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Intel Launches World’s First Systems Foundry Designed for the AI Era

Intel Launches World’s First Systems Foundry Designed for the AI Era

technology 23 Feb 2024

Intel announces expanded process roadmap, customers and ecosystem partners to deliver on ambition to be the No. 2 foundry by 2030.

Company hosts Intel Foundry event featuring U.S. Commerce Secretary Gina Raimondo, Arm CEO Rene Haas and Open AI CEO Sam Altman and others.

NEWS HIGHLIGHTS

  • Intel Foundry launches as the world’s first systems foundry for the AI era, delivering leadership in technology, resiliency and sustainability.

  • Intel Foundry unveils new roadmap featuring Intel 14A process technology, specialized node evolutions and new Intel Foundry Advanced System Assembly and Test (ASAT) capabilities to help customers realize their AI ambitions.

  • Intel Foundry announces design win: Microsoft CEO Satya Nadella shares that Microsoft has chosen a chip design it plans to produce on the Intel 18A process.

  • Ecosystem partners including Synopsys, Cadence, Siemens and Ansys announce validated tools, design flows and intellectual property (IP) portfolios ready to enable customer designs.

Intel Corp. (INTC) today launched Intel Foundry as a more sustainable systems foundry business designed for the AI era and announced an expanded process roadmap designed to establish leadership into the latter part of this decade. The company also highlighted customer momentum and support from ecosystem partners – including Synopsys, Cadence, Siemens and Ansys – who outlined their readiness to accelerate Intel Foundry customers’ chip designs with tools, design flows and IP portfolios validated for Intel’s advanced packaging and Intel 18A process technologies. 

The announcements were made at Intel’s first foundry event, Intel Foundry Direct Connect, where the company gathered customers, ecosystem companies and leaders from across the industry. Among the participants and speakers were U.S. Secretary of Commerce Gina Raimondo, Arm CEO Rene Haas, Microsoft CEO Satya Nadella, OpenAI CEO Sam Altman and others.

More: Intel Foundry Direct Connect (Press Kit)

“AI is profoundly transforming the world and how we think about technology and the silicon that powers it,” said Intel CEO Pat Gelsinger. “This is creating an unprecedented opportunity for the world’s most innovative chip designers and for Intel Foundry, the world’s first systems foundry for the AI era. Together, we can create new markets and revolutionize how the world uses technology to improve people’s lives.”

Process Roadmap Expands Beyond 5N4Y

Intel’s extended process technology roadmap adds Intel 14A to the company’s leading-edge node plan, in addition to several specialized node evolutions. Intel also affirmed that its ambitious five-nodes-in-four-years (5N4Y) process roadmap remains on track and will deliver the industry’s first backside power solution. Company leaders expect Intel will regain process leadership with Intel 18A in 2025.

The new roadmap includes evolutions for Intel 3, Intel 18A and Intel 14A process technologies. It includes Intel 3-T, which is optimized with through-silicon vias for 3D advanced packaging designs and will soon reach manufacturing readiness. Also highlighted are mature process nodes, including new 12 nanometer nodes expected through the joint development with UMC announced last month. These evolutions are designed to enable customers to develop and deliver products tailored to their specific needs. Intel Foundry plans a new node every two years and node evolutions along the way, giving customers a path to continuously evolve their offerings on Intel’s leading process technology.

Intel also announced the addition of Intel Foundry FCBGA 2D+ to its comprehensive suite of ASAT offerings, which already include FCBGA 2D, EMIB, Foveros and Foveros Direct.

Microsoft Design on Intel 18A Headlines Customer Momentum

Customers are supporting Intel’s long-term systems foundry approach. During Pat Gelsinger’s keynote, Microsoft Chairman and CEO Satya Nadella stated that Microsoft has chosen a chip design it plans to produce on the Intel 18A process.

