include:

• AI-driven Budget and Bid Management: Unlike manual adjustments required in the Amazon Ads console, Shirofune automates campaign-level daily budgets and bid amounts. Set budgets and target ROAS (ACoS) on a monthly basis or for any desired period, and Shirofune's algorithm automatically optimizes for maximum performance.

• Ultra-Precise Bid Adjustment: Crucial for Amazon Advertising as it Once Was for Google Ads
  It is extremely important for enhancing results to meticulously adjust bidding based on keyword/targeting & days of the week & time slots, just as it was in former Google advertising. Shirofune's ultra-detailed bidding algorithm, refined over 10 years in Google Ads, possesses such uniqueness that it has captured a 91% market share and similarly boosts outcomes in Amazon advertising unlike anything else available.

• Performance Analysis Simplified: Shirofune's Change Analysis report goes beyond the manual analysis required in the Amazon Ads console. It automatically analyzes factors contributing to performance changes and provides explanations in natural language, eliminating the need for tedious manual comparisons.

• Time and Money Savings: Shirofune's expertise, coupled with its AI-driven ad optimization, ensures maximum ROI on Amazon PPC campaigns. Say goodbye to the time-consuming task of manual ad management and let Shirofune handle it with efficiency and precision.

PostcardMania, the $100 million marketing technology firm with over 350 staff, has launched a new automated marketing product, Pre-Mover Daily Mailers. This marketing tool has been designed to assist businesses that want to target residents who have recently listed their homes for sale, had their home listing come under contract, and are about to move.

New movers represent a lucrative opportunity for businesse studies show that new movers spend nearly $10,000 on average within 180 days of moving, and that they are nearly unanimous (90%) in saying they're likely to try a new brand or company, and 88% say they're willing to try a new service provider when moving. Research values the new mover market at $170 billion annually with over 30 million people relocating per year on average.

PostcardMania's pre-mover automation allows businesses to get ahead of this demand and be the first to reach prospects prior to closing on their real estate contract, giving businesses an edge on their competition. Studies have repeatedly shown that timing matters in these instances, with consumers up to 78% more likely to buy from the business that contacts them first.

Pre-mover postcards are ideal for a number of different industries: moving, storage, insurance, cleaning, pest control, home inspection and home warranty as movers often relocate to new service areas.

PostcardMania's Pre-Mover Daily Mailers offers a large advantage over similar products already on the market and that's bringing direct mail automation to daily pre-mover data, allowing businesses to set up the campaign once, after which it will run automatically according to their chosen programming, targeting the right prospects in the right location in a timely manner according to pre-set budgets. The campaign focuses on reaching homeowners after their homes are listed on the market and immediately after their homes go under contract.

"Direct mail automation is changing the landscape of marketing it offers businesses both large and small more opportunities to reach prospects in record time," said PostcardMania CEO and Founder Joy Gendusa. "Our Pre-Mover Daily Mailers are an ideal example of how new marketing technology allows businesses to make the most of their marketing budget with increased precision targeting strictly the best, most qualified prospects at the ideal time."

True to PostcardMania's long-standing purpose to help American businesses grow through marketing that is proven, results-based, and affordable its Pre-Mover Daily Mailers will be offered at a low price of entry. Campaign size starts at 150 postcards a month thanks to PostcardMania's extensive digital printing technology, which is capable of producing individual postcards at scale without sacrificing time or quality. As a result, PostcardMania's pre-mover postcards cost as low as 91 cents per piece and include all addressing and mailing costs such as postage.

Additionally, every postcard is customized according to the business's unique needs based on card size, style, and design details down to the photos, contact information and personalized data all while abiding by PostcardMania's unique results-based design formula, which has been devised based on the campaigns of more than 100,000 clients.

The combination of perfect timing and personal touch providers these campaigns the potential to be hugely successful for businesses.

Organizations can easily quantify the value of open source and identify areas to fully tap into their open source potential with EPAM's OSPulse™ Enterprise-Level Analytics Open Source Dashboard

EPAM Systems, Inc., a leading digital transformation services and product engineering company, today announced the launch of OSPulse™, an enterprise-level analytics dashboard for monitoring open source engagement within an organization. The dashboard offers an intuitive interface with seamless implementation and customizable reporting to easily track a company's open source contributions and impact. 

"EPAM's OSPulse actively evaluates open source engagement throughout the business," said Christopher Howard, Head of the Open Source Program Office at EPAM. "The dashboard provides a holistic view of individual and companywide open source contributions across platforms, solutions and projects to help organizations see the impact of their contributions and make data-driven decisions about strategy, resourcing and employee engagement."