“We are in the midst of a very exciting platform shift that will fundamentally transform productivity for every individual organization and the entire industry,” Nadella said. “To achieve this vision, we need a reliable supply of the most advanced, high-performance and high-quality semiconductors. That’s why we are so excited to work with Intel Foundry, and why we have chosen a chip design that we plan to produce on Intel 18A process.”

Intel Foundry has design wins across foundry process generations, including Intel 18A, Intel 16 and Intel 3, along with significant customer volume on Intel Foundry ASAT capabilities, including advanced packaging.

In total, across wafer and advanced packaging, Intel Foundry’s expected lifetime deal value is greater than $15 billion.

IP and EDA Vendors Declare Readiness for Intel Process and Packaging Designs

Intellectual property and electronic design automation (EDA) partners Synopsys, Cadence, Siemens, Ansys, Lorentz and Keysight disclosed tool qualification and IP readiness to enable foundry customers to accelerate advanced chip designs on Intel 18A, which offers the foundry industry’s first backside power solution. These companies also affirmed EDA and IP enablement across Intel node families.

At the same time, several vendors announced plans to collaborate on assembly technology and design flows for Intel’s embedded multi-die interconnect bridge (EMIB) 2.5D packaging technology. These EDA solutions will ensure faster development and delivery of advanced packaging solutions for foundry customers.

Intel also unveiled an "Emerging Business Initiative" that showcases a collaboration with Arm to provide cutting-edge foundry services for Arm-based system-on-chips (SoCs). This initiative presents an important opportunity for Arm and Intel to support startups in developing Arm-based technology and offering essential IP, manufacturing support and financial assistance to foster innovation and growth.

Systems Approach Differentiates Intel Foundry in the AI Era

Intel’s systems foundry approach offers full-stack optimization from the factory network to software. Intel and its ecosystem empower customers to innovate across the entire system through continuous technology improvements, reference designs and new standards.

Stuart Pann, senior vice president of Intel Foundry at Intel said, “We are offering a world-class foundry, delivered from a resilient, more sustainable and secure source of supply, and complemented by unparalleled systems of chips capabilities. Bringing these strengths together gives customers everything they need to engineer and deliver solutions for the most demanding applications.”

Global, Resilient, More Sustainable and Trusted Systems Foundry

Resilient supply chains must also be increasingly sustainable, and today Intel shared its goal of becoming the industry’s most sustainable foundry. In 2023, preliminary estimates show that Intel used 99% renewable electricity in its factories worldwide. Today, the company redoubled its commitment to achieving 100% renewable electricity worldwide, net-positive water and zero waste to landfills by 2030. Intel also reinforced its commitment to net-zero Scope 1 and Scope 2 GHG emissions by 2040 and net-zero upstream Scope 3 emissions by 2050.

Forward-Looking Statements

This release contains forward-looking statements, including with respect to Intel’s:

  • business plans and strategy;
  • current and future technologies, including future process nodes and transistor, manufacturing, and packaging technologies;
  • process and product roadmaps and schedules (including expected goals, timelines, ramps, progress, availability, and production);
  • future product architectures;
  • expectations regarding process performance, PPA gains, and other performance metrics;
  • expectations regarding product and process leadership;
  • plans and goals with respect to our foundry business, including with respect to anticipated customers, expected lifetime deal value, future manufacturing capacity, service, technology and IP offerings, third-party collaborations, ecosystem support and resilience;
  • AI strategy and capabilities;
  • future social and environmental performance goals, measures, strategies, and results;
  • anticipated growth, future market share, and trends in our businesses and operations;
  • projected growth and trends in markets relevant to our businesses; and
  • other characterizations of future events or circumstances.

Such statements involve many risks and uncertainties that could cause our actual results to differ materially from those expressed or implied, including those associated with:

  • the high level of competition and rapid technological change in our industry;
  • the significant long-term and inherently risky investments we are making in R&D and manufacturing facilities that may not realize a favorable return;
  • the complexities and uncertainties in developing and implementing new semiconductor products and manufacturing process technologies;
  • our ability to time and scale our capital investments appropriately and successfully secure favorable alternative financing arrangements and government grants;
  • implementing new business strategies and investing in new businesses and technologies;
  • changes in demand for our products;
  • macroeconomic conditions and geopolitical tensions and conflicts, including geopolitical and trade tensions between the U.S. and China, the impacts of Russia's war on Ukraine, tensions and conflict affecting Israel, and rising tensions between mainland China and Taiwan;
  • the evolving market for products with AI capabilities;
  • our complex global supply chain, including from disruptions, delays, trade tensions and conflicts, or shortages;
  • product defects, errata, and other product issues, particularly as we develop next-generation products and implement next-generation manufacturing process technologies;
  • potential security vulnerabilities in our products; increasing and evolving cybersecurity threats and privacy risks;
  • IP risks including related litigation and regulatory proceedings;
  • the need to attract, retain, and motivate key talent;
  • strategic transactions and investments;
  • sales-related risks, including customer concentration and the use of distributors and other third parties;
  • our significantly reduced return of capital in recent years;
  • our debt obligations and our ability to access sources of capital;
  • complex and evolving laws and regulations across many jurisdictions;
  • fluctuations in currency exchange rates;
  • changes in our effective tax rate;
  • catastrophic events;
  • environmental, health, safety, and product regulations;
  • our initiatives and new legal requirements with respect to corporate responsibility matters; and
  • other risks and uncertainties described in this release, our most recent Annual Report on Form 10-K and our other filings with the U.S. Securities and Exchange Commission (SEC).

All information in this press release reflects Intel management views as of the date hereof unless an earlier date is specified. Intel does not undertake, and expressly disclaims any duty, to update such statements, whether as a result of new information, new developments, or otherwise, except to the extent that disclosure may be required by law.

DRUID Announces a 2.2X Increase in ARR for 2023

DRUID Announces a 2.2X Increase in ARR for 2023

artificial intelligence 23 Feb 2024

DRUID, a leader in the field of conversational AI technology and a pioneer of the Conversational Business Applications category, today announced a significant milestone, reporting 2.2X growth in Annual Recurring Revenue (ARR), reaching $13 million in 2023. 

After concluding its Series B funding round in 2023, DRUID AI is now valued at $100 million and re-established as a US-based company. 

DRUID aims to reach $24 million in ARR by the end of 2024 and strengthen its presence in the US market. The company plans to generate 50% of its new revenue through a robust network of resellers and delivery partners, focusing on connectivity with LLM providers and leveraging Generative AI to meet the needs of enterprises across all industries. 

2023 was a prolific year for DRUID, highlighted by significant ARR growth, strategic Series B funding, and several product developments, including the MegaBot, a conversational robot orchestrator that integrates the company's technology stack to act as a single point of interaction for all the digital operations, which has proven its efficiency by automating 80% of tasks.

DRUID's 40% client base growth highlights the trust in its conversational AI solutions, with notable clients like Georgia Southern University, Texas Children's Hospital, and White Castle. This trust comes from DRUID's commitment to integrating client feedback into product enhancements, tailoring solutions to specific needs, positively impacting their businesses by driving growth, reducing risks associated with the lack of access to critical and historical information, and focusing on cost optimization.

DRUID now serves 250 enterprises in industries like healthcare, banking, and higher education across 42 countries.

"Reflecting on 2023, it's truly humbling to see how far we've come with our growth as a pioneer in the conversational AI field," shared Liviu Dragan, CEO of DRUID. "As we venture into 2024, our commitment is to continue exploring the vast potential of AI, with a sincere hope to revolutionize how businesses interact and operate. It's a journey we're truly honored to be on." 