Learn more about OSPulse

OSPulse provides valuable, easy-to-understand insights for a range of stakeholders, including senior executives, HR, engineers and project managers. The tool collects real-time data about contributors, contribution frequency, repositories, licenses, programming languages, retention and more.

Through an enterprise-level overview of open source engagement, OSPulse can help organizations with the following:

• Identify trends and focus areas. Through an intuitive user experience, data can be filtered and sorted to reveal various activities, projects and skills.
• Create customizable reports. Exceptional data visualization makes it easy to understand an organization's evolving open source footprint and impact.
• Make informed decisions. OSPulse provides data-driven insights to evaluate strengths and weaknesses, identify repositories of interest, detect anomalies or shifts within a project and mitigate risks.
• Recognize, reward and support contributors. By quantifying and visualizing an employee's engagements, successes and interest areas, organizations can identify rising stars and areas for upskilling.
• Shortlist candidates and prepare for talent acquisition. OSPulse data can help pinpoint needed skills and narrow the search for candidates with relevant experience.

The cloud-based dashboard can provide insights at any scale for organizations of all sizes from startups to global enterprises. Through EPAM's engineering expertise, it is possible to seamlessly integrate with HR and industry analytics platforms without the need for manual reporting.

"As a major contributor to open source, we know that open source results in better software and stronger communities," Howard said. "OSPulse is built with EPAM's engineering DNA and our proven ability to funnel hard-to-define activities into meaningful metrics. This tool provides actionable insights needed to quickly quantify open source contributions, make smart hiring decisions and identify employees' skills."

With more than 140,000 commits in the public domain, EPAM is dedicated to furthering open source engagement that inspires technological innovation. In 2019, EPAM built the Open Source Contributor Index (OSCI) to measure and recognize commercial organizations worldwide that contribute to the open source community.

Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking

Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver's seat of their Instagram and Facebook Reels placements. 

This new capability enables users to designate tailored ad creative specifically for Reels, rather than adapting a single creative for all placements across Meta. This enhancement empowers Tiger Pistol users to strategically control the placement and quality of their creative, introducing a new era of hyper-localized Reels placements at scale. Using the platform's placement module, users can choose "Instagram Reels" and/or "Facebook Reels" to craft campaigns exclusively for Reels with pinpoint accuracy.

SEE THE SCALE, PERFORMANCE, AND VERSATILITY OF THE TIGER PISTOL PLATFORM.

This innovative advancement, together with Tiger Pistol's recently announced TikTok integration, offers marketers the opportunity to fully leverage vertical video as part of their broader local social strategy.

"Our mission is to streamline large-scale social media advertising with advanced automation that prioritizes flexibility, versatility, and seamless collaboration to meet advertisers' distinct business needs, facilitate customer connections, and drive sales," said Sarah Cucchiara, VP of Business Development at Tiger Pistol, "With this latest enhancement, we're putting the power of precise Reels placements directly into the hands of our users, eliminating guesswork and enabling targeted campaigns and cross-platform testing like never before."

Tiger Pistol clients now have the tools to supercharge their end-user engagement with Reels-specific campaigns, better enabling the trend of investing in vertical videos.

• A staggering 90% of advertisers worldwide are poised to ramp up their investment in short-form vertical videos this year.
• Vertical videos boast an impressive 90% brand recall rate, eclipsing the 69% figure for horizontal videos.
• Instagram Reels has fueled increased interaction on the platform, with engagement rates surpassing other content types by 35%.
• Instagram Reels generate 55% more interactions than single-image posts and 29% more than standard video posts.

Cucchiara emphasized, "This enhancement aligns perfectly with the evolving landscape of social media advertising. By providing full control over Reels placements, Tiger Pistol is empowering marketers to maximize their impact and drive exceptional results."

Skyword, the leader in enterprise content marketing, today announces the launch of Accelerator360, a new (patent-pending) tool that revolutionizes how brands approach SEO content creation.

Accelerator360 leverages advanced AI alongside Skyword's global talent network and built-in editorial services to deliver high-impact, search-optimized content with unprecedented speed, quality, and efficiency.

"Traditional SEO content creation has long been slow and resource-intensive, involving multiple tools and handoffs across teams," says Skyword's Chief Executive Officer, Andrew Wheeler. "Accelerator360 connects all the dots in one tool, leveraging cutting-edge technology to expedite the creation process while ensuring high-quality, data-driven content that will actually boost rankings."

Organic search remains a top channel for business growth in 2024. Meanwhile, Google's new search generative experience (SGE) and the accelerated adoption of AI make content quality, originality, and relevance more critical to ranking than ever.