IRONSCALES Strengthens Executive Leadership With Appointment of Gil Mazor as Chief Product and R&D Officer, GM Israel

IRONSCALES Strengthens Executive Leadership With Appointment of Gil Mazor as Chief Product and R&D Officer, GM Israel

technology 23 Feb 2024

Mazor’s appointment to the new company role ushers in a new era of innovation for the AI-powered enterprise email security leader

IRONSCALES, the leading enterprise cloud email security platform protecting more than 13,000 global organizations, today announced the appointment of Gil Mazor as the company's first Chief Product and R&D Officer and GM Israel. Gil’s addition to the executive team underscores IRONSCALES' commitment to growth and innovation in the cybersecurity industry. 

As head of the company’s Israel office, located in Tel Aviv, Mazor will provide regional leadership to a talented team of developers, ML engineers, product managers, customer success representatives, and other professionals fostering a culture of collaboration and innovation in the heart of one of the world's leading technology hubs. In his new position, Mazor will be pivotal in driving new product innovation, engineering excellence, and ensuring the delivery of world-class email security solutions to the market. His leadership will be instrumental as the company continues to expand its global presence and empower organizations around the world to defend against evolving phishing threats.

Mazor brings over 25 years of product development and global management expertise to his new role at IRONSCALES, as well as over a decade of senior leadership experience which includes successful tenures as Senior Vice President at Cybereason and Executive Vice President at Cellebrite.

Throughout his career, Mazor has consistently delivered high-quality enterprise products and solutions, earning him widespread recognition as a leader in the field. His leadership has been instrumental in driving successful organizational and cultural transitions, including the adoption of Agile methodologies and Continuous Integration/Continuous Delivery (CI/CD) practices. His proven track record of executing innovative enterprise solutions and driving organizational excellence aligns perfectly with IRONSCALES' mission to deliver cutting-edge cybersecurity solutions to its customer base.

"I am extremely excited to join the talented team at IRONSCALES, and look forward to contributing to the company's continued success for years to come," said Gil Mazor. "I believe in IRONSCALES’ mission to protect organizations from advanced phishing threats, and I am excited to lead the Israel office and our product development efforts as we innovate and deliver world-class solutions to our customers."

"We are thrilled to welcome Gil Mazor to the IRONSCALES team," said Eyal Benishti, CEO. "His appointment reflects our commitment to strengthening our executive leadership team and driving growth and success across the cybersecurity market. Gil's expertise will be invaluable as we continue to rapidly innovate, expand our product offerings, and deliver industry-leading solutions to enterprises and managed services providers.”

LeapXpert and ASC Partner to Provide Communication Compliance Recording in Microsoft Teams

LeapXpert and ASC Partner to Provide Communication Compliance Recording in Microsoft Teams

cloud technology 23 Feb 2024

LeapXpert, the responsible business communication pioneer, and ASC, a leading provider of recording and cloud solutions, today announced a partnership to deliver compliance recording for external Microsoft Teams voice and text communications.

In a time of escalating regulatory scrutiny surrounding communication channels, this collaboration enables regulated entities to use Teams for external communications - across voice and messaging channels – while recording all calls and messages and ensuring adherence to record-keeping requirements.

The LeapXpert Communications Platform is available through the Microsoft Azure Marketplace and integrates natively with Microsoft Teams. It empowers Teams users to communicate compliantly with external parties through WhatsApp, iMessage, WeChat, and SMS from within the Teams interface. The platform enhances the customer experience of Microsoft customers and boosts employee productivity while ensuring enterprise data ownership and governance.

"We're excited to deepen our collaboration with ASC, providing a unified solution tailored for Microsoft customers worldwide," declared Avi Pardo, Co-founder & CBO at LeapXpert. "With the recent launch of our Single Professional Identity and ASC's expertise in communications recording and AI, this partnership strengthens our commitment to delivering comprehensive communication solutions. By seamlessly integrating recording and compliance capabilities across all messaging channels, SMS, and voice calls, together we offer the Microsoft ecosystem an unmatched external communication experience that is fully compliant with record-keeping regulations."