Frustrated by limited internal resources, inefficient workflows, and the struggle to find reliable, high-quality talent, many brands fall behind in the crucial race to achieve top search visibility.
Accelerator360 addresses these pain points head-on, streamlining the entire SEO content creation process in one tool with data-driven precision and AI-powered automation.

The new tool identifies high-impact keywords, taking into account the brand's target audience, key competitors, and intent. It then auto-generates content briefs and matches each to top-tier writers with proven expertise.

It further accelerates content production with an automated workflow, including editorial review to ensure brand consistency, adherence to style guidelines, and plagiarism-free content delivery.

With Accelerator360, brand marketing teams can:

• Secure top search positions by targeting high-traffic terms used by competitors.
• Quickly dominate search results with more high-quality SEO content published faster.
• Attract more qualified search traffic by aligning content with target audience intent and coverage areas.
• Cut wasted time and budget by streamlining manual keyword research and content creation processes.

Leading digital automation tool enhances Amazon Advertising capabilities, providing seamless omnichannel efficiency for advertisers and agencies to maximize ROI

Shirofune, the leading digital advertising automation management tool, today announced the integration of Amazon Ads into its robust platform. This expansion marks a significant step forward, enabling advertisers and agencies to seamlessly manage their Amazon ad spend alongside other major platforms such as Google ads, Pinterest, Facebook, Instagram, Microsoft Advertising, TikTok, and X (formerly known as Twitter).

Amazon, a global e-commerce giant with millions of sellers and an extensive customer base, offers a lucrative advertising platform. According to recent statistics, Amazon's advertising revenue has been steadily growing, reaching new heights in the digital advertising landscape. Shirofune's integration with Amazon Ads introduces a host of concrete benefits for advertisers seeking to optimize their campaigns on the e-commerce platform:

• AI-driven Budget and Bid Management: Unlike manual adjustments required in the Amazon Ads console, Shirofune automates campaign-level daily budgets and bid amounts. Set budgets and target ROAS (ACoS)on a monthly basis or for any desired period., and Shirofune's algorithm automatically optimizes for maximum performance.
• Ultra-Precise Bid Adjustment: Crucial for Amazon Advertising as it Once Was for Google Ads
  It is extremely important for enhancing results to meticulously adjust bidding based on keyword/targeting & days of the week & time slots, just as it was in former Google advertising. Shirofune's ultra-detailed bidding algorithm, refined over 10 years in Google Ads, possesses such uniqueness that it has captured a 91% market share and similarly boosts outcomes in Amazon advertising unlike anything else available.

• Performance Analysis Simplified: Shirofune's Change Analysis report goes beyond the manual analysis required in the Amazon Ads console. It automatically analyzes factors contributing to performance changes and provides explanations in natural language, eliminating the need for tedious manual comparisons.
• Time and Money Savings: Shirofune's expertise, coupled with its AI-driven ad optimization, ensures maximum ROI on Amazon PPC campaigns. Say goodbye to the time-consuming task of manual ad management and let Shirofune handle it with efficiency and precision.

"With Amazon Ads becoming a pivotal player in the digital advertising landscape, our integration ensures that advertisers can efficiently manage their campaigns with the precision and effectiveness that Shirofune is known for," said Mitsunaga Kikuchi, Founder and CEO of Shirofune. "This strategic collaboration not only underscores our commitment to staying at the forefront of advertising technology but also empowers businesses to harness the full potential of Amazon Ads with the seamless automation and strategic expertise that Shirofune brings to the table."

Shirofune launched in North America last February after becoming the #1 digital automated advertising management tool in Japan, where it has captured a 91% market share and is used by leading advertisers and agencies including Rakuten and Dentsu, saving them more than 50% of work hours.

TaskGPT Combines the Ingenuity of Humans with the Power of AI to Deliver A Better Customer Experience

TaskUs, Inc., a leading provider of outsourced digital services and next-generation customer experience to the world's most innovative companies, announced today it is strengthening its relationship with Amazon Web Services, Inc. (AWS) by leveraging the latest generative artificial intelligence (GenAI) services from AWS. TaskUs is using Amazon Bedrock to help power TaskGPT and give clients the ability to deliver GenAI-powered responses to simple or process-oriented customer service questions, freeing up representatives’ time to address more complex issues. 

AWS Bedrock’s fully-managed, unified API approach, which allows TaskGPT to leverage Amazon’s and third-party GenAI foundation models, aligns directly with TaskUs’ model-agnostic architecture. TaskUs’ vision is to use the most appropriate foundation model for each client’s specific use case via a seamless integration between TaskGPT and the cloud infrastructure required to successfully deliver results at the speed, scale, security level, and cost required by clients.