ASC's Recording Insights is an app fully integrated into Microsoft Teams that seamlessly integrates with Microsoft Dynamics 365 and scales across Microsoft Azure's global infrastructure. The solution was created specifically for compliance management. It uses its AI Policy Engine to leverage and expand upon Microsoft Teams' suite of compliance features to ensure that both ASC and Microsoft clients have the tools to meet ever-evolving and stricter regulations.

"In regulated industries, ensuring compliance by implementing corporate policies upon external communications is a must," said Gerald Kromer, CEO of ASC. "With Recording Insights, ASC has developed a comprehensive compliance recording and AI solution for all Teams media. Our partnership with LeapXpert will now allow our customers to integrate all messaging channels under one single pane of glass for recording and AI."

Web Application Attacks Intensify in Fourth Quarter of 2023, According to New Edgio Quarterly Attack Trends Report

Web Application Attacks Intensify in Fourth Quarter of 2023, According to New Edgio Quarterly Attack Trends Report

technology 23 Feb 2024

Leading edge platform provider identifies new attack patterns and ways for organizations to best protect digital assets, in inaugural issue of quarterly threat report

Edgio, the platform of choice for speed, security, and simplicity at the edge, found that web application attacks continued to increase and evolve in the fourth quarter of 2023, as reported in its new Edgio Quarterly Attack Trends Report in which the company analyzed 5.2 billion attack requests. Edgio found that the most prevalent attack mitigated was path traversal. A successful path traversal attack allows a threat actor to access files on a web server, and has surpassed the prior #1 threat, SQL injection, a common attack vector that often uses malicious SQL statements to attempt to exfiltrate sensitive data from databases behind applications. 

Edgio’s report explains how path traversal attacks can lead to deep system intrusions posing a significant threat to an organization’s infrastructure and the confidentiality, integrity, and availability of data delivered over the Internet. These attacks can result in unauthorized access to content, the loss of personally identifiable information (PII), the dissemination of private/copyrighted information, or even remote code execution. Unmitigated attacks can lead to even more serious consequences, such as the deployment of ransomware or other malicious software.

“As one of the leading edge-computing providers, Edgio has unparalleled visibility into the threats facing web applications today,” said Tom Gorup, Vice President of Security for Edgio. “We are assembling our knowledge and expertise into a quarterly read-out to enable enterprises to better protect their web infrastructure and applications. As more businesses become dependent on their digital assets, it’s critical this knowledge is shared to build a safer Internet.”

The report looked at malicious requests and the different types of blocking, categorizing protection into three categories: access control rules, managed rulesets, and custom signatures. Of those that were focused on access controls, over 76% of mitigated requests were based on IP, user-agent, and country matches, highlighting just how much bad traffic can be eliminated with basic blocklisting tactics. With managed rulesets, Edgio saw a wide range of threat types blocked, with path traversal, SQL injection and cross-site scripting (XSS) attacks leading the way when it comes to OWASP attacks.

In addition, Edgio was able to review web application firewall (WAF) request denials by country of origin, while noting that attackers often leverage local resources to launch attacks in order to evade geofencing tactics. This could explain why attacks coordinated from advanced threat actors in more prominent countries did not crack Edgio’s Top 10 for the quarter.

Top countries by malicious request origin, making up nearly 62% of all requests denied, include:

  • United States – 26.3%
  • France – 17.4%
  • Germany – 9.4%
  • Russia – 8.8%

Edgio found that WAF customers used access control features to allow or deny specific request methods, using their knowledge of their own applications to inform their security controls and lower risk. The report indicates that attackers frequently leverage request methods like HEAD that return app and infrastructure information that can be used by the attacker for reconnaissance purposes and to craft a malicious payload.

Based on deep parsing of attack payloads, Edgio found that 98% of all malicious payloads fell into JavaScript Object Notation (JSON) and URL encoded form categories (used for storing and transporting data) but cautioned security teams to remain vigilant as attackers evolve in their selection of payload content types.

Best practices for digital asset protection: proactively stop threats against websites and applications

Based on its findings, Edgio recommends the following methods to best protect digital assets, including websites and applications:

  • Ensure your WAF provides a layered defense to protect organizations against the known bad, application-specific, and emerging threats. A complete solution will show a distribution of enforcement across access control rules, managed rulesets, and custom signatures.
  • Blocklists are still an effective and low-cost part of a layered security approach to safeguard Internet-facing assets. Organizations should also take advantage of threat intelligence feeds to further harden their security posture against known bad actors.
  • While managed rules are often maintained and updated by your WAF provider, it is not advisable to use a ‘set it and forget’ approach. As an application evolves and new functionalities are developed, policy reviews and analysis of managed ruleset enforcement is recommended. It is best to ensure rules are closely aligned with business application needs.
  • Organizations should take the time to understand where they are doing business and where they aren’t allowed to do business. Block the countries or sub-regions that bring no value to a brand to reduce their attack surface. Blocking embargoed countries is a great starting point, but don’t rely on this approach as a catch all for bad actors.
  • Know the application and use this knowledge to inform security solutions, like a WAF, to limit the application request methods or content types based on application needs.

Thryv Sees Acceleration in Marketing Services Upgrades to SaaS Platform

Thryv Sees Acceleration in Marketing Services Upgrades to SaaS Platform

marketing 23 Feb 2024

- SaaS Subscriber Base Poised for Significant Expansion in Full Year 2024
Upgrades from Marketing Services to account for 50% of new SaaS customers
SaaS Revenues to Account for Nearly 40% of Revenue by Year-End 2024 

Thryv Holdings, the provider of the leading small business SaaS platform, today announced accelerated adoption of its SaaS platform by customers from its legacy Marketing Services business.

“We are pleased to announce our Marketing Services customers are increasingly moving to our SaaS platform,” said Thryv Chairman and CEO Joe Walsh. “This marks an important milestone for Thryv as we scale operations, establish new centers, and drive profitable SaaS growth.

“It symbolizes our commitment to delivering an unparalleled customer experience to small businesses and sets the stage for Thryv’s continued success in the SaaS landscape.”

Throughout Thryv’s evolution, the SaaS business has been acquiring customers through three distinct channels upgrades offered to its Marketing Services client base by its sales organization; referrals from existing SaaS customers; and new SaaS sales made by its premise and inbound sales units. Today’s announcement underscores the growing importance of legacy customers upgrading from Marketing Services to SaaS. Many of Thryv’s Marketing Services customers are adopting the company’s new Marketing Center, which provides them the ability to run ads, generate leads, and analyze marketing performance.

The SaaS platform offers inter-operable centers that enable small businesses to automate and modernize a range of critical day-to-day functions.

“The center-based approach is the game-changer that helps us accelerate SaaS subscriber acquisition, enhance the value we provide to our customers, and streamline our overall business by eliminating legacy systems in our Marketing Services business,” Walsh said. “We encourage SaaS adoption by our small business customers because it enables them to become more competitive long-term. Importantly, by year-end 2024 we expect our high-margin SaaS business to account for approximately 40% of total revenue.”

Business Model Evolution

Thryv has been prioritizing product and engineering investments to develop the center-based design. The SaaS platform eliminates the hassle for small businesses (SMBs) who become frustrated using various point solutions that do not speak to each other. Customers upgrading to Thryv’s SaaS platform find they can more easily automate their business operations because functionality is integrated and day to day tasks can all be operated from a single screen with a single login.

Thryv’s SaaS platform currently features three centers that offer small businesses everything they need to communicate, grow, and manage their business: Marketing Center℠; Business Center℠; and the forever-free Thryv Command Center. The centers allow clients to explore different modules that help them to operate a modern business and communicate with their customers across their preferred channels. The company intends to offer additional future centers that will help SMBs automate additional parts of their operations, saving time and money and making them easier to do business with.