TaskGPT, a platform and suite of GenAI products developed by TaskUs, represents a significant leap forward in customer experience technology. TaskGPT delivers secure, GenAI-fueled responses in multiple languages, 24/7, increasing efficiency and customer satisfaction scores. Front-line staff can customize responses according to ongoing customer interactions, ensuring conversations flow seamlessly.

“As a leader in digital customer service solutions, we are using GenAI technology and expanding our relationship with AWS to provide innovative solutions for our customers,” said Manish Pandya, SVP of Digital at TaskUs. “We are building our GenAI capabilities on AWS to benefit from its scale, reliability, security, and rate of innovation. AWS is helping us help our clients drive their digital growth, reinvent customer experiences, and lead the way in their industries.”

TaskUs is a pioneer in using and integrating AI in its services and, for more than ten years, has worked to annotate the data behind everything from voice assistants to self-driving cars. TaskUs’ safe, proprietary AI customer service solutions integrate into clients’ businesses and help customer service teams be more accurate and efficient.

Since 2015, TaskUs has harnessed the power of AWS to advance and refine its suite of digital services. The collaboration has been instrumental in optimizing security infrastructure and enhancing DevOps automation processes. Leveraging AWS’s cutting-edge cloud, TaskUs has successfully navigated the challenges of rapid growth and technological evolution, ensuring seamless, secure, and efficient operations across all facets of its digital service offerings.

TaskUs is deepening its GenAI work by using AWS to tap into Amazon’s more than 25 years of developing and deploying AI and machine learning (ML). AWS provides robust solutions to support every stage of AI and ML adoption—including infrastructure to run high-intensity workloads, tools to build AI, and purpose-built services and applications—to help businesses solve challenges quickly and provide more value for their customers through GenAI. By utilizing AWS’s extensive suite of AI tools and services, TaskUs is set to enhance its innovative offerings, driving further transformation in customer experience and operational efficiency.

Since TaskUs announced its TaskGPT pilot with FinTech leader MoneyLion in June 2023, which is now in deployment after showing meaningful improvement in average handle times for both chat and voice support, nearly 15 global clients are piloting the solution. For clients using TaskGPT, TaskUs is seeing significant improvements in productivity and client satisfaction.

Company achieves the top level in the Adobe ecosystem leveraging Gen AI to deliver e-commerce, content marketing, data insights, and customer journey solutions.

Compass UOL Group announced today the merger of e-commerce technology company Webjump and digital agency Content Thread (C/T). The companies join forces to provide cutting-edge Gen AI innovation with Adobe Commerce and the Adobe Experience Cloud, operating under the Webjump brand. The announcement comes as the company achieves the Platinum level in the Adobe Solution Partner Program.

The recognition certifies companies that have achieved a minimum of four Adobe specializations, 100 certified professionals and more than 20 projects delivered and validated by Adobe. Out of nearly one thousand Adobe solution partners, only 66 companies worldwide have reached the level of Platinum, sharing elite expertise and experience based on technical acumen and client satisfaction. 

"All commerce is e-commerce," said Compass UOL Group's CEO Alexis Rockenbach. "Webjump will help companies use the Adobe tools they already know to go from the promise of Gen AI to the reality of new customer experiences that feel natural faster than ever before." 

Before the merger, Webjump was one of the Adobe partners with the largest number of personalized and scalable digital e-commerce customer deployments in the world. C/T has also been a leading Adobe Experience Manager partner offering global brands advanced digital content creation and management. Merging the two companies creates a powerhouse Adobe partner with the ability to provide clients with a full range of capabilities to solve any business challenge.

"The main objective is to establish Webjump as a global leader within the Adobe ecosystem, using AI to meet customer needs in an innovative and assertive way," said Webjump CEO Ivan Bastos. "Our new Platinum Partner certification demonstrates our high level of Adobe commitment and knowledge," he added.

The merger comes at a time when e-commerce sales are breaking records and retailers in every vertical are looking to Gen AI to help deliver enhanced personalized online shopping experiences.    

As online sales surge, companies can leverage Webjump's Gen AI to analyze existing website data and automate the creation of tailored customer journeys, streamlining design, coding, and content for timely adaptation to emerging trends.

Compass UOL acquired Webjump and C/T in 2021 as part of its global expansion strategy. The Compass UOL Group is comprised of Avenue Code, Edgy, Invillia, Everymind, Webjump, employing over 6,000 people worldwide.