“We have worked with our clients for decades, building trusted relationships and a strong understanding of the challenges small businesses face,” said Grant Freeman, President of Thryv Holdings. “As we’ve seen for the last several quarters, the accelerated uptake of our centers presents an exciting opportunity for customers to modernize their business. It is our mission to continue making the upgrade easy and to help capitalize on the high-value proposition of our platform.”

Thryv’s Center-based SaaS Platform

  • Business Center. The company’s flagship do-it-all small business platform, Thryv Business Center is designed to provide clients with everything necessary to streamline day-to-day business, including customer relationship management, appointment scheduling, estimate and invoice creation, and online review management.
  • Thryv Command Center. This freemium offering serves as a communications hub, offering: a centralized inbox for email, social and text messages; a business line (voice calls and text); and a chat component for direct messages and group chats. It allows clients to combine customer conversations from 12+ channels into a single, easy-to-follow discussion thread, an industry first.
  • Marketing Center. This integrated marketing and advertising platform provides the tools small businesses need to market and grow their business. It simplifies the process of running ads, boosting online presence, understanding customer audiences and making data-driven decisions.

As part of the Company's strategic evolution aimed at driving higher gross margins through its multi-center platform, the focus is on prioritizing the sale of such centers; including future centers slated for introduction in 2024 and beyond. This decision builds upon the Company’s financial success already achieved through its multi-center strategy, as evidenced by a 690 basis point year-over-year increase in SaaS adjusted gross margins and a 500 basis point year-over-year improvement in Net Dollar Retention (NDR) reported in the fourth quarter of 2023. By prioritizing center sales, Thryv seeks to amplify these results and unlock further value creation for investors and drive higher lifetime value for clients.

MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to Customers

MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to Customers

advertising 23 Feb 2024

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced its strategic partnership with Adelaide, the leader in attention-based media quality measurement. This collaboration demonstrates MobileFuse's commitment to providing advertisers with premium, consumer-friendly supply and enabling clients to achieve better outcomes.

To kick off this collaboration, MobileFuse conducted a comprehensive supply audit across both its Mobile and CTV networks, leveraging Adelaide's attention-based metric AU. Adelaide's omnichannel media quality metric, AU, assesses any media placement's probability of capturing attention and driving impact using a machine learning algorithm trained to proxy outcomes. By analyzing a broad range of media quality signals, eye-tracking data, and full-funnel outcome data, AU reflects a precise quality score for each placement.

The audit results highlight MobileFuse's in-app formats, exceeding Adelaide's benchmark by up to an impressive 57%. Additionally, MobileFuse's CTV network met Adelaide's robust benchmarks across all of its inventory – it is rare for CTV networks to meet these benchmarks. This means that advertisers opting for mobile and CTV media through MobileFuse can confidently rely on the network's direct access to premium publishers and placements.

"Our partnership with Adelaide reinforces MobileFuse's commitment to excellent, premium ad experiences," said Ken Harlan, Founder and CEO of MobileFuse. "By integrating AU into our inventory curation process, we empower clients to achieve stronger performance outcomes and engage consumers confidently."

These results are aligned with a meta-analysis of nearly 50 case studies published by Adelaide that reveals the substantial impact of AU measurement and optimization. On average, clients experienced a 40% upper-funnel lift, 53% lower-funnel lift, and 37% cost savings.

Expanding on the audit's success, MobileFuse will leverage Adelaide's AU to guide its inventory curation process. This strategic move ensures that advertisers target media above an AU threshold throughout their campaigns, underscoring MobileFuse's dedication to delivering cutting-edge tools for campaign optimization.

"MobileFuse's adoption of AU is a great example of how premium, high-impact publishers are using attention metrics to differentiate their products," said Marc Guldimann, co-founder and CEO at Adelaide. "We're excited to partner with them to increase the transparency of media quality and move the industry towards a more equitable marketplace."

Kajabi teams up with Sophia Amoruso to transform ambitious creators into thriving digital entrepreneurs

Kajabi teams up with Sophia Amoruso to transform ambitious creators into thriving digital entrepreneurs

ecommerce and mobile ecommerce 23 Feb 2024

Kajabi, the leading creator commerce platform, today unveiled its partnership with the New York Times bestselling author of #Girlboss Sophia Amoruso, which includes migrating her digital entrepreneurship program, Business Class, to the Kajabi platform. The membership program consists of a digital course, 80 hours of interview content, live workshops, and a thriving community of more than 3,000 members worldwide who have collectively earned more than $5 million, profitably.

In Sophia's Business Class course, which launched on Kajabi in 2020, she teaches members how to plot, plan, and build a successful business from scratch, leaning on her experience building many companies over her career, with her first company, Nasty Gal, reaching over $100 million in revenue. With the recent launch of Kajabi Communities and a shared mission of empowering go-getting creators, Sophia knew this was the perfect opportunity to partner with Kajabi and move her entire business over to the all-in-one creator platform. Sophia will transition Business Class into a full-fledged membership program and bring her online community, the Lounge, to Kajabi from a pre-existing community platform.

With the migration to Kajabi, Business Class members including founders, freelancers, solopreneurs, creators, and side hustlers will now have access to the following:

  • Exclusive live content, including fully integrated live video experiences with Sophia and other notable experts, including the founder of ClassPass Payal Kadakia Pujji, CEO and founder of FUBU Daymond John, and CEO and co-founder of Away Jen Rubio.
  • Year-round access: Previously, members were only able to join twice a year in a cohort-based program. Today, the fully integrated digital course and community are available year-round as a membership, opening up access to more people than ever before.
  • Monthly Q&A with Sophia: Members will also have the opportunity to gain invaluable insights directly from the entrepreneurial mastermind in live monthly AMA-style calls.

"What Kajabi is doing for creators is exactly what eBay did for me in the early days of Nasty Gal. I'm excited to join forces with Kajabi in a shared commitment to further democratize business-building for the next generation of entrepreneurs," said Sophia Amoruso, founder of Business Class. "This partnership means we can reach more people than ever before, offering them the tools, insights, and support they need to turn their knowledge and passions into income. Kajabi's innovative and flexible platform, paired with my 15 years of experience as an entrepreneur, is rapidly creating a community of ambitious business owners with a platform and arsenal of information to support them in achieving their dreams. 

The collaboration will extend beyond the digital realm into real-world experiences. Sophia and Kajabi will host an exclusive gathering for key players within the creator economy representing a shared interest in fostering connections and experiences both online and in person.

"Empowering creators to share their knowledge, experience, and expertise with the world lies at the heart of Kajabi's purpose to transform ambitious creators into successful entrepreneurs," said Ahad Khan, CEO of Kajabi. "Our partnership with Sophia represents a significant milestone in this journey as we come together to provide founders with the resources they need to succeed. We're excited to work with partners like Sophia, who have lived the highs and lows of building businesses and exemplify the tenacity it requires to create something extraordinary."

In 2023, Kajabi announced it had surpassed $6 billion in creator revenue just a few months after reaching the $5 billion mark. Additionally, the creator commerce platform launched several disruptive innovations, including Creator Studio, a generative AI tool that has reduced time spent on content creation by 90 percent; its own payment processing solution, Kajabi Payments; and the branded mobile app, which allows creators to build their own mobile app experiences without technical complications or a high price tag. So far in 2024, Kajabi has unveiled its partnership with renowned YouTube creators Colin and Samir to launch their first course, Creator Startup. Additionally, Kajabi recently released its comprehensive annual 'State of Creators' report revealing key trends in the creator economy including the rise of creator ownership, the diversification of income streams, and creator forecasts for 2024.

   

